MOBILE VIDEO ADVERTISING OF HIGH-END COSMETIC BRANDS: THE ROLES OF AD CONTENT, MODEL AND TARGETING

2020 ◽  
Vol 2020 ◽  
pp. 441-441
Keyword(s):  
Mobile Video ◽  
Content Model ◽  
Video Advertising

Frustration and Violence in Mobile Video Games

2020 ◽  
Vol 79 (2) ◽  
pp. 63-70
Author(s):  
Petr Květon ◽  
Martin Jelínek
Keyword(s):  
Video Games ◽  
Video Game ◽  
Implicit Association Test ◽  
Self Determination Theory ◽  
Psychological Needs ◽  
Basic Psychological Needs ◽  
Self Determination ◽  
Mobile Video ◽  
Violent Content ◽  
Before And After

Abstract. This study tests two competing hypotheses, one based on the general aggression model (GAM), the other on the self-determination theory (SDT). GAM suggests that the crucial factor in video games leading to increased aggressiveness is their violent content; SDT contends that gaming is associated with aggression because of the frustration of basic psychological needs. We used a 2×2 between-subject experimental design with a sample of 128 undergraduates. We assigned each participant randomly to one experimental condition defined by a particular video game, using four mobile video games differing in the degree of violence and in the level of their frustration-invoking gameplay. Aggressiveness was measured using the implicit association test (IAT), administered before and after the playing of a video game. We found no evidence of an association between implicit aggressiveness and violent content or frustrating gameplay.

Animals as Social Objects

2016 ◽  
Vol 21 (3) ◽  
pp. 206-217 ◽  
Author(s):  
Verónica Sevillano ◽  
Susan T. Fiske
Keyword(s):  
Social Perception ◽  
Animal Species ◽  
Social Groups ◽  
Social Responses ◽  
Content Model ◽  
Stereotype Content ◽  
Nonhuman Animals ◽  
Behavioral Tendencies ◽  
Similarities And Differences ◽  
Sphere Of Influence

Abstract. Nonhuman animals are typically excluded from the scope of social psychology. This article presents animals as social objects – targets of human social responses – overviewing the similarities and differences with human targets. The focus here is on perceiving animal species as social groups. Reflecting the two fundamental dimensions of humans’ social cognition – perceived warmth (benign or ill intent) and competence (high or low ability), proposed within the Stereotype Content Model ( Fiske, Cuddy, Glick, & Xu, 2002 ) – animal stereotypes are identified, together with associated prejudices and behavioral tendencies. In line with human intergroup threats, both realistic and symbolic threats associated with animals are reviewed. As a whole, animals appear to be social perception targets within the human sphere of influence and a valid topic for research.

Stereotypes of Social Groups in Germany in Terms of Warmth and Competence

2010 ◽  
Vol 41 (2) ◽  
pp. 76-81 ◽  
Author(s):  
Frank Asbrock
Keyword(s):  
Gay Men ◽  
Social Groups ◽  
Social Judgment ◽  
Cultural Stereotypes ◽  
Student Sample ◽  
Content Model ◽  
Stereotype Content ◽  
German Student ◽  
Stable Clusters ◽  
Relevant Social Groups

The stereotype content model says that warmth and competence are fundamental dimensions of social judgment. This brief report analyzes the cultural stereotypes of relevant social groups in a German student sample (N = 82). In support of the model, stereotypes of 29 societal groups led to five stable clusters of differing warmth and competence evaluations. As expected, clusters cover all four possible combinations of warmth and competence. The study also reports unique findings for the German context, for example, similarities between the perceptions of Turks and other foreigners. Moreover, it points to different stereotypes of lesbians and gay men.

Brightness In The Photopic Range: Psychophysical Modelling With Blue-sensitive Retinal Signals

2020 ◽  
pp. 9-24
Author(s):  
Peter Bodrogi ◽  
Xue Guo ◽  
Tran Quoc Khanh
Keyword(s):  
Ganglion Cells ◽  
Light Stimulus ◽  
Spectral Radiance ◽  
Psychophysical Experiment ◽  
Retinal Ganglion ◽  
Reasonable Accuracy ◽  
Brightness Perception ◽  
Content Model ◽  
The Difference ◽  
Cone Signal

The brightness perception of a large (41°) uniform visual field was investigated in a visual psychophysical experiment. Subjects assessed the brightness of 20 light source spectra of different chromaticities at two luminance levels, Lv=267.6 cd/m2 and Lv=24.8 cd/m2. The resulting mean subjective brightness scale values were modelled by a combination of the signals of retinal mechanisms: S-cones, rods, intrinsically photosensitive retinal ganglion cells (ipRGCs) and the difference of the L-cone signal and the M-cone signal. A new quantity, “relative spectral blue content”, was also considered for modelling. This quantity was defined as “the spectral radiance of the light stimulus integrated with the range (380–520) nm, relative to luminance”. The “relative spectral blue content” model could describe the subjective brightness perception of the observers with reasonable accuracy.

Optimal Pricing for Mobile Video Streaming in 3G Wireless Packet Networks

2012 ◽  
Vol 2 (2) ◽  
pp. 134-136
Author(s):  
Ch. Divya Ch. Divya ◽  
◽  
Dr. P. Govardhan Dr. P. Govardhan
Keyword(s):  
Video Streaming ◽  
Optimal Pricing ◽  
Packet Networks ◽  
Mobile Video ◽  
Mobile Video Streaming ◽  
Wireless Packet

CONGRUITY AND PROCESSING FLUENCY: AN ANALYSIS ON THE EFFECTIVENESS OF EMBEDDED ONLINE VIDEO ADVERTISING

2018 ◽  
Vol 2018 ◽  
pp. 737-742
Author(s):  
Zhiying Jiang ◽  
◽  
Chong Guan ◽  
Meilin. Zhang ◽  
Ivo. L. de Haaij
Keyword(s):  
Processing Fluency ◽  
Online Video ◽  
Video Advertising

Exploring Humanistic Layers of Urban Travel

Transfers ◽  
2019 ◽  
Vol 9 (3) ◽  
pp. 99-108
Author(s):  
Jooyoung Kim ◽  
Taehee Kim ◽  
Jinhyoung Lee ◽  
Inseop Shin
Keyword(s):  
South Korea ◽  
Literary Imagination ◽  
Mobile Video ◽  
Urban Travel ◽  
Han River ◽  
Mobile Community ◽  
Restricted Region ◽  
Per Se ◽  
Relationship Of

This think piece approaches urban travel from a mobility humanities perspective, using the example of Seoul, South Korea, a leading metropolis in Asia. The article demonstrates three modes of interpreting urban travel in Seoul: (1) representation by means of mobile video technologies embodying a paradoxical relationship of powers; (2) literary imagination confining a possible mobile community in a restricted region; and (3) philosophical speculation presenting “crossing the Han River” as a spiritual and emotional reproduction of the connection between, and consequential rupture of, heterogeneous territories. The article pays particular attention to the represented, imagined, and speculated dimensions of urban travel, which is understood as a physically practiced and cognitively elaborated production, rather than a predefined movement per se.

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