Managing Mass Sport Participation: Adding a Personal Performance Perspective to Remodel Antecedents and Consequences of Participant Sport Event Satisfaction

2015 ◽  
Vol 29 (6) ◽  
pp. 688-704 ◽  
Author(s):  
James Du ◽  
Jeremy S. Jordan ◽  
Daniel C. Funk
Keyword(s):  
Service Quality ◽  
Structural Equation ◽  
Sport Participation ◽  
Equation Modeling ◽  
Sport Event ◽  
Traditional Service ◽  
Antecedents And Consequences ◽  
Personal Performance ◽  
Sport Events ◽  
Participant Sport

The current study was an investigation of the role of personal performance, an internal assessment of timegoal achievement, on participants’ event satisfaction that would contribute to positive outcomes. Multiattribute online surveys were distributed to participants at two distance participant sport events held in the Southeast and Northeast United States (N = 3,476 and 4,828). A multidimensional Participant Sport Event Attribute and Service Delivery (PSEASD) scale was developed to capture a spectrum of service touch points encountered during the event experience. Empirical results using covariance-based structural equation modeling was used to test and support a proposed model revealing that personal performance was a stronger positive determinant of event satisfaction than traditional service quality and perceived value. A significant negative interaction effect between service quality and personal performance was also revealed. Collectively, the model explained 41% of variance in event satisfaction, and 26% of behavioral intentions. Based on the findings, we suggest managing personal performance expectations is important to holistically manage and promote overall event satisfaction in a participant sport event setting.

Spectator satisfaction model for mass participant sport events: antecedents and consequences

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yanling Duan ◽  
Bing Liu
Keyword(s):  
Structural Equation Modeling ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
Equation Modeling ◽  
Content Type ◽  
Antecedents And Consequences ◽  
Sport Events ◽  
Event Image ◽  
Satisfaction Model ◽  
Participant Sport

PurposeThe purpose of this paper is to propose and examine an integrated model of spectator satisfaction in mass participant sport events.Design/methodology/approachThe Wuhan marathon, held in the middle of China, was selected serve for the study to examine the antecedents and consequences of spectator satisfaction at mass participant sport events. Data were collected from 956 spectators of the event on the day of the race. Structural equation modeling was used to examine the research model proposed by this study.FindingsStructural equation modeling results indicate the following. First, the event image and perceived social impact of the event are important predictive factors of spectator satisfaction. Second, spectator satisfaction is positively associated with behavioral intentions toward the event and the sponsors' product. Third, spectator satisfaction plays a significant mediating role between the antecedents and consequences; specifically, compared to perceived social impacts of the event, event image has greater indirect effects on both event-related behavioral intentions and event sponsors' products.Originality/valueUntil now, there has not been an integrated research study on the sport spectator satisfaction model in the context of mass participant sport events. This paper thus extends the understanding of the spectator satisfaction in the context of mass participant sport events, and the findings provide valuable implications for holding cities and event organizers of mass participant sport events in emerging countries.

Sport events as experiencescapes: the spectator's perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kirstin Hallmann ◽  
Anita Zehrer ◽  
Julia Rietz
Keyword(s):  
Structural Equation ◽  
Factor Loading ◽  
Ice Hockey ◽  
Equation Modeling ◽  
Table Tennis ◽  
Sport Event ◽  
Confirmatory Factor Analyses ◽  
Content Type ◽  
Revisit Intention ◽  
Sport Events

PurposeCombining sport event tourism and experience economy has led to an experience-based explanation of sport tourists' behavior and the creation of experiencescapes. This study aims to analyze the interdependence of perceived experiences and revisit intention across three events.Design/methodology/approachUsing a survey, data (n = 986) were collected from spectators at the ice hockey world championships, the table tennis world championships and motorsport events (e.g. German-touring car championship). Entertainment, esthetics, escapism and education served as dimensions defining the experience at sport events and their association with revisit intention. The models were tested using confirmatory factor analyses and structural equation modeling.FindingsThe four dimensions of experience were confirmed. Yet, they differ across the three sport events. For instance, whereas entertainment loaded highest on experience for all events, education had the second-highest factor loading for the table tennis event and esthetics for the ice hockey and motorsports events.Practical implicationsSport event marketers must understand spectators' experiences and the influence on post-consumption behavior. For motorsports, the promotional material should emphasize the esthetics of an experience, for ice hockey the entertainment, and for table tennis education is at the core of the experience.Originality/valueThis study employed the four realms of experience to a sport event setting, which is new. The results suggested that the three sport events provide distinct experiencescapes for the spectators.

