Targeted Advertising Strategies on Television

2006 ◽  
Vol 52 (5) ◽  
pp. 713-725 ◽  
Author(s):  
Esther Gal-Or ◽  
Mordechai Gal-Or ◽  
Jerrold H. May ◽  
William E. Spangler
Keyword(s):  
Targeted Advertising ◽  
Advertising Strategies

scholarly journals A simple self-reflection intervention boosts the detection of targeted advertising

2020 ◽  
Author(s):  
Philipp Lorenz-Spreen ◽  
Michael Geers ◽  
Thorsten Pachur ◽  
Ralph Hertwig ◽  
Stephan Lewandowsky ◽  
...  
Keyword(s):  
Personalized Feedback ◽  
Policy Mix ◽  
Personality Dimension ◽  
Total N ◽  
Self Reflection ◽  
Targeted Advertising ◽  
Online Platforms ◽  
Percentage Points ◽  
Advertising Strategies ◽  
Improve Accuracy

Online platforms collect and infer detailed information about people and their behaviour, giving advertisers an unprecedented ability to reach specific groups of recipients. This ability to "microtarget" messages contrasts with people's limited knowledge of what data platforms hold and how those data are used. Two online experiments (total N = 828) demonstrated that a short, simple intervention prompting participants to reflect on a targeted personality dimension boosted their ability to correctly identify the ads that were targeted at them by up to 26 percentage points. Merely providing a description of the targeted personality dimension did not improve accuracy; accuracy increased when participants completed a short questionnaire assessing the personality dimension---even when no personalized feedback was provided. We argue that such "boosting approaches," which improve peoples' ability to detect advertising strategies, should be part of a policy mix aiming to increase platforms' transparency and give people the competences necessary to reclaim their autonomy online.

Violence and Sex as Advertising Strategies in Television Commercials

2010 ◽  
Vol 15 (4) ◽  
pp. 304-311 ◽  
Author(s):  
Christopher J. Ferguson ◽  
Amanda M. Cruz ◽  
Daniel Martinez ◽  
Stephanie M. Rueda ◽  
Diana E. Ferguson
Keyword(s):  
Young Adults ◽  
Sexual Content ◽  
Television Show ◽  
Television Commercials ◽  
Brand Recall ◽  
Violent Content ◽  
Willingness To Buy ◽  
Advertising Strategies ◽  
Television Violence ◽  
The Impact

Despite several studies investigating the impact of sex and violence in television on consumer behavior and memory for products in commercials, results remain inconsistent and debated. The purpose of the current study was to examine the effects of television violence and sex on memory for commercials and willingness to buy products. Two hundred twelve young adults were assigned to watch either a sexual, violent, combined sexual and violent or neutral television show. Within each show were embedded 12 commercials, four violent, four sexual, and four neutral. Results indicated that violent or sexual content of the television show did not impair memory for commercials or willingness to buy products, and that sexual or violent content in the commercials themselves increased memory for those commercials. Implications for the current study are that violent or sexual shows may adequately function in attracting viewers’ attention, with sexual and violent content in the commercials themselves improving viewers memory for products. Use of violent or sexual content in commercials may thus be useful in advertising for brand recall.

Hispanic-targeted Advertising

2002 ◽  
Vol 42 (6) ◽  
pp. 69-75 ◽  
Author(s):  
Ivonne M. Torres ◽  
Betsy D. Gelb
Keyword(s):  
Targeted Advertising

A survey on the most in-demand books in Moscow libraries

2019 ◽  
pp. 75-83
Author(s):  
S. S. Sekretov
Keyword(s):  
Children's Books ◽  
Children’S Books ◽  
Long Period ◽  
Literary Journals ◽  
Advertising Strategies ◽  
Fiction Writers ◽  
Literary Journal ◽  
Translated Literature

The article presents a survey of readers’ demand for books and periodicals conducted in Moscow libraries in 2018, which analyzes readers’ tastes and preferences. The most in-demand serious fiction writers include E. Vodolazkin, A. Ivanov, Z. Prilepin, A. Rubanov, D. Rubina and G. Yakhina. The author enumerates the reasons for a particular writer, book or journal to keep their top position in the readers’ ratings over a long period of time. Also described are writers’ advertising strategies, as well as the influence of television and screen adaptations on readers’ demand for new books. Noviy Mirhas long established itself as the main thick literary journal. The article also raises the issue of dwindling circulation of literary journals, and offers advice to writers, editors, publishers and librarians about promoting their products. As a separate topic, the article examines a growing demand for translated literature (published, among others, in Inostrannaya Literatura), as well as for children’s books.

Using rational and emotional appeals in online advertisements for Muslim customers

2014 ◽  
Vol 5 (1) ◽  
pp. 97-124 ◽  
Author(s):  
Mehdi Behboudi ◽  
Hossein Vazifehdoust ◽  
Kobra Najafi ◽  
Mina Najafi
Keyword(s):  
Latent Variables ◽  
Online Advertising ◽  
Product Involvement ◽  
Content Type ◽  
Factors Affecting ◽  
Advertising Appeals ◽  
Emotional Appeals ◽  
Advertising Strategies ◽  
Larger Sample ◽  
Selection Of

Purpose – The purpose of this study is to verify the factors affecting the use of emotional and rational appeals in online advertising among Muslim customers in Iran. Design/methodology/approach – By reviewing the literature of advertising appeals and developing a comprehensive theoretical model, the effect of rational and emotional appeals on online advertising was examined. Expert questionnaire was administered to verify the validity of collected features. The Student's t-test was utilized to analyze the data collected from 271 participants. Findings – Five latent variables, namely user type, product involvement, e-lifestyle, advertising strategies, and internet motives were examined to explain factors affecting online advertising appeals among Muslim customers in Iran. It was found that “advertising strategies” and “user type” are the most effective factors influencing Muslims customers in developing an online advertising campaign. Research limitations/implications – The sample of this study was Iranian experts and it is necessary to conduct a survey with a larger sample size. Originality/value – This study provides insights into factors affecting the selection of emotional and rational appeals in Muslims countries. Moreover, it reports the primary columns of online advertising appeals.

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