scholarly journals Effect of E-Trust and Marketing Public Relation on Customer's Purchasing Decision on the E-Commerce Market (Study on Lotte Mart Grosir Medan Customers)

2021 ◽  
Vol 8 (8) ◽  
pp. 704-711
Author(s):  
Ica Cahyanti ◽  
Amrin Fauzi ◽  
Endang Sulistya Rini
Keyword(s):  
Data Analysis ◽  
Public Relations ◽  
Sampling Method ◽  
Consumer Trust ◽  
Purchase Decision ◽  
Business Relationship ◽  
Collection Method ◽  
Purchasing Decision ◽  
Special Events ◽  
Factors Influencing

Purchase decision is a stage that a buyer makes to choice and purchase products and then consume them. Many factors influencing on the purchase decision including e-trust and marketing public relations. Consumer trust (e-trust) is one of the factors in e-commerce that plays an important role to maintain business relationship, especially e-commerce businesses that require consumers to pay before receiving an order. Another factor that influences online purchasing decision is marketing public relations. The present study is a survey using an associative quantitative approach aimed at determining the effect of E-trust, publicity, sponsorship and special events on purchasing decision of products offered by Lotte Mart Grosir Medan. The population included all Lotte Mart Grosir Medan consumers who have used the Lotte Mart Grosir online purchasing application during 2019 as of 2174. The sampling method used an accidental sampling resulting in 96 samples. The data collection method used a questionnaire. The collected data were then analyzed by using a multiple linear regression. The results of research and data analysis show that the factors of E-trust, publicity, sponsorship and special events have a positive and significant effect on purchasing decision. E-trust partially has a positive and significant effect on purchasing decision. Publicity partially has a positive and significant effect on purchasing decision. Sponsorship partially has a positive and significant effect on purchasing decision. Special events partially has a significant influence on purchasing decision. It is suggested to the Lotte Mart Grosir Medan to simply the website application to customer or prospective customer can easily apply the website to know products and to make transactions. Keywords: E-trust, Marketing Public Relations, Online Purchasing Decision.

scholarly journals PENGARUH PROMOSI, HARGA, DAN TEMPAT TERHADAP KEPUTUSAN PEMBELIAN PRODUK PERTANIAN DI UD ANEKA TANI KECAMATAN ARUT SELATAN KABUPATEN KOTAWARINGIN BARAT

2018 ◽  
Vol 17 (2) ◽  
pp. 108-114
Author(s):  
Shofiyah Shofiyah ◽  
Hartini Hartini
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Agricultural Production ◽  
Null Hypothesis ◽  
Sampling Method ◽  
Alternative Hypothesis ◽  
Purchase Decision ◽  
Purchasing Decision ◽  
Independent Variable ◽  
Production Facilities

The success of marketing a product, especially agricultural production facilities involves various factors such as promotion, price, and location of sales. Consumer purchase decision in UD. Aneka Tani cannot be separated from the influence of each factor. To find out whether or not these factors affect sales, then conducted research at UD. Aneka Tani method of data collection is done by accidental sampling method. The results of this study indicate that Promotion (X1), price (X2), and place (X3) partially do not give effect to purchasing decision in UD shop. Aneka Tani. From the result of data analysis indicate that t count value of each independent variable is under t table 2.056. Hence the alternative hypothesis (Ha) is rejected and the null hypothesis (Ho) is accepted, meaning partially does not affect the independent variable of promotion (X1), price (X2), and place (X3) to the dependent variable of purchase decision (Y). Promotion (X1), price (X2), and place (X3) simultaneously do not give effect to purchase decision at UD store. Aneka Tani. Where Fcount (2,533) < F table (2.96).

scholarly journals Pengaruh Kualitas Produk, Promosi, dan Citra Merek terhadap Keputusan Pembelian Kopi Merek Moola Pedawa

