5. The Cram School Industry in the Age of Recession

While there is a decline in the annual population of Taiwan, the number of crams schools in the supplementary education industry is increasing. A concern is that there are not enough students to go around. Cram schools are facing a difficult situation to survive in the industry. Therefore, a great and useful leadership method is needed to help leaders lead their faculty members and organizations so that they can survive and even grow in this white-hot industry. In this study, 400 New Taipei City cram school faculties were invited to be the research objects to study the influences of transformational leadership, transactional leadership, and patriarchal leadership on job satisfaction. This study adopted the method of intentional sampling to conduct a questionnaire survey. After collecting data, SPSS12.0 software was used to analyze the descriptive statistics, reliability analysis, description of statistics, t-test method of single factor analysis of variance, and regression. As a result of this research, the employees under transformational leadership have a larger positive result on outer job satisfaction while patriarchal leadership has positive influences on inner job satisfaction. Encouraging subordinates with positive responses, inspiring speeches, and compliments could make subordinates satisfied with the company and interaction with colleagues, while teaching subordinates behavior sets up a moral and authorized style and controlling the organization directly could let subordinates get a sense of accomplishment from work. This study is aimed to provide suggestions and references for the cram schools’ leaders to change their leadership styles and improve their employees’ job satisfaction. Cram schools that take the suggestions and references could improve their working environment and become more competitive in the education industry.

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Brand Image and Service Quality on Purchase Intentions: Evidence from the Chain Cram Schools in Taiwan

International Journal of Humanities and Applied Social Science ◽

10.33642/ijhass.v5n7p1 ◽

2020 ◽

pp. 1-8

Author(s):

Tseng-Chung Tang ◽

Li-Chiu Chi ◽

Chih-Han Tsai

Keyword(s):

Service Quality ◽

Purchase Intention ◽

Brand Image ◽

Total Sample ◽

Purchase Intentions ◽

Correlation And Regression Analysis ◽

Consumer Purchase Intention ◽

Cram Schools ◽

Primary School Pupils ◽

Cram School

The purpose of this study is to investigate the influence of brand image and service quality on consumer purchase intention from the perspective of the Taiwan cram school industry. The research involved a questionnaire survey of parent consumers of primary school pupils attending cram schools. A 37-item, five-point Likert scale questionnaire was used to collect the data. From the total sample size, 430 responses representing 84.15 percent were found useable for analysis. The data were then analyzed using the SPSS software for reliability analysis, descriptive statistics, factor analysis, independent sample t-test, One Way Analysis of Variance, Pearson product-moment correlation, and regression analysis. The results indicate that both brand image and service quality are significantly positively correlated with purchase intention, and that service quality as compared to the brand image is more positively related to purchase intention. Additionally, this study finds evidence that both brand image and service quality are significantly positively predictive of purchase intention.

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Using Subtitled Animated Cartoons and Textbook-based CDs to Test Elementary Students’ English Listening and Reading Comprehension in a Cram School

International Journal of Applied Linguistics & English Literature ◽

10.7575/aiac.ijalel.v.4n.1p.106 ◽

2014 ◽

Vol 4 (1) ◽

Keyword(s):

Reading Comprehension ◽

Elementary Students ◽

Cram School

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Cram schools’ perspectives on the function of counseling support for students and parents and the relationship between counseling support and variations in cram school teachers’ job satisfaction and exhaustion

The Japanese journal of psychology ◽

10.4992/jjpsy.91.18066 ◽

2020 ◽

Vol 91 (2) ◽

pp. 83-93

Author(s):

Sayaka Imai ◽

Ichiro Okawa

Keyword(s):

Job Satisfaction ◽

School Teachers ◽

Cram Schools ◽

Cram School ◽

The Relationship

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Cram Schools in Japan: The Need for Research

The Language Teacher - The Language Teacher 39.1 ◽

10.37546/jalttlt39.1-5 ◽

2015 ◽

Vol 39 (1) ◽

pp. 26 ◽

Cited By ~ 2

Author(s):

Robert Lowe

Keyword(s):

