KURUMSAL İTİBAR VE HİZMET KALİTESİNİN MÜŞTERİ MEMNUNİYETİ ÜZERİNE ETKİLERİ: İSTANBUL’DA ALIŞVERİŞ MERKEZLERİNDE BİR ARAŞTIRMA

2016 ◽  
Vol 4 (2) ◽  
Author(s):  
Adnan Duygun ◽  
S. Ahmet Menteş
Keyword(s):  
Problem Solving ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Corporate Reputation ◽  
Physical Appearance ◽  
Retail Sector ◽  
Shopping Malls ◽  
Quality Scale ◽  
Retail Service ◽  
Retail Service Quality

Retailing, with the growing number of Shopping Malls, is a booming sector. The main purpose of this study is to develop and test a model to reveal the influence of corporate reputation and service quality on customer satisfaction in retail sector. The study employs RepTrak scale to measure the corporate reputation and retail service quality scale (RSQS) to measure the retail service quality. The results reveal that corporate reputation has no effect on customer satisfaction. Physical appearance and materials, communication and problem solving that factors of retail service quality, are proved to have an effect on customer satisfaction. Moreover, the results exhibit that there ise a significant and positive relationsihip between corporate reputation and retail service quality. The study also makes recomandations and suggestions for further researchs.

scholarly journals Impact of Retail Service Quality and Store Service Quality on Patronage Intention towards Organized Retail Industry

2021 ◽  
Vol 12 (3) ◽  
pp. 1462-1471
Author(s):  
P.S.Venkateswaran Et.al
Keyword(s):  
Problem Solving ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Word Of Mouth ◽  
Retail Industry ◽  
Retail Service ◽  
Loyal Customer ◽  
Patronage Intention ◽  
Retail Service Quality ◽  
The Impact

Purpose: A proper service increases the customer satisfaction and positive word of mouth. The aim of this paper is to find out the impact of retail service quality and store service quality on patronage intention and word of mouth towards organized retail industry. Design/methodology/approach: The study data were collected from [location masked for blind review] using a structured questionnaire. A sample of 419 was used. A structural model was developed for analysis to find out the linkage between study variables. Findings/results: Findings reveal that retail service quality and store service quality are increasing the customer satisfaction.  The findings showed that retail service quality, store service quality, and customer satisfaction significantly impact patronage intention and word of mouth. Problem solving is the major issue faced by the retail stores. Hence they have to take immediate action towards it to maintain their loyal customer base Practical implications: Problem-solving is not having significant relationships with customer satisfaction. Store managers have to create a pleasant experience and amplify the strength factors to create a bond between the store and the customers Originality/value: This paper is helpful to the retail store managers as well as new entrepreneurs who are going to start a new venture in the retail business.

scholarly journals Enhancing customer satisfaction in terms of service quality in supermarket - The case study of Big C supermaket in HCMC

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Trinh Thuy Anh ◽  
Phan Minh Tai
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Satisfaction Level ◽  
Personal Interaction ◽  
Quality Scale ◽  
Retail Service ◽  
Determining Factors ◽  
Retail Service Quality ◽  
Interaction Problem

This paper aimed at determining factors effecting customer satisfaction in terms of service quality as well as evaluating satisfaction level of shoppers in Big C Supermarket. A survey of 158 shoppers in various Big C supermarkets in HCMC has evaluated retail service quality according to Retail Service Quality Scale (RSQS) which composes of 5 dimensions namely physical aspects, reliability, personal interaction, problem solving and policy. The findings show that there are three factors mainly effecting on customer satisfaction in Big C, those factors are Reliability, Problem Resolving and Policy. Based on the result of survey, practicle solutions recommended to Big C for improvement of service quality in order to close gaps that could lead to increasing customer satisfaction.

scholarly journals The Influence of Service Quality on Customer Loyalty Intentions: A Study in the Vietnam Retail Sector

2016 ◽  
Vol 12 (2) ◽  
pp. 112 ◽  
Author(s):  
The Ninh Nguyen ◽  
Hoang Long Nguyen ◽  
Tuan Khanh Cao ◽  
Thi Thu Hoai Phan
Keyword(s):  
Problem Solving ◽  
Service Quality ◽  
Customer Loyalty ◽  
Three Dimensions ◽  
Retail Sector ◽  
Five Dimensions ◽  
Personal Interaction ◽  
Retail Service ◽  
Loyalty Intentions ◽  
Retail Service Quality