2021 ◽  
Vol 7 (1) ◽  
pp. 56
Author(s):  
Vika Ervina ◽  
Made Ary Meitriana
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Collection Method ◽  
Analysis Technique ◽  
Quality Promotion

The purpose of this study was to discover the effect of product quality, promotion and brand image on the purchase decision of Moola Pedawa Coffee. This type of research is associative with a quantitative approach. The population was customers who have bought and consumed Moola Pedawa Coffee for 384 respondents, collected by the purposive sampling technique. The data collection method was using questionnaires. The data analysis technique was using multiple linear regression. Hypothesis tests were conducted using the t test and f test. The results showed that partially and simultaneously product quality, promotion, and brand image have a positively effect on purchase decisions

scholarly journals The influence of trust on the online purchase decisions with buying interest on the social networking site Instagram: case study of online shop users on Instagram

2020 ◽  
Vol 9 (10) ◽  
pp. e8669109119
Author(s):  
Lidya Natalia Pasaribu ◽  
Kuras Purba
Keyword(s):  
Information Quality ◽  
Social Networking Site ◽  
Internet Technology ◽  
Consumer Trust ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Price Information ◽  
Purchasing Decision ◽  
Technology Improvement

Background of this study is the internet technology improvement through social media Instagram which has huge potential on online selling. It found the fraud case that occurs through Instagram it is causes purchasing decreases. Price, information quality and purchase interest as the main factors which causes someone to shopping via online. The research cases study implementing to an online shop which is engaged in the food sector. This research used 5 variables such as consumer trust, price, information quality as an independent variable, online purchasing decisions as a dependent variable, with purchasing interest as variable intervening. This research used SmartPLS 3.0. The research method that used is qualitative approach, the associative type research, data collection technique used questionnaire, and the type of data that used is primary data which obtained of 95 respondents which already shopping via online in Instagram. The result showed that consumer trust, price, and information quality on purchasing interest with consumer trust and purchasing interest on the purchasing decision which has positive effect and significant, while price and information quality has no effect on the purchasing decision. Purchase interest is able to mediate between consumer confidence in purchasing decisions, the price of the purchase decision, and the intention of buying is not able to mediate the quality of the information on the purchase decision.

scholarly journals Pengaruh brand image, brand awareness, dan kualitas produk terhadap keputusan pembelian produk planet popcorn pada mahasiswa fakultas ekonomi universitas tarumanagara jakarta

2018 ◽  
Vol 20 (3) ◽  
Author(s):  
Sanny Ekawati ◽  
Yoga Aryadirda
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Data Collection ◽  
Product Quality ◽  
Sampling Method ◽  
Brand Image ◽  
Brand Awareness ◽  
Purchase Decision ◽  
Sampling Frame ◽  
Convenience Sampling

This study was conducted to investigate the effect of brand image, brand awareness, and product quality on the consumer’s purchase decision. The population of this research were students of Tarumanagara University in Jakarta. The sampling frame was limited to those of the Economic Faculty. The non-probabilistic convenience sampling method was used in this research. The method of data collection was conducted by distributing questionnaires to 100 respondents. The technique of data analysis used was the multiple regression analysis. The findings of this research showed that purchase decision is positively and significantly affected by brand image, brand awareness, and product quality.

scholarly journals Pengaruh Segmentasi Pasar dan Positioning Terhadap Keputusan Pembelian Simcard Axis di Kota Padang

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (4) ◽  
pp. 822
Author(s):  
Gita Remeo Nensi ◽  
Rose Rahmidani
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Market Segmentation ◽  
Sampling Method ◽  
Sampling Technique ◽  
Primary Data ◽  
Purchase Decision ◽  
Analysis Technique

