scholarly journals The mediating role of self-brand connection and brand identity in the relationship between brand credibility and brand loyalty

2020 ◽  
Vol 10 (2) ◽  
Author(s):  
Nguyen Ngoc Dan Thanh ◽  
Nguyen Duc Thanh ◽  
Le Thi Thanh Thuy ◽  
Do Minh Thuy ◽  
Nguyen Thi Thanh Thao ◽  
...  
Keyword(s):  
Brand Loyalty ◽  
Quantitative Research ◽  
Positive Impact ◽  
Brand Identity ◽  
Mediating Role ◽  
Brand Credibility ◽  
Congruity Theory ◽  
The Mind ◽  
The Relationship

Brand loyalty has a crucial role in the business and wins the mind of the customers is the key mission of any brand. On the other hand, consumers use brands to express themselves, position and integrate the brand image into their own identity. Hence, this study aims to find out the relationship between brand credibility, self-brand connection, and brand identity to brand loyalty in the context of Apple's brand. The study is quantitative research, data is surveyed in a single time collected from a population. 420 questionnaires are distributed to young people who are studying and working in Ho Chi Minh City and they are the current Apple customers. The finding of the research was shown that there has a mediating role of self-brand connection and brand identity in the relationship between brand credibility and brand loyalty. Also, brand identity has a positive impact on a self-brand connection. The findings also implied to the managers must be aware to build up the brand of products, it could increase the brand loyalty of customers. The results were also contributed to the knowledge of self-congruity theory about the self-brand connection would affect the relationship. Keywords: Brand credibility, self-brand connection, brand identity, brand loyalty.

scholarly journals IMPACT OF CELEBRITY ENDORSEMENT ON BRAND EQUITY

2014 ◽  
Vol 10 (3) ◽  
pp. 1953-1960
Author(s):  
Seyed Ibne-Ali Jaffari ◽  
Farooq Ahmad ◽  
Muhammad Mehtab ◽  
Asif Iqbal
Keyword(s):  
Brand Equity ◽  
Durable Goods ◽  
Positive Impact ◽  
Empirical Relationship ◽  
Mediating Role ◽  
Brand Credibility ◽  
Celebrity Endorser ◽  
The Relationship ◽  
Moderating Role

This research intends to explore the empirical relationship between endorsers credibility and consumer based brand equity in the presence of mediating role of brand credibility and moderating role of type of celebrities i.e. National or International was also examined. This paper uses two theories to explain the relationship; associative learning was used to explain the relationship between endorser and brand equity, and brand signaling to explain the relationship about the mediating role of brand credibility. The data was collected from Islamabad, the Federal capital of Pakistan and analyzed using SPSS. Results suggest that endorsers credibility has positive impact on brand equity and brand credibility mediates this relationship. The moderating role of type of celebrity was also discussed in this paper. The past literature suggests that celebrity endorser is one who is perceived as attractive, expert and trustworthiness. This research study examined the relationship of construct in the context of non-durable goods and measured the effectiveness of celebrity i.e. National or International proved to build brand equity. 

The impact of transactional and transformational leadership on employee intention to stay in deluxe hotels: Mediating role of organisational commitment

2020 ◽  
pp. 146735842097215
Author(s):  
Abu Elnasr E Sobaih ◽  
Ahmed M Hasanein ◽  
Meqbel M Aliedan ◽  
Hassan S Abdallah
Keyword(s):  
Transformational Leadership ◽  
Leadership Styles ◽  
Affective Commitment ◽  
Positive Impact ◽  
Organisational Commitment ◽  
Intention To Stay ◽  
Mediating Role ◽  
The Impact ◽  
The Relationship

This study examines the impact of both transformational leadership (TFL) and transactional leadership (TCL) on employee intention to stay (ITS) in deluxe hotels. It also examines the mediating role of organisational commitment (OC) in the relationship between leadership styles, i.e. TFL and TCL, and ITS. A pre-tested questionnaire survey was self-administered to front-line employees in deluxe hotels in Egypt, where these leadership styles were prominent. The key findings showed that TFL has more positive impact on OC and ITS than TCL. Affective commitment (AC) and normative commitment (NC) were found to partially mediate the relationship between both leadership styles and ITS. Employees exhibit higher ITS when they perceive proper leadership practices, especially TFL. Hotel executives should place more emphasis and investments on TFL to effectively achieve OC and positively influence ITS which is critical for the hotel industry that often suffers from high employee turnover.

scholarly journals The Mediating Role of Organizational Commitment on the Relationship between Procedural Justice and Public Service Motivation: A Case of Public Universities in Pakistan

2018 ◽  
Vol 8 (1) ◽  
pp. 266
Author(s):  
Xu Xiaolin ◽  
Nagina Gul ◽  
Arshad Mahmmod Sadozai
Keyword(s):  
Public Service ◽  
Quantitative Research ◽  
Public Universities ◽  
Mediating Effect ◽  
The Public ◽  
Mediating Role ◽  
Highly Correlated ◽  
The Relationship ◽  
Study Questionnaire

