scholarly journals Marketing orientation as a basis for retail structures’ innovative development

2020 ◽  
Vol 210 ◽  
pp. 13042
Author(s):  
Yulia Medvedeva
Keyword(s):  
Retail Trade ◽  
Marketing Management ◽  
Enterprise Management ◽  
Innovative Development ◽  
Experience Marketing ◽  
Marketing Orientation ◽  
Sustainable Marketing ◽  
Integrated Concept ◽  
The One ◽  
Retail Enterprise

Transformation of trade processes together with a system approach is the prerequisite for research of marketing management of innovative development of trade enterprises. The development of theoretical and conceptual provisions of marketing management of retail structures’ (RS) innovative development is based on the study of the evolution of marketing concepts in conjunction with the genesis of retail trade, based on the change of technological structures. The transformation of retail trade development guidelines is determined, depending on changes in the subjects of influence. The most relevant concepts for innovative development are relationship marketing, co-creation marketing, customer experience marketing, and sustainable marketing. An integrated concept of marketing management of RS innovative development is proposed, the task of which is to provide catalyzing market innovation on the one hand and the resulting support for the commercialization of innovations. Based on the study of hierarchical relationships of marketing concepts in trade, features of innovative development of trade, the article defines the multi-paradigm of modern marketing in trade, which allows us to form the concept of marketing management of RS innovative development. Its content means the implementation of a customer-oriented and customer-involved retail enterprise management doctrine and is a process designed and managed by marketing, aimed at transforming technologies, methods, forms, and formats of trade

scholarly journals Characterising marketing paradigms for sustainable marketing management

2017 ◽  
Vol 7 (3) ◽  
pp. 359-390 ◽  
Author(s):  
Victoria Hurth ◽  
Emma Whittlesea
Keyword(s):  
Marketing Management ◽  
Sustainable Marketing

scholarly journals WORKING CAPITAL MANAGEMENT OF TRADE ENTERPRISES FROM THE POSITION OF FUNCTIONAL AND REFLECTING AND STRUCTURAL AND CLASSIFICATION APPROACHES

2019 ◽  
pp. 68-77
Author(s):  
Oksana Blуznіuk ◽  
Alona Sifurova
Keyword(s):  
Asset Management ◽  
Financial Stability ◽  
Retail Trade ◽  
Enterprise Management ◽  
Capital Management ◽  
Working Capital ◽  
Working Capital Management ◽  
Current Asset ◽  
Reproduction Process ◽  
Operational Activities

Introduction. The article proves the necessity of improving the overall system of enterprise trade management by developing an efficient subsystem of working capital management in the unity and interconnection with other subsystems and elements. It has to be done in the context of the successive stages of the transformation and reproduction and financial and economic cycle of the operation of a trading enterprise. Purpose. The article aims to substantiate the content and mechanism of the subsystem of current asset management of the trade enterprise on the basis of the use of functional and reproductive and structural and classification approaches. Method. According to the State Statistics Service of Ukraine, the analysis of the dynamics and structure of the volume and structure of financial sources of capital and assets of Ukrainian trade enterprises during 2010-2017 is carried out. It is revealed that the vast majority of domestic enterprises of wholesale and retail trade suffer from a sharp shortage of own funds for the formation of working capital, which is a source of financing of constituent elements of current assets. It significantly affects the level of financial stability, independence and efficiency of financial and economic activity of trade enterprises. Results. The scientific approaches to enterprise management organization based on a systematic approach have been considered and systematized. The effect of modern mechanism of working capital management as an important element of the overall system of management of the trade company has been investigated, taking into account the high proportion of borrowed funds in the structure of sources of financial resources and the significant impact of working capital on the financial performance of trade enterprises. The essence, functions, principles, features, the mechanism of application of functional and reproductive and structural and classification approaches to the management of working capital of trading enterprises in separate successive stages of the reproduction process have been determined. It has been substantiated the expediency of using new approaches to management with the purpose of activating the processes of formation of working capital from diversified financial sources, its investment in current assets, increase of efficiency of use in operational activities and reproduction on a capitalized basis in trade enterprises.

scholarly journals FDB’s centrallagre som kulturarv.

