DIGITAL CULTURAL HERITAGE MARKETING: THE ROLE OF DIGITAL TECHNOLOGIES IN CULTURAL HERITAGE VALORIZATION

Purpose – The purpose of this paper is to explore the role of the national university in developing sustainable cultural heritage digital preservation practices. Design/methodology/approach – Using Nazarbayev University in Astana, Kazakhstan as an example, this paper discusses current development of cultural heritage digital collections, and looks to the university library's impact on nationwide digital practices development. Findings – While the university and its digital collections are still nascent, NU will likely have a large impact on the creation of sustainable digital cultural heritage preservation practices due to its international visibility and direct connection to stakeholders. Originality/value – Focused on developing nations, this paper will be of special interest to librarians working in countries facing similar challenges, such as other CIS nations.

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Creating Value through Social Media: Fresh Evidence from Cultural Organizations

Journal of Creating Value ◽

10.1177/2394964318805616 ◽

2018 ◽

Vol 4 (2) ◽

pp. 243-254 ◽

Cited By ~ 1

Author(s):

Cristina Caterina Amitrano ◽

Roberta Gargiulo ◽

Francesco Bifulco

Keyword(s):

Social Media ◽

Cultural Heritage ◽

Digital Technologies ◽

Service Marketing ◽

Customer Engagement ◽

Communication Tools ◽

Cultural Organizations ◽

Potential Customers

The impacts of digital technologies are gaining increasing attention in the service literature, and a growing number of cultural organizations are using online websites and social media to interact with their actual and potential customers. However, the contributions developed by service marketing scholars show little interest in examining the role of underlying technologies in a particular service experience context, namely, the cultural heritage context and the corresponding visiting experience. Therefore, the purpose of this research is to analyse how digital technologies, especially social media, can help cultural organizations stimulate customer engagement. To reach this aim, we conducted a single exploratory case study of a communication project developed by the National Archaeological Museum of Naples (MANN) to attract their actual and potential Italian and foreign visitors. The achieved results allow for us to show how digital communication tools can stimulate customer engagement in a cultural heritage context.

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Figuring Out the Interiors Through the Representation of Experiential and Interactive Environments

Advances in Media, Entertainment, and the Arts - Cultural, Theoretical, and Innovative Approaches to Contemporary Interior Design ◽

10.4018/978-1-7998-2823-5.ch017 ◽

2020 ◽

pp. 367-386

Author(s):

Giuseppe Amoruso ◽

Polina Mironenko

Keyword(s):

Cultural Heritage ◽

Virtual Environment ◽

Design Process ◽

Digital Technologies ◽

Cultural Dimension ◽

Learning Society ◽

Experiential Design ◽

The Right ◽

The Church

In the learning society, knowledge is the new capital, and the role of the designer encompasses a visionary and imaginative force that must translate the cultural dimension of the project into formal expressions but also ensure a functional and environmental character that is nowadays enhanced by digital technologies. Design does not solely restrict itself to designing the experience of use, the “economy of experience,” but introduces an innovative vision of systems or innovative access to cultural heritage in all its forms. The chapter exploits methodologies to support the experiential design process where the tools of representation are critical to simulate, prototype, and build interiors but also arrange the right set to control and validate the final perception of a space. A participatory application for the Cola Filotesio museum of Amatrice concludes the chapter: a prototype of a community center to replace by the means of a virtual environment the church of Saint Emidio, which was razed to the ground by the 2016 earthquake.

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ACTING IN DIGITAL CULTURAL HERITAGE APPLICATIONS

10.17516/sibvirarch-009 ◽

2021 ◽

Author(s):

Selma Alispahić ◽

◽

Selma Rizvić ◽

Keyword(s):

Virtual Reality ◽

Cultural Heritage ◽

Digital Technologies ◽

3D Models ◽

Digital Cultural Heritage ◽

Head Mounted Displays ◽

Total Immersion ◽

Interactive 3D Models ◽

Interactive 3D ◽

Cultural Monuments

Digital technologies offer a new way to communicate and experience cultural heritage. It is now becoming possible to virtually recreate the original appearance of cultural monuments and enable the users to take virtual walks exploring interactive 3D models of objects preserved only in remains. Virtual Reality (VR) is a technology that transfers the users to a different place and time through devices called Head Mounted Displays (HMD) and enables a total immersion in another reality.

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VIRTUAL REALITY VIDEO IN DIGITAL CULTURAL HERITAGE APPLICATIONS

10.17516/sibvirarch-004 ◽

2021 ◽

Author(s):

Bojan Mijatovic ◽

◽

Selma Rizvić ◽

Keyword(s):

Virtual Reality ◽

Cultural Heritage ◽

Digital Storytelling ◽

Mixed Reality ◽

Digital Technologies ◽

Historical Information ◽

The Past ◽

Short Attention Span ◽

Digital Cultural Heritage ◽

Cultural Monuments

Cultural heritage now can be experienced. Digital technologies recreate original appearances of cultural monuments and life inside them. Interactive digital storytelling (Rizvić et al. 2017a) introduces the viewers to historical information through short interconnected stories resolving the problem of short attention span of the audience and their reluctance to read. Virtual, Augmented and Mixed Reality technologies transfer the users in the past. An important part of digital cultural heritage applications is VR video.

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DEVELOPING A CO-DESIGN PROCESS MODEL FOR THE DIGITAL PRESENTATION OF INTANGIBLE CULTURAL HERITAGE: A CASE STUDY OF “WARM INHERITORS DIGITAL DIABOLO”

ISPRS Annals of Photogrammetry Remote Sensing and Spatial Information Sciences ◽

10.5194/isprs-annals-viii-m-1-2021-89-2021 ◽

2021 ◽

Vol VIII-M-1-2021 ◽

pp. 89-94

Author(s):

C. Kong ◽

L. Zhang

Keyword(s):

Cultural Heritage ◽

Design Process ◽

Process Model ◽

Digital Technologies ◽

Intangible Cultural Heritage ◽

Virtual Reality Technology ◽

Cultural Alienation ◽

Design Process Model

Abstract. As digital technologies are becoming gradually integrated into museums and the preservation of intangible cultural heritage (ICH), museums and the exhibitions of ICH are becoming more attractive and flexible. However, digital technologies may also bring some problems, such as cultural alienation. The participation of the inheritors and communities of ICH in the design of digital exhibitions could reduce such problems. The main contribution of this paper is a co-design process model for digital exhibitions of ICH. The study was conducted by the project, “Warm Inheritors Digital Diabolo”, which aimed to enhance the digital experience of diabolo by using virtual reality technology to implement interactive digital storytelling techniques. This project involved both designers and inheritors to realize the principle of respectful design. The results demonstrated the crucial role of inheritors and communities in the design process. This paper also offers some design recommendations.

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