This study aims to unearth the interactive role of OC on the relationship between PJ of the PA and PSM in public universities in Pakistan. The study not only discusses that PJ is imperative for the overall PSM, but also discusses how to retain a motivated workforce via OC. Qualitative as well as quantitative research methodology has been adopted in this study. Questionnaire was designed to get the view of employees working in the public universities. The results obtained from 980 employees show that the discharge of PJ is highly correlated with employee perception of OC and that the level of OC is highly correlated with PSM. The results further show that OC has a mediating effect on the relationship between PJ and PSM. The implications of our findings are discussed. 

scholarly journals Gaining engaged people to succeed Sustainable Development Goals (SDGs)

2018 ◽  
Vol 74 ◽  
pp. 08017
Author(s):  
Novita Hidayati ◽  
Arum Etikariena
Keyword(s):  
Work Engagement ◽  
Quantitative Research ◽  
Psychological Empowerment ◽  
Team Cohesion ◽  
Mediating Role ◽  
Development Goals ◽  
Relationship Of ◽  
The Relationship ◽  
Analyze Data

This research aims to determine the effect of team cohesion on work engagement with the mediating role of psychological empowerment. JD-R model is used to explain the phenomenon. We learn about how people who are engaged in ongoing working in team give an impact on people work engagement. Based on quantitative research from 557 participants from Indonesian military forces that were temporarily placed to carry out peace missions on conflict countries. By using Process to analyze data, we found that psychological empowerment partially mediate the relationship of team cohesion on work engagement (path a: Coeff = .29, SE = .04, p < .01, 95%CL .22 to .37; path b: Coeff = .23, SE = .03, p < .01, 95%CL .17 to .30; path c’, Coeff = .10, SE = .03, p < .01, 95%CL .04 to .17).

Direct and indirect effect of brand experience on true brand loyalty: role of involvement

2018 ◽  
Vol 30 (3) ◽  
pp. 725-748 ◽  
Author(s):  
Veeva Mathew ◽  
Sam Thomas
Keyword(s):  
Brand Loyalty ◽  
Affective Commitment ◽  
Brand Experience ◽  
Product Involvement ◽  
Homogeneous Sample ◽  
Content Type ◽  
Brand Credibility ◽  
Product Approach ◽  
The Relationship

PurposeThe purpose of this paper is to investigate the role of product and customer dimensions in the contribution of brand experience to the formation of true brand loyalty. The dimensions included are brand credibility, affective commitment and involvement. Synthesising past studies, the researcher proposes brand credibility and affective commitment to mediate the relationship between brand experience and true brand loyalty. Furthermore, the researcher investigates the variation in hierarchical pattern, i.e. brand experience-brand credibility affective commitment-true brand loyalty, under different levels of involvement.Design/methodology/approachThe variations in hierarchy were compared by design. The authors investigated the variations in hierarchy on the basis of products which belong to different level of involvement, on the basis of individual differences in involvement, and on the basis of the interaction of product involvement and subject involvement. Multi-group invariance tests in SEM were used to explore model variations.FindingsThe hierarchy-of-effect model was found to vary based on the level of product involvement, subject involvement and interaction involvement. Three patterns of hierarchy have been observed: the first pattern was observed in high-high groups (both product involvement and subject involvement were high), the second pattern was observed in low-low groups (both product and subject involvements were low) and the third pattern among high-low or low-high groups.Practical implicationsThe variation observed highlights the need to segment the market by interaction involvement. This would be useful for managers engaged in building sustainable consumer-brand relationships.Originality/valueThis study considered the interaction of product approach and subject approach in defining involvement which is rarely attempted in research. The study also integrates the variations in the role of customer dimensions, namely involvement, brand credibility and affective commitment with the relationship between the central constructs brand experience and true brand loyalty. The variations observed are among a socio-economically homogeneous sample of respondents.

scholarly journals The effect of organisational culture on organisational performance: the mediating role of intrapreneurship

2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Mehmet Kiziloglu
Keyword(s):  
Research Method ◽  
Quantitative Research ◽  
Hospitality Industry ◽  
Organisational Culture ◽  
Primary Data ◽  
Organisational Performance ◽  
Mediating Role ◽  
The Uk ◽  
The Relationship

Abstract The aim of this research is to examine the effect of organisational culture on organisational performance in the context of the hospitality industry in the UK. Organisational culture was studied based on the Denison model. The study was conducted based on a quantitative research method and primary data was collected, with questionnaires, from 440 employees in the hospitality industry. The study reveals that organisational culture significantly affects organisational performance. Moreover, it is found that adaptability and mission are two key elements of organisational culture that significantly affect organisational performance. Furthermore, intrapreneurship fully mediates the relationship between adaptability and organisational performance. In addition, intrapreneurship fully mediates the relationship between mission and organisational performance. Hence, managers working in the hospitality industry are required to give considerable attention to adaptability and mission as two important elements of organisational culture in order to achieve intrapreneurship, and to ultimately improve the performance of an organisation.

