scholarly journals Evaluation of news communication effect based on cognitive neuroscience

2019 ◽  
Vol 10 (1) ◽  
pp. 31-36 ◽  
Author(s):  
Xiaozhu Chen ◽  
Fang Zhang

Abstract Based on the development of cognitive neuroscience and communication science at home and abroad, this study introduces the application of cognitive neuroscience experiments in communication researches at home and abroad, including the research and application of communication effects in advertising, picture, video, web design and animation culture. This study discusses the important significance of relevant frontier achievements to the development of news communication science. The rise of cognitive neuroscience provides a new perspective for understanding the psychological cognitive mechanism of the audience and optimizing the communication effect of service media. On the basis of introducing the status quo of cognitive neuroscience in audience rating evaluation of news broadcast, this study introduces the advantages and functions of this method in audience rating evaluation of news broadcast with eye movement experiment as an example, which provides a new method and empirical case for seeking audience rating evaluation of news broadcast.

2014 ◽  
Vol 496-500 ◽  
pp. 2053-2056
Author(s):  
Qing E Wu ◽  
Wan Shun Gao ◽  
Wei Hu

The .NET platform is a very important commercial software platform, so understanding its protection and crack becomes very necessary. In the introduction, this article briefly introduces the platform, analyses the status quo of platform crack at home and abroad and what technology need to crack. Detailed descriptions of the crack .NET assembly principles and analytical methods for cracking tools are also described. Based on the existing methods, it provides an analogical method of crack, and it worked on a famous commercial software well.


2018 ◽  
Vol 3 (4) ◽  
pp. 55
Author(s):  
Assela Pathirana ◽  
Mohanasundar Radhakrishnan ◽  
Maaike Bevaart ◽  
Eric Voost ◽  
Salameh Mahasneh ◽  
...  

Traditional infrastructure asset management is about maintaining the status quo of service levels in a resource-restricted, sometimes risk-increasing environment. Infrastructure asset management (IAM) is effective in addressing resource-deprived situations and in maximizing the benefits of the utility in these contexts. This makes IAM a very appropriate and useful approach for developing countries. Hence, this paper focuses on developing a fit-for-purpose integrated asset management (IAM) framework that is suitable for situations where there are risks to assets, significant uncertainties, and resource deficits, and where improvements to the current service levels are needed. To be comprehensive in the application in these contexts, there is a need to supplement IAM with a new perspective—critical necessities, next to the risks to the status quo (current levels of service). This gap was evident during application of IAM principles to the drinking water system of Al-Mafraq, Jordan. It was overcome by framing questions on adaptation deficits and future needs that are to be answered together with risk matrix-based prioritization of asset management actions. The fit-for-purpose IAM framework comprising asset management, adaptation deficit, and future needs can ensure the continuity of service levels in emerging cities when supported through expert inputs and stakeholder consultations.


Author(s):  
Alison Searle

The radical and repeated changes in state religion, accompanied by persecution of any who openly dissented from the status quo, meant that there were numerous groups who found themselves in exile at home in England during the sixteenth and seventeenth centuries. This chapter focuses on the experience of Protestant Nonconformists in the later seventeenth century. It examines the ways in which Nonconformist communities interpreted their experiences, interrogating and recording these in a variety of literary genres. The concept of exile at home is analysed through five discrete and interconnected categories: imprisonment; legal disputation in the courts; corporate worship; itinerant preaching; and letter writing. Each section draws upon a number of case studies that illustrate the wide range of spiritual experiences and theological convictions in Nonconformist communities and how these were encapsulated, transformed, and disputed in journals, letters, sermons, and biographies, amongst other literary genres.


2013 ◽  
Vol 781-784 ◽  
pp. 2484-2489
Author(s):  
Yu Xi Zhang

Describes the characteristics of biofuels, the latest developments in the biofuel feedstock, focuses on bio-ethanol, bio-diesel, bio-jet fuel development at home and abroad the status quo, the advantages and disadvantages of the development of bio-fuels. And reasonable recommendations for the development of biofuels.


2019 ◽  
Author(s):  
Theresa Bachmann

How does the EU respond to its proximity to its neighbours? This study’s normative approach to the much-discussed issue of European neighbourhood relations analyses the potential Article 8 of the TEU holds for these special relations. Looking at Article 8 of the TEU as largely detached from the European Neighbourhood Policy (ENP) opens up a new perspective on the political concept of European neighbourhood relations. This norm analysis shows a neighbourhood area that is unique in the system of European external relations.
Within this system, the ENP represents the status quo of neighbourhood relations. Using the Association Agreement with Ukraine as its basis, the study argues that in the current status quo the full potential of Art. 8 of the TEU has not been achieved.


2019 ◽  
Vol 14 (1) ◽  
Author(s):  
Marta Szastok ◽  
Małgorzata Kossowska ◽  
Joanna Pyrkosz-Pacyna

The aim of the present paper was to test differences in perceptions towards a woman who took a 3-month maternity leave (a working mother) as opposed to a 3-year maternity leave (a stay-at-home mother), and then to apply the ambivalent sexism theory to predict those differences. We expected that in Poland, where motherhood is highly appreciated, it is especially benevolent (not hostile) sexism that predicts less positive attitudes toward working mothers, compared to stay-at-home mothers. In two studies, we found that the working mother was perceived as less warm, less effective as a parent and less interpersonally appealing and more successful at work. Additionally, although the stay-at-home mother was evaluated as less successful at work, she was not perceived as less competent. We discuss this as a reflection of the “Mother-Pole” phenomenon, where mothers in Poland are perceived as not only kind, but also competent. Afterward, we showed that benevolent (but not hostile) sexism predicts differences in perceiving the stay-at-home mother and working mother. Participants higher in benevolent sexism rated the stay-at-home mother as warmer, more parenting-effective and more interpersonally appealing compared to the working mother, while participants lower in benevolent sexism perceived them equally well. Studies suggest that benevolent sexism predicts a more positive perception of traditional mothers (as opposed to nontraditional mothers), and at the same time, maintains the status quo of traditional gender relations.


2014 ◽  
Vol 1044-1045 ◽  
pp. 1568-1572
Author(s):  
Gui Qing He ◽  
Xiao Yi Feng

With the teachers who are engaged in all-English teaching in science and engineering universities and colleges as the study object and based on the status quo and existing problems of course arrangement, this paper analyzes from various angles the thinking and methods for improving the quality of teachers. The results of teaching practices prove that these methods do have relatively high feasibility and practicality, and have an important significance for further improvement and development.


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