scholarly journals Challenging hegemony and power in the sixteenth century: The Discourse of Voluntary Servitude as antecedent of critical public relations theory

2021 ◽  
Vol 34 (3) ◽  
pp. 77-87
Author(s):  
César García
Keyword(s):  
Sixteenth Century ◽  
Public Relations ◽  
Early History ◽  
Power Relationships ◽  
Passive Resistance ◽  
History Of ◽  
History Books ◽  
Public Relations Theory ◽  
Voluntary Servitude

This article applies La Boétie’s concept of voluntary servitude to public relations historiography through a historic-critical analysis. Written in the same Renaissance era than other early history books of the history of public relations such as Machiavelli’s The Prince, The discourse of voluntary servitude (1552-1553) reveals to the publics the power that would lie in their refusal to engage with the authority (or in other words, the state, the prince or the monarch). The result is that, through a postmodern approach of emphasizing dissensus, the concept of voluntary servitude and its encouragement of activism and passive resistance can be considered an early precedent of critical public relations theory. Furthermore, without being judgmental, La Boétie invites us to a reflection on the role of self-responsibility of the publics in their power relationships with organizations.

The Nonviolent Struggle for Indian Freedom, 1905-19

2018 ◽  
Author(s):  
David Hardiman
Keyword(s):  
English Language ◽  
Second World War ◽  
World War ◽  
Passive Resistance ◽  
Civil Resistance ◽  
Political Concept ◽  
History Of ◽  
Second World ◽  
Moral Stance

Much of the recent surge in writing about the practice of nonviolent forms of resistance has focused on movements that occurred after the end of the Second World War, many of which have been extremely successful. Although the fact that such a method of civil resistance was developed in its modern form by Indians is acknowledged in this writing, there has not until now been an authoritative history of the role of Indians in the evolution of the phenomenon.The book argues that while nonviolence is associated above all with the towering figure of Mahatma Gandhi, 'passive resistance' was already being practiced as a form of civil protest by nationalists in British-ruled India, though there was no principled commitment to nonviolence as such. The emphasis was on efficacy, rather than the ethics of such protest. It was Gandhi, first in South Africa and then in India, who evolved a technique that he called 'satyagraha'. He envisaged this as primarily a moral stance, though it had a highly practical impact. From 1915 onwards, he sought to root his practice in terms of the concept of ahimsa, a Sanskrit term that he translated as ‘nonviolence’. His endeavors saw 'nonviolence' forged as both a new word in the English language, and as a new political concept. This book conveys in vivid detail exactly what such nonviolence entailed, and the formidable difficulties that the pioneers of such resistance encountered in the years 1905-19.

scholarly journals ERASMUS AND JUAN LUIS VIVES ON RHETORICAL DECORUM AND POLITICS

2021 ◽  
pp. 1-22
Author(s):  
KAARLO HAVU
Keyword(s):  
Sixteenth Century ◽  
Political Rhetoric ◽  
Rhetorical Theory ◽  
History Of Rhetoric ◽  
Rhetorical Situation ◽  
Internal Development ◽  
Close Analysis ◽  
The Reformation ◽  
History Of

Abstract The article analyses the emergence of decorum (appropriateness) as a central concept of rhetorical theory in the early sixteenth-century writings of Erasmus and Juan Luis Vives. In rhetorical theory, decorum shifted the emphasis from formulaic rules to their creative application in concrete cases. In doing so, it emphasized a close analysis of the rhetorical situation (above all the preferences of the audience) and underscored the persuasive possibilities of civil conversation as opposed to passionate, adversarial rhetoric. The article argues that the stress put on decorum in early sixteenth-century theory is not just an internal development in the history of rhetoric but linked to far wider questions concerning the role of rhetoric in religious and secular lives. Decorum appears as a solution both to the divisiveness of language in the context of the Reformation and dynastic warfare of the early sixteenth century and as an adaptation of the republican tradition of political rhetoric to a changed, monarchical context. Erasmus and Vives maintained that decorum not only suppressed destructive passions and discord, but that it was only through polite and civil rhetoric (or conversation) that a truly effective persuasion was possible in a vast array of contexts.

Discursive stickiness: Affective institutional texts and activist resistance

2021 ◽  
pp. 2046147X2110083
Author(s):  
Erica Ciszek ◽  
Richard Mocarsky ◽  
Sarah Price ◽  
Elaine Almeida
Keyword(s):  
Public Relations ◽  
Material Functions ◽  
History Of ◽  
Gender Transgression ◽  
Historical Discourses ◽  
Institutional Texts ◽  
Public Relations Theory

Pushing the bounds of public relations theory and research, we explore how institutional texts have produced and reified stigmas around gender transgression and how these texts are bound up in moments of activism and resistance. We considered how different discursive and material functions get “stuck” together by way of texts and how this sticking depends on a history of association and institutionalization. Activism presents opportunities to challenge institutional and structural stickiness, and we argue that public relations can challenge the affective assemblages that comprise and perpetuate these systems, unsettling the historical discourses that have governed institutions by establishing new communicative possibilities.