scholarly journals Analisis gaya kepemimpinan transformasional terhadap kinerja karyawan yang dimediasi komitmen kerja

2020 ◽  
Vol 4 (2) ◽  
pp. 99-111
Author(s):  
Rahmad Hidayat ◽  
Endi Sarwoko ◽  
Andi Nu Graha
Keyword(s):  
Transformational Leadership ◽  
Quantitative Research ◽  
Employee Performance ◽  
Future Research ◽  
Work Commitment ◽  
Mediating Role ◽  
Analysis Technique ◽  
And Performance ◽  
The Relationship

The purpose of this study was to determine the effect of transformational leadership on employee performance and to analyze the mediating role of work commitment. This research is a type of quantitative research, using a questionnaire arranged with a 5 point Likert scale. The research variables consisted of transformational leadership as an exogenous variable, employee performance as an endogenous variable, and work commitment while the mediating variable. The research sample was 80 employees of PT. Kalbe Farma, Tbk. The data analysis technique uses path analysis. The results showed that transformational leadership has a direct effect on employee performance. Other findings indicate that work commitment acts as a partial mediator of the relationship between transformational leadership and employee performance. Future research can develop research by including the role of organizational culture as a factor influencing commitment and performance.

The antecedents and outcomes of transformational leadership: leader's self-transcendent value, follower's environmental commitment and behavior

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shujie Zhang ◽  
Wei Sun ◽  
Haochen Ji ◽  
Junyun Jia
Keyword(s):  
Transformational Leadership ◽  
Positive Impact ◽  
Confirmatory Factor Analyses ◽  
Content Type ◽  
Environmental Commitment ◽  
Mediating Role ◽  
Confirmatory Factor ◽  
And Behavior ◽  
The Relationship

PurposeThe primary purpose of this paper is to identify the antecedent (i.e. leader's self-transcendent value) and outcomes (i.e. follower's environmental commitment and behavior) of transformational leadership. The second purpose is to examine the mediating role of transformational leadership plays in the relationship between leader's self-transcendent value and follower's environmental commitment and behavior.Design/methodology/approachMulti-source data were collected at multiple times in China. A total of 262 employees and their 64 supervisors completed the survey. The authors conducted a series of confirmatory factor analyses (CFAs) to verify the validity of the constructs and adopted the SPSS PROCESS macro with bootstrapping techniques to test the hypotheses.FindingsThe authors find that leader's self-transcendent value is an important antecedent of transformational leadership, and transformational leadership can enhance followers' environmental commitment and foster their environmental behavior. Besides, transformational leadership plays a significant mediating role between leader's self-transcendent value and follower's environmental commitment and behavior.Originality/valueThis study has developed an integrated model of the antecedents and outcomes of transformational leadership in the Chinese context. It also confirmed that transformational leadership mediates the process through which leader's self-transcendent value has a positive impact on follower's environmental commitment and behavior.

Role of Human Values in Relationship Between Entrepreneurial Education and Entrepreneurial Career Intentions: An Empirical Study in Thailand

2019 ◽  
Vol 16 (11) ◽  
pp. 4653-4659
Author(s):  
Ratchada Fongtanakit ◽  
Sriparinya Toopgajank ◽  
Duangsamorn Rungsawanpho
Keyword(s):  
Human Factors ◽  
Positive Impact ◽  
Entrepreneurship Education ◽  
Human Values ◽  
Quantitative Methodology ◽  
Entrepreneurial Education ◽  
Career Intentions ◽  
Mediating Role ◽  
The Relationship

Purpose: This study aims to analyze the relationship between entrepreneurship education and entrepreneurial career intentions. This study also provides the mediating role of human factors like openness and self enhancement in the relationship between entrepreneurship education and entrepreneurial career intentions. Methodology: This study is based on quantitative methodology in which questionnaires were given to the students of different universities of Thailand studying business courses. Questionnaires were given to 309 students. Questionnaires have been filled to self-administered technique and also through online way. The responses were then analyzed by using statistical tools such as SPSS and AMOS through CFA and SEM. Results: The results have shown that entrepreneurial education has the significant positive impact on entrepreneurial career intentions directly and also through the mediating roles of human values like openness and self enhancement. Implications: It is an extension to literature related to the role of human factors and their impact on the entrepreneurial career intentions. It also helps the students of Thailand of undergraduate and master level to enhance the ability in them to face and overcomes all the problems related to their business. Value: The value of this study is the relationship of the entrepreneurship education with the mediating role of human values like openness and self enhancement and their impact on the entrepreneurial career intentions which was not discussed in the previous studies.

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