scholarly journals The impact of Strategic Leadership Styles on Financial Business Performance and Sustainable Competitive Advantage in Travel Agencies and Hotels: Corporate Social Responsibility as a Mediator

2021 ◽  
Vol 21 (1) ◽  
pp. 70-90
Author(s):  
Raghda Badr El-Deen ◽  
EL-Hussein Ali
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Competitive Advantage ◽  
Leadership Styles ◽  
Business Performance ◽  
Strategic Leadership ◽  
Sustainable Competitive Advantage ◽  
Travel Agencies ◽  
Corporate Social ◽  
The Impact

The Influence of CSR on B2B Relationships

2018 ◽  
pp. 1-21
Author(s):  
Susan Saurage-Altenloh ◽  
Phillip M. Randall
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Competitive Advantage ◽  
Brand Equity ◽  
Brand Management ◽  
Sustainable Competitive Advantage ◽  
Corporate Brand ◽  
B2b Relationships ◽  
Management Experience ◽  
Corporate Social

The chapter addresses how ethical actions deliver value through sustainable competitive advantage. Corporate social responsibility (CSR) has a proven role in developing audience trust that increases brand equity among target audiences and stakeholders, thus ensuring that the brand sustains its competitive advantage through improved profitability and reputation in the market. Not only do businesses have a social responsibility to the markets from which they earn revenues, but buyers expect ethical businesses to have an established CSR program in place. Businesses that engage in CSR activities within the process of corporate brand management experience stronger reputation that drives loyalty and sales, resulting in a competitive, sustainable market advantage.

Homegrown Kenya: the horticultural industry under fire on CSR

2011 ◽  
Vol 1 (1) ◽  
pp. 1-14
Author(s):  
George O. K'Aol ◽  
Francis Wambalaba
Keyword(s):  
Corporate Social Responsibility ◽  
Business Ethics ◽  
Social Responsibility ◽  
Business Performance ◽  
Ethical Issues ◽  
Subject Area ◽  
Content Type ◽  
Labor Policies ◽  
Corporate Social ◽  
The Impact

Subject area Corporate social responsibility (CSR). Study level/applicability The Homegrown case is designed for teaching corporate social responsibility and business ethics at undergraduate and graduate levels. The case may be used on a variety of courses including: corporate social responsibility, business ethics and corporate social responsibility, and business ethics. Case overview In May 2003, the headline of the East African newspaper screamed “The Kenyan Horticultural Industry under fire.” The industry was accused of exploitative labor policies with respect to working conditions, workers' welfare, sexual harassment, and exposure to harmful pesticides by the key stakeholders led by the Kenya Human Rights Commission. The stakeholders had announced plans to conduct national and international campaigns against the flower growing and exporting companies in Kenya. Mr Richard Fox, the Managing Director of Homegrown was worried that the publicity had adversely tarnished the image and reputation of the horticultural industry in Kenya as a whole, including Homegrown. He wondered how best to respond to these allegations. Should Homegrown wait to see what the competitors and other stakeholders would do, as these were industry-wide problems or should Homegrown take the lead? And if so, what should be the scope of the programs, given the diverse nature of the issues? He had to make decision quickly. Expected learning outcomes The case provides opportunity for students to analyze, discuss, and debate topical issues in CSR. At the end of the case, students should be able to: identify emerging CSR and ethical issues facing the horticultural industry in Kenya; analyze the cost of implementing CSR programs in business organizations; evaluate the impact of CSR programs on business performance; justify and defend choices on CSR, and ethical decisions. Supplementary materials Not included.

scholarly journals The influence of corporate social responsibility on corporate competitive advantage: a case of Zimbabwean stock exchange listed companies

2016 ◽  
Vol 13 (2) ◽  
pp. 413-418
Author(s):  
Peter H. Makovere ◽  
Hlanganipai Ngirande
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Competitive Advantage ◽  
Raw Materials ◽  
Stock Exchange ◽  
Listed Companies ◽  
Competitive Edge ◽  
Stratified Sample ◽  
Corporate Social ◽  
The Impact

The study investigated the impact of Corporate Social Responsibility on Corporate Competitive Advantage on Zimbabwean listed companies. A stratified sample of 10 participants from 10 companies listed on Zimbabwe Stock Exchange was utilised to examine the influence of corporate social responsibility on competitive advantage during a period from 1 July 2012 to 30 June 2013. The study utilised a mixed method approach and data was analysed in the form of descriptive statistics. The results show a significant influence of corporate social responsibility on competitive edge on Zimbabwe stock exchange listed companies. Results also reveal that the degree to which social responsibility is emphasized can impact a firm’s credibility, ultimately influencing the ability to raise capital, retain effective and productive staff, bid for quality raw materials from reputable suppliers and even manage to secure relatively lucrative growth opportunities. All these collectively help entities build and sustain strong competitive edges against their fellow competitors

scholarly journals Impact of Corporate Social Responsibility on Sustainable Competitive Advantage: A Case Study of Leading Noodle Companies in Nepal

2017 ◽  
Vol 4 (4) ◽  
pp. 275-283
Author(s):  
Dinesh Raj Pant ◽  
Opas Piansoongnern
Keyword(s):  
Corporate Social Responsibility ◽  
Data Collection ◽  
Social Responsibility ◽  
Competitive Advantage ◽  
Business Environment ◽  
Sustainable Competitive Advantage ◽  
Sustainable Business ◽  
Mutual Cooperation ◽  
Corporate Social

