scholarly journals Pussy power

2020 ◽  
Vol 1 (2) ◽  
pp. 168-184
Author(s):  
Kai Huang ◽  
Elena Nicoladis

Some previous research has suggested that words in multlinguals’ first language, particularly taboo words, evoke a greater emotional response than words in any subsequent language. In the present study, we elicited French-English bilinguals’ emotional responses to words in both languages. We expected taboo words to evoke higher emotional response than positive or negative words in both languages. We tested the hypothesis that the earlier that bilinguals had acquired the language, the higher the emotional responses. French-English bilinguals with long exposure to both French and English participated. Their galvanic skin response (GSR) was measured as they processed positive (e.g., mother), negative (e.g., war) and taboo (e.g., pussy) words in both French and English. As predicted, GSR responses to taboo words were high in both languages. Surprisingly, English taboo words elicited higher GSR responses than French ones and age of acquisition was not related to GSR. We argue that these results are related to the context in which this study took place (i.e., an English majority context). If this interpretation is correct, then bilinguals’ emotional response to words could be more strongly linked to recent emotional interactions than to childhood experiences.

1970 ◽  
Vol 01 (020) ◽  
pp. 97-114
Author(s):  
Mikel Alonso López ◽  
Francisca Blasco López ◽  
Victor Molero Ayala

In the research on consumer purchasing decisions, there has historically been a constant duality between the presence or absence of emotions and their role. Historically they have been observed as annoyances that interfere with optimalprocess, as it would be rational and cognitive. Since the late 70s, some researches emerged defending the importance of emotional processes in decision-making. The latest studies also persist in the idea that emotions are present in all product purchase decisions. But, does it occur with the same intensity in all types of products? In this research paper, an experiment is proposed to classify different products in two categories, one that concentrates those that generate a more intense emotional response and another with less intensity. This categorization is interesting for those experiments in which it is necessary, either for statistical treatment or for other reasons, grouping products by emotional response.


2020 ◽  
Vol 11 ◽  
Author(s):  
Hideya Momose ◽  
Norimasa Morimitsu ◽  
Eiji Ikeda ◽  
Shigeki Kanai ◽  
Masao Sakaguchi ◽  
...  

We previously constructed a perspiration ratemeter for the measurement of palmar sweating in human subjects. Although galvanic skin response (GSR) has been used to evaluate emotional responses in human subjects, little is known about the relationships between the phasic and baseline components in GSR and active palmar sweating. From the aforementioned, we aimed to investigate the relationships in human subjects with handgrip exercise and eyes closing or opening. Fifteen healthy volunteers (mean age: 26.9 ± 8.7 years) participated in the present experiments. We investigated the effects of maximal handgrip exercise, eyes closing or opening, and self-awareness of drowsy on the GSR, active palmar sweating, R-R interval in electrocardiograph (ECG), and percentage of α wave in EEG. The faster phasic component in GSR completely agreed with the starting point of active palmar sweating. Handgrip exercise induced significantly faster spike in GSR, active palmar sweating, and decrease in R-R interval in ECG. Eyes closing produced significant decreases in baseline GSR and active palmar sweating in all human subjects. The percentage of α wave in electroencephalograph (EEG) also increased. In contrast, eyes opening increased significantly the baseline GSR and active palmar sweating. In the equivalent electrical model of human skin, the eyes closing–mediated time-dependent decrease in the baseline GSR completely agreed with the hypothesis that the palmar skin voltage only in the model decreased time dependently to 0.4 of the control during 6 min. The self-awareness of drowsy in mid-night working with computer produced similar decreases in baseline GSR and active palmar sweating to the responses with eyes closing in all human subjects. In conclusion, the faster spike in GSR completely agreed with the starting point of active palmar sweating. Eyes closing and opening or self-awareness of drowsy significantly produced changes in baseline GSR and active palmar sweating, which may become useful tools for evaluating clearness or drowsiness in human subjects.


2015 ◽  
Vol 77 (6) ◽  
pp. 413-420 ◽  
Author(s):  
Mark W. Bland ◽  
Elizabeth Morrison

Evolution is widely regarded as biology's unifying theme, yet rates of rejection of evolutionary science remain high. Anecdotal evidence suggests that cognitive dissonance leading to an emotional response is a barrier to learning about and accepting evolution. We explored the hypothesis that students whose worldviews may be inconsistent with the acceptance of evolution generate detectable emotional responses in the form of physiological changes when exposed to evolutionary themes. Physiological data (respiratory rate, galvanic skin response, and heart rate) were collected from participants while they were asked “yes/no” questions, some of which referenced evolution. Questions were of three categories: relevant, irrelevant, and control. Authenticity of response rates to relevant questions such as “Do you believe in evolution?” were verified using visual inspection to compare degree of response rates with control questions, such as “Have you ever cheated on a test?” Our results support our hypothesis. Of the 33 participants included in our study, a majority of them produced detectable physiological changes indicating emotional responses when asked questions referencing evolution. The highest response rate (79%) was generated by the question “Do you believe in evolution?” The implications of an emotional response in students when presented with instruction in evolutionary theory are discussed.


2018 ◽  
Vol 14 (3) ◽  
pp. 621-631
Author(s):  
Sebastián Calderón ◽  
Raúl Rincón ◽  
Andrés Araujo ◽  
Carlos Gantiva

Most studies of emotional responses have used unimodal stimuli (e.g., pictures or sounds) or congruent bimodal stimuli (e.g., video clips with sound), but little is known about the emotional response to incongruent bimodal stimuli. The aim of the present study was to evaluate the effect of congruence between auditory and visual bimodal stimuli on heart rate and self-reported measures of emotional dimension, valence and arousal. Subjects listened to pleasant, neutral, and unpleasant sounds, accompanied by videos with and without content congruence, and heart rate was recorded. Dimensions of valence and arousal of each bimodal stimulus were then self-reported. The results showed that heart rate depends of the valence of the sounds but not of the congruence of the bimodal stimuli. The valence and arousal scores changed depending on the congruence of the bimodal stimuli. These results suggest that the congruence of bimodal stimuli affects the subjective perception of emotion.


Author(s):  
Seon-Ju Kam ◽  
Young-Sun Yoo

Patients’ emotional responses to the hospital environment can be considered as important as medical technology and equipment. Therefore, this study investigated their experiences to determine whether the pattern using hospital identity (HI) elements, a widely used design method for patient clothing in university hospitals, can affect their emotional response and contribute to healing. It aimed to identify whether controlling the motif characteristics, arrangement, and spacing in this pattern design, and the direction between motifs, could be a method to design patient clothing for healing. To investigate patients’ emotional response and suggestions for patient clothing design, an interview-based qualitative approach was used. In-depth interviews were conducted with 12 patients discharged from Kyung Hee University Hospital Medical Center (KHUMC), Seoul. The interview questions consisted of two parts. One part featured questions about participants’ emotional responses to the medical environment and their latest patient clothing experience, and the other featured questions about their emotional response to, and suggestions for, the healing expression of pattern design using HI. The results confirmed that the motif characteristics, arrangement, and spacing, and the direction between motifs, influenced patients’ positive emotions and contributed to the healing effect. Therefore, when the HI elements of a medical institution are applied in the design of patient clothing with the characteristics of a healing design, patients perceive this as providing stability and comfort. The design of patient clothing becomes a medium that not only builds the brand image of medical institutions, but also enhances the quality of medical services centered on patient healing.


Author(s):  
Fahad Ahmed Satti ◽  
Musarrat Hussain ◽  
Jamil Hussain ◽  
Tae-Seong Kim ◽  
Sungyoung Lee ◽  
...  

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