scholarly journals Sponsorship in Beach Volleyball: effects of event quality, spectator satisfaction and brand experience on brand equity

2021 ◽  
Vol 35 (2) ◽  
pp. 207-227
Author(s):  
Paula Yumi Yamamoto ◽  
Filipe Quevedo-Silva ◽  
Leandro Carlos Mazzei
Keyword(s):  
Brand Equity ◽  
Structural Equation ◽  
Positive Impact ◽  
Equation Modeling ◽  
Brand Experience ◽  
Theoretical Terms ◽  
Sport Event ◽  
Sport Sponsorship ◽  
Sport Events

The aim of this study is to examine the effects of event quality, spectator satisfaction and experience on brand equity of the sponsor in a sport event. In order to carry out this study, 352 spectators that attended the Banco do Brasil (Bank of Brazil) Circuit of Beach Volleyball answered a closed questionnaire. For data analysis, it is used the structural equation modeling. The results indicated that the quality of the event generates satisfaction, which confi rms increases the brand equity of the event sponsor. In addition, the spectators’ experience with the sponsoring brand also confirms the positive impact on brand equity. The quality of the event, the satisfaction of the spectators with the event and their sponsor's brand experience are elements that, if well managed and explored, contribute positively to sponsors’ brand equity. These strategies should be aimed both by sports managers, as a way to attract and retain sponsors, and by sponsors’ brand managers, as a way to get return on investment. For this purpose, the sport managers and sponsors should undertake a planning together to offer a high-quality event enabling an environment that provides spectators’ satisfaction and a positive experience with the sponsor brand. In theoretical terms, this research brought greater knowledge about the return of investments made by companies on sport sponsorship, and, the use of statistical methods in this study can be replicated, adjusted or even enhanced in future researches that investigate the theme sport events and their sponsors.

scholarly journals Investigating Brand Image Transfer in Sport Sponsorship Of a Participation Sport Event in Singapore

2020 ◽  
Vol 24 (2) ◽  
pp. 263-275
Author(s):  
Cheryl Chiu ◽  
Do Young Pyun
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Modeling ◽  
Image Transfer ◽  
Sport Event ◽  
Sport Sponsorship ◽  
Brand Marketing ◽  
Sport Events ◽  
Corporate Sponsors

The interest from corporate sponsors in participation sport events in Singapore has increased. This study explores the applicability of the model for brand image transfer in a local participation sport event as to whether sponsor–event congruence, event emotions, and attitude still work as driving variables for brand image transfer. The data were collected from 224 event participants (aged from 16 to 40) at Surf n Sweat, which was Singapore's biggest beach running event. The questionnaire consisted of the items measuring sponsor–event congruence, event emotions, attitude towards the event, attitude towards the sponsor, and purchase intention. A structural equation modeling supports an adequate overall and internal fit of the model to the data. The path analysis shows that sponsor–event congruence significantly influenced positive event emotions (β = ;0.31), positive event emotions significantly influenced attitude towards the event (β = 0.73), event attitude significantly influenced attitude towards the sponsor (β = 0.33), and sponsor attitude significantly influenced purchase intention (β = 0.82). However, negative event emotion did not mediate the relationship between sponsor–event congruence and event attitude. The findings provide empirical evidence of consumer behavior in brand image transfer, thereby benefiting corporate sponsors looking to explore event sponsorship for their brand marketing in Singapore.

