scholarly journals Factors Influencing Purchase Decision of Chinese Consumer under Live Streaming E-Commerce Model

2021 ◽  
Vol 9 (2) ◽  
Author(s):  
Sumas Wongsunopparat ◽  
Binmei Deng
Keyword(s):  
Purchase Decision ◽  
Live Streaming ◽  
Factors Influencing ◽  
Chinese Consumer

FACTORS INFLUENCING HOME BUYERS’ PURCHASE DECISIONS IN KLANG VALLEY, MALAYSIA

2020 ◽  
Vol 7 (2) ◽  
pp. 77
Author(s):  
JieSheng Mang ◽  
Rozlin Zainal ◽  
Indera Syahrul Mat Radzuan
Keyword(s):  
Purchase Decision ◽  
Purchase Decisions ◽  
Structure Space ◽  
Factors Influencing ◽  
Klang Valley ◽  
Housing Industry ◽  
House Structure ◽  
Research Studies

Focusing on Klang Valley, this research studies the outcome of house purchase factors in Malaysia. This research identifies the house purchase factors that affect home buyers’ purchase decisions. The researcher collected data using SurveyMonkey by using a questionnaire to elicit the opinions of Klang Valley residents on housing purchase factors and purchase decision. The factors were evaluated and studied to identify their influence on home buyers’ purchase decision. Findings show that home buyers’ purchase decision are influenced by house structure, space, finance, location, and neighbourhood factors. The findings have laid a foundation for the housing industry to improve.

scholarly journals Factors influencing Chinese consumer attitudes on the safety of aquatic products

2021 ◽  
Author(s):  
Yunyun Dai ◽  
Yong‐Ming Yuan ◽  
Yuan Yuan ◽  
Zhen Zhou ◽  
Hongyan Zhang
Keyword(s):  
Consumer Attitudes ◽  
Aquatic Products ◽  
Factors Influencing ◽  
Chinese Consumer

scholarly journals Effect of E-Trust and Marketing Public Relation on Customer's Purchasing Decision on the E-Commerce Market (Study on Lotte Mart Grosir Medan Customers)

2021 ◽  
Vol 8 (8) ◽  
pp. 704-711
Author(s):  
Ica Cahyanti ◽  
Amrin Fauzi ◽  
Endang Sulistya Rini
Keyword(s):  
Data Analysis ◽  
Public Relations ◽  
Sampling Method ◽  
Consumer Trust ◽  
Purchase Decision ◽  
Business Relationship ◽  
Collection Method ◽  
Purchasing Decision ◽  
Special Events ◽  
Factors Influencing

Purchase decision is a stage that a buyer makes to choice and purchase products and then consume them. Many factors influencing on the purchase decision including e-trust and marketing public relations. Consumer trust (e-trust) is one of the factors in e-commerce that plays an important role to maintain business relationship, especially e-commerce businesses that require consumers to pay before receiving an order. Another factor that influences online purchasing decision is marketing public relations. The present study is a survey using an associative quantitative approach aimed at determining the effect of E-trust, publicity, sponsorship and special events on purchasing decision of products offered by Lotte Mart Grosir Medan. The population included all Lotte Mart Grosir Medan consumers who have used the Lotte Mart Grosir online purchasing application during 2019 as of 2174. The sampling method used an accidental sampling resulting in 96 samples. The data collection method used a questionnaire. The collected data were then analyzed by using a multiple linear regression. The results of research and data analysis show that the factors of E-trust, publicity, sponsorship and special events have a positive and significant effect on purchasing decision. E-trust partially has a positive and significant effect on purchasing decision. Publicity partially has a positive and significant effect on purchasing decision. Sponsorship partially has a positive and significant effect on purchasing decision. Special events partially has a significant influence on purchasing decision. It is suggested to the Lotte Mart Grosir Medan to simply the website application to customer or prospective customer can easily apply the website to know products and to make transactions. Keywords: E-trust, Marketing Public Relations, Online Purchasing Decision.

scholarly journals Factors influencing Chinese consumer behavior when buying innovative food products

2009 ◽  
Vol 55 (No. 9) ◽  
pp. 436-445 ◽  
Author(s):  
R.B. Kim
Keyword(s):  
Consumer Choice ◽  
Ethical Issues ◽  
Purchase Decision ◽  
Clear Understanding ◽  
Limited Information ◽  
Chinese Consumers ◽  
Food Purchase ◽  
Gm Food ◽  
Chinese Consumer ◽  
Consumer Choice Behavior

This study conceptualizes a model of Chinese consumers’ purchase decision for the GM foods by empirically testing the interrelationship among the GM food purchase decision determinants with a multi-attribute model. The purpose of this study is to explore what underlying factors affect the Chinese consumer choice behavior for the GM food. A clear understanding of the determinants of consumers’ GM food choice may enable policy makers and marketers to build effective policies and marketing strategies and to establish market position of the GM food. The results show that consumers’ perceived concern toward the subjects such as limited information availability, environmental hazard as well as ethical issues of the GM food are strong indicators of consumers’ GM food purchase decision.

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