This study aims to determine how much influence the market segmentation and positioning to purchase decision of the simcard Axis in Padang city. This type of research is causative. The population in this study were peoples in Padag city. The sample were takrn using Cochran formula with 100 respondents. This sampling technique used is based on nonprobability sampling method. The type of data used in this study is primary data. Data analysis technique used multiple regression analysis technique using SPSS version 24.00. The results of this study indicate that: 1) Market segmentation has a positive significant effect on decision purchase simcard Axis in Padang city. 2) Positioning has a positive significant effect on decision purchase simcard  Axis in Padang city.  Keyword: market segmentation simcard axis, positioning simcard axis, purchase decision simcard axis

scholarly journals Extrinsic Factors which Influence the Buying Preferences of Residential Real Estate Customers

2019 ◽  
Vol 8 (S1) ◽  
pp. 64-66
Author(s):  
P. T. Rekha
Keyword(s):  
Real Estate ◽  
Waste Disposal ◽  
Purchase Decision ◽  
Residential Real Estate ◽  
Extrinsic Factors ◽  
Purchasing Decision ◽  
The Real ◽  
The Real Estate ◽  
Factors Influencing ◽  
Survey Questionnaires

A major effort on the part of Real estate firms is to increase and retain their customers and it is very essential that to know the factors influencing customers’ satisfaction and retention. This study is done with the purposes of identifying the extrinsic factors that affect the purchasing decision of the real estate customers of villas and apartments. This study uses survey questionnaires to obtain information from real estate consumers. The study was conducted in Thrissur district. The study found that the most influencing one in extrinsic factors which affect the purchase decision of real estate consumers is the availability of the facility of waste disposal. The study also discuss the opinion of real estate consumers about the changes needed in the structure of flats and villas in the light of natural calamities occurred in Kerala.

scholarly journals PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA ELEVEN CAFE BENGKULU

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Sri Ekowati ◽  
Meilaty Finthariasari ◽  
Aslim Aslim
Keyword(s):  
Sampling Method ◽  
Regression Equation ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Linear Regression Equation ◽  
Purchasing Decisions ◽  
Collection Method ◽  
Independent Variables ◽  
Positive Effect ◽  
Two Independent Variables

This research is based on the importance of prices and promotion of purchasing decisions. The formulation of the problem is whether prices and promotions have a positive effect on purchasing decisions. This study aims to examine and analyze the influence of prices and promotion of product purchasing decisions at Eleven Cafe Bengkulu. The object of this research is Eleven Cafe Bengkulu consumers with an accidental sampling method, which the respondent explained in this study was 65 people. Data collection method using questionnaire.The results of this study can be concluded that seen from the test of multiple linear regression equation using the SPSS program, namely Y = 20.416 + - 312X1 + 185X2. The results of the analysis found that prices negatively affect purchasing decisions and promotion has a positive effect on purchasing decisions. The testing of the t test hypothesis shows that both variables have an influence on the purchase decision of Adjusted R squer's number of 0.122 indicating that 12.2 percent of purchase decisions can be explained by the two independent variables used in the regression equation, while the rest is influenced by other variables not included in this study. Keywords: Price, Promotion, Purchase Decision.

scholarly journals PERSEPSI MASYARAKAT PETANI TERHADAP TRADISI RAMBU SOLO/PEMAKAMAN ADAT DI DESA MARINDING KECAMATAN MENGKENDEK KABUPATEN TANA TORAJA

2018 ◽  
Vol 14 (3) ◽  
pp. 67
Author(s):  
Pebriani Soulun Salu ◽  
Charles R. Ngangi ◽  
Mex Frans Lodwyk Sondakh
Keyword(s):  
Data Analysis ◽  
Sampling Method ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Agricultural Products ◽  
Primary Data ◽  
Community Members ◽  
Collection Method ◽  
Rice Farmers ◽  
Peasant Community

