scholarly journals Building a sense of community through sport programming and special events: the role of sport marketing in contributing to social capital

Author(s):  
Eric C. Schwarz
2016 ◽  
Vol 23 (12) ◽  
pp. 1545-1556 ◽  
Author(s):  
Jessica Whiteman-Sandland ◽  
Jemma Hawkins ◽  
Debbie Clayton

This is the first study to measure the ‘sense of community’ reportedly offered by the CrossFit gym model. A cross-sectional study adapted Social Capital and General Belongingness scales to compare perceptions of a CrossFit gym and a traditional gym. CrossFit gym members reported significantly higher levels of social capital (both bridging and bonding) and community belongingness compared with traditional gym members. However, regression analysis showed neither social capital, community belongingness, nor gym type was an independent predictor of gym attendance. Exercise and health professionals may benefit from evaluating further the ‘sense of community’ offered by gym-based exercise programmes.


2014 ◽  
Vol 2 (4) ◽  
pp. 1-13 ◽  
Author(s):  
Diego Zapata Cordoba ◽  
John Stanley ◽  
Janet Robin Stanley

Recent research has shown that increasing trip making and improving a person’s social capital and sense of community is likely to reduce risks of social exclusion, and increase wellbeing. This, and most other related research on social exclusion, has been undertaken in countries with developed economies. This paper examines some of these relationships within a developing economy, where social exclusion is likely to be more widespread, using secondary data. It examines two districts in Medellín, Colombia, which are historically marginalised, with considerable poverty and also suffering from substantial drug-related violence. The focus is on the role of <em>Metrocable</em>, an aerial cable-car public transport system built to improve transport options in the area’s steep terrain, in reducing risk of exclusion. The analysis shows that increasing the number of trips is significantly associated with a reduced risk of social exclusion and that increasing social capital is weakly supportive. <em>Metrocable</em> is therefore likely to be successful in reducing exclusion. The model suggests that secondary data can be used to explore relationships between mobility and risk of social exclusion.


MedienJournal ◽  
2017 ◽  
Vol 34 (3) ◽  
pp. 49-62
Author(s):  
Manuel José Damásio ◽  
Sara Henriques ◽  
Conceicao Costa

This paper presents the findings of an empirical study on the role of internet based mediation among children’s communities and proposes a theoretical framework for the study of communities and their related online experience, introducing social capital and activity as key elements. The main goal is to understand the ways children interact with online social technologies and how they use them within the context of their own community to promote social interaction and knowledge acquisition.


2011 ◽  
pp. 46-65 ◽  
Author(s):  
L. Polishchuk ◽  
R. Menyashev

The paper deals with economics of social capital which is defined as the capacity of society for collective action in pursuit of common good. Particular attention is paid to the interaction between social capital and formal institutions, and the impact of social capital on government efficiency. Structure of social capital and the dichotomy between its bonding and bridging forms are analyzed. Social capital measurement, its economic payoff, and transmission channels between social capital and economic outcomes are discussed. In the concluding section of the paper we summarize the results of our analysis of the role of social capital in economic conditions and welfare of Russian cities.


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