scholarly journals Priority goals for the strategic development of industrial enterprises based on sustainable marketing

2021 ◽  
Vol 258 ◽  
pp. 06023
Author(s):  
Yulia Medvedeva ◽  
Maria Kolgan ◽  
Maksim Pasholikov ◽  
Yuriy Shevyakov ◽  
Alisa Sidorenko
Keyword(s):  
Sustainable Development ◽  
Business Processes ◽  
Model Identification ◽  
Marketing Management ◽  
Strategic Development ◽  
Industrial Enterprises ◽  
Strategic Direction ◽  
Sustainable Marketing ◽  
Development Goals

The article was prepared on the basis of the conceptual research method that relies on the study of academic literature to find and integrate various concepts, including aspects of sustainable development, marketing management of an industrial enterprise, organizational levels of decision-making, and strategic management. The proposed method to determine the goals for sustainable strategic development of industrial enterprises involves assessing the priorities of stakeholders’ interests based on the Mitchell-Agle-Wood Salience Model. Identification of stakeholders, determination of the importance of each of the groups and ranking of their sustainable development goals allow industrial enterprises to justify the concentration of resources in the most important areas of sustainable development for enterprises. The algorithm makes it possible to provide a deeper insight into the stakeholders surrounding the enterprise, due to the fact that the interests of those participating in the business processes are taken into account, which subsequently will have a positive effect on meeting the strategic goal of the enterprise. This allows stakeholders and enterprises to avoid unnecessary expenses and to increase the efficiency of the developed programs. The results obtained would be useful for practitioners who determine the strategic direction of industrial enterprises and are looking for sustainable mechanisms for joint marketing management.

scholarly journals FOODSHARING AS A TOOL FOR CRISIS MANAGEMENT AND ACHIEVEMENT OF SUSTAINABLE DEVELOPMENT GOALS

2021 ◽  
Vol 9 (11) ◽  
pp. 331-334
Author(s):  
I. Yu. Chekanova ◽  
A. N. Ryakhovskaya
Keyword(s):  
Sustainable Development ◽  
Crisis Management ◽  
Food Systems ◽  
Fossil Fuels ◽  
Sustainable Development Goals ◽  
Business Processes ◽  
Food Sharing ◽  
Management Tool ◽  
Low Carbon ◽  
Development Goals

The global economic crisis caused by the COVID-19 pandemic has forced us to look at development issues in a new way. As a result, many decision-makers have realized the importance of rebuilding economies with a sustainable development approach that involves investing not in fossil fuels but in renewable energies, reforestation, sustainable food systems, and cyclical, local and low-carbon economies. In this connection, the article considers food sharing as one of the possible mechanisms contributing to the achievement of sustainable development goals and at the same time being an anti-crisis management tool. At the same time, this article gives directly the goals in the field of sustainable development, the state of affairs in the field of achieving the set goals in modern realities, the measures taken at the international level and in Russia, the essence of food sharing is also revealed, examples of foreign practices are given, problems that impede development are identified of food sharing in Russia, possible options for their solutions are proposed and promising results after its implementation are reflected, as well as a table with the effect of food sharing on specific goals of sustainable development has been compiled by the generalization method. This article can be useful to people interested in the rational use of food, businesses in order to restructure business processes to meet the requirements of the modern economy and government officials for timely and effective adoption of measures in the field of sustainable development.

scholarly journals The potential of sustainable development of agro-industrial enterprises: understanding of the essence and components

2018 ◽  
pp. 38-44
Author(s):  
Volodymyr Piliavskii ◽  
Mykola Mohylat
Keyword(s):  
Sustainable Development ◽  
Theoretical Basis ◽  
Special Significance ◽  
Development Potential ◽  
Agricultural Industry ◽  
Industrial Enterprises ◽  
The Subject ◽  
Definition Of ◽  
Further Development

