scholarly journals Digital Disruption in Retailing and Beyond

2020 ◽  
Vol 4 (4) ◽  
pp. 187-204
Author(s):  
Heiner Evanschitzky ◽  
Boris Bartikowski ◽  
Tim Baines ◽  
Markus Blut ◽  
Christian Brock ◽  
...  

The increased disruption of business models through digital technologies creates opportunities and challenges for retail businesses and their network partners. Digital transformation – the process of digitalization of previously analogue operations, procedures, organizational tasks, and managerial processes in order to drive value for customers, employees and other stakeholders – is the order of the day. With that in mind, this article provides a purposeful overview of research in the field of digital transformation with a focus on retailing and customer-facing functions of digital technologies such as managing customer journeys, assessing the impact of sensory marketing and the use of service robots on the one hand, and their strategic implications for business models such as servitization on the other. This article concludes by highlighting immediate as well as long-term challenges in the field, with a focus on disruptive technologies, innovations and trends that retail marketing-management will likely face in the near future.

Author(s):  
Thomas Clarke

The origins of modern technological change provide the context necessary to understand present-day technological transformation, to investigate the impact of the new digital technologies, and to examine the phenomenon of digital disruption of established industries and occupations. How these contemporary technologies will transform industries and institutions, or serve to create new industries and institutions, will unfold in time. The implications of the relationships between these pervasive new forms of digital transformation and the accompanying new business models, business strategies, innovation, and capabilities are being worked through at global, national, corporate, and local levels. Whatever the technological future holds it will be defined by continual adaptation, perpetual innovation, and the search for new potential. Presently, the world is experiencing the impact of waves of innovation created by the rapid advance of digital networks, software, and information and communication technology systems that have transformed workplaces, cities, and whole economies. These digital technologies are converging and coalescing into intelligent technology systems that facilitate and structure our lives. Through creative destruction, digital technologies fundamentally challenge existing routines, capabilities, and structures by which organizations presently operate, adapt, and innovate. In turn, digital technologies stimulate a higher rate of both technological and business model innovation, moving from producer innovation toward more user-collaborative and open-collaborative innovation. However, as dominant global platform technologies emerge, some impending dilemmas associated with the concentration and monopolization of digital markets become salient. The extent of the contribution made by digital transformation to economic growth and environmental sustainability requires a critical appraisal.


2020 ◽  
Vol 10 (513) ◽  
pp. 227-232
Author(s):  
I. V. Shkodinа ◽  
◽  
T. V. Serdyuk ◽  

The article is aimed at analyzing the peculiarities of the introduction of digital technologies by the international business in the conditions of COVID-19. Based on the analysis of the impact of COVID-19 on the introduction of digital technologies by the international business, the authors concluded that the crisis, on the one hand, slowed down the financing of some investment projects, but, on the other hand, it stimulated the implementation of projects related to the digitalization of international business (5G, start-up factories, the Internet of Things, robotics and blockchain). There was an increase in financing for projects related to remote work, virtual cooperation instruments, mobile devices, security programs. In the long term, COVID-19 will exacerbate the problem of digital gap between both countries and businesses and among the population. It is concluded that the Big Tech’s digital innovations increase the profitability of tech giants, and flows of cheap liquidity (as a means of countering COVID-19) lead to the formation of a new bubble in the market (P/E is close to 75). After the pandemic, traditional business will resume, but the digital gap will increase and remain a major economic and social problem. To solve these problems, it is imperative to improve the State-based regulation.


2021 ◽  
Vol 39 (6) ◽  
Author(s):  
Natalia V. Murahovscaia

The study analyses the current issues of logistics infrastructure development and the impact of modern information technologies on it. The influence of the spread of the coronavirus pandemic on the change of conventional business models and relations between consumers and manufacturers, the study of customer experience based on digital technologies, and the trends in the development of new strategic aspects caused by the high uncertainty due to the unpredictability of the lifting of quarantine measures. The implementation of digital transformation in an enterprise requires the development of a strategic plan that includes an analysis of the individual features of the organisation of business processes, the development of the architecture of transformed products and services, new models of interaction with customers, and the analysis and development of an organisational structure that can function effectively during the transformation. The study describes the potential for growth and development of companies in the implementation of digital transformation and the development of digital partnership on the example of foreign and national companies, examines the principles of digitalisation and identifies the reasons for the slow introduction of innovations in the logistics infrastructure. The study considered the main aspects of modern information technologies implemented at logistics infrastructure enterprises, as well as possible risks of the transition period, including risks associated with the low maturity of the infrastructure of certain companies. The main purpose of substantiating the presented hypothesis is to study the mechanisms of optimisation of operational activities in the implementation of digital technologies at the regional and international levels and to assess the impact of digitalisation processes on the re-profiling of personnel and the renewal of human resources. In the course of the study, methods of comparison and analogy, analysis, and synthesis were used. The methodological framework of the study includes the system and institutional approaches to the development of a digital platform for the effective development of logistics infrastructure. The author believes that the main component of a successful digital transformation of a company is the presence of a strategic plan that includes a vision for the transformation of products and services, as well as interaction with customers, taking into account the individual characteristics of the structural organisation and organisation of each particular enterprise.


