This chapter examines the visual culture of Silicon Valley. I look to Silicon
Valley’s “golden years,” exemplified by the establishment of Xerox PARC
in the 1970s, and analyse how PARC’s researchers’ embrace of open
exchange and experimentation manifested in university campus-like
office design. I subsequently consider the morphing of PARC’s design
into the monumental corporate architecture of Apple Park, and the work/
play environments of Google and Airbnb. I argue that these late capitalist
corporations aestheticize Silicon Valley’s foundational values, transforming
the promotion of cross-cultural sharing into empty visual signs that
mask economic inequality and displacement. Finally, the chapter discusses
collaborations between artists and community groups, facilitated by the
San José Museum of Art, which aim to reclaim multiculturalism and resist
the area’s unsustainable gentrification.