Kulturstudier ◽  
2013 ◽  
Vol 4 (2) ◽  
Author(s):  
Mette Tapdrup Mortensen
Keyword(s):  
Retail Trade ◽  
Industrial Heritage ◽  
Continuous Innovation ◽  
Wide Range ◽  
The Usa ◽  
History Of ◽  
Self Service ◽  
The One ◽  
Storage Distribution ◽  
The 19Th Century

<p>I disse år tales meget om velfærdssamfundets eller efterkrigstidens kulturarv. Hvordan skal vi forholde os til de mange bygninger i nye materialer, der samtidigt er udtryk for nye måder at indrette samfundet på? Denne artikel bygger på en undersøgelse af FDB’s centrallagre, der i mere end 50 år har været produktions- og lagringssted for detailhandlens vareflow.</p><p><strong><em>Abstract</em></strong></p><p><em>Since the first member-owned co-operative shops emerged in Denmark in the second half of the 19th century, and organised themselves as the FDB in 1896, the latter’s prime objective has been to provide its members with a wide range of products at the most favourable prices. This has required continuous innovation and change, not least in the second half of the 20th century, as competition in the retailing market intensified. In the mid-1950s, the management of FDB implemented a comprehensive rationalisation of production, transport, storage, distribution and sales, as well as the overall structure connecting these aspects of its enterprise. Drawing on inspiration from the USA, within a decade this process radically transformed both the FDB itself and Danish retail trade in its entirety.</em></p><p><em>In a broader perspective, this rationalisation process and its consequences  is a part of the history of the Danish welfare society, since it concerns the emergence of the modern consumer, as well as technical, economic and administrative innovation of the retail trade. The local co-operative shop with the manager behind the desk and the goods sold loose was replaced by modern self-service shops with standardised equipment, and numerous multi-storey warehouses distributed in the old city centres were in the early 1960s substituted by seven, strategically located central warehouses serviced by fork-lift trucks. The one located in Albertslund functioned from 1964 onwards as the organization’s headquarters.. In 2007 Kulturarvsstyrelsen (The Heritage Agency of Denmark) proclaimed this warehouse in Alberslund, today the headquarters of the Coop, to be one of 25 national sites of industrial heritage.</em></p>

Das Prinzip der «Sachlichkeit in der Warenverteilung». Zum Marketingkonzept des Schocken Konzerns in der Weimarer Republik

2017 ◽  
Vol 62 (1) ◽  
pp. 87-110
Author(s):  
Anna Pauli
Keyword(s):  
Customer Service ◽  
Business Strategy ◽  
Retail Trade ◽  
Advertising Agencies ◽  
Weimarer Republik ◽  
Marketing Orientation ◽  
The First World War ◽  
New Business ◽  
First World ◽  
Principle Of Objectivity

AbstractThe Principle of «Objectivity in Distribution». The Marketing Concept of the Schocken Group in the Weimar RepublicThe First World War and the Hyperinflation of the early 1920s threw the German retail trade into a serious crisis. After the currency stabilization of 1924 many companies tried to increase revenues and reduce overheads by focusing more on the demands of the customers. One measure taken most notably by some large companies was to build central advertising agencies to pool their energies. This essay explores the increased customer and marketing orientation of the textile retail trade by using the example of the department store group Schocken. The new business strategy of Schocken was accompanied by a similar corporate philosophy and was based on the principle of «objectivity in distribution». This principle affected their range of goods, their architecture and decoration of the shops, their customer service and their advertising strategy.

scholarly journals MARKETING MANAGEMENT FUNCTIONS OF CONSTRUCTION COMPANIES: EVIDENCE FROM TURKISH CONTRACTORS

2010 ◽  
Vol 16 (2) ◽  
pp. 267-277 ◽  
Author(s):  
Gul Polat ◽  
Umit Donmez
Keyword(s):  
Competitive Advantage ◽  
Construction Industry ◽  
Information And Communication Technologies ◽  
Service Differentiation ◽  
Marketing Management ◽  
Construction Companies ◽  
Intense Competition ◽  
Marketing Orientation ◽  
Traditional Marketing ◽  
Management Functions