Antecedents and consequences of satisfaction among participants in health-affiliated charity sport events

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Meungguk Park ◽  
Taeho Yoh ◽  
David J. Shonk
Keyword(s):  
Structural Equation ◽  
Structural Model ◽  
Equation Modeling ◽  
Cancer Society ◽  
Content Type ◽  
Positive Effects ◽  
Causal Pathways ◽  
Antecedents And Consequences ◽  
Sport Events ◽  
Positive Direct

PurposeUnderstanding factors that enhance participants' satisfaction has become critical to developing effective donor retention strategies for charity sport events (CSEs). However, there is a lack of empirical research on participants' satisfaction with CSEs. The purpose of this study is to examine the antecedents and consequences of satisfaction among CSE participants and to empirically test the relationships between the proposed constructs.Design/methodology/approachData were collected from 238 participants from four Relay For Life (RFL) events organized by the American Cancer Society, North Central Region in the USA. Confirmatory factor analysis and structural equation modeling were conducted to analyze the measurement model and the structural model.FindingsThe results of the structural model indicated that perceived prosocial impact, sense of community and trust in CSE had significant positive effects on CSE satisfaction, while venue quality, knowledge attainment and entertainment value did not positively influence CSE satisfaction. CSE satisfaction had a positive direct effect on participant loyalty to CSE, which had a significant contribution to future participant intent.Practical implicationsThe findings of this study provide CSE directors and marketers with valuable insights into the process of how to build long-term relationships with participants by identifying factors that influence participants' satisfaction and its consequences.Originality/valueBy measuring the mediating role of CSE satisfaction, this study provides a deeper understanding of the causal pathways from the antecedents to participant loyalty through CSE satisfaction.

scholarly journals Effects of Selected Positive Resources on Hospitality Service Quality: The Mediating Role of Work Engagement

2019 ◽  
Vol 11 (8) ◽  
pp. 2320 ◽  
Author(s):  
Wang ◽  
Tseng
Keyword(s):  
Service Quality ◽  
Work Engagement ◽  
Structural Equation ◽  
High Performance ◽  
Equation Modeling ◽  
Conservation Of Resources ◽  
Frontline Employees ◽  
Mediating Role ◽  
Antecedents And Consequences

This paper aims to investigate the mediating role of work engagement for the effects of deep acting, S, and self-efficacy on service quality under the conservation of resources (COR) theory and the job demands–resources (JD-R) model. Questionnaires were rigorously distributed by stratified random sampling. Data were collected from hospitality frontline employees (HFLEs) of hotels and restaurants in Taiwan during a period of two months. Structural equation modeling analyses were conducted to assess the data. Empirical results demonstrated work engagement is a significant mediator, enriching the antecedents and consequences of work engagement in hospitality literature. The findings suggest hospitality practitioners should consider a high-performance work system (HPWS) as an employee management tactic to implement sustainable human resource management (HRM). This practice can augment hospitality frontline employees’ willingness to stay in organizations in the long term and to maintain a satisfying service quality.

scholarly journals Antecedents and consequences of customer engagement: A case study of Saudi airline industry

2021 ◽  
Vol 17 (3) ◽  
pp. 30-44
Author(s):  
Hawazen Alamoudi ◽  
Majed Alharthi
Keyword(s):  
Service Quality ◽  
Airline Industry ◽  
Structural Equation ◽  
Customer Engagement ◽  
Equation Modeling ◽  
Electronic Survey ◽  
Behavior Intentions ◽  
Antecedents And Consequences ◽  
The Relationship

The main aim of this study is to examine the antecedents and consequences of consumer engagement in the Saudi airline industry. In total, 403 usable responses were collected using an electronic survey. The study respondents include airline travelers who are living in Saudi Arabia. The survey data were examined using structural equation modeling (SEM) to verify the theoretical model. The major study findings suggest that a positive correlation is found between online brand experience, brand love, and customer engagement. Moreover, customer engagement is positively associated with repatronage intention. In addition, the moderating results show that service quality has a moderating influence on the relationship between customer engagement and repatronage intention. As a consequence, the findings indicate the existence of service quality and its role in determining customer behavior intentions. This study also offers a great understanding of the interaction between the important factors. Thus, they may be utilized as a guideline for managing air traveling and improving airline sales in the country.

