Improving Purchase Decision Performance by Examining Brand Awareness, Association, Loyalty and Quality Perception using Multiple Regression Method: A Case Study of Truck Purchasing in PT AIIS

Teknik ◽  
2019 ◽  
Vol 40 (1) ◽  
pp. 48
Author(s):  
Novie Susanto ◽  
Dyah Ika Rinawati ◽  
Fery Ramadhani
2021 ◽  
Vol 1798 (1) ◽  
pp. 012005
Author(s):  
Zhongrui Sun ◽  
Bingbing Wang ◽  
Fan Zhang ◽  
Lusheng Liao ◽  
Weiguo Deng ◽  
...  

Author(s):  
Toshihiko ABE ◽  
Shin-ichi SUMI ◽  
Norio SANADA ◽  
Teruo SAKURAI ◽  
Osamu ASANO ◽  
...  

2014 ◽  
Vol 57 (5) ◽  
Author(s):  
Hari Prasad Jaishi ◽  
Sanjay Singh ◽  
Raghavendra Prasad Tiwari ◽  
Ramesh Chandra Tiwari

<p>Soil radon data were recorded at two selected sites along Mat fault in Mizoram (India), which lies in the highest seismic zone in India. The study was carried out during July 2011 to May 2013 using LR-115 Type II films. Precursory changes in radon concentration were observed prior to some earthquakes that occurred around the measuring sites. Positive correlation was found between the measured radon data and the seismic activity in the region. Statistical analysis of the radon data together with the meteorological parameters was done using Multiple Regression Method. Results obtained show that the method employed was useful for removing the effect of meteorological parameters and to identify radon maxima possibly caused by seismic activity.</p>


1996 ◽  
Vol 39 (3) ◽  
Author(s):  
N. Ortiz de Adler ◽  
A. G. Elias

From an analysis of the rise and fall off time of solar cycles 4 to 22, a recurrence tendency of 7 cycles is observed in the rise time and, apparently, of 9 cycles in the fall off time. The envelope of these times presents a decreasing amplitude of oscillation. According to this behaviour, the rise and fall length of future solar cycles until cycle 25 can be inferred qualitatively. These values are compared with those obtained with a multiple regression method showing a good agreement.


2021 ◽  
Vol 4 (2) ◽  
pp. 621-634
Author(s):  
M. Irfan Rosyadi ◽  
Sinta Yulyanti

The spillover effect of economic activity from one area to another is due to the inter-sector linkages, which have implications for economic growth. This study examines and presents empirical evidence on the effects of economic growth in the districts of Siak, Pelalawan, Kampar, Kuantan singingi, and Bengkalis, which have spatial impacts on the economic growth of Pekanbaru City. Through quantitative methods with secondary data from the Regency / City Central Statistics Agency in Riau Province, the data used is the Gross Regional Domestic Product from 2010 to 2019, then analyzed using the Multiple regression method. The study results show that Kampar, Kuantan singingi, Pelalawan, and Siak districts have a significant effect on the economic growth of Pekanbaru City, while Bengkalis does not affect. Not all of the natural resources owned by each district can provide a spillover effect of growth. However, a dominant sector in absorbing labor will provide a spillover effect of economic growth from one region to another. Keyword: Regional Spillover Effect. Economic Growht, Multiple Regression. Pekanbaru


2015 ◽  
Vol 1 (1) ◽  
pp. 15-22
Author(s):  
Suriani Labolo ◽  
Maskuri Sutomo ◽  
Rahmat Mubaraq