Globalization, the restructuring of the world economy, changes experienced in project financing and delivery systems, the pervasive utilization of information and communication technologies (ICT), and the intensity of the competition prevailing in the market compel contractors to rethink the competitive forces and client expectations, which in turn necessitate a well planned marketing orientation for business planning. The Turkish construction industry is not different from the global construction industry in the context of intense competitiveness as Turkish contractors do not only undertake projects in the domestic market but also in foreign markets including the Commonwealth of Independent States, Africa, Middle East, Europe, Asia, etc. They also often face intense competition from local and foreign companies such as U.S., Chinese, Japanese, French, Spanish, German, U.K., and Korean contractors. Given the intense competition, effective marketing of their services is imperative for Turkish contractors in achieving competitive advantage. This study explores the marketing management functions of Turkish construction companies and the extent to which they carry out traditional marketing practices via a questionnaire survey of 71 Turkish contractors. The survey results revealed that Turkish contractors made use of marketing management functions to some extent, yet responding contractors did not attach adequate importance to differentiating their products/services from the products/services offered by their competitors. Since achieving client satisfaction by means of product and/or service differentiation is the ultimate goal, Turkish contractors should carry out all of the traditional marketing practices in order to differentiate themselves in the market, and thereby create competitive advantage. Santrauka Globalizacija, persitvarkanti pasaulio ekonomika, kvalifikacijos pokyčiai projektu finansavimo ir tiekimo sistemose, plačiai naudojamos informacines ir ryšiu technologijos bei konkurencijos rinkoje vyraujantis intensyvumas verčia rangovus persvarstyti konkurencines jegas ir vartotoju lūkesčius, o tam reikia gerai suplanuotos valdymo orientacijos verslui planuoti. Turkijos statybos pramone nesiskiria nuo pasaulines statybos pramones intensyvaus konkurencingumo kontekste. Turkijos rangovai ne vieni imasi projektu vidaus bei užsienio rinkose, iskaitant Nepriklausomu valstybiu sandrauga, Afrika, Vidurio Rytus, Europa, Azija ir t. t. Jie taip pat dažnai susiduria su didele vietiniu ir užsienio kompaniju konkurencija, tokiu kaip JAV, Kinijos, Japonijos, Prancūzijos, Ispanijos, Vokietijos, Didžiosios Britanijos ir Korejos rangovai. Atsižvelgiant i intensyvia konkurencija, efektyvu ju paslaugu valdyma, Turkijos rangovams būtina pasiekti konkurencini prana‐šuma. Šiuo tyrimu analizuojamos Turkijos statybos bendroviu rinkodaros valdymo funkcijos ir apimtys, taikant tradicine rinkodara. Apklausoje apžvelgta daugiau nei 70 Turkijos rangovu anketu. Apklausos rezultatai atskleide, kad Turkijos rangovai tam tikru mastu pasinaudojo rinkodaros valdymo funkcijomis, tačiau jie neskyre pakankamai svarbos išskirdami savo produktus ir paslaugas, konkurentus ir ju teikiamas paslaugas. Kadangi pagrindinis tikslas ‐ vartotoju, naudojančiu produkta, pasitenkinimas ir (arba) paslaugu išskirtinumas, Turkijos rangovai turetu ištirti visus tradicines rinkodaros ipročius, noredami išskirti save rinkoje ir taip sukurti konkurencini pranašuma.

scholarly journals Development or decline of marketing - systematic considerations

Management ◽  
2020 ◽  
Vol 24 (1) ◽  
pp. 176-192
Author(s):  
Dariusz Sobotkiewicz
Keyword(s):  
Business Practice ◽  
The Other ◽  
Marketing Management ◽  
Marketing Concept ◽  
The Past ◽  
Marketing Function ◽  
Management Concept ◽  
Business Entities ◽  
The One

SummaryThe article is an attempt to answer the question: Is the influence of marketing in the organization increasing or decreasing? In the search for answers to this question, changes that took place in marketing over the past twenty years haves been analyzed. Particular attention and a lot of space was devoted to the evolution of the marketing function and marketing management concept in the practice of business entities. The considerations undertaken in the study allowed, on the one hand, o indicatine the weakening of the importance of the marketing function in favour of the marketing concept of management, and on the other hando determinine their contemporary role in business practice.

scholarly journals Modeling of the System of Evaluation of Retail Enterprises on the Basis of KPI and Process Approach

2021 ◽  
Vol 4 (519) ◽  
pp. 66-72
Author(s):  
O. S. Podskrebko ◽  
◽  
N. O. Ivanchenko ◽  
V. V. Tkachenko ◽  
◽  
...  
Keyword(s):  
Environmental Conditions ◽  
Performance Indicators ◽  
Business Processes ◽  
Process Approach ◽  
Retail Trade ◽  
Financial Indicators ◽  
Key Factors ◽  
Modeling And Forecasting ◽  
Retail Enterprise

