scholarly journals Characterising marketing paradigms for sustainable marketing management

2017 ◽  
Vol 7 (3) ◽  
pp. 359-390 ◽  
Author(s):  
Victoria Hurth ◽  
Emma Whittlesea
Keyword(s):  
Marketing Management ◽  
Sustainable Marketing

scholarly journals Priority goals for the strategic development of industrial enterprises based on sustainable marketing

2021 ◽  
Vol 258 ◽  
pp. 06023
Author(s):  
Yulia Medvedeva ◽  
Maria Kolgan ◽  
Maksim Pasholikov ◽  
Yuriy Shevyakov ◽  
Alisa Sidorenko
Keyword(s):  
Sustainable Development ◽  
Business Processes ◽  
Model Identification ◽  
Marketing Management ◽  
Strategic Development ◽  
Industrial Enterprises ◽  
Strategic Direction ◽  
Sustainable Marketing ◽  
Development Goals

The article was prepared on the basis of the conceptual research method that relies on the study of academic literature to find and integrate various concepts, including aspects of sustainable development, marketing management of an industrial enterprise, organizational levels of decision-making, and strategic management. The proposed method to determine the goals for sustainable strategic development of industrial enterprises involves assessing the priorities of stakeholders’ interests based on the Mitchell-Agle-Wood Salience Model. Identification of stakeholders, determination of the importance of each of the groups and ranking of their sustainable development goals allow industrial enterprises to justify the concentration of resources in the most important areas of sustainable development for enterprises. The algorithm makes it possible to provide a deeper insight into the stakeholders surrounding the enterprise, due to the fact that the interests of those participating in the business processes are taken into account, which subsequently will have a positive effect on meeting the strategic goal of the enterprise. This allows stakeholders and enterprises to avoid unnecessary expenses and to increase the efficiency of the developed programs. The results obtained would be useful for practitioners who determine the strategic direction of industrial enterprises and are looking for sustainable mechanisms for joint marketing management.

scholarly journals Marketing orientation as a basis for retail structures’ innovative development

2020 ◽  
Vol 210 ◽  
pp. 13042
Author(s):  
Yulia Medvedeva
Keyword(s):  
Retail Trade ◽  
Marketing Management ◽  
Enterprise Management ◽  
Innovative Development ◽  
Experience Marketing ◽  
Marketing Orientation ◽  
Sustainable Marketing ◽  
Integrated Concept ◽  
The One ◽  
Retail Enterprise

Transformation of trade processes together with a system approach is the prerequisite for research of marketing management of innovative development of trade enterprises. The development of theoretical and conceptual provisions of marketing management of retail structures’ (RS) innovative development is based on the study of the evolution of marketing concepts in conjunction with the genesis of retail trade, based on the change of technological structures. The transformation of retail trade development guidelines is determined, depending on changes in the subjects of influence. The most relevant concepts for innovative development are relationship marketing, co-creation marketing, customer experience marketing, and sustainable marketing. An integrated concept of marketing management of RS innovative development is proposed, the task of which is to provide catalyzing market innovation on the one hand and the resulting support for the commercialization of innovations. Based on the study of hierarchical relationships of marketing concepts in trade, features of innovative development of trade, the article defines the multi-paradigm of modern marketing in trade, which allows us to form the concept of marketing management of RS innovative development. Its content means the implementation of a customer-oriented and customer-involved retail enterprise management doctrine and is a process designed and managed by marketing, aimed at transforming technologies, methods, forms, and formats of trade

scholarly journals Perceptions of sustainable marketing management by export companies in Serbia

Industrija ◽  
2013 ◽  
Vol 41 (2) ◽  
pp. 137-149
Author(s):  
Cajka Zoran ◽  
Masic Branislav
Keyword(s):  
Marketing Management ◽  
Sustainable Marketing

CONFUCIAN PHILOSOPHY, SUSTAINABLE MARKETING MANAGEMENT AND CUSTOMER EQUITY

2014 ◽  
Author(s):  
Yang Sun ◽  
◽  
Kyung Hoon Kim ◽  
Huanzhang Wang ◽  
Ralf Schellhase ◽  
...  
Keyword(s):  
Customer Equity ◽  
Marketing Management ◽  
Sustainable Marketing ◽  
Confucian Philosophy

scholarly journals Sustainable Tourism Marketing

2020 ◽  
Vol 12 (5) ◽  
pp. 1865
Author(s):  
Eduard Cristobal-Fransi ◽  
Natalia Daries ◽  
Berta Ferrer-Rosell ◽  
Estela Marine-Roig ◽  
Eva Martin-Fuentes
Keyword(s):  
Sustainable Tourism ◽  
Marketing Strategies ◽  
Marketing Management ◽  
Special Issue ◽  
Communication Management ◽  
Tourism Marketing ◽  
Current Trends ◽  
Sustainable Marketing ◽  
The Relationship

In this article, we introduce the themes and approaches covered in this special issue on Sustainable Tourism Marketing. Its objective has been to analyze the main contributions made as a result of research related to sustainable tourism-marketing management and current trends in this field. This issue has gathered articles about the marketing of destinations and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective. This editorial piece provides a useful introduction to the relationship between tourism and sustainable marketing management that can be used by researchers and practitioners to develop tourism marketing strategies from a sustainable perspective.

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