scholarly journals Effect of fit and altruistic attributions in cause brand alliance: the mediating role of perceived brand credibility

2022 ◽  
Vol 7 (1) ◽  
pp. 37
Author(s):  
Abir Ben Mabrouk ◽  
Faouzi Najjar
Keyword(s):  
Mediating Role ◽  
Brand Alliance ◽  
Brand Credibility

Determinants of Attitudinal Loyalty in Retail Banking

2020 ◽  
pp. 178-197
Author(s):  
Ernest Emeka Izogo
Keyword(s):  
Information Sharing ◽  
Customer Orientation ◽  
Retail Banking ◽  
Brand Attitude ◽  
Marketing Theory ◽  
Attitudinal Loyalty ◽  
Mediating Role ◽  
Positive Effects ◽  
Brand Credibility

This paper tests a conceptual model by drawing on the relationship marketing theory and the brand attitude literature. Two specific research aims were explored. First, the authors tests the mediating role of brand credibility in the relationships between its antecedents and attitudinal loyalty. Second, the moderating role of satisfaction in the relationships between information sharing, customer orientation and brand credibility were explored. Quantitative data generated from 332 experienced users of banking services in Nigeria formed the final database. The study contributes to brand attitude literature and loyalty theory by demonstrating that over and above the simple significant positive effects of information sharing, customer orientation, and brand credibility on attitudinal loyalty, brand credibility transmits the effects of information sharing and customer orientation onto attitudinal loyalty.

The effect of private label brand credibility on consumer purchase intention: the mediating role of relational variables

2020 ◽  
Vol 7 (5) ◽  
pp. 471
Author(s):  
Najeeb Ullah Shah ◽  
Rajni Selvaraj ◽  
Nik Mohd Hazrul Nik Hashim ◽  
Nor Asiah Omar ◽  
Arawati Agus
Keyword(s):  
Purchase Intention ◽  
Private Label ◽  
Mediating Role ◽  
Brand Credibility ◽  
Consumer Purchase Intention

scholarly journals IMPACT OF CELEBRITY ENDORSEMENT ON BRAND EQUITY

2014 ◽  
Vol 10 (3) ◽  
pp. 1953-1960
Author(s):  
Seyed Ibne-Ali Jaffari ◽  
Farooq Ahmad ◽  
Muhammad Mehtab ◽  
Asif Iqbal
Keyword(s):  
Brand Equity ◽  
Durable Goods ◽  
Positive Impact ◽  
Empirical Relationship ◽  
Mediating Role ◽  
Brand Credibility ◽  
Celebrity Endorser ◽  
The Relationship ◽  
Moderating Role

This research intends to explore the empirical relationship between endorsers credibility and consumer based brand equity in the presence of mediating role of brand credibility and moderating role of type of celebrities i.e. National or International was also examined. This paper uses two theories to explain the relationship; associative learning was used to explain the relationship between endorser and brand equity, and brand signaling to explain the relationship about the mediating role of brand credibility. The data was collected from Islamabad, the Federal capital of Pakistan and analyzed using SPSS. Results suggest that endorsers credibility has positive impact on brand equity and brand credibility mediates this relationship. The moderating role of type of celebrity was also discussed in this paper. The past literature suggests that celebrity endorser is one who is perceived as attractive, expert and trustworthiness. This research study examined the relationship of construct in the context of non-durable goods and measured the effectiveness of celebrity i.e. National or International proved to build brand equity. 

scholarly journals Influence of Brand Credibility, Satisfaction and Quality on Brand Equity in Non-Conventional Health Industry

2021 ◽  
Vol 11 (2(V)) ◽  
pp. 58-67
Author(s):  
Peter Kwasi Oppong
Keyword(s):  
Brand Equity ◽  
Structural Equation ◽  
Brand Management ◽  
Sampling Technique ◽  
Equation Model ◽  
Systematic Sampling ◽  
Mediating Role ◽  
Brand Credibility ◽  
The Impact

Consumer perceptions of quality, satisfaction, and brand credibility are critical ingredients for developing healthy brands with high value in a competitive market. However, few authors have looked into the brand credibility`s intervening role in the effect of quality and satisfaction on brand equity in the non-conventional health industry. Hence, this paper sought to evaluate the mediating role of brand credibility in the effect of quality and satisfaction on brand equity in the non-conventional health industry. A covariance-based structural equation model was the analytical tool employed to evaluate the hypotheses stated in this paper. Data were gathered from 265 customers using a systematic sampling technique. The research confirmed that brand credibility contributes partially to the impact of quality on brand equity and completely to satisfaction on equity in the non-conventional health industry. Accordingly, this paper contributes to expanding the current brand management literature by demonstrating the brand credibility`s intervening role in the path between satisfaction, quality, and equity, particularly in the non-conventional health industry. This paper also adds to the brand manager`s knowledge of how to build and harness credibility, quality, and satisfaction to increase brand equity in the non-conventional health industry.