The article proposes a model for evaluating the activities of retail enterprise, which is based on five stages and allows determining ways to increase the efficiency of functioning, which will improve the adaptive properties of the economic object. The analysis of types of KPI is carried out, process and functional approaches are identified as the main ones for the direct development of key performance indicators, as well as the characteristics of the evaluation of effective marketing at enterprises, including those that function in the sphere of retail trade, are determined. The authors considered how modeling and forecasting of key financial indicators of an enterprise contribute to the creation of strategies for its development. The article notes that for the initial evaluation of a retail enterprise focused on long-term success, it is mandatory to conduct an audit aimed at assessing the efficiency of the economic object and defining how quickly the enterprise adapts to dynamic environmental conditions. The carried out analysis allowed to identify the key factors that contribute to an improvement of the enterprise’s operation. Also, on the example of the Isikawa diagram, the ratio of KPI, strategies and understanding of business processes was considered in order to set, control and analyze the achievement of goals.

scholarly journals PENGARUH BAURAN PEMASARAN, DAN ORIENTASI PASAR TERHADAP KEUNGGULAN BERSAING DALAM MENINGKATKAN KINERJA PEMASARAN PADA PERUSAHAAN BATIK DI SURAKARTA

2009 ◽  
Vol 6 (1) ◽  
Author(s):  
Siti Fatonah
Keyword(s):  
Competitive Advantage ◽  
Marketing Strategy ◽  
Structural Equation ◽  
Likelihood Estimation ◽  
Its Region ◽  
Positive Influence ◽  
Marketing Management ◽  
Marketing Orientation ◽  
Theoretical Approaches ◽  
Strategy Marketing

Marketing management is a process of management.  Marketing is various theoretical approaches were developed based on the empirical facts in order to arising a concept regarding the reference of action at practical level or operational and managerial level. The series of management activities, marketing management could be seen as company’s effort in dealing with more competitive global competition. Those efforts were conducted by the companies in dealing with competition through the application of marketing strategy, combined with competitive advantage strategy, as well as batik industry at Surakarta, Central Java.The growth of batik industry which is getting tighter in the middle of the various type of batik of the world, batik Indonesia has not yet losing its characteristics. Even batik of Central Java which is consider to have the richest design is still possessing its soul/spirit. Nevertheless, as neighboring countries are rapidly promoting their batik’s products through various continents, batik of Indonesia seemed made no further progress (stay still). Batik which is wear as daily clothing recently is indeed print out with batik’s motif/design. There is indeed an enlightening development in a matter of batik’s consumption nowadays. If batik was only used for certain events, today, its region of utilization has became more broaden. Batik is also often modified with other motif / design for daily clothing. Along with the times, batik is also squirming. Its fabrics is presenting with its latest design.From the result of the test toward the model within this research, using estimation of Maximum Likelihood Estimation (ML), analysis of Structural Equation Model (SEM), and the assistance of Amos 6 software toward 200 respondents of batik entrepreneurs at Surakarta, it is able to provide the explanation regarding the influence of marketing diffusion and marketing orientation toward competitive advantage in developing/increasing market performance at batik’s companies at Surakarta.Within this research, the result obtained from marketing strategy (Products, Price, Promotion, and Distribution), and Marketing Orientation, providing positive influence toward Competitive advantage with the value of first Determination Coefficients (R2) is equal to 0,841, it shows that by using marketing strategy and maximum marketing orientation, it could increase company’s competitive advantage of batik’s companies at Surakarta as much as 84,1%, the value of second Determination Coefficient (R2) is equal to 0,791, which means that by marketing strategy, marketing orientation and high competitive advantage could increase the performance of batik’s company at Surakarta as much as 79,1%.Key words       :           Marketing strategy, Marketing Orientation, Competitive Advantage, Marketing Performance

scholarly journals STATE PERSONNEL POLICY IN THE CONTEXT OF INFORMATION AND ECONOMIC CONFRONTATION

2020 ◽  
Author(s):  
V.I. Semenova ◽  
◽  
M.F. Fridman ◽  
Keyword(s):  
Social Relations ◽  
Social Institutions ◽  
Developed Countries ◽  
The State ◽  
Innovative Development ◽  
World Model ◽  
Role Of The State ◽  
Innovative Solutions ◽  
The One

This article is devoted to the most important issue of ensuring an innovative breakthrough in socio-economic development in the conditions of information and economic confrontation. Today, humanity is entering an era of a fundamentally different system of social relations, values and meanings. The emergence of a multipolar world model increases the competition of developed countries, on the one hand, and weakens the role of the state in society, on the other. Economic sanctions significantly hinder innovative development, so the state, as one of the main social institutions, still needs qualitatively new, more productive, innovative solutions, the emergence and implementation of which is impossible without appropriate personnel: researchers, analysts, developers, managers and workers.

Sign in / Sign up

Export Citation Format

Share Document