Animals in flow – Towards the scientific study of intrinsic reward in animals

The concept of flow, a state of complete absorption in an intrinsically rewarding activity, has played a pivotal role in advancing notions of human well-being beyond minimising suffering towards promoting flourishing and thriving. While flow has played a fundamental role in human positive psychology, it has not yet been explored in non-human animals, leaving an enormous void in our understanding of intrinsic motivation in animals. As ethology and related fields keep progressing in uncovering complex cognitive and affective capacities of non-human animals, we propose the time is ripe to translate the concept of flow to animals. We start by embedding flow in the topic of intrinsic motivation and describe its impact on positive human psychology and potentially positive animal welfare. We then disambiguate flow from related concepts discussed in the animal literature. Next, we derive experimental approaches in animals from the canonical characteristics of flow in humans and provide guidelines for both inducing and assessing flow by focusing on two characteristics that do not necessarily depend on self-report, namely resistance to distraction and time distortion. Not all aspects of the human flow experience are (yet) translatable, but those that are may improve quality of life in non-human animals.

How to create flow experience during travel: The role of destination attributes

Despite numerous studies investigating flow experience in the adventure tourism context, there is a lack of research concentrating on tourists’ flow experience during travel. This study aims to explore the relationships amongst destination attribute perceptions, flow experience (consisting of focus attention, time distortion, and loss of self-consciousness components), and satisfaction variables. By adapting a quantitative research method, 938 data were collected from British, German, and Russian tourists visiting Antalya, Turkey. The study results reveal that destination attribute perceptions significantly affect flow experience components, which influence tourist satisfaction. Theoretical and practical implications of the study findings are discussed, and some recommendations concerning future research are provided.

Consumer Flow Experience of Senior Citizens in Using Social Media for Online Shopping

The senior market signifies an enormous, rapidly expanding segment, and this research aimed to investigate this segment by proposing a theoretical model incorporating the antecedents of consumer flow experience, flow theory, and technology acceptance model (TAM) devised for determining social media purchase intention. This study focuses on the senior citizens engaged in shopping using social media located in Pakistan. A total of 300 senior citizens were selected. An online survey was conducted with the help of a marketing research agency located in Pakistan. The data were analyzed using the partial least squares (PLS) method. According to the results, the antecedents, such as feedback, enjoyment, and time distortion were found to be in a positive relationship with flow experience, however, the concentration did not have a significant effect on the flow. Furthermore, the flow was found to be in a significant relationship with social media purchase intention and TAM. Finally, TAM was also found to be in a positive significant relationship with social media purchase intention. This research contributes to the constantly expanding volume of the utilization of social media by the senior market segment population for buying and producing the highly valuable knowledge for manufacturers, wholesalers, vendors, and a huge number of senior customers.

Analysing flow experience on repurchase intention in e-retailing during COVID-19

PurposeThe aim of this paper is to analyse the effects of flow experience on repurchase intention. In this context, this paper examines the mediating role of e-customer satisfaction during COVID-19 pandemic. This study is based on flow theory using two consequent factors, which have not been investigated together previously.Design/methodology/approachA questionnaire consisted of flow experience dimensions and e-customer satisfaction, repurchase intention. An online survey was conducted with 478 consumers who experienced flow in online shopping. Exploratory factor analysis and structural equation modelling were used to test research hypotheses. The research study data were collected between 20 March and 31 May 2020, during the spread of COVID-19.FindingsTelepresence, concentration and control dimensions of flow experience have a significant effect on e-customer satisfaction. In addition, it was determined that the change in repurchase intention was caused by concentration and telepresence dimensions of flow experience. Therefore, it was found that e-customer satisfaction has a significant effect on repurchase intention. As a result, it was determined that e-customer satisfaction has a partial mediating role in the effect of flow experience dimensions of telepresence, concentration and control, and a full mediating role in the effect of flow experience dimension of time distortion on repurchase intention.Research limitations/implicationsThe limitations of the study are that research was conducted on only one retail company and a limited number of participants were reached. In addition, some flow experience dimensions were excluded in the study, constituting another limitation.Originality/valueThis paper contributes flow theory literature by modelling flow dimensions as an independent variable that affects e-customer satisfaction and repurchase intention. In addition, different dimensions of flow experience in online retailing have been discussed, and no study has been found that discusses flow experience dimensions (goal clarity, enjoyment, curiosity, control, telepresence, time distortion, concentration) together. This study conducted during COVID-19 pandemic would produce a different perspective on flow experience in e-retailing

