scholarly journals Sustainable Tourism Marketing

2020 ◽  
Vol 12 (5) ◽  
pp. 1865
Author(s):  
Eduard Cristobal-Fransi ◽  
Natalia Daries ◽  
Berta Ferrer-Rosell ◽  
Estela Marine-Roig ◽  
Eva Martin-Fuentes
Keyword(s):  
Sustainable Tourism ◽  
Marketing Strategies ◽  
Marketing Management ◽  
Special Issue ◽  
Communication Management ◽  
Tourism Marketing ◽  
Current Trends ◽  
Sustainable Marketing ◽  
The Relationship

In this article, we introduce the themes and approaches covered in this special issue on Sustainable Tourism Marketing. Its objective has been to analyze the main contributions made as a result of research related to sustainable tourism-marketing management and current trends in this field. This issue has gathered articles about the marketing of destinations and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective. This editorial piece provides a useful introduction to the relationship between tourism and sustainable marketing management that can be used by researchers and practitioners to develop tourism marketing strategies from a sustainable perspective.

scholarly journals Measurement of Satisfaction in Sustainable Tourism: A Cultural Heritage Site in Spain

2019 ◽  
Vol 11 (23) ◽  
pp. 6774 ◽  
Author(s):  
Nuria Huete-Alcocer ◽  
Víctor Raúl López-Ruiz ◽  
Adriana Grigorescu
Keyword(s):  
Cultural Context ◽  
Sustainable Tourism ◽  
Marketing Strategies ◽  
Sociodemographic Characteristics ◽  
Anova Analysis ◽  
Tourism Marketing ◽  
Heritage Site ◽  
Level Of Satisfaction ◽  
Provision Of Services ◽  
The Relationship

Sustainable tourism, in the cultural context, is a fundamental element for the economic development of some local communities. There are many factors that can influence the success of this type of tourism, but any action or strategy adopted should be closely related to the satisfaction of the tourist. This research focuses on a heritage destination of an archaeological nature, and is aimed at analyzing the profile of the cultural tourist and his/her level of satisfaction after visiting the site. Information was collected using a closed questionnaire given to tourists. An ANOVA analysis has been used to determine the relationship between sociodemographic characteristics and satisfaction, with significant results found in relation to gender and income level. This study has helped to highlight what underlies the differences in tourists’ post-visit satisfaction. These analyses have provided information that can be used in the planning of future sustainable tourism marketing strategies; thus, this study provides some recommendations on how to improve the provision of services and the management of these types of heritage elements.

scholarly journals AGROTOURISM PREFERENCES FACTORS AMONG URBAN DWELLERS IN KLANG VALLEY AREA

2020 ◽  
Vol 29 (1) ◽  
Author(s):  
Norsida Man ◽  
Hafiza Abdul Harith Aspany
Keyword(s):  
Economic Development ◽  
Sustainable Tourism ◽  
Tourism Industry ◽  
The Public ◽  
Current Trends ◽  
Lack Of Information ◽  
Klang Valley ◽  
Modern Application ◽  
The Relationship ◽  
Valley Area

Agrotourism is a catalyst for initiation of the sustainable tourism activities and diversifyingrural activities. As agriculture is the fourth contributors to the country’s economic development, this sector has vast areas to offer the tourists to feel the excitement from farm and its resources. Agriculture and tourism have their own ability to develop and grow. The collaboration of both strong industries have strengthened the tourism industry in Malaysia. The objective of this study was to determine the agrotourism preferences among urban dwellers in Klang Valley. The findings revealed that most of the respondents agreed that payments for agrotourism activities should be reasonable and satisfactory as the statement showed the highest mean score (4.41). This means that, the payments charged to the customers must comply with what the agrotourism has been offered to them. Most of the respondents also agreed that finding agritourism locations through modern application like Google Maps and Waze should be easy as it has the highest mean score (4.54) on the statement. This was supported by the current trends of the public who are always connected to these applications to easily find any places at any time. Most of the respondents agreed that agrotourism products and activities should be suitable for all range of ages. This is because, public see tourism andleisure time as a valuable time to spend with family members and friends from all range of ages to tighten the relationship. 345 respondents (89.1%) agreed that the major challenges in agrotourism was the issues of lack of information about agrotourism itself. Information is important in order to create publicity about this industry. Results from this study will serve as a guide for authorities in finding ways about how to promote the agritourism based on the respondents’ preferences towards this industry in Malaysia.  

scholarly journals A Theoretical Framework to Explain the Impact of Destination Personality, Self-Congruity, and Tourists’ Emotional Experience on Behavioral Intention

SAGE Open ◽  
2020 ◽  
Vol 10 (4) ◽  
pp. 215824402098331
Author(s):  
Shaohua Yang ◽  
Salmi Mohd Isa ◽  
T. Ramayah
Keyword(s):  
Behavioral Intention ◽  
Emotional Experience ◽  
Marketing Strategies ◽  
Tourism Marketing ◽  
Effective Implementation ◽  
Revisit Intention ◽  
Proposed Model ◽  
Recommendation Intention ◽  
The Impact ◽  
The Relationship