The debate in the field of Corporate Social Responsibility (CSR) in achieving Sustainable Competitive Advantage (SCA) was ongoing from the beginning of the twenty first century. The role of stakeholders and CSR in achieving sustainable business has increased in recent years. The purpose of this qualitative study was to achieve deeper understanding about the CSR initiative that may contribute to achieve SCA for the company. A single case study with three unit of analysis was used to achieve a deeper understanding on how CSR in planned, aligned and implemented in the noodle companies in Nepal and how those initiative may contribute to the company in the form of SCA and to community in the form of societal development.The stakeholder theory was used as theoretical framework with semi structured interview as data collection method. For the data collection purpose, two groups of stakeholders were interviewed. The first group was internal stakeholders including managerial level employees and second group consisted of external stakeholders including suppliers, customers, local community members and environmental activist. The findings of the study clearly indicated that, the strategic approach to CSR contributes to company in the form of SCA and helps in fulfilling the expectations of the local communities. The findings indicated that, stakeholder management is a key tool in today’s business environment and strategic CSR initiatives contributes in sustainable business and mutual cooperation between company and stakeholders.Int. J. Soc. Sc. Manage. Vol. 4, Issue-4: 275-283

Corporate social responsibility, customer loyalty and brand positioning

2019 ◽  
Vol 16 (5) ◽  
pp. 671-689 ◽  
Author(s):  
Morteza Akbari ◽  
Maryam Mehrali ◽  
Nader SeyyedAmiri ◽  
Niloofar Rezaei ◽  
Afsaneh Pourjam
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Customer Loyalty ◽  
Tourism Industry ◽  
Brand Positioning ◽  
Content Type ◽  
Travel Agencies ◽  
Quota Sampling ◽  
Corporate Social ◽  
The Impact

Purpose In the current era, businesses and customers are becoming increasingly concerned with social and environmental issues, and unlike the past, the main focus is not merely on economic growth. As new customers are getting more informed and responsible toward their surroundings, it is necessary for enterprises to act responsibly to attract responsible customers. Therefore, this paper aims to investigate the impact of corporate social responsibility (CSR) on brand positioning and customer loyalty in travel agencies in Tehran, Iran. Design/methodology/approach Through quota sampling, 86 agencies are selected and a number of 200 customers of those travel agencies are surveyed by means of purposive sampling. Findings The result reveals that CSR has a significant effect on loyalty of customers and brand positioning. In addition, the results indicate that all hypotheses have significant effects except for the C-C identification on customer loyalty. Practical implications Tourism managers should bear in mind that performing CSR activities is not merely a cost burden but a viable strategy for creating competitive advantage. They should adapt their CSR activities to the industry environment. Originality/value The study provides important evidence about CSR and their role in brand positioning and customer loyalty in tourism industry. In addition, the study contributes to the literature by developing the link between CSR and brand positioning.

Encouraging Corporate Social Responsibility and Sustainable Tourism Development in Global Tourism

2016 ◽  
pp. 197-224 ◽  
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Organizational Performance ◽  
Business Performance ◽  
Sustainable Tourism ◽  
Tourism Development ◽  
Sustainable Competitive Advantage ◽  
Sustainable Tourism Development ◽  
Global Tourism ◽  
Corporate Social

This chapter aims to encourage corporate social responsibility (CSR) and sustainable tourism development in global tourism, thus describing the theoretical and practical concept of CSR; CSR and corporate financial performance (CFP); the overview of sustainable tourism development; the significance of CSR in global tourism; the significance of sustainable tourism development in global tourism; sustainable tourism development and stakeholders; and sustainable tourism development and environmental situations. The accomplishment of CSR and sustainable tourism development is vital for tourism businesses that seek to serve suppliers and customers, increase business performance, strengthen competitiveness, and attain regular success in global tourism. Thus, it is necessary for tourism businesses to encourage their CSR and sustainable tourism development toward satisfying customers' needs. The chapter argues that encouraging CSR and sustainable tourism development has the potential to enhance organizational performance and gain sustainable competitive advantage in global tourism.

scholarly journals Corporate social responsibility and stakeholders: Review of the last decade (2006–2015)

2017 ◽  
Vol 8 (1) ◽  
pp. 133-146 ◽  
Author(s):  
Andrija Barić
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Competitive Advantage ◽  
Business Model ◽  
Communication Technologies ◽  
Information Communication Technologies ◽  
Sustainable Competitive Advantage ◽  
Information Communication ◽  
Natural Connection ◽  
Corporate Social

AbstractBackground: Globalization, strong development of information-communication technologies and the emergence of new burning challenges for the global communities enabled the concept of corporate social responsibility to be perceived as a business model that allows for successful differentiation of companies, as well creating sustainable competitive advantage. Objective: The goal of the paper is to offer a short overview of the role of internal and external stakeholders within the concept of corporate social responsibility and point out the importance of quality relationships between the company and its stakeholders with the aim of improving the standard of living of all community members. Methods/approach: The paper is based on a systematic analysis of previously published relevant international scientific papers in the field of corporate social responsibility, stakeholder theory and information-communication technologies. Results: This paper demonstrates that the concept of corporate social responsibility has gone, in its several decades of existence, from the "unnecessary dependency" phase to the critical business model phase. Conclusions: As there is a natural connection between the concept of corporate social responsibility and the stakeholders, it can be concluded that the quality of the relationship between the company and its stakeholders represents a key factor that affects the success of the company in its notion of differentiating itself from competitors and creating sustainable competitive advantage.

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