Mass participant sport event brand associations: an analysis of two event categories

2019 ◽  
Vol 19 (5/6) ◽  
pp. 330
Author(s):  
Jason A. Rice ◽  
Marion E. Hambrick ◽  
T. Christopher Greenwell
Keyword(s):  
Brand Associations ◽  
Sport Event ◽  
Participant Sport

Mass participant sport event brand associations: an analysis of two event categories

2019 ◽  
Vol 19 (5/6) ◽  
pp. 330
Author(s):  
T. Christopher Greenwell ◽  
Jason A. Rice ◽  
Marion E. Hambrick
Keyword(s):  
Brand Associations ◽  
Sport Event ◽  
Participant Sport

scholarly journals Growing Cities and Mass Participant Sport Events: Traveling Behaviors and Carbon Dioxide Emissions

2019 ◽  
Vol 5 (3) ◽  
pp. 49 ◽  
Author(s):  
Stavros Triantafyllidis ◽  
Harry Davakos
Keyword(s):  
Co2 Emissions ◽  
Carbon Dioxide Emissions ◽  
Global Climate ◽  
The United States ◽  
Sustainable Transportation ◽  
Long Distance ◽  
Sport Event ◽  
Sport Events ◽  
Active Sport ◽  
Participant Sport

Fast-growing cities are expected to become a key contributor to the global climate crisis. A key characteristic of those urban districts is the accommodation of mass participant sport events. Sport entities, in collaboration with city governments, plan annually active participation sport events to promote their cities as tourism destinations. Mass participant sport events aim to attract more visitors to the cities and to establish a successful social and economically sustainable future to those places. Given the fact that transportation is a critical factor of the residents and the visitors’ behavior, it is crucial to research the quantity of CO2 emissions generated to those places in association with the travel behaviors of the active sport event participants. Data collected from an annual mass participant running event in a highly ranked growing city in the United States. Findings showed that most of the active sport event participants traveled more than 150 miles to participate in the race and they used their vehicles. The largest quantity of CO2 emissions derived from those participants who traveled a round trip of, on average, 500 miles. The long-distance travelers alone generated 338 million kg of CO2 emissions. The conclusions recommend that growing cities and sport events should target long-distance travelers for promotions concerning sustainable transportation. Consequently, mass participant sport events could play a crucial role in the development of growing cities, and, in turn, growing cities that control long-distance traveling behaviors can reduce the global amount of greenhouse gas emissions and their impact on the global environmental destruction.

Managing Mass Sport Participation: Adding a Personal Performance Perspective to Remodel Antecedents and Consequences of Participant Sport Event Satisfaction

2015 ◽  
Vol 29 (6) ◽  
pp. 688-704 ◽  
Author(s):  
James Du ◽  
Jeremy S. Jordan ◽  
Daniel C. Funk
Keyword(s):  
Service Quality ◽  
Structural Equation ◽  
Sport Participation ◽  
Equation Modeling ◽  
Sport Event ◽  
Traditional Service ◽  
Antecedents And Consequences ◽  
Personal Performance ◽  
Sport Events ◽  
Participant Sport

The current study was an investigation of the role of personal performance, an internal assessment of timegoal achievement, on participants’ event satisfaction that would contribute to positive outcomes. Multiattribute online surveys were distributed to participants at two distance participant sport events held in the Southeast and Northeast United States (N = 3,476 and 4,828). A multidimensional Participant Sport Event Attribute and Service Delivery (PSEASD) scale was developed to capture a spectrum of service touch points encountered during the event experience. Empirical results using covariance-based structural equation modeling was used to test and support a proposed model revealing that personal performance was a stronger positive determinant of event satisfaction than traditional service quality and perceived value. A significant negative interaction effect between service quality and personal performance was also revealed. Collectively, the model explained 41% of variance in event satisfaction, and 26% of behavioral intentions. Based on the findings, we suggest managing personal performance expectations is important to holistically manage and promote overall event satisfaction in a participant sport event setting.

Successful Strategies for Merchandising of Sport Event Licensing

2017 ◽  
Vol 56 (3) ◽  
pp. 255-269
Author(s):  
Wootaek Shim ◽  
Sun-Yun Shin
Keyword(s):  
Sport Event

ANALISIS EKUITAS MEREK MINUMAN TEH HIJAU DALAM KEMASAN SIAP MINUM NU GREEN TEA TERHADAP FRESTEA GREEN DAN JOYTEA GREEN DI KOTA BENGKULU

2013 ◽  
Vol 12 (1) ◽  
pp. 19-30
Author(s):  
Burenida Sartika
Keyword(s):  
Green Tea ◽  
Brand Equity ◽  
Brand Image ◽  
Secondary Data ◽  
Primary Data ◽  
Brand Associations ◽  
Test Analysis ◽  
Brand Recall ◽  
Switching Matrix ◽  
Cochran Test

The research was conducted during April to June 2012. Primary and secondary data were used in this research. The primary data related to respondent demography and brand equity.   One hundred respondents were selected accidentally around Bengkulu city.  Data were analysed quantitatively and qualitatively.  Quantitative data were processed using Test of Validity, Reliability Test (Hoyt), Cochran Test Analysis, Importance Performance Analysis (IPA), and Brand Switching Matrix Pattern.  The result of the research showed that the NU Green Tea brand is the highest one, and 48% Top of Mind value. Brand Recall in Frestea Green get 45,8%.  Brand Recognition asserts 75% among respondences to the existence of  Joytea brand. The result of Unaware Brand reveals the research doesn’t seem to know Joytea Brand. Analyzing of Branded Association declares that NU Green Tea has 12 brand associations, Frestea Green brand has 10 brand associations, and in other side Joytea Green brand has 7 brand associations which each made brand image. More results for associations Cochran testing, means the consumers aware to the attributes of the product. It’s included that NU Green Tea brand of drinking package has most of the brand image than  Frestea and Joytea Green. Consumer’s perceptions analyzing reveals that NU Green Tea has a good effort as to the respondents want to. Frestea Green must to get more effort to satisfy consumers. At least Joytea Green brand should be awared enough to increase their ability to get more result in consumer satisfying.  Consumers’ loyalty analysis showed that the Frestea brand has good consumers loyalty than NU Green Tea and Joytea Green brand.Keywords: brand equity, ready to drink green tea

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