Education System ◽

English Language ◽

Language Teaching ◽

Language Education ◽

English Language Teaching ◽

Japanese Education ◽

English Language Education ◽

Specific Field ◽

Cram Schools ◽

Cram School

The private juku (cram school) industry is an enormously profitable and influential area of education in Japan, including in the specific field of English language teaching (ELT). However, while much research has been carried out in other areas of ELT in Japan, juku have largely escaped the attention of researchers. This paper attempts to argue the need for more research into English language education as it is practiced in juku. The article first situates juku within the Japanese education system, and then illustrates the extent to which juku have been under-researched when compared to other ELT contexts in Japan. The author advocates the need for more research into ELT to be carried out in juku, and finally suggests some areas into which this research could be conducted. 学習塾産業は大きなビジネスであり、日本の英語教育に大きな影響を与えている。ところが、高校や大学などでの英語教育に関する研究は多くなされているが、学習塾での英語教育の研究はされていない。本論では、初めに、学習塾の現状を説明し、次に、どれだけ学習塾の英語教育の研究が不足しているか説明する。最後に、学習塾の英語教育の研究の必要性を訴え、より多くの研究がこの分野で行われるべきであると論じる。

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The Impact of English Learning Motivation and Attitude on Well-Being: Cram School Students in Taiwan

Future Internet ◽

10.3390/fi12080131 ◽

2020 ◽

Vol 12 (8) ◽

pp. 131

Author(s):

Chih-Fong Lo ◽

Chin-Huang Lin

Keyword(s):

Quantitative Research ◽

Learning Experience ◽

Well Being ◽

Learning Motivation ◽

English Learning ◽

School Students ◽

Learning Attitude ◽

Cram Schools ◽

Cram School ◽

The Impact

As English is a global language, it is important for students to learn it effectively and efficiently. Learning English from English cram schools is very popular in Taiwan. Most students have studied in English cram schools for some period of time of their English learning experience. The present study concerns about how English cram school learners’ English learning attitudes related to their learning motivation and learning well-being in Taiwan. By using the quantitative research methodology, an empirical research model has been proposed and 277 valid questionnaires were collected. The research results show that learning motivation has a significant impact on learning attitude and learning well-being. Then, the English learning attitude provides mediated effects between learning motivation and well-being. Learning attitude is the key to English learning well-being. Furthermore, a participant’s gender has a significant moderating effect between learning intrinsic motivation and attitude. According to research findings, some suggestions such as using e-learning tools were provided for teachers and educators of the cram schools in Taiwan.

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Design of a Metrics for Teaching Quality on Cram Schools Business

Journal of Business and Economics ◽

10.15341/jbe(2155-7950)/12.10.2019/007 ◽

2019 ◽

Vol 10 (12) ◽

pp. 1200-1209

Author(s):

Ming-Chu Lin ◽

◽

JrJung Lyu ◽

Chia-Wen Chen ◽

◽

...

Keyword(s):

Retention Rate ◽

Analytic Network Process ◽

Teaching Quality ◽

Entry Barrier ◽

Regular School ◽

School Business ◽

Cram Schools ◽

Fierce Competition ◽

Cram School ◽

Weighted Values

Due to the pressure of fierce competition, many parents worry about their children being unable to compete with their peers. Besides the regular school class, they have engaged their kids at the cram school in order to strengthen the performance of their academic or creative art, so they might have a better foundation. The cram school business thus becomes a unique and prosperous educational business. Due to the low entry barrier, many companies have joining this business. However, the declining birth rate makes cram school business facing decreasing students number in recent years. Therefore, developing effective practices to improve students retention rate and to improve competitive advantages are becoming critical for managers of cram schools. The first step to change the cram school competition environment from cost-driven to quality-driven is to establish a way to measure the teaching quality — as there is no metrics during the past few decades in this domain. This work proposes a metrics based on the theory developed by Marsh and elaborated their idea to design a teaching quality assessment mechanism. Experts in academia and cram schools were interviewed to revise the proposed framework and the associated weighted values of elements in all dimensions of the framework were further calculated using Analytic Network Process (ANP) process. Questionnaires were distributed to representative teachers and supervisors in the cram school to justify the proposed metrics. The results show that this proposed metrics are valuable to the managers and could be used to improve students retention rate.

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