Women’s March Minnesota on Facebook: Effects of social connection on different types of collective action
Keyword(s):
Low Cost
◽
Scholars have long debated the efficacy of social media in facilitating offline collective action. This research seeks to fill a gap in that literature by examining the role of social ties in determining intention to participate in different types of collective action. Survey findings show that aspects of tie strength—reciprocity, duration, and affect—have different impact on intention to participate in high- and low-cost political actions. Findings from this study have theoretical implication for the field as well as practical implication for social movement organizers seeking to mobilize supporters using social media.
2014 ◽
Vol 22
(4)
◽
pp. 1-20
◽
2013 ◽
Vol 9
(2)
◽
pp. 47
◽
2019 ◽
pp. 43-66
Keyword(s):
Do not Click “Like” When Somebody has Died: The Role of Norms for Mourning Practices in Social Media
2018 ◽
Vol 4
(1)
◽
pp. 205630511774439
◽
Keyword(s):
Keyword(s):
Keyword(s):