Consumers' Green Purchase Behavior in West Java, Indonesia: Applying The Theory of Planned Behavior

Natural labels are increasingly present in the market and appreciated by consumers, despite formal regulation still missing. Knowing the psychosocial factors that may predict natural food choice may be useful to understand what drives consumers to choose this category of food. We analyzed the antecedents of consumers’ intention to purchase natural food, testing a theoretical model that integrates the theory of planned behavior (TPB), the value-belief-norm (VBN) theory, and consumers’ trust in natural food. A sample of Italian participants (N = 1018) filled an online questionnaire assessing intention to buy natural food, TPB and VBN variables, and trust in the natural food supply chain. The model applied yielded results which confirmed the predictiveness of the tested integrated model. Attitude and perceived behavioral control were the strongest antecedents of intention, followed by trust and personal norm. Consumers’ intention to buy natural food was also associated with their evaluation of the consequences and possibilities related to the purchase behavior, as well as with their moral evaluation attributable to pro-environmental determinants.

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Consumers’ Intention to Stay in Green Hotels in Australia: Theorization and Implications

Journal of Hospitality & Tourism Research ◽

10.1177/1096348019862602 ◽

2019 ◽

Vol 44 (1) ◽

pp. 149-168 ◽

Cited By ~ 1

Author(s):

Rawan Nimri ◽

Anoop Patiar ◽

Sandra Kensbock ◽

Xin Jin

Keyword(s):

Decision Making ◽

Theory Of Planned Behavior ◽

Planned Behavior ◽

Structural Model ◽

Environmentally Friendly ◽

Past Experience ◽

Purchase Behavior ◽

Extended Model ◽

Decision Making Processes ◽

Hotel Managers

Despite multiple calls to protect the environment, adopting environmentally friendly behaviors is still considered to be one of the most persistent challenges in behavior transformation agendas. This study sought to expand existing knowledge of hotel consumers’ green behaviors by developing and testing an extended model of the theory of planned behavior. More specifically, this study incorporated past experience into the theory of planned behavior model to understand comprehensively consumers’ decision-making processes with respect to their intentions to stay at a green hotel. Results from the structural model from a sample of 781 Australian travelers showed that the proposed theoretical framework had a strong ability to predict intention and identified the prominent role of past experience in generating intention. The results offer further perspectives into consumers’ decision-making processes, which can assist hotel managers in the development and execution of hotel operations accounting for consumers’ environmentally friendly purchase behavior.

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Faktor-Faktor yang Mempengaruhi Perilaku Nelayan Artisanal dalam Pemanfaatan Sumberdaya Perikanan di Pantai Utara Provinsi Jawa Barat

Jurnal Penyuluhan ◽

10.25015/penyuluhan.v8i2.9888 ◽

2015 ◽

Vol 8 (2) ◽

Author(s):

Prihandoko Prihandoko ◽

Amri Jahi ◽

I Gusti Putu Purnaba ◽

Luky Adrianto ◽

Iwan Tjitradjaja

Keyword(s):

Theory Of Planned Behavior ◽

Planned Behavior ◽

Subjective Norm ◽

Coefficient Of Determination ◽

Northern Coast ◽

Behavior Control ◽

West Java ◽

Behavior Intention ◽

Perceived Behavior Control ◽

Perceived Behavior

<p>This study aims to estimate accurately the behavior using the Theory of Planned Behavior perspective of artisanal fishermen in Indonesi., The population of artisanal fishermen in the northern coast of West Java Province 10,404. Techniques for sampling by cluster random sampling clusters with the number of household sample of 400 artisanal fishermen. Data was collected using a questionnaire interview further processed using the program structural equation model (SEM) and LISREL 8:54. The conclusion of this study were (1) Theory of Planned Behavior perspective can be used to view the behavior intention of artisanal fishermen in the northern coast of West Java province; (2) the coefficient of determination between the attitude variables, subjective norm, perceived behavior control to variable behavior intention at 0,64. Meanwhile the influence of variables on behavior intention to behavior by 0,68 indicates that it is not fully manifested the behavior intention in accordance with the behavior of fishermen in their fishing activities, (3) that explains the study's findings about contribution of the Theory Planned Behavior perspective to the problem of coastal common resource and can contribute to the activities of co-management of fisheries in Indonesia, especially in communities in the study area on the northern coast of West Java Province.</p><p>Keywords: artisanal fishermen behavior, behavior intention, attitude, subjective norm, perceived behavior control</p>

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