The role of trustworthiness in social media influencer advertising: Investigating users’ appreciation of advertising transparency and its effects

2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Delia C. Balaban ◽  
Meda Mucundorfeanu ◽  
Brigitte Naderer
Keyword(s):  
Social Media ◽  
European Union ◽  
Negative Affect ◽  
Purchase Intention ◽  
Behavioral Outcomes ◽  
Positive Outcomes ◽  
Persuasion Knowledge ◽  
Different Types ◽  
Advertising Disclosure

Abstract When social media influencers (SMIs) post sponsored content, it should be recognizable as such. However, there is no European Union-wide legislation governing sponsorship transparency, and monitoring practices differ significantly across member states. In Romania, where we conducted our study, such regulations are only just emerging, and there are weak monitoring policies regarding advertising disclosure on SMI branded posts. In this study, we examined how two different types of advertising disclosure commonly used on Instagram are likely to affect consumers’ behavioral outcomes, such as purchase intention and intention toward the SMI, mediated by the activation of conceptual persuasion knowledge (CPK), via negative affect and the trustworthiness of the SMI. We conducted a three-level between-subjects online experiment (N=248), manipulating the absence versus the presence of advertising, which came in one of two types, brand-unspecific (#ad, #sponsoredpost) and brand-specific (paid partnership with [brand]). Considering the mediation path via the trustworthiness of the SMI, findings suggest that the paid partnership disclosure had positive outcomes for purchase intention and intention toward the SMI.

scholarly journals The influence of social media on purchase intention: The mediating role of brand equity

2021 ◽  
Vol 8 (1) ◽  
pp. 1944008
Author(s):  
Mohammed Majeed ◽  
Martin Owusu-Ansah ◽  
Adu-Ansere Ashmond
Keyword(s):  
Social Media ◽  
Brand Equity ◽  
Purchase Intention ◽  
Mediating Role

Communication Technology and Social Media: Opportunities and Implications for Healthcare Systems

2012 ◽  
Vol 17 (3) ◽  
Author(s):  
Betsy Weaver ◽  
Bill Lindsay ◽  
Betsy Gitelman
Keyword(s):  
Social Media ◽  
Communication Technology ◽  
Technology Implementation ◽  
Text Messaging ◽  
Current Evidence ◽  
Positive Outcomes ◽  
Social Media Text ◽  
E Mail ◽  
Improve Patient

Electronic patient education and communications, such as email, text messaging, and social media, are on the rise in healthcare today. This article explores potential uses of technology to seek solutions in healthcare for such challenges as modifying behaviors related to chronic conditions, improving efficiency, and decreasing costs. A brief discussion highlights the role of technologies in healthcare informatics and considers two theoretical bases for technology implementation. Discussion focuses more extensively on the ability and advantages of electronic communication technology, such as e-mail, social media, text messaging, and electronic health records, to enhance patient-provider e-communications in nursing today. Effectiveness of e-communication in healthcare is explored, including recent and emerging applications designed to improve patient–provider connections and review of current evidence supporting positive outcomes. The conclusion addresses the vision of nurses’ place in the vanguard of these developments.

Women’s March Minnesota on Facebook: Effects of social connection on different types of collective action

2019 ◽  
Vol 22 (10) ◽  
pp. 1785-1807 ◽  
Author(s):  
Simin Michelle Chen
Keyword(s):  
Social Media ◽  
Collective Action ◽  
Practical Implication ◽  
Low Cost ◽  
Theoretical Implication ◽  
Tie Strength ◽  
Different Types ◽  
Intention To Participate ◽  
Political Actions

Scholars have long debated the efficacy of social media in facilitating offline collective action. This research seeks to fill a gap in that literature by examining the role of social ties in determining intention to participate in different types of collective action. Survey findings show that aspects of tie strength—reciprocity, duration, and affect—have different impact on intention to participate in high- and low-cost political actions. Findings from this study have theoretical implication for the field as well as practical implication for social movement organizers seeking to mobilize supporters using social media.

scholarly journals Precarious Job Makes Me Withdraw? The Role of Job Insecurity and Negative Affect

2021 ◽  
Vol 18 (24) ◽  
pp. 12999
Author(s):  
Shanting Zheng ◽  
Tangli Ding ◽  
Hao Chen ◽  
Yunhong Wu ◽  
Wenjing Cai
Keyword(s):  
Negative Affect ◽  
Job Insecurity ◽  
Behavioral Outcomes ◽  
Moderator Variable ◽  
Research Attention ◽  
Gig Economy ◽  
Behavior Outcomes ◽  
Withdrawal Behavior ◽  
Service Oriented

An expanding “gig” economy has changed the nature of employment; thus, researchers have recently focused on exploring the role of job precariousness in the workplace. However, little research attention has been given to understanding why, how and when job precariousness leads to employees’ negative behavioral outcomes in the service-oriented industry. In the current study, we examined job insecurity as a mediator and employees’ negative affect as a moderator in the relationship between job precariousness and employees’ withdrawal behavior. Using a sample of 472 employees working in Chinese hotels, we found that job precariousness is positively related to employees’ withdrawal behavior by increasing their job insecurity. Moreover, this mediating relationship is conditional on the moderator variable of employees’ negative affect for the path from job insecurity to withdrawal behavior. The importance of these findings for understanding the undesirable behavior outcomes of job precariousness is discussed.

scholarly journals When does personalization work on social media? a posteriori segmentation of consumers

2021 ◽  
Author(s):  
Jorge Serrano-Malebrán ◽  
Jorge Arenas-Gaitán
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Purchase Intention ◽  
Perceived Usefulness ◽  
Cognitive State ◽  
Mobile Social Networks ◽  
Fashion Products ◽  
Intention To Purchase ◽  
Different Types ◽  
Stimulation Of

AbstractThe aim of this research is to find a segment of consumers of fashion products based on their personal visions of personalization of shoppable ads on mobile social media. To meet this objective, three operational objectives are defined. First, a theoretical model is evaluated based on the stimulus-organism-response framework (S–O–R). This examines, with a PLS-SEM approach, how the stimulation of personalization will affect consumers' internal cognitive state (perceived usefulness) and consequently generates a behavioral response (intention to buy). Second, we look for fashion consumer segments based on their perception of personalization through prediction-oriented segmentation (PLS-POS). Third, the segments are explained based on three constructs that were considered important in fashion consumption through mobile social networks: purchase intention, concern for privacy, and perception of trend. The inclusion of personalization and the perception of usefulness of advertisements can greatly help the intention to purchase clothing to be understood. The application of a posterior segmentation helps to better understand the different types of users exposed to shoppable ads on mobile social networks and their relationship with the purchase intention, concern for privacy and trend. While the measures and scales were tested in a context of mobile clothing trade, the methodology can be applied to other types of products or services.

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