<p>There is a paucity of knowledge relating to retail service quality and customer loyalty intentions in emerging markets, and especially in Vietnam. The purpose of this study is to investigate the relationship between these two variables in the Vietnam retail sector. Survey data are collected from 502 respondents who are current customers of eight retail stores in the city of Hanoi. The results support five dimensions of retail service quality, namely personal interaction, store policy, physical aspects, reliability and problem solving. Out of these, three dimensions of reliability, personal interaction and problem solving are significantly associated with customer loyalty intentions. This study contributes to the evolving literature and suggests that local and foreign retailers should particularly invest time and effort to increase stores’ reliability, quality of customer interaction and effectiveness in solving customer problems. </p>

scholarly journals Technology Analysis and the Need of a Value Framework

2021 ◽  
Vol 4 (1) ◽  
pp. 431-441
Author(s):  
Manuela Ingaldi
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Service Provision ◽  
Quality Of Services ◽  
Quality Level ◽  
A Value ◽  
Quality Scale ◽  
Retail Service ◽  
Retail Service Quality

Abstract We make purchases almost every day. We buy some products very often (e.g. food), others less often (e.g. furniture, car). Shops, selling products to customers, are not their producers, but rather provide them with services (commercial service). It is important that the customer, after making the purchase, is satisfied not only with the product, but also with the purchasing process itself. In order to determine what are the reasons for customer satisfaction or dissatisfaction, it is necessary to assess the quality of services, i.e. the process of making purchases by customers. In the available literature, there are many methods that are used to assess the service quality. However, their use is associated with the need to identify attributes that could well describe the service provision process, but also be a source of knowledge about customer satisfaction. The Retail Service Quality Scale (RSQS) developed by Dabholkar and his colleagues is applicable to assess the quality of services provided by shops, so it can be a ready-made tool that does not require the researchers to define attributes, as would be the case when using traditional methods. The aim of the paper was to assess the quality of operation of a traditional shop using the RSQS methodology. This study was carried out using a paper questionnaire that contained the attributes proposed in the RSQS. The survey was conducted among customers of a selected shop. The analyzed results made it possible to determine the quality level of commercial services provided by the research shop and to indicate its strengths and weaknesses. Additionally, the possibility of using the ready-made RSQS scale to assess the quality of commercial services provided in Polish economic realities was confirmed.

scholarly journals Studi Mediasi Kepuasan Pelanggan Pada Industri Retail: Peran Kualitas Layanan dan Implikasinya terhadap Loyalitas Pelanggan

IQTISHODUNA ◽  
2020 ◽  
Vol 16 (2) ◽  
pp. 115-130
Author(s):  
Mohammad Nur Safri Ramadhan ◽  
Nur Asnawi
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Direct Effect ◽  
Customer Loyalty ◽  
Comparative Research ◽  
Partial Least Square ◽  
Least Square ◽  
Retail Service ◽  
Retail Service Quality ◽  
Pls Method

The purpose of this research is to determine the direct effect of retail service quality on customers' loyalty and satisfaction, the effect of customer satisfaction on their loyalty and how much customer satisfaction mediates retail service quality on customers' loyalty on Super Indo Bendungan Sutami customers, Malang. This research method uses comparative research with a quantitative approach. The sample used was 120 respondents with collected data by a questionnaire. The data analysis in this study used the Partial Least Square (PLS) method. The results of this research indicate that there is a direct effect of the retail service quality variable upon customers' loyalty and also on customer satisfaction which has a direct influence on customers of Super Indo Bendungan Sutami. Meanwhile, loyalty and can mediate the effect of retail service quality on customer loyalty.               

scholarly journals Customer satisfaction on service quality dimensions

2021 ◽  
Vol 11 (3) ◽  
pp. 35-39
Author(s):  
BHASKAR K ◽  
SUBRAMANYAM P
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Retail Market ◽  
Retail Service ◽  
Quality Dimensions ◽  
Service Quality Dimensions ◽  
Retail Service Quality ◽  
The Relationship

The purpose of this paper is to empirically investigate the influence of dimensions of service quality towards satisfaction in the context of Indian retail market. The paper focused to examine the relationship between satisfaction and service quality dimensions. A study has been conducted on 20 supermarkets in Kadapa district, A.P. India. The results of this research indicate that retail service quality positively influences satisfaction and trust. It is found that satisfaction also positively influences trust and loyalty. Satisfaction and trust mediate the relationship between retail service quality and loyalty on customer satisfaction.

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