The Wilkins Lecture 2000: Medical futures

2001 ◽  
Vol 55 (2) ◽  
pp. 309-323 ◽  
Author(s):  
R. S. Porter
Keyword(s):  
Early History ◽  
Perfect Health ◽  
Social Investigation ◽  
Thomas More ◽  
Complete Health ◽  
Sir Thomas More ◽  
Future Society ◽  
History Of ◽  
Nature Of Medicine

This paper examines forecasts made by writers, medical and non-medical alike, as to the nature of medicine in a future society. In particular, starting from Plato and Sir Thomas More, it explores what place (if any) has been envisaged for medicine in a future Utopian society. By way of an explanatory device, predictions concerning medicine are compared and contrasted to expectations as to the role of the sciences, natural and social. Investigation of the corpus of social prognostications in fact reveals a dearth of glorious expectations as to the future of medicine as such, although certain writings have held out great hopes for biologistic disciplines, such as eugenics. It is often in ‘golden age’ fantasies about the early history of mankind that the most glowing descriptions of complete health are painted. Similarly, perfect health is something often viewed not in social but in individualistic terms. Explanations are offered of these perhaps slightly surprising facts.

Presidential Address: Tudor Government: The Points of Contact III. The Court

1976 ◽  
Vol 26 ◽  
pp. 211-228 ◽  
Author(s):  
G. R. Elton
Keyword(s):  
Seventeenth Century ◽  
Sixteenth Century ◽  
Presidential Address ◽  
The Political ◽  
Henry Viii ◽  
Interesting Topic ◽  
History Books

WHEN on the previous two occasions I discussed Parliament and Council as political centres, as institutions capable of assisting or undermining stability in the nation, I had to draw attention to quite a few unanswered questions. However, I also found a large amount of well established knowledge on which to rely. Now, in considering the role of the King's or Queen's Court, I stand more baffled than ever, more deserted. We all know that there was a Court, and we all use the term with frequent ease, but we seem to have taken it so much for granted that we have done almost nothing to investigate it seriously. Lavish descriptions abound of lavish occasions, both in the journalism of the sixteenth century and in the history books, but the sort of study which could really tell us what it was, what part it played in affairs, and even how things went there for this or that person, seems to be confined to a few important articles. At times it has all the appearance of a fully fledged institution; at others it seems to be no more than a convenient conceptual piece of shorthand, covering certain people, certain behaviour, certain attitudes. As so often, the shadows of the seventeenth century stretch back into the sixteenth, to obscure our vision. Analysts of the reigns of the first two Stuarts, endeavouring to explain the political troubles of that age, increasingly concentrate upon an alleged conflict between the Court and the Country; and so we are tempted, once again, to seek the prehistory of the ever interesting topic in the age of Elizabeth or even Henry VIII.

Reorientation of Confucian Social Thought in the Age of Wang Yangming

2016 ◽  
Author(s):  
Ying-shih Yü
Keyword(s):  
Sixteenth Century ◽  
16Th Century ◽  
Political Thinking ◽  
Daily Lives ◽  
New Era ◽  
Wang Yangming ◽  
Merchant Class ◽  
History Of ◽  
Confucian Scholar

This essay examines how the most notable Neo-Confucian scholar Wang Yangming (1472-1529) re-oriented his Confucian project in the context of Ming despotism. It argues that Confucianism took a decidedly new turn in the sixteenth century and that Wang Yangming was at the center of this development from the sixteenth century to the early decades of the eighteenth. Details how Wang shifted the earlier central role of Confucian intellectuals in implementing reforms under the imperial support to enlightening the ordinary Chinese people, specifically including the merchant class, that they could realize the Dao or the Moral Way in their daily lives. This shift not only led to a new era of social and political thinking in the history of Confucianism, but also to the rise of the merchant class to unprecedented social and cultural prominence in the 16th century.

Islam in Champa and the Making of Factitious History

2017 ◽  
Vol 28 (4) ◽  
pp. 717-747 ◽  
Author(s):  
STEPHEN G. HAW
Keyword(s):  
Sixteenth Century ◽  
Southeast Asia ◽  
Good Evidence ◽  
Early History ◽  
Islamic World ◽  
History Of ◽  
Early Islamic

AbstractSince their first publication in 1922, two Islamic inscriptions formed an essential basis of the early history of Islam in Champa. Recently, however, they have been shown to have originated, not from Southeast Asia, but from Tunisia. It is clear that either there was an error regarding their provenance, or it was deliberately falsified. The implications of this are discussed, and the remaining evidence of early Islamic presence in Champa is reassessed. It is suggested that there is now no good evidence of any Islamic presence there until after the sixteenth century. In relation to this issue, the maritime links between China and the Islamic world are examined, as also are other examples of possible falsification of history.

The Portuguese Army in Angola

1969 ◽  
Vol 7 (3) ◽  
pp. 425-439 ◽  
Author(s):  
Douglas L. Wheeler
Keyword(s):  
Sixteenth Century ◽  
Armed Forces ◽  
New Developments ◽  
History Of ◽  
Future Events ◽  
Military Institutions ◽  
Traditional Patterns ◽  
Crucial Part

War and military institutions have played a crucial part in the history of Angola. Colonial wars, auxiliary armies, expeditions, and soldiergovernors fill the pages of this history, and it is no exaggeration to recall that military expenses have, except for some years during 1930–58, represented the major item in annual budgets since the sixteenth century, when the Portuguese began to conquer the Luanda hinterland. The character and role of the armed forces in Angola, however, have undergone changes: especially since 1961, new developments promise possibly important influences on future events in that territory, events which may not follow traditional patterns in history.

Sign in / Sign up

Export Citation Format

Share Document