3. Soft Power Plays: How Chinese Film Policy Influences Hollywood

2019 ◽  
pp. 63-88
Keyword(s):  
2020 ◽  
Vol 176 (1) ◽  
pp. 78-92
Author(s):  
Ian Huffer

New Zealand is one of only a handful of countries worldwide in which Chinese blockbusters are regularly released in cinemas and has also been a site of increasing debate regarding China’s soft power. This article consequently examines the circulation of Chinese films in New Zealand, not only through theatrical exhibition but also non-theatrical channels, and considers how this might build a platform for soft power. It considers the balance between ‘official’ and ‘unofficial’ mainland filmmaking, and between mainland filmmaking and Hong Kong, Taiwanese and diasporic filmmaking, along with the target audiences for these different channels. The article shows that, taken as a whole, the distribution and exhibition landscape for Chinese film in New Zealand builds a successful platform for the People’s Republic of China’s aspirations of winning the ‘hearts and minds’ of overseas Chinese, while also being characterised by clear limitations in reaching non-Chinese audiences in New Zealand.


2021 ◽  
Vol 1 (1) ◽  
pp. 205-221
Author(s):  
Stanley Rosen

Abstract China’s use of film to project soft power has been unsuccessful. However, the generation of soft power through its film industry is not China’s highest priority. The pursuit of soft power, including through film, is much more directed toward the domestic audience in China, reflecting the greater importance of political and social stability, along with ensuring the patriotism of youth. Moreover, given the origins of the soft power concept and the methodologies used to evaluate countries on a soft power scale, countries that are not liberal democracies will never be able to score high on any soft power ranking. Using empirical data such as box office figures, and Chinese and Western media sources, it will be shown that the lack of success of Chinese films in overseas markets stems in part from structural reasons beyond China’s control, but also in part because of decisions made by Chinese state officials and the filmmakers themselves.


2018 ◽  
Vol 14 (3) ◽  
pp. 233-248 ◽  
Author(s):  
Aynne Kokas

Sino-US film collaboration processes reveal the fraught power dynamic between the Chinese and American film industries. Through several key Chinese film policy deal structures, China’s centralization of film regulation policy facilitates China’s ongoing efforts to become the most powerful film industry in the world. The absence of a centralized US government media policy, driven by long-term industry lobbying, has thus far blunted US efforts to challenge Chinese centralized film policy. Tracing the power dynamics behind Sino-US deal structures allows us to predict long-term vectors of volatility in Hollywood’s relationship with China. Using network management strategies to analyse the Sino-US film relationship offers a template for predicting relationships between global media markets and a risen China.


2016 ◽  
Vol 1 (4) ◽  
pp. 295-311 ◽  
Author(s):  
Weiying Peng

This China–US case study describes the negotiation between Chinese consumer demand and the growing Chinese market for cinema, the Chinese film industry’s aspiration for international success and domestic development, the Chinese government’s soft power ambitions and the largest and most successful film industry in the world – Hollywood. This article gives a brief look at the Sino-US film coproduction history, examines the root reason for the phenomena of ‘fake’ coproduction and analyses the challenges that hurdle the deep cooperation (‘real’ coproduction) process.


2012 ◽  
Vol 13 (4) ◽  
pp. 501-523 ◽  
Author(s):  
MATTHEW LINLEY ◽  
JAMES REILLY ◽  
BENJAMIN E. GOLDSMITH

AbstractIn what countries and among which individuals in Asia is China's influence seen as least favorable? Drawing upon AsiaBarometer survey data from 12 Asian societies between 2006 and 2008, this study tests a series of hypotheses aimed at identifying those variables that most consistently predict individuals’ perceptions of China. With the exceptions of Japan, South Korea, Taiwan and Vietnam, a clear plurality or a majority of respondents in each polity views China's influence positively. Concerns about domestic economic management were most consistently associated with perceptions of China that are more unfavorable, while greater levels of contact with the Chinese film and television culture were consistently associated with perceptions of China that are more favorable. These results suggest that China is more likely to be seen as an economic rather than military threat by Asian publics, and that Asia may prove responsive to a nuanced soft power campaign by Beijing in the future.


Author(s):  
Rowan Pease

Zheng Lücheng (1914–1976) is famed in China as the composer of “March of the People’s Liberation Army” (C. Zhongguo renmin jiefangjun jinxingqu). Less well known, but of more interest to readers of this paper, is his “March of the [North Korean] People’s Army” (K. Inmin’gun haengjin kok), the official army march of the Democratic People’s Republic of Korea until the late 1950s. Zheng was a transnational musician, crossing the shifting borders of Korea, Manchuria and China during turbulent years of war. Zheng’s is a fascinating story of revolution, migration, music, romance and diplomacy at a crux in East Asian history. In the 1930s, Zheng left southern Korea to join anti-Japanese forces in China; he studied and then worked in the Lu Xun Arts School in Yan’an—the crucible of Maoist cultural policy; he married a Han Chinese cadre; returned to North Korea to compose for the army, establish orchestras and conservatoires; was repatriated to China and almost immediately returned to Pyongyang with the Chinese forces. Finally, he returned for good to China as an army composer. A literate and wellconnected musician, he was adept at negotiating the power of nation states. Since Zheng’s death in 1976, his legacy has continued to cross borders. He is celebrated in a North Korean biographical film, The Musician Zheng Lücheng (K. Ŭmakka Chŏng Ryulsŏng; 1992) and in a Chinese film Going towards the Sun (C. Zouxiang taiyang; 2005). He is commemorated in exhibition halls, memorials and festivals in both China and in his birthplace in Kwangju, South Korea. Zheng’s story and music evoke nationalist sentiment, and at the same time are used in cultural diplomacy between these states. Drawing on interviews, archival documents and more recent materials, this examination of Zheng, who played such a central part in the creation of East Asian musical modernity in the mid-twentieth century, illustrates a fascinating interaction of nationalism, internationalism and, now, soft power.


2018 ◽  
Vol 14 (3) ◽  
pp. 251-284
Author(s):  
김서운 ◽  
HyoIn Yi
Keyword(s):  

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