The subject of research is the theoretical basis for understanding the essence of the potential and practical approaches to the formation of its componentsfor sustainable development of the enterprises, particularly in agricultural industry. The purpose of the research is to study the essential characteristics and components of the enterprise’s sustainable development potential, and to foremost determine the interaction of economic, social and environmental sub-potentials at the level of enterprise. Results of the research. Author's interpretation of the concept of enterprises’ sustainable development potential is proposed. It has been revealed that in the list of components of sustainable development potential, the innovative component acquires special significance, and forms an innovative field for the further development of economic, environmental and social potential.It has been determined that an innovative field in agro-industrial production should be formed by the large processing enterprises of agricultural industry.In order to further stimulate them, innovators should participate in management of innovative companies and be supported by the state.Summarizing of the essence and the author's definition of the terms «social» and «environmental» potentialof the enterprise’s sustainable development was provided.The basic structures of economic and social potential for sustainable development of agro-industrial enterprises have been developed.The interconnection between economic, social and environmental components of agro-industrial enterprises’ sustainable development has been exposed. Field of application of the results – the enterprises of agricultural industry, and further scientific research on evaluating the components, and forming the organizational and managerial directions of agro-industrial enterprises’ sustainable development potential’s use. Conclusions. The results of studying the theoretical views on the content of «enterprises’ sustainable development potential» phenomenon indicate a triple determination of the process of its creation and functioning.It is determined by the dynamics of the structure and direction of public needs, and also by the possibilities of interaction of one factor (environmental and social) with another (economic), providing balance between them.

scholarly journals Employment of Ex-Drug Addicts as a Corporate Social Responsibility Initiative: The Malaysian Employer’s Perspective

2021 ◽  
Vol 8 (2) ◽  
pp. 1
Author(s):  
Jamilah Ahmad ◽  
Fauziah Md. Taib ◽  
Amin Jan
Keyword(s):  
Sustainable Development ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Sustainable Development Goals ◽  
Drug Addicts ◽  
Strategic Development ◽  
Strategic Framework ◽  
Corporate Social Responsibility Initiative ◽  
Development Goals ◽  
Corporate Social

Relapse together with stigma and perceptions are serious challenges that need to be addressed promptly. Past literature is with the view that the issue of relapse occurs due to several stressors, including unemployment. Scant frameworks exist on the strategic development that promotes the employment of ex-drug addicts to reduce the relapse rate. In the same vein, this study seeks to discover the misperception and stigma surrounding the employment of ex-drug addicts in Malaysia as well as to explore employers’ views in hiring those ex-drug addicts as part of the Corporate Social Responsibility (CSR) initiative. This study is consistent with qualitative research based on interviews with eight Malaysian employers. This study found that the hiring of ex-drug addicts as a part of the company’s CSR initiatives may(a) reduce the relapses of drug addicts (b), it will uplift the CSR ratings of the subjected companies and (c), it will increase the compliance of the companies with Sustainable Development Goals through the subjected CSR initiatives. In line with that, this study proposed a novel strategic framework by aligning the subjected CSR initiative with social sustainability and subsequently to Sustainable Development Goals. The proposed strategic framework will insight policymakers and employers into contributing to sustainable development through hiring ex-drug addicts.

scholarly journals Russian SMEs in achieving sustainable development goals

2021 ◽  
Vol 258 ◽  
pp. 06021
Author(s):  
Evgeny Biryukov ◽  
Olga Elina ◽  
Yury Lyandau ◽  
Nicholay Mrochkovskiy
Keyword(s):  
Sustainable Development ◽  
Russian Federation ◽  
Business Models ◽  
Business Processes ◽  
Government Support ◽  
Growth Potential ◽  
Global Trends ◽  
Development Goals ◽  
The Russian Federation ◽  
Using Data