Construction of a Soundscape-Based Media Art Exhibition to Improve User Appreciation Experience by Using Deep Neural Networks

The objective of this study was to improve user experience when appreciating visual artworks with soundscape music chosen by a deep neural network based on weakly supervised learning. We also propose a multi-faceted approach to measuring ambiguous concepts, such as the subjective fitness, implicit senses, immersion, and availability. We showed improvements in appreciation experience, such as the metaphorical and psychological transferability, time distortion, and cognitive absorption, with in-depth experiments involving 70 participants. Our test results were similar to those of “Bunker de Lumières: van Gogh”, which is an immersive media artwork directed by Gianfranco lannuzzi; the fitness scores of our system and “Bunker de Lumières: van Gogh” were 3.68/5 and 3.81/5, respectively. Moreover, the concordance of implicit senses between artworks and classical music was measured to be 0.88%, and the time distortion and cognitive absorption improved during the immersion. Finally, the proposed method obtained a subjective satisfaction score of 3.53/5 in the evaluation of its usability. Our proposed method can also help spread soundscape-based media art by supporting traditional soundscape design. Furthermore, we hope that our proposed method will help people with visual impairments to appreciate artworks through its application to a multi-modal media art guide platform.

Time Distortions: A Systematic Review of Cases Characteristic of Alice in Wonderland Syndrome

Of the perceptual distortions characteristic of Alice in Wonderland syndrome, substantial alterations in the immediate experience of time are probably the least known and the most fascinating. We reviewed original case reports to examine the phenomenology and associated pathology of these time distortions in this syndrome. A systematic search in PubMed, Ovid Medline, and the historical literature yielded 59 publications that described 168 people experiencing time distortions, including 84 detailed individual case reports. We distinguished five different types of time distortion. The most common category comprises slow-motion and quick-motion phenomena. In 39% of all cases, time distortions were unimodal in nature, while in 61% there was additional involvement of the visual (49%), kinaesthetic (18%), and auditory modalities (14%). In all, 40% of all time distortions described were bimodal in nature and 19% trimodal, with 1% involving four modalities. Underlying neurological mechanisms are varied and may be triggered by intoxications, infectious diseases, metabolic disorders, CNS lesions, paroxysmal neurological disorders, and psychiatric disorders. Bizarre sensations of time alteration—such as time going backwards or moving in circles—were mostly associated with psychosis. Pathophysiologically, mainly occipital areas appear to be involved, although the temporal network is widely disseminated, with separate component timing mechanisms not always functioning synchronously, thus occasionally creating temporal mismatches within and across sensory modalities (desynchronization). Based on our findings, we propose a classification of time distortions and formulate implications for research and clinical practice.

Prioritizing the Components of Online Environment to Assess Customer Experience

The present study aims to identify and prioritize the components of customer experience in online environment. The study employs Pareto analysis and interpretive structural modeling (ISM) to accomplish above-mentioned objective. Firstly, 36 components have been derived from extensively reviewed literature, and out of them, 15 were finalized as vital few variables having 80% influence in creating customer experience in online environment. To assess the impact of these 15 components, one outcome component ‘Customer Experience (Flow)' has been added. So, an ISM technique is applied on a total of 16 components of customer experience in online environment. The aim of this technique is to highlight the interrelationships among the components and to prioritize them. Further, the findings are strengthened by using MICMAC analysis. Results revealed that time distortion, skill, focused attention, interactivity, playfulness, start web, and involvement are found to have weak dependence powers but with strong driving powers. However, control, challenge, arousal, telepresence, flow, positive affect, and exploratory behavior were found to possess weak driving power and strong dependence power. The results of the present study carry implications for academicians and marketers handling online experience of their customers.