The effect of private label brand credibility on consumer purchase intention: the mediating role of relational variables

2020 ◽  
Vol 7 (5) ◽  
pp. 471
Author(s):  
Arawati Agus ◽  
Najeeb Ullah Shah ◽  
Nor Asiah Omar ◽  
Rajni Selvaraj ◽  
Nik Mohd Hazrul Nik Hashim
Keyword(s):  
Purchase Intention ◽  
Private Label ◽  
Mediating Role ◽  
Brand Credibility ◽  
Consumer Purchase Intention

scholarly journals The mediating role of self-brand connection and brand identity in the relationship between brand credibility and brand loyalty

2020 ◽  
Vol 10 (2) ◽  
Author(s):  
Nguyen Ngoc Dan Thanh ◽  
Nguyen Duc Thanh ◽  
Le Thi Thanh Thuy ◽  
Do Minh Thuy ◽  
Nguyen Thi Thanh Thao ◽  
...  
Keyword(s):  
Brand Loyalty ◽  
Quantitative Research ◽  
Positive Impact ◽  
Brand Identity ◽  
Mediating Role ◽  
Brand Credibility ◽  
Congruity Theory ◽  
The Mind ◽  
The Relationship

Brand loyalty has a crucial role in the business and wins the mind of the customers is the key mission of any brand. On the other hand, consumers use brands to express themselves, position and integrate the brand image into their own identity. Hence, this study aims to find out the relationship between brand credibility, self-brand connection, and brand identity to brand loyalty in the context of Apple's brand. The study is quantitative research, data is surveyed in a single time collected from a population. 420 questionnaires are distributed to young people who are studying and working in Ho Chi Minh City and they are the current Apple customers. The finding of the research was shown that there has a mediating role of self-brand connection and brand identity in the relationship between brand credibility and brand loyalty. Also, brand identity has a positive impact on a self-brand connection. The findings also implied to the managers must be aware to build up the brand of products, it could increase the brand loyalty of customers. The results were also contributed to the knowledge of self-congruity theory about the self-brand connection would affect the relationship. Keywords: Brand credibility, self-brand connection, brand identity, brand loyalty.

scholarly journals The Influence of Hotel Attributes on Brand Attachment and Post-Consumption Outcomes: The Mediating Effects of Brand Credibility

2021 ◽  
Vol 21 (1) ◽  
pp. 313-333
Author(s):  
Nadzirah Rosli ◽  
Norbani Che-Ha ◽  
Ezlika Mohd Ghazali
Keyword(s):  
Structural Equation ◽  
Future Research ◽  
Mediating Effects ◽  
Brand Attachment ◽  
Mediating Role ◽  
Brand Credibility ◽  
The Mean ◽  
Relationship Of ◽  
The Relationship

This research examine the mediating role of brand credibility between the relationship of hotel attributes and brand attachment that will to lead to post-consumption outcomes. We also examine how hotel attributes contributes to the brand attachment and post-consumption outcomes.Based on the mean-end chain theory, it explores the relationship among six constructs; hotel attributes, brand credibility, brand attachment and post-consumption outcomes (i.e., satisfaction, revisit intention and word-of-mouth). Partial Least Squares Structural Equation Modelling (PLS-SEM) approach was deployed to validate the research model. The result indicatesbrand credibility fully mediates the relationship between hotel attributes and brand attachment. Subsequently, brand credibility and brand attachment are found to be significantly linked with post-consumption outcomes. The result offers implications for hotelier and direction for future research.

Determinants of Attitudinal Loyalty in Retail Banking

2016 ◽  
Vol 7 (3) ◽  
pp. 1-17
Author(s):  
Ernest Emeka Izogo
Keyword(s):  
Information Sharing ◽  
Customer Orientation ◽  
Retail Banking ◽  
Brand Attitude ◽  
Marketing Theory ◽  
Attitudinal Loyalty ◽  
Mediating Role ◽  
Positive Effects ◽  
Brand Credibility

This paper tests a conceptual model by drawing on the relationship marketing theory and the brand attitude literature. Two specific research aims were explored. First, the authors tests the mediating role of brand credibility in the relationships between its antecedents and attitudinal loyalty. Second, the moderating role of satisfaction in the relationships between information sharing, customer orientation and brand credibility were explored. Quantitative data generated from 332 experienced users of banking services in Nigeria formed the final database. The study contributes to brand attitude literature and loyalty theory by demonstrating that over and above the simple significant positive effects of information sharing, customer orientation, and brand credibility on attitudinal loyalty, brand credibility transmits the effects of information sharing and customer orientation onto attitudinal loyalty.

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