scholarly journals THE 2018 WORLD CUP: PREPARATIONS OF THE HOST CITIES FOR THE MEDIA COVERAGE

Author(s):  
Ruslan A. Dukin ◽  
Keyword(s):  
2019 ◽  
Vol 55 (5) ◽  
pp. 603-622
Author(s):  
Christiana Schallhorn

The host countries for mega-sporting events aim to become more visible and to be perceived positively by the global audience because of the media coverage around the event. The media’s influence on people’s perceptions is expected to be particularly high if the audience has no direct experience and little prior knowledge of the hosting nation, and thus depends on the media for information. Using a panel survey ( N = 76) with three rounds of data collection, this longitudinal study explores how television viewers’ perceptions of Brazil changed from before the 2014 FIFA World Cup to after this event, and after the 2016 Olympic Games hosted by Brazil. The results indicate that perceptions about topics related to Brazil (e.g. crime risk, standard of living, economic situation) have generally become more negative over time. Further, although associations with Brazil were very positive before the FIFA World Cup, respondents tended to associate more negative ideas with Brazil over time. Surprisingly, the intention to travel to Brazil increased after Brazil hosted the FIFA World Cup and the Olympics. Broader international significance of the findings for both host countries of mega-sporting events and broadcasting countries are discussed.


2021 ◽  
Author(s):  
◽  
Sun-ha Hong

<p>This paper explores the role of the media in the production of Korean nationality during the 2002 World Cup. It suggests that the media coverage helped organise a spectacle of consumption, which became the primary means by which Korean nationality was articulated and understood. This study brings together research in media and Korean studies and aims to contribute to a timely understanding of nationality that recognises both its intimate connection with media and consumer culture and its normative and taxonomic function. The study elaborates a hybrid theoretical framework of a ‘system of signs’, which draws from Michel Foucault’s analysis of power and normalisation and the ideas of spectacle and simulacrum by Guy Debord and Jean Baudrillard. The study examines two key cases of nationality production. Firstly, the ‘Red Devils’ and millions of street supporters that celebrated Korean victories were appropriated by the media to produce internally oriented affirmations of Korean identity and values that doubled as an entertainment spectacle. Secondly, the cult of admiration around the foreign manager Hiddink demonstrated how discourses of globalisation contribute to a social imaginary of global nationalities that compelled Koreans to judge their own nationality against the standards of the sŏnjin’guk (‘advanced nations’).</p>


2021 ◽  
Author(s):  
◽  
Sun-ha Hong

<p>This paper explores the role of the media in the production of Korean nationality during the 2002 World Cup. It suggests that the media coverage helped organise a spectacle of consumption, which became the primary means by which Korean nationality was articulated and understood. This study brings together research in media and Korean studies and aims to contribute to a timely understanding of nationality that recognises both its intimate connection with media and consumer culture and its normative and taxonomic function. The study elaborates a hybrid theoretical framework of a ‘system of signs’, which draws from Michel Foucault’s analysis of power and normalisation and the ideas of spectacle and simulacrum by Guy Debord and Jean Baudrillard. The study examines two key cases of nationality production. Firstly, the ‘Red Devils’ and millions of street supporters that celebrated Korean victories were appropriated by the media to produce internally oriented affirmations of Korean identity and values that doubled as an entertainment spectacle. Secondly, the cult of admiration around the foreign manager Hiddink demonstrated how discourses of globalisation contribute to a social imaginary of global nationalities that compelled Koreans to judge their own nationality against the standards of the sŏnjin’guk (‘advanced nations’).</p>


Author(s):  
Brenda Elsey

This essay examines the media frenzy around the ‘love-life’ of Chilean football star Alexís Sánchez, particularly the 2017 announcement of his romantic involvement with actress Mayte Rodríguez. It discusses the media coverage as a poignant example of misogyny and homophobia in Chilean football culture, as well as one of the forces that perpetuates that culture. During the years of the 2018 World Cup qualifying process, Chile accrued the most severe fines of any country for homophobic behaviour at football matches. This fact has attracted some, but not much, attention. There are few spaces of such extreme gender segregation as football. Once football’s capacity to develop proper masculinity and heterosexuality was widely accepted, football directors, journalists and fans pushed women outside of the sport. The relationship between homophobia and sexism has a long history in the construction of football fandom, play and organization. Media played a crucial role in reinforcing the heteronormative and misogynist aspects of the sport. This essay discusses how these long-standing prejudices have hurt women journalists, fans and athletes. Please note that this essay was previously published in Spanish in De Cabeza .


Sociology ◽  
2018 ◽  
Vol 53 (3) ◽  
pp. 486-502 ◽  
Author(s):  
Kate Petty ◽  
Stacey Pope

This article examines English print media coverage of the England national women’s football (soccer) team during the 2015 FIFA Women’s World Cup. It draws on a content analysis of five English national newspapers from 24 May to 14 August 2015. A wide body of research has demonstrated that women’s sport continues to be greatly underrepresented in the media but our findings are important as they demonstrate that during this tournament, women’s football received a significant amount of print media coverage and that this coverage was largely positive. We argue that we have entered a new age of media coverage of women’s sport in the UK, with a shift towards greater gender equality.


2020 ◽  
Vol 1 (8) ◽  
pp. 69-83
Author(s):  
N. S. Dankova ◽  
E. V. Krekhtunova

The article is devoted to the study of the media representation features of the situation of coronavirus infection spread. The material was articles published in American newspapers. It is shown that the metaphorical model "War" is widely used in media coverage of the pandemic. The relevance of the work is due to the ability of the media to influence the mass consciousness. The methodological basis of the research is formed by critical discourse analysis, which establishes the connection between language and social reality. The article provides an overview of works devoted to the study of metaphor. The theoretical foundations for the study of metaphorical modeling are given. In the course of the analysis, the linguistic means of updating the metaphorical model "War" were revealed. The authors note that this metaphorical model is represented by such frames as “War and its characteristics”, “Participants in military action”, “War zone”, “Enemy actions”, “Confronting the enemy”. It is shown that modern reality is presented in the media as martial law, the coronavirus is positioned in the media as a cruel and merciless enemy seeking to take over the world, the treatment of the disease is represented as a fight against the enemy. It is concluded that the use of the metaphorical model "War" is one of the ways to conceptualize the spread of coronavirus.


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