This article examines trends and opportunities in implementing the concept of sustainable development in the world and in the economy of the Russian Federation at the level of small and medium-sized enterprises. Based on the analysis of statistical data on contribution and forms of participation in solving environmental problems and formation of sustainable development trends in terms of achieving the SDGs of SMEs in the Russian Federation, we conclude that there is insufficient participation and weak motivation in this sector. The analysis is done using data from Eurostat, Rosstat, and Fedstat (an OECD institutional website), studying how values of indicators have changed during recent years. This conclusion is in line with studies of global trends showing a decline in business and economic activity towards the achievement of the SDGs, especially in the SME sector. At the same time, we show the existence of business niches and significant growth potential in this sector. In conclusion, we consider possibilities for overcoming these trends through external influence in the form of government support and through internal transformation of business processes. Furthermore, we propose business models for implementing participation of small and medium-sized businesses in the formation of a sustainable development economy.

ESG-Factors and Responsible Investment in the Focus of Strategic Development

2021 ◽  
pp. 4-11
Author(s):  
Oksana Kirillova ◽  
Elena Zhukova
Keyword(s):  
Sustainable Development ◽  
Strategic Development ◽  
Responsible Investment ◽  
The Sustainable Development ◽  
Financial Investment ◽  
Development Goals ◽  
Sustainable And Responsible Investment ◽  
Relationship Of ◽  
The Relationship ◽  
Financial Issues

Achieving the sustainable development goals laid down in the national projects of the Russian Federation requires the formation of new strategic guidelines for companies. They can be most succinctly represented by the concept of ESG factors (environmental, social, managerial), which in turn are closely related to the concept of sustainable and responsible investment, which directly addresses financial issues in the light of global risks of climate degradation, ecology, and corporate governance. Revealing the essence, role and place of strategic management based on ESG factors, the authors justify the necessity and possibility of shifting the emphasis of the financial investment market towards responsible investment. The article discusses its main elements, the theory of the relationship of ESG factors with the financial performance of firms, driving the interests of investors, and provides approaches to investment that contribute to sustainable development in various ways.

THE EVOLUTION OF A FORMATION AND DEVELOPMENT OF SUSTAINABLE MARKETING

2017 ◽  
Vol 5 (1) ◽  
pp. 65-71
Author(s):  
Taras Mykytyn
Keyword(s):  
Sustainable Development ◽  
Green Marketing ◽  
The Sustainable Development ◽  
Sustainable Marketing

The paper considers the problem of the interrelationship of ecology and marketing. The historical stages of the formation of such relations and of their development have been determined. The determination of the ecological marketing, of green marketing, of sustainable marketing has been given. The issue of the development of sustainable marketing and its connection with the concept of the sustainable development of society have been studied. The analysis of the development of ecological marketing in Ukraine has bene done. Main guidelines are traced of the development of sustainable marketing for present-day conditions of Ukrainian economy.

scholarly journals Economic, environmental and social assessment of the competitiveness of the regions of Belarus from the perspective of the Sustainable Development Goals

2021 ◽  
pp. 54-66
Author(s):  
A. A. Litvinchuk
Keyword(s):  
Sustainable Development ◽  
Sustainable Development Goals ◽  
Social Situation ◽  
Integral Index ◽  
Internal Factors ◽  
Social Assessment ◽  
The Sustainable Development ◽  
Development Goals ◽  
The Republic

   The author’s methodology for assessing the competitiveness of the regions of the Republic of Belar­us by economic, environmental, social blocks, taking into account the Sustainable Development Goals, is presented. The novelty lies in the complex determination of the competitiveness of the regions, reflecting the economic, environmental and social situation. Indicators are proposed for calculating the integral index and rating assessment of the level of competitiveness in the context of three blocks, not only for the analyzed regions, but also for the republic, taking into account the influence of external and internal factors in order to ensure sustainable development.

scholarly journals Spatial regional infrastructural systems sustainable development: priorities and measures

2020 ◽  
Vol 208 ◽  
pp. 04007
Author(s):  
Elena Shishkina ◽  
Nadezhda Surnina
Keyword(s):  
Sustainable Development ◽  
Russian Federation ◽  
Strategic Development ◽  
The Sustainable Development ◽  
Infrastructure Systems ◽  
Degree Of Satisfaction ◽  
Correspondence Study ◽  
Development Goals ◽  
The Russian Federation ◽  
The Stability