scholarly journals Attracting Spectators to Youth Sport Events: The Case of the International Children’s Games

2019 ◽  
Vol 5 (2) ◽  
pp. 138-159
Author(s):  
Ryan Snelgrove ◽  
Laura Wood ◽  
Marijke Taks ◽  
Luke Potwarka ◽  
Daniel Wigfield
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Youth Sport ◽  
Equation Modeling ◽  
Questionnaire Data ◽  
Sport Event ◽  
Personal Connection ◽  
Sport Identity ◽  
Sport Events ◽  
Sports Fan

The purpose of this study was to determine whether perceptions of value of a youth sport event were predicted by a spectator’s sport identity, their connection to an athlete, and how their assessment of the event’s uniqueness affects these relationships. Data were collected from spectators (N=714) at the 2013 International Children’s Games using a questionnaire. Data were analyzed using structural equation modeling. Results provided support for an indirect only mediated model, such that spectators who highly identified with being a sports fan perceived the event as being valuable when they also viewed the event as unique. Having a personal connection to an athlete did not predict perceptions of uniqueness or value. Thus, purposefully selecting and designing unique events and promoting the unique attributes of the event could increase an event’s appeal to spectators who highly identify with the sport.

scholarly journals The Effect of Sport Involvement on Support for Mega Sport Events: Why Does It Matter

2019 ◽  
Vol 11 (20) ◽  
pp. 5687 ◽  
Author(s):  
Changwook Kim ◽  
Kyriaki Kaplanidou
Keyword(s):  
Social Exchange ◽  
Structural Equation ◽  
Social Exchange Theory ◽  
Olympic Games ◽  
Equation Modeling ◽  
Sport Event ◽  
Proposed Model ◽  
Winter Olympic Games ◽  
Sport Events ◽  
The Impact

For residents of a city that hosts a mega sport event, sport involvement can be associated with their perceptions of the impacts and quality of life (QoL) gained from that event. The attributes of mega sport events, with multiple sports in one competition, are linked with the level of residents’ sport involvement, specifically their interest in and identification with sports, which can foster more positive perceptions and enhance the anticipated QoL from the games. Despite the importance of sport involvement on the support for a mega sport event, most studies have mainly focused on how perceptions of the impact from the event influence support based on social exchange theory (SET). Hence, this study examined how sport involvement affected the relationships among impact perceptions, QoL, and support for the 2018 PyeongChang Winter Olympic Games. Structural equation modeling (SEM) was employed to examine the hypotheses in the proposed model, using a sample of 301 Korean residents. The results revealed that sport involvement had a positive effect on event impact perceptions and QoL, which, in turn, significantly influenced support for the Olympic Games in the pre-stage. The study suggests that sport involvement can leverage support for a mega sport event through the creation of positive perceptions of the impacts of the event.

Analisis Peranan Kepuasan Dan Komitmen Sebagai Perantara Pengaruh Kualitas Jasa Tutorial Online Terhadap Loyalitas Mahasiswa

2018 ◽  
Vol 9 (2) ◽  
pp. 18-32
Author(s):  
Andy Mulyana ◽  
Devi Ayuni
Keyword(s):  
Service Quality ◽  
Structural Equation ◽  
Positive Influence ◽  
Management Program ◽  
Equation Modeling ◽  
Online Tutorial ◽  
Student Loyalty ◽  
The Relationship ◽  
Positive Effect

This study aims to evaluate the role of satisfaction and commitment as mediating the effect of service quality on student loyalty as the user of Open University's Online Tutorial. Based on data analysis on student of Management program 229 as respondents with Structural Equation Modeling (SEM), this study found the relationship between: (1) positive influence of service quality to satisfaction and loyalty of students using tuton; (2) the positive effect of satisfaction on student loyalty using tuton; (3) satisfaction is a mediator between service quality and loyalty of students using tuton. Conversely, commitment has no positive effect on student loyalty as a tuton user. In addition, commitment does not mediates the effect of satisfaction on the loyalty of tuton users. Keywords: service quality, satisfaction, commitment, loyalty

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