2020 ◽  
Vol 8 (8) ◽  
pp. 1545-1565
Author(s):  
M.B. Rybakov ◽  
G.V. Kolesnik

Subject. Considering the use of traditional business models, the digital transformation becomes a cornerstone for industrial enterprises to remain competitive and survive in the market. Therefore, it is important to identify factors making the integration of digital technologies into operations more effective. Objectives. We analyze how digital technologies influence the performance of industrial enterprises. We also identify what improves corporate operations, and choose digital transformation metrics. Methods. The study relies upon methods of the logic and systems analysis, multivariate optimization. Results. The article sorts contemporary challenges to the corporate competitiveness due to the emergence of digital technologies. We discover factors that spur the performance of industrial enterprises in the digital economy. We suggest using a comprehensive metric to gauge the efficiency of digital technologies integrated into the enterprise's operations. Conclusions and Relevance. Digital technologies are not supposed to penetrate every sector. Furthermore, to effectively integrate them, the company should at least have the digital culture and employees who have basic digital competencies. If enterprises have low capabilities for perceiving new technologies, the priority development may turn to be hard for them in those sectors where digital technologies and knowledge are most important. The single indicator is not enough to gauge whether digital technologies have been effectively implemented. The comprehensive indicator seems more promising, since it accounts for indirect effects, rather than direct effects on the performance.


Author(s):  
Ernad Kahrović

The digital economy, as an economy primarily functioning via digital technologies, has made its impact on the development of the digital transformation concept. Such a form of business transformation requires the integration of digital technologies in all industries. The paper underlines the importance of the essential elements of transformation, regarding customer experience, operational processes, business models, employee experience and digital platform, along with the key business spheres, relating to competition, innovation and value, which digitalisation changes on the way. The main goal of the paper therefore is to point to the impact of digital transformation on the process of formulating new corporate strategic directions. With this in mind, the main aim of the paper is to stress prospective corporate strategic directions of digital transformation under conditions of deep digital penetration. The paper is based on the working hypothesis that despite the fact that existing businesses most commonly start with market penetration, through developing a digital technology strategy, as well as digital market expansion strategy, further development of digital transformation leads to the creation of digital platforms that are built by mutual collaboration of numerous stakeholders connected through joint value creation and its delivery.


2018 ◽  
Vol 11 (3) ◽  
pp. 296-304
Author(s):  
M. A. Izmailova

The beginning of the XXI century is marked by the advent of the digital economy. In order to achieve the expected results from the digital revolution in economic and social terms, it is necessary to develop a mechanism for managing the digital transformation of the economy, in the implementation of which representatives of all stakeholders must take an active part: the state, business, education system, civil society. There are quite a lot of forecasts of negative consequences of the fourth industrial revolution, namely its latest technological achievements – robotics, digitalization, artificial intelligence, etc. – on the state of employment in the labor market on the scale of a single country and the entire global space. The constructive dialogue of the participants in the digital transformation should be based on the analysis of the impact of technological progress on employment in several aspects: short – term – temporary increase in unemployment due to the discrepancy between the structure of demand and the structure of labor supply; long-term-on the progressive reduction of demand for labor due to its technologization. The article focuses on the need for high-quality training of qualified personnel, demanded by the labor market and the real sector of the economy, the relevance of competencies which will be maintained in the long term. The author emphasizes that at the same time that technological progress leads to the elimination of «old» professions, it also dictates the need for the emergence of fundamentally new professions and the creation of new jobs, the effect of which can be significantly higher. The conducted research allowed to identify the prospects and possibilities of the technological transformation in the various sectors of the economy, at the same time stresses the need to undertake analysis of its economic feasibility in relation to the specific features of each company. The analysis of digital transformation of the industry has allowed to reveal new progressive business models, the axis of which are digital technologies.


