A catastrophe model for developing loyalty strategies: a case study on choice behaviour of pick-up point for online shopping

2009 ◽  
Vol 4 (2) ◽  
pp. 107 ◽  
Author(s):  
Yu Kai Huang ◽  
Cheng Min Feng
Keyword(s):  
Online Shopping ◽  
Choice Behaviour ◽  
Catastrophe Model

scholarly journals Live Shopping dalam Industri Komunikasi Digital melalui Instagram

Prologia ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 67
Author(s):  
Vinia Fransiska ◽  
Sinta Paramita
Keyword(s):  
Social Media ◽  
Online Shopping ◽  
Digital Communication ◽  
Qualitative Approach ◽  
Marketing Communication ◽  
Communication Industry ◽  
Communications Industry ◽  
Long Time ◽  
Limited Duration

Live shopping is an online shopping activity that is done directly and within a certain duration. This research discusses the live shopping process in the digital communication industry.. The theory used is the theory of marketing communication, social media, Instagram, and digital communication. This study discusses the phenomenon of live shopping activity in the digital communications industry. The method used is a case study with a qualitative approach and using the techniques of interview, observation, and documentation. The results of this study can be seen that the live shopping activity that uses social media to utilize the features of Instagram namely Stories. The birth of live shopping is based on the phenomenon that has been formed over a long time, namely ‘jastip’. Goods sold in the live shopping activity are also more diverse than shop online as usual. It also offers more interactive shopping activities and fun so that buyers feel the thrill of shopping directly on the spot and the limited duration so that the buyers will be encouraged with time. Before live shopping, sellers will promote it by using Instagram Ads or endorsement to influencers. It can be concluded that the live shopping process starts with 3 main steps, promotion, interaction, and transaction. Live shopping merupakan suatu kegiatan berbelanja secara online yang dilakukan secara langsung dan dalam durasi tertentu saja. Penelitian ini membahas tentang proses live shopping dalam industri komunikasi digital. Teori yang digunakan adalah teori komunikasi pemasaran, media sosial, Instagram, dan komunikasi digital. Metode yang digunakan adalah studi kasus dengan pendekatan kualitatif dan menggunakan teknik wawancara, observasi, serta dokumentasi. Hasil penelitian ini dapat diketahui bahwa kegiatan live shopping yang menggunakan media sosial Instagram ini memanfaatkan fitur Instagram yaitu Instagram Stories. Lahirnya live shopping didasari oleh fenomena yang sudah terbentuk lebih lama yaitu jasa titip atau jastip. Barang yang dijual dalam kegiatan live shopping juga lebih beragam dibandingkan berbelanja online seperti biasa. Kegiatan ini juga menawarkan kegiatan belanja yang lebih interaktif dan menyenangkan sehingga pembeli merasakan sensasi berbelanja langsung di tempat dan durasi waktu yang terbatas sehingga pembeli akan berpacu dengan waktu. Sebelum melakukan kegiatan live shopping, penjual terlebih dahulu akan memasarkannya dengan memanfaatkan fitur Instagram ads atau endorsement kepada influencer. Untuk itu dapat disimpulkan bahwa proses live shopping dimulai dari 3 langkah utama yaitu promosi, interaksi, dan terakhir transaksi. 

scholarly journals flipkart.com’s Strategy on Amazon.com’s Entry into India :A Case Study

2013 ◽  
Vol 12 (4) ◽  
pp. 131-143
Author(s):  
Padmanabh B
Keyword(s):  
Foreign Direct Investment ◽  
Government Policy ◽  
Direct Investment ◽  
Online Shopping ◽  
Foreign Investments ◽  
Online Retail ◽  
Online Sales ◽  
Internet Users ◽  
The Government