The article dwells on formation features of the priorities and parameters for assessing the sustainable development of spatial infrastructure systems in the region. The priorities of the stability of spatial infrastructural systems have been established - the ability of stable functioning in conditions of external influences, adaptability to them. The strategic development goals correspondence study of spatial infrastructure systems to the goals and objectives of sustainable development was carried out. The absence of consistency and complexity in the formation of the foundations of sustainable development in strategies, programs and projects for the development of spatial infrastructure systems of the Russian Federation was revealed. The indicators of sustainable development reflecting various strategic planning of spatial infrastructure systems were analyzed. It has been determined that the parameters for achieving the Sustainable Development Goals in the context of the constituent entities of the Russian Federation are currently not being developed, and indicators of the availability and availability of infrastructure are used as target parameters, which can reflect the degree of satisfaction need for it to solve the problems of socio-economic development of the territories.

scholarly journals Patterns of corporate social responsibility of Ukrainian companies: clustering and improvement strategies for responsible activities

2019 ◽  
Vol 17 (2) ◽  
pp. 365-375 ◽  
Author(s):  
Victor Sukhonos ◽  
Inna Makarenko ◽  
Yulia Serpeninova ◽  
Oksana Drebot ◽  
Yoshihiko Okabe
Keyword(s):  
Sustainable Development ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Sustainable Development Goals ◽  
Communication Channels ◽  
Responsible Behavior ◽  
Improvement Strategies ◽  
Development Goals ◽  
Corporate Social

The variability of companies stakeholders’ engagement forms, communication channels, approaches to disclosure of companies’ corporate social responsibility (CSR) and strategies for CSR achievement cause the formation of benchmarks – patterns of responsible behavior of these companies. Determination of companies’ CSR patterns plays is a ground of (plays a role or is a ground of) improving their strategies for responsible activities. These patterns were highlighted on the basis of comprehensive three-component indicator that illustrates the combination of parameters: models of companies’ communication with stakeholders, approaches to the disclosure of information on CSR and strategies for incorporating CSR and Sustainable Development Goals. Positioning of 22 Ukrainian companies for the period 2005–2017 was made. Results of positioning allowed to determine such clusters of the companies in accordance with the pattern of responsible behavior as А – innovators, B – leaders, C – pursuer, D – followers, E – starters, F – outsiders; to develop the measures on the improvement of their CSR activity.

scholarly journals Formation of Combined Scenarios of Diversification and Integration Development of Enterprise: Choosing a Strategic Direction on an Alternative Basis

2020 ◽  
Vol 10 (513) ◽  
pp. 392-399
Author(s):  
K. Y. Zalutska ◽  
Keyword(s):  
Business Processes ◽  
Machine Building ◽  
Practical Approach ◽  
Strategic Development ◽  
Business Units ◽  
Managerial Decisions ◽  
Strategic Direction ◽  
Scientific Practical ◽  
Building Enterprises

The article is aimed at a scientific-practical approaching the formation of strategic combined scenarios of diversification and integration development of enterprise on an alternative basis. To achieve the aim, the research in the article is carried out using the following methods: abstraction, scenarios, grouping, optimization, comparison. A scientific-practical approach to the formation of strategic combined scenarios of diversification and integration development of the enterprise on an alternative basis is proposed. This approach is based on the synchronism of business processes allocated according to the appropriate diversification convergence into certain business units, allowing to quickly take specific managerial actions depending on the chosen scenario. The features and conditions of using this approach are described. Using the main recommendations for the formation of strategic combined scenarios, possible scenarios of diversification and integration development of machine-building enterprises are chosen. It is proved that the selected scenarios contribute to the timely adoption of appropriate managerial decisions, which ensure the necessary effect for the successful strategic development of enterprise in the conditions of neotechnological reproduction.

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