BRAND EQUITY: A LONGITUDINAL ANALYSIS OF MIND-SET METRICS WITH PANEL DATA

2018 ◽  
Vol 2018 ◽  
pp. 1448-1450
Author(s):  
Alexander Witmaier ◽  
Keyword(s):  
Panel Data ◽  
Brand Equity ◽  
Longitudinal Analysis ◽  
Mind Set

scholarly journals Do people reduce compliance with COVID-19 guidelines following vaccination? A longitudinal analysis of matched UK adults

2021 ◽  
pp. jech-2021-217179
Author(s):  
Liam Wright ◽  
Andrew Steptoe ◽  
Hei Wan Mak ◽  
Daisy Fancourt
Keyword(s):  
At Risk ◽  
Panel Data ◽  
Longitudinal Analysis ◽  
Fixed Effects ◽  
Social Study ◽  
Vaccination Status ◽  
Perceived Risks ◽  
Social Distancing ◽  
Fixed Effects Regression ◽  
The Uk

IntroductionCOVID-19 vaccines do not confer immediate immunity and vaccinated individuals may still be at risk of transmitting the virus. Governments have not exempted vaccinated individuals from behavioural measures to reduce the spread of COVID-19, such as practising social distancing. However, vaccinated individuals may have reduced compliance with these measures, given lower perceived risks.MethodsWe used monthly panel data from October 2020 to March 2021 in the UK COVID-19 Social Study to assess changes in compliance following vaccination. Compliance was measured with two items on compliance with guidelines in general and compliance with social distancing. We used matching to create comparable groups of individuals by month of vaccination (January, February or not vaccinated by February) and fixed effects regression to estimate changes in compliance over the study period.ResultsCompliance increased between October 2020 and March 2021, regardless of vaccination status or month of vaccination. There was no clear evidence that vaccinated individuals decreased compliance relative to those who were not yet vaccinated.ConclusionThere was little evidence that sample members vaccinated in January or February reduced compliance after receiving vaccination for COVID-19. Continued monitoring is required as younger individuals receive the vaccine, lockdown restrictions are lifted and individuals receive second doses of the vaccine.

Innovation and the development of exportable supply in non-traditional goods

2017 ◽  
Vol 9 (3) ◽  
pp. 265-282 ◽  
Author(s):  
Sergio-Andres Pulgarin-Molina ◽  
Andres Mauricio Castro ◽  
Alejandra Ballesteros ◽  
Juan Manuel Barrera
Keyword(s):  
Panel Data ◽  
Longitudinal Analysis ◽  
Design Methodology ◽  
Export Performance ◽  
International Standards ◽  
Specialized Training ◽  
Research Development ◽  
Content Type ◽  
Goods And Services ◽  
The Impact

Purpose This paper aims, first, to advance the current understanding about the impact of innovation in non-traditional exports, and, second, to provide insights about the structure of emergent economies often not regarded by traditional innovation and export theories. Design/methodology/approach A longitudinal analysis using panel data based on Box Jenkins’ theory was conducted, so to identify statistically significant variables on export performance, regarding expenditure on research, development and innovation (R&D + I) activities, ICT and specialized training and formation. Findings This study suggests the need to design public policies aimed at stimulating innovation in potential export sectors, as a mechanism for competitive development and growth in emergent economies such as Colombia. Originality/value The introduction of innovations in goods and services exports has become more important in economies, such as the Colombian ones, where globalization openness processes force to establish minimum competitiveness levels regarding the international standards.

scholarly journals Gateway or getaway? Testing the link between lifestyle politics and other modes of political participation

2020 ◽  
Vol 12 (1) ◽  
pp. 91-111
Author(s):  
Joost de Moor ◽  
Soetkin Verhaegen
Keyword(s):  
Panel Data ◽  
Political Participation ◽  
Everyday Life ◽  
Longitudinal Analysis ◽  
Ethical Issues ◽  
Life Choices ◽  
Politically Active ◽  
Over Time

AbstractMany have depicted a steady rise in lifestyle politics. Individuals are increasingly using everyday life choices about consumption, transportation, or modes of living to address political, environmental, or ethical issues. While celebrated by some as an expansion of political participation, others worry this trend may be detrimental for democracy, for instance, by reducing citizens to consumers. Implicit in this common critique is the notion that lifestyle politics will replace, rather than coexist with or lead to, other forms of political participation. We provide the first detailed longitudinal analysis to test these hypotheses. Using unique panel data from 1538 politically active individuals from the Flemish region of Belgium (2017–18), we demonstrate that over time, lifestyle politics functions as a gateway into institutionalized and non-institutionalized modes of political participation and that this relationship is mediated by individuals’ increased political concerns.

Assessment of Brand Equity Measures

2014 ◽  
Vol 56 (6) ◽  
pp. 783-806 ◽  
Author(s):  
Rong Huang ◽  
Emine Sarigöllü
Keyword(s):  
Brand Equity ◽  
Market Performance ◽  
Product Market ◽  
Performance Measure ◽  
Chain Model ◽  
Market Data ◽  
Real Market ◽  
Mind Set ◽  
Equity Measures ◽  
Revenue Premium

Although several brand equity measures have been proposed in the literature, a comparative assessment of their characteristics and performances is lacking. This paper attempts to fill that gap. Combining survey data with real market data, it assesses two types of brand equity measure: customer mind-set measures (brand knowledge) and product-market performance measures (revenue premium). The results confirm that the customer mind-set measure captures cumulative brand-building effects better and offers diagnostic information. However, the revenue premium is found as a better choice for continuous tracking of brand equity because (a) it could reveal the true changes in brand equity; (b) it is a practical and convenient measure since its data requirements are readily available; and (c) it flags any change in brand-equity before the customer mind-set measure. Furthermore, the product-market performance measure is found to precede the customer mind-set. This study also conducts the first empirical test of the well-known brand value chain model on real market data. Finally, operationalising the customer mind-set measure on real market data for the first time, this study confirms that advertising and distribution are positively associated with brand-equity, while price promotion is negatively associated. By considering multiple measures, this study improves the robustness of the findings as well as addressing marketing accountability issues.

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