The online retail industry in India is expected to grow to Rs. 7000 crores by 2015. Its size in 2013 is Rs. 2500 crores. By 2014 India is expected to become the 3rd largest nation of Internet users and this would provide huge potential to the online retail Industry1.Among the major cities in India, consumers in Mumbai topped the chart in doing online shopping followed by Ahmedabad and Delhi2. As per Google study conducted in 2012, 51 percent of the traffic for its Great online shopping festival (GOSF) was due to customers from cities other than the four metros. Referring to the growth in online sales, Nitin Bawankule, industry director, e-commerce, online classifieds and media/entertainment at Google India said, “Top motivators for shopping online include cash back guarantee, cash on delivery, fast delivery, substantial discounts compared to retail, and access to branded products”3.  The E –commerce space in India has seen a lot of action and there are many online players like flipkart.com, Myntra.com, Fabmart, Indiaplaza and Indiatimesshopping. Amazon.com made an indirect entry through Junglee.com. The reason for this indirect entry is the result of government policy towards foreign direct investment.  The Government of India announced in September 2012 the revised foreign direct investment policy in retail. As per this announcement foreign investments are blocked in e-commerce sector while allowing 51 percent FDI in multi-brand retail stores and 100 percent FDI in single brand retail. Amazon has been eyeing the Indian E commerce market which is estimated around $2 billion4.

scholarly journals CUSTOMER SATISFACTION IN ONLINE SHOPPING: A CASE STUDY OF BANGKOK URBAN AREA

2018 ◽  
pp. 13-23
Author(s):  
Irina Onyusheva ◽  
Jatuporn Thongaim
Keyword(s):  
Customer Satisfaction ◽  
Urban Area ◽  
Consumer Satisfaction ◽  
Online Shopping ◽  
The Internet ◽  
Sales Channel ◽  
Demand Growth ◽  
Online Retailers ◽  
Customer Survey

This study aims to measure customer satisfaction in online shopping. Along with the increasing usage of the Internet, e-commerce has emerged as a relatively new sales channel in Thailand. Consumer satisfaction and reputation are most important parts of online shopping, both contributing greatly to future demand growth. Trust in online shopping is the major difficulty due to inability to touch the product before purchasing. This factor can also effect customer satisfaction and customer behaviour in relation to various products and services. The purpose of this research is achieved by means of using the online customer survey in Bangkok urban area, Thailand. Some recommendations are addressed to online retailers, namely, it is offered to take more responsibility for the online shopping process so that to make it more admired and trustworthy.

A Study of Behavior of Consumers Towards Online Shopping- A Case Study in Gwalior City

2019 ◽  
Author(s):  
Suheel Azad ◽  
R.C. Gupta ◽  
Mohd. Ashraf Mir ◽  
Ashiq Hussain Rather
Keyword(s):  
Online Shopping

scholarly journals Exploring Consumers’ Propensity for Online Shopping in a Developing Country: A Demographic Perspective

2016 ◽  
Vol 4 (1) ◽  
pp. 90-103 ◽  
Author(s):  
Michael Adu Kwarteng ◽  
Michal Pilík
Keyword(s):  
Online Shopping ◽  
Digital Marketing ◽  
The Internet ◽  
Privacy And Security ◽  
Online Transactions ◽  
Security Issues ◽  
Internet Connection ◽  
Gender And Education ◽  
Demographic Attributes

Abstract The advent of the Internet continues to open new frontiers in digital marketing. One visible impact of the Internet in marketing has been the growing increase in online transactions which profits marketers and seemingly satisfies customers. However, in developing countries, the potential of online shopping has not been fully explored, and in some cases, are just non-existent. Lack of online infrastructure has often been attributed to the slower growth in online transactions in Africa, however, the customers’ preparedness and inclination to use the service is ignored. .Against this backdrop, this study seeks to analyze consumers’ propensity to engage in online transactions with a focus on demographic attributes such as age, gender and education. Using customers in Ghana as a case study, key reasons as well as the demographics that fancy online transactions are revealed. The results indicate that delivery problems, poor internet connection, privacy and security issues are some of the reasons preventing customers to shop online

A dryland cover state mapping using catastrophe model in a spectral endmember space of OLI: a case study in Minqin, China

2019 ◽  
Vol 40 (14) ◽  
pp. 5673-5694 ◽  
Author(s):  
Danfeng Sun ◽  
Ping Zhang ◽  
Qiangqiang Sun ◽  
Wanbei Jiang
Keyword(s):  
Catastrophe Model
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