This study aims to find out how the perceptions of the peasant community towards the tradition of rambu solo / traditional funeral in Marinding Village. This study lasted for 4 (four) months starting from April 2018 to July 2018 in Marinding Village, Mengkendek Sub-district, Tana Toraja Regency. The data collection method used is primary data collected through direct interviews with the community members and secondary data obtained from the Marinding Village Office. The sampling method used the purposive sampling method. The number of respondents is 15 people. Data analysis used was descriptive analysis. The results showed that there were two types of perceptions from the farmers community towards the tradition of rambu solo / traditional funeral in Marinding Village, Mengkendek Sub-district, Tana Toraja District, namely not supporting and supporting. There are 8 out of 15 respondents who do not support the rambu solo tradition because it is considered a waste that costs very large and expensive and is often for showing their social status in the community. But there is also support in which 7 out of 15 respondents support this tradition because the tradition of the rambu solo tradition reflects the life of the Toraja people who like togetherness and family. In addition, the implementation of solo signs opened up markets and huge profits for the rice farmers, coffee, and cattleman, especially for buffalos and pigs, because they could sell their all agricultural products to people who carried out rambu solo tradition which were usually carried out after the harvest period.*eprm*.

scholarly journals PENGARUH WOM, KUALITAS JASA, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PAKET TOUR PT BOLAEMAS SUMATERA TRAVEL

2020 ◽  
Vol 9 (8) ◽  
pp. 3193
Author(s):  
Purnama Yanti Purba ◽  
Alicia Utari ◽  
Devin Devin ◽  
Riky Riky ◽  
Stephannie Stephannie
Keyword(s):  
Sampling Method ◽  
Linear Regression Analysis ◽  
Simple Random Sampling ◽  
Analysis Data ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decision ◽  
Customer Complaints ◽  
Negative Effect ◽  
Positive Effect

This research purpose is to analyze the effect of WOM, service equality, and price on purchasing decision of tour packages at PT Bola Emas Sumatera Travel in Medan. The phenomenon of increasing number of customer complaints in 2019, higher price of tour packages compared to competitors, and not achieving sales targets for several months are the background of research. Sampling method used was simple random sampling. Samples taken were 188 respondents. Analysis data method used is multiple linear regression analysis. The results show WOM and service quality partially don’t have positive effect partially and significant on purchasing decision of tour packages at PT Bola Emas Sumatera Travel. Price has negative effect partially and significant on purchasing decision of tour packages at PT Bola Emas Sumatra Travel. WOM, service equality, and price simultaneously have positive effect on the decision of purchasing tour packages at PT Bola Emas Sumatra Travel. Keywords : WOM; service equality; price; purchase decision

scholarly journals Motivation And Perception To Support Purchasing Decisions In “Cafe & Resto Benteng Buah Naga”, Banyuwangi, East Java, Indonesia

2021 ◽  
Vol 4 (1) ◽  
pp. 22-31
Author(s):  
Yhanis Andita Sari ◽  
Gumoyo Mumpuni ◽  
Dyah Erni Widyastuti
Keyword(s):  
Data Analysis ◽  
Path Analysis ◽  
Sampling Method ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Dragon Fruit ◽  
The Status ◽  
Initial Perception

“Café & Resto Benteng Buah Naga” (“Dragon Fruit Fortress Café & Resto”) presents an innovation based on dragon fruit products, then the initial perception will determine consumer's motivation to visit the place. The research purposed to determine the consumer’s characteristics and to state the influence of motivation and perception on purchasing decisions. The research was conducted at “Café & Resto Benteng Buah Naga” in Banyuwangi Regency, East Java Province. The sampling method was accidental sampling with 100 respondents. The data analysis used was path analysis. The results show that the majority of respondents were women (68%) with the status as a student who has an income maximum IDR 1,000,000. The motivation variable partially affects the purchase decision, as it obtains a sig value of 0.036 which means   < 0.05. Variable perception obtains a sig value of 0.000 which means < 0.05, partially significant effect also on the purchase decision. It could be concluded that the consumer’s motivation and perception influence purchasing decisions at “Café & Resto Benteng Buah Naga”. The advice given is that “Café & Resto Benteng Buah Naga”  continues to develop more dragon fruit-based product variants and become their special menu at the restaurant.

Sign in / Sign up

Export Citation Format

Share Document