The  research  aims  to  analyze  the  influence  of  brand  equity  that consists  of  brand  awareness, quality perception, brand association, and brand loyalty, on customer purchase decision to buy Rinso at  Layana  Indah Village  in  Palu.  Sample  size  of  the  study  is  72  respondents  who selected  through purposive sampling technique. The results indicate that all variables, namely brand awareness, quality perception,  brand  association, and  brand  loyalty  simultaneously  have  significant  influence  on customer purchase  decision.  The  Adjusted  R  square  of  0.527  indicates  that brand  equity  has  52,7 percent  of  the  variability  of  customer  purchase decision,  while  47,3  percent  influenced  by  other variables  that  are  not studied.  Partially,  all  variables  have  positive  and  significant  influence  on customer purchase decision to buy Rinso detergent. Tujuan penelitian ini adalah untuk mengetahui pengaruh ekuitas merek yang terdiri atas kesadaran merek,  persepsi  kualitas,  asosiasi  merek, dan  loyalitas  merek  terhadap  keputusan  pembelian  produk deterjen merek Rinso di Kelurahan Layana Indah Kota Palu. Sampel dalam penelitian ini sebanyak 72 orang  dengan  teknik  penarikan  sampel menggunakan  purposive  sampling.  Hasil  penelitian menunjukan bahwa secara simultan variabel ekuitas merek yang terdiri dari kesadaran merek, persepsi kualitas,  asosiasi  merek  dan  loyalitas  merek  memiliki pengaruh  signifikan  terhadap  keputusan konsumen sehingga apabila variabel ekuitas merek diterapkan secara baik maka keputusan pembelian juga akan meningkat, dengan nilai adjusted R square 0.527, artinya bahwa ekuitas merek berpengaruh terhadap  keputusan pembelian  sebesar  52.7 %  dan  sisanya  sebesar  47.3 %  dipengaruhi oleh  variabel lain yang tidak diteliti. Secara parsial variabel kesadaran merek, persepsi kualitas, asosiasi merek dan loyalitas  merek berpengaruh  signifikan  terhadap  keputusan  pembelian  dalam menggunakan  produk sabun deterjen merek Rinso.


2018 ◽  
Vol 4 (2) ◽  
Author(s):  
Hasan Hasan

Abstract: Objectives to be achieved by authors in this study, namely to know and analyze the influence of consumer behavior consisting of cultural, social, personality, and psychological factors of purchasing decisions either simultaneously or partially. Technique of data processing using quantitative by analyzed multiple regression method by using program of SPSS Version 17 for windows with sample counted 100 respondeners of metic motorcycle user in Banjammasin City. The result of hypothesis testing is known that the cultural, social, personality, and psychological factors significantly influence the purchase decision of metic motor products in Banjarmasin city simultaneously or partially. Of the four variables, personality factors have a dominant influence on purchasing decision of metic motor products in Banjarmasin City.Keywords: comsumer behavior, culture, social, personality, psychology, purchasing decisionAbstrak: Tujuan yang hendak dicapai penulis dalam penelitian ini, yaitu untuk mengetahui dan menganalisis pengaruh perilaku konsumen yang terdiri dari faktor budaya, sosial, kepribadian, dan psikologi terhadap keputusan pembelian baik secara simultan maupun parsial. Teknik pengolahan data menggunakan kuantitatif dengan dianalisis metode regresi berganda dengan menggunakan program SPSS Versi 17 for windows dengan sampel sebanyak 100 orang responden para pemakai motor metic di Kota Banjammasin. Hasil pengujian hipotesis diketahui bahwa faktor budaya, sosial, kepribadian, dan psikologi berpengaruh signifikan terhadap keputusan pembelian produk motor metic di Kota Banjarmasin secara simultan maupun parsial. Dari keempat variabel tersebut, faktor kepribadian berpengaruh dominan terhadap keputusan pembelian produk motor metic di Kota Banjarmasin.Kata kunci : perilaku konsumen, budaya, sosial, kepribadian, psikologi, keputusan pembelian


1986 ◽  
Vol 13 (2) ◽  
pp. 121 ◽  
Author(s):  
J Hone

Two experiments examined the accuracy of the multiple regression method for estimating population density. In experiment I , in a balanced design, an observer counted objectsin simulated strip transects. Multiple regression analyses yielded accurate estimates when true density was low, and overestimated density when true density was high. Regression equations calculated at each level of true density varied from linear to quadratic. A simple polynomial model accurately estimated true density. In experiment 2 an aerial survey of sheep showed that estimated density was highly significantly (P <0.001) different from true density. The results suggest that greater use should be made of established criteria for robust estimation of true density in transect studies.


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