NEW EXPERIENCE OF VIRTUAL REALITY SHOPPING: MEDIATING EFFECT OF TIME DISTORTION

2020 ◽  
Vol 2020 ◽  
pp. 327-330
Keyword(s):  
Virtual Reality ◽  
Mediating Effect ◽  
Time Distortion

Do Augmented and Virtual Reality Technologies Increase Consumers’ Purchase Intentions? The Role of Cognitive Elaboration and Shopping Goals

2021 ◽  
pp. 0887302X2199428
Author(s):  
Hyejune Park ◽  
Seeun Kim
Keyword(s):  
Virtual Reality ◽  
Purchase Intentions ◽  
Mediating Effect ◽  
Cognitive Elaboration ◽  
Mediating Role ◽  
Virtual Store ◽  
Shopping Goals ◽  
The Way

The purpose of this study is to examine the effects of the “virtual try-on” technology (AR) and the “3D virtual store” (VR) incorporated in an apparel retail website on purchase intentions. This study highlights the mediating role of cognitive elaboration in the process through which these technologies influence purchase intentions, and examines the way consumers’ shopping goals (searching vs. browsing) interact with the website technology and influence their responses. The two experiments demonstrated that, for browsers, the website with VR was more effective in increasing purchase intentions than were the website with AR or a regular website with no technology, while for searchers, both the website with AR and the website with VR were more effective than was a regular website. In addition, cognitive elaboration mediated the interaction between a technology and a shopping goal on purchase intentions for browsers, while such a mediating effect was not found in searchers.

Telepresence, time distortion, and consumer traits of virtual reality shopping

2020 ◽  
Vol 118 ◽  
pp. 311-320 ◽  
Author(s):  
Sang-Lin Han ◽  
Myounga An ◽  
Jerry J. Han ◽  
Jiyoung Lee
Keyword(s):  
Virtual Reality ◽  
Time Distortion

scholarly journals Embodied time and the out-of-body experience of the self

PeerJ ◽  
2020 ◽  
Vol 8 ◽  
pp. e8565
Author(s):  
Sylvie Droit-Volet ◽  
Sophie Monceau ◽  
Michaël Dambrun ◽  
Natalia Martinelli
Keyword(s):  
Virtual Reality ◽  
Empirical Evidence ◽  
The Body ◽  
The Self ◽  
Interval Duration ◽  
Body Experience ◽  
Out Of Body Experience ◽  
Time Distortion ◽  
Body Self ◽  
The Individual

Using an out-of-body paradigm, the present study provided further empirical evidence for the theory of embodied time by suggesting that the body-self plays a key role in time judgments. Looking through virtual reality glasses, the participants saw the arm of a mannequin instead of their own arm. They had to judge the duration of the interval between two (perceived) touches applied to the mannequin’s body after a series of strokes had been viewed being made to the mannequin and tactile strokes had been administered to the participants themselves. These strokes were administered either synchronously or asynchronously. During the interval, a pleasant (touch with a soft paintbrush) or an unpleasant stimulation (touch with a pointed knife) was applied to the mannequin. The results showed that the participants felt the perceived tactile stimulations in their own bodies more strongly after the synchronous than the asynchronous stroking condition, a finding which is consistent with the out-of-body illusion. In addition, the interval duration was judged longer in the synchronous than in the asynchronous condition. This time distortion increased the greater the individual out-of-body experience was. Our results therefore highlight the importance of the awareness of the body-self in the processing of time, i.e., the significance of embodied time.

scholarly journals The Role of Motivation and Desire in Explaining Students’ VR Games Addiction: A Cognitive-Behavioral Perspective

2021 ◽  
Vol 2021 ◽  
pp. 1-10
Author(s):  
Xuesong Zhai ◽  
Fahad Asmi ◽  
Jing Yuan ◽  
Muhammad Azfar Anwar ◽  
Nabia Luqman Siddiquei ◽  
...  
Keyword(s):  
Virtual Reality ◽  
Longitudinal Study ◽  
Mediating Effect ◽  
Flow Experience ◽  
Cyber Aggression ◽  
Beneficial Effects ◽  
Problematic Use ◽  
Practical Implications ◽  
Behavioral Perspective

Virtual Reality games create an interactive platform for gaming and education for young people. While some longitudinal study has studied the beneficial effects of VR games on learning, the problematic use of VR games by a significant number of learners has become increasingly serious. The current study investigated the mediating effect of behavioral desire and moderation of cyber aggression on consumers’ VAD, which contributes to behavioral and psychological urge to use VR games. Data are from 367 VR games users collected. Findings suggest that behavioral desire influences addictive behavior in the presence of a positive flow experience. Furthermore, theoretical and practical implications in the context of VR-based games are also discussed in this current research.

Top-Down Processing and Visual Reorientation Illusions in a Virtual Reality Environment

2004 ◽  
Vol 63 (3) ◽  
pp. 143-149 ◽  
Author(s):  
Fred W. Mast ◽  
Charles M. Oman
Keyword(s):  
Virtual Reality ◽  
Visual Processing ◽  
Line Length ◽  
Perceptual Cues ◽  
Virtual Reality Environment ◽  
Top Down ◽  
Test Conditions ◽  
The Subject ◽  
Processing Mechanisms

The role of top-down processing on the horizontal-vertical line length illusion was examined by means of an ambiguous room with dual visual verticals. In one of the test conditions, the subjects were cued to one of the two verticals and were instructed to cognitively reassign the apparent vertical to the cued orientation. When they have mentally adjusted their perception, two lines in a plus sign configuration appeared and the subjects had to evaluate which line was longer. The results showed that the line length appeared longer when it was aligned with the direction of the vertical currently perceived by the subject. This study provides a demonstration that top-down processing influences lower level visual processing mechanisms. In another test condition, the subjects had all perceptual cues available and the influence was even stronger.

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