Author(s):  
T. Baigarin

The purpose of the study is to disclosure of the essential incentives for digital transformation of traditional business models in the modern conditions of the world economy development and to form a model of digital transformation of the company's trading activities.Methodology. The scientific work is based on the method of theoretical analysis of research by modern authors regarding the features in the field of digital transformation of business models of companies.Originality / value of the research. Values and prerequisites for digital transformation of business models of trade organizations have been determined. The advantages of this transformation in the system of long-term planning and management of the organization are highlighted.Findings. The basic business model of digital transformation has been identified and refined. The specification of the organization's business model key components in the context of digital transformation of operating activities has been determined.


Mathematics ◽  
2021 ◽  
Vol 10 (1) ◽  
pp. 21
Author(s):  
Jiawei Xu ◽  
Yincai Tang

The COVID-19 pandemic has highlighted the necessity of advanced modeling inference using the limited data of daily cases. Tracking a long-term epidemic trajectory requires explanatory modeling with more complexities than the one with short-time forecasts, especially for the highly vaccinated scenario in the latest phase. With this work, we propose a novel modeling framework that combines an epidemiological model with Bayesian inference to perform an explanatory analysis on the spreading of COVID-19 in Israel. The Bayesian inference is implemented on a modified SEIR compartmental model supplemented by real-time vaccination data and piecewise transmission and infectious rates determined by change points. We illustrate the fitted multi-wave trajectory in Israel with the checkpoints of major changes in publicly announced interventions or critical social events. The result of our modeling framework partly reflects the impact of different stages of mitigation strategies as well as the vaccination effectiveness, and provides forecasts of near future scenarios.


2022 ◽  
Vol 12 (1) ◽  
pp. 0-0

Enterprises are adopting digital transformation with an exponential rate to drive growth through new business models and the use of digital technologies. Digital transformation is a business imperative rather than technology imperative. Hence, customer experience during and post-transformation is key to the success of the digital transformation. The present paper proposes an Integrated Predictive Experience Management Framework (IPEMF) for improving customer experience. IPEMF is- a structured and methodological business processes centric connected experience framework with the customer at the centre. The uniqueness of IPEMF is that it seamlessly integrates business processes, technology, organisation, and customer behaviour. It is agnostic of the business vertical or the geography. The framework puts forth an approach to predict the impact on customer experience proactively and provides a feedback loop to help continuously improve the experience. IPEMF helps enterprises build intuitive, trusted relationships and hyper-personalised customer experience through the customer journey.


Author(s):  
Elena V. Kunina ◽  

This article considers the impact of digital technologies on the organizational development of an enterprise. It shows the relevance and neces- sity of studying the topic at the present time. At different stages of its develop- ment, the company faces certain difficulties that prevent further growth and further transition from one stage of the organization’s life cycle to another. In industries, businesses are reengineering business processes and even entire business models to transform big data and apply them to achieve competitive advantage. The trend towards digital transformation of related value systems using information and communication technologies (ICT) can be considered as an opportunity for organizational development of the enterprise. Businesses use digital technologies such as IoT platforms, advanced human-machine interfaces, the authentication and fraud detection tools, 3D printing, smart sensors, big data Analytics, and more. Digital technologies can be profitable for an enterprise by saving costs, expanding connectivity, and being more flexible and adaptable to a digital environment that is becoming more complex and competitive. In the scientific literature, there are many studies devoted to the study of organizational development of the enterprise. Almost every concept considers organizational development from the point of view of distinguish- ing stages of the life cycle of organizations. Each functioning enterprise at one time or another of its development is at one or another stage of the life cycle of the organization (LC). The article considers the main stages of the orga- nizational life cycle growth up to I. Adizes model and that of L. Greiner. The life cycle stages are correlated according to two concepts and possible issues arising at separate stages of development are identified; as well as the potential complications and their possible solutions through the digital technologies implementation and use. It should be noted that the introduction of digital technologies implies deep changes in the way the interaction of the external and internal environment of the enterprise works at all stages of the life cycle of the organization. The introduction of digital technologies can lead to the emer- gence of new business models for relationships between the company and its customers: customers have direct access to communication with the company, which facilitates the exchange of data between them, but at the same time it forces the enterprise to pay attention to its digital reputation and invest in it. It is revealed that the introduction of digital technologies in the organizational development of the enterprise requires the inculcation of a digital culture that supports that change: namely, an organizational culture suitable for the digital transformation of the enterprise. It is worth noting that in order to apply digi- tal technologies and benefit from them, it is extremely important that new tools are understood, accepted and adapted by employees to their daily work.


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