<span><em>Repeat business is important for service providers to be able to succeed in the current economic </em><span><em>situation. Considering about the success of sales in General as seen from the number of repeat </em><span><em>customers coming and still much cheaper cost to bring long term customers rather than looking </em><span><em>for new customers, as well as developing efforts to redirect the customer to use the services of</em><br /><span><em>his return is critical for the continuity of the subject of a survival of a company. The goal of this </em><span><em>research is to examine the behavior of post-consumer shopping includes word of mouth, </em><span><em>perceived value, and repurchase intention in the sphere of business services. In addition, there </em><span><em>is a gender role as moderator variables. Framework of the theory adopted from previous </em><span><em>research to test each connection variables. An analysis of data before it has been revealed that</em><br /><span><em>there are gender influence of the relationship between word of mouth and perceived value of </em><span><em>repurchase intention in the case study of a beauty salon. However, differences in the object of </em><span><em>research, the number of samples, and the possible have different results. The findings in this </em><span><em>study indicate that gender roles are not very significant in moderating relations word of mouth </em><span><em>as well as the perceived value of repurchase intention. However, the perceived value and word </em><span><em>of mouth have a significant influence in the repurchase intention. The result of this research </em><span><em>has implications for the level of managerial hospital, in order to prevent negative news </em><span><em>circulating among patients, second, to academics who want to develop a theory that advanced. </em><span><em>Recommendations for further research are expected to be able to use the patients in other</em><br /><span><em>Hospitals as a comparison object of research, the addition of other variables also affect </em><span><em>repurchase intention.</em><br /><strong><em>Keywords; marketing, hospitality service, medical industry, Indonesia.</em></strong></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><br /></span>