The new Phrygian cap: Pussy hats, feminism and anti-fashion
The international wave of Women’s Marches in 2017 (and subsequent years) was fuelled by anger about the misogynist tone of the American election (aimed at contender Hillary Clinton) and a sense that the rights of women and sexual minorities were being threatened. In particular, protests were triggered by the newly elected president’s unearthed comments about female genitalia: ‘grab ‘em by the pussy’. Following the instigation of craftivists in California, women around the world donned pink knitted hats with points resembling cat ears, which became known as ‘pussy hats’. This chapter uses examples collected as rapid response collecting after the marches in Edmonton and Calgary (Alberta, Canada) for the Royal Alberta Museum to argue that the pussy hat is an example of anti-fashion in its embrace of anti-consumption, and its role to promote political accountability. The pussy hat, in effect, is the uniform of a feminist political ethics.