The aim of this conceptual article is to propose a comprehensive model that explains the impact of different relational variables on tourists’ behavioral intention (i.e., revisit intention and recommendation intention) and the relationship between those relational variables. Based on the existing studies and findings, the proposed model is strongly related with destination personality, self-congruity as well as tourists’ emotional experience and behavioral intention. Particularly, self-congruity performed as a potential mediator between destination personality and behavioral intention; meanwhile, the model incorporated tourists’ emotional experience as a potential moderator between self-congruity and behavioral intention. This conceptual article makes significant contributions to tourism literature by proposing an integrated model. It serves as a reference for tourism marketing practitioners who can derive insights into the potential economic advantages such as tourists’ loyalty and tourists’ behavioral benefits in the form of revisit intention and recommendation intention which can result from the effective implementation of marketing strategies.

scholarly journals The Sustainable Marketing Mix of Tourism and Visitors Fulfilment: An Empirical Evidence From Cultural Tourists To Pakistan

2021 ◽  
Vol 6 (1) ◽  
pp. 123-145
Author(s):  
Asia Umar Khan ◽  
Dr. Qadar Bakhsh Baloch ◽  
Rabia Naseer
Keyword(s):  
Success Factors ◽  
Sustainable Tourism ◽  
Marketing Mix ◽  
Extensive Literature ◽  
Product Price ◽  
Tourism Marketing ◽  
Physical Evidence ◽  
Tourist Satisfaction ◽  
Negative Effect ◽  
Sustainable Marketing

Sustainability is a basic requisite while promoting cultural tourism for a destination. UNEP and WTO have provided a full agenda for sustainable tourism that consists of twelve aims. One of those aims is visitor fulfillment that includes tourist satisfaction provided with safety and justice. After an extensive literature review the present study has listed down the success factors of tourism marketing and viewed through the lens of sustainability aims, has developed a conceptual framework consisting of the marketing mix dimensions of sustainable tourism and their effect on satisfaction of a sample (400) of foreign cultural tourists to Pakistan. After exploratory and confirmatory factor analysis, multiple regression analysis was conducted to test for the hypothesized effect of the seven independent variables i.e. Product Price, Placement, Promotion, People, Physical Evidence and Process on tourist satisfaction. It was found that Product, Price, People, Physical Evidence and Process have a significant positive whereas; Placement has aninsignificant negative and Promotion has a significant negative effect on tourist satisfaction.

scholarly journals TOURISM ENTREPRENEURIAL OBJECTIVES, COVID-19 AND SUSTAINABLE TOURISM MARKETING STRATEGY

2015 ◽  
pp. 192-204
Author(s):  
Ekeke John ◽  
Sonari Otobo
Keyword(s):  
Marketing Strategy ◽  
Paradigm Shift ◽  
Leisure Time ◽  
Service Providers ◽  
Sustainable Tourism ◽  
Marketing Strategies ◽  
Tourism Marketing ◽  
Tourist Satisfaction ◽  
Tourism Service ◽  
Tourism And Hospitality

The achievement of entrepreneurial objectives by tourism entrepreneurs is dependent on the existence of a dynamic, attractive, safe and competitive tourism destination capable of creating and delivering memorable experiential value which enhances tourist satisfaction and subsequent behaviouralintentions. However, the menace occasioned by the COVID-19 pandemic has posed a critical challenge and a bitter contradiction with the expectations and plans of tourism entrepreneurs all over the world. This explains why several attraction sites and other tourism and hospitality service organisations are either shut or operating at dismal operational levels with the consequent loss of jobs, leisure time as well as filing for bankruptcy claims, etc. The situation calls for a paradigm shift in destination marketing strategy. This present study seeks to situate the quest to achieve tourism entrepreneurial objectives during this austere and uncertain period (POST COVID-19) on the ability of tourism service providers to craft, implant and implement sustainable tourism marketing strategies. The study proposes academic, stakeholder and marketing implications.

scholarly journals Investigating the Negative Effects of Emojis in Facebook Sponsored Ads for Establishing Sustainable Marketing in Social Media

2021 ◽  
Vol 13 (9) ◽  
pp. 4864
Author(s):  
Jungwoo Lee ◽  
Cheong Kim ◽  
Kun Chang Lee
Keyword(s):  
Social Media ◽  
Purchase Intentions ◽  
Marketing Strategies ◽  
Consumer Perception ◽  
Negative Effects ◽  
Online Study ◽  
Sustainable Marketing ◽  
Managerial Implications ◽  
The Relationship ◽  
Empirical Investigations

Emojis are prevalent in modern social media advertising. Despite this fact, little research can be found on its effects on consumer purchase intentions. This study seeks to examine purchase intentions in the context of Sponsored Ads on Facebook News Feeds, their perceived intrusiveness, and how the added factor of emoji presence can further affect consumer perception in order to suggest a pathway for establishing sustainable marketing strategies. We investigated the effect of emojis on consumers and then the extent to which ad personalization can attenuate intrusiveness to the point of influencing purchase intentions. In the empirical investigations (an online study) conducted, the study revealed several interesting findings. First, the emoji presence in Sponsored Ads on the News Feed did not prompt the users’ perceived intrusiveness. Second, the emoji use led to decreased purchase intentions. Third, the perceived intrusiveness did not mediate the relationship between emoji presence (vs. absence) and purchase intentions. Lastly, the emoji presence decreased perceived intrusiveness and also increased purchase intentions when consumers perceived ads to be less personalized. The findings of this research provide both theoretical and managerial implications of the effects of emojis, and the reasons as to why their usage affects the desired ad goals when used in Sponsored Ads on Facebook from the perspective of sustainable marketing.

PELAKSANAAN PROMOSI GUNA MENINGKATKAN VOLUME PENJUALAN

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Wahyuni Sri Astutik
Keyword(s):  
Marketing Strategy ◽  
Marketing Strategies ◽  
Sales Volume ◽  
Price Promotion ◽  
Product Strategy ◽  
The Public ◽  
Maximum Profit ◽  
Advertising Effort ◽  
Determining Factors ◽  
The Relationship

In the implementation of promotions in order to increase sales volume at the Pangkat - Kediri tile company, an analysis result of 6.00 was obtained which states that the relationship between promotion and sales volume is strong. Because promotion is one of the determining factors for the success of every company in producing to selling their products to consumers.Because the promotion includes many things starting from product strategy to product marketing / sales. However, companies certainly cannot only focus on promotional activities, because the four elements of marketing strategy (price, promotion, distribution and production) cannot be separated. So companies should be able to combine marketing strategies appropriately, so that the company is able to achieve the desired targets, namely achieving maximum profit. In order to introduce its company products to the public with advertising media is very important. Because with this advertising effort, society knows advantages that accompanied these products, so that the company's expectations for sales to increase will be even greater and its profits will also increase.Keywords:Promotion, sale, Marketing strategy and profit.

scholarly journals Sustainable Tourism: The Elephant in the Room

2021 ◽  
Vol 13 (15) ◽  
pp. 8376
Author(s):  
Thomas Bausch ◽  
Tilman Schröder ◽  
Verena Tauber ◽  
Bernard Lane
Keyword(s):  
Empirical Research ◽  
Research Methodology ◽  
Sustainable Tourism ◽  
Environmental Issues ◽  
Supply Side ◽  
Tourism Marketing ◽  
Precise Understanding ◽  
Intercultural Differences

Research on sustainability and sustainable tourism has thus far avoided evaluating how tourists actually understand these terms. Instead, scholars have focused on the supply side, presuming a common and precise understanding of sustainability and sustainable tourism among all tourists and stakeholders. This study shows that most consumers link sustainability only to environmental issues, and understand sustainability differently from sustainable tourism. It finds significant interpersonal and intercultural differences regarding consumers’ conceptualisations of sustainability. The results illustrate that empirical research methodology for conceptualising consumers’ sustainability understanding frequently is doubtful or weak. This research exposes tourists’ limited understanding of sustainability, and helps tackle widespread scepticism about the effectiveness of sustainable tourism, by creating better informed sustainable tourism marketing.

Buying-Shopping Disorder among Women: The Role of Vulnerability to Marketing, Buying Motives, Impulsivity, and Self-Esteem

2020 ◽  
Vol 27 (4) ◽  
pp. 294-303
Author(s):  
Emeline Chauchard ◽  
Julie Mariez ◽  
Marie Grall-Bronnec ◽  
Gaëlle Challet-Bouju
Keyword(s):  
Online Survey ◽  
Marketing Research ◽  
Self Esteem ◽  
Marketing Strategies ◽  
Fashion Industry ◽  
Intention To Purchase ◽  
And Coping ◽  
Alcohol Users ◽  
The Relationship

<b><i>Introduction:</i></b> The influence of marketing on addictive behaviours has been studied among tobacco and alcohol users. Although the fashion industry is highly influenced by marketing, research has poorly studied vulnerability to fashion marketing as a factor related to buying-shopping disorder (BSD) while considering psychological characteristics (buying motives, impulsivity, and self-esteem). <b><i>Objective:</i></b> The objective of the present work is to investigate the relationship between vulnerability to marketing and BSD. <b><i>Methods:</i></b> Women (<i>n</i> = 242) were exclusively recruited through social networking. They completed an online survey exploring the severity of BSD using the <i>Compulsive Buying Scale</i> (CBS) and the psychological factors associated with BSD (impulsivity, self-esteem, and buying motives) and an experimental task designed to investigate the intention to purchase in several situations, where marketing modalities such as price, brand, and packaging fluctuate. <b><i>Results:</i></b> Among the 242 participants in the study, 34 were identified as compulsive buyers (14%). Income level was considered, and compulsive buyers displayed a higher level of vulnerability to marketing, except for the packaging modality. High levels of positive urgency, lack of premeditation, and coping motivation were found to be significant predictors of the CBS score, but vulnerability to marketing was not. <b><i>Discussion and Conclusions:</i></b> Compulsive buyers seem to be more sensitive to marketing strategies, although vulnerability to marketing was not identified as a predictor of the severity of BSD. Given the enormous literature on the role of marketing in other addictive behaviours, further studies are needed to better understand the role of marketing in BSD to develop appropriate public health policies.

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