scholarly journals The Impact of Shopping Values on Intention of Online Travel purchase for Mature Consumers: a Mediated Moderation Model

2018 ◽  
Vol 6 (1) ◽  
Author(s):  
Wanching Chang ◽  
Ren-Fang Chao
Keyword(s):  
Mediated Moderation ◽  
Moderation Model ◽  
Online Travel ◽  
The Impact

scholarly journals The Impact of E-Commerce Sales on Capacity Utilization

2021 ◽  
Vol 32 (5) ◽  
pp. 499-516
Author(s):  
Xuechang Zhu ◽  
Hui Shang ◽  
Zhen Dai ◽  
Bin Liu
Keyword(s):  
Capacity Utilization ◽  
Process Innovation ◽  
Manufacturing Firms ◽  
Decision Makers ◽  
Least Squares Regression ◽  
Mediated Moderation ◽  
Moderation Model ◽  
Using Data ◽  
The Impact ◽  
The Relationship

This study aims to examine the relationship between e-commerce sales and capacity utilization in China, with process innovation being the mediator and product focus being the moderator. A mediated moderation model was developed and tested using data from 804 Chinese manufacturing firms as well as two-stage least squares regression analysis. The results reveal that the relationship between e-commerce sales and capacity utilization is negative; while process innovation mediates this relationship. Furthermore, product focus not only moderates the relationship between e-commerce sales and capacity utilization, but also moderates the relationship between process innovation and capacity utilization. These findings are useful for decision-makers when formulating e-commerce sales strategies and focusing on process innovation that will help them achieve higher capacity utilization. This paper contributes to existing research by validating process innovation as mediator and product focus as moderator between e-commerce sales and capacity utilization.

scholarly journals The Impact of Interactivity on Advertising Effectiveness of Corporate Websites: A Mediated Moderation Model

2016 ◽  
Vol 8 (5) ◽  
pp. 41 ◽  
Author(s):  
May M. Fahmy ◽  
Ahmed I. Ghoneim
Keyword(s):  
New Media ◽  
Purchase Intention ◽  
Advertising Effectiveness ◽  
Mediated Moderation ◽  
Corporate Websites ◽  
Perceived Interactivity ◽  
Moderation Model ◽  
The Impact ◽  
Moderating Role

<p>Interactivity is identified as a key component in the new media; however, the complex relationship between interactivity and advertising effectiveness measures has yielded inconclusive results. The purpose of this study is to perform a systematic investigation of the underlying mechanisms between the actual interactivity and the advertising effectiveness measures.</p><p>This paper proposes a model that empirically examines the role of the perceived interactivity in mediating the impact of actual interactivity on advertising effects; moreover, it studies the moderating role of individual differences on perceived interactivity. The empirical evidence indicates that perceived interactivity mediates the relationship between actual interactivity and purchase intention, the attitude towards the brand, and the attitude towards the website; additionally, it reveals that age plays a significant moderating role between actual and perceived interactivity. Thus, the mediated moderation model is supported. Furthermore, this paper tackles the implications of the interactivity theory building in the practice of marketing communications and interactive advertising.</p>

scholarly journals The Impact of Reviewers' Creditworthiness on Consumers' Purchase Intention in Edge Path: Implications for the Coronavirus Disease 2019 Pandemic

2020 ◽  
Vol 8 ◽  
Author(s):  
Chen Limei ◽  
Liu Wei
Keyword(s):  
Purchase Intention ◽  
Consumer Involvement ◽  
Mediating Role ◽  
Positive Effects ◽  
Conformity Behavior ◽  
Edge Path ◽  
Likelihood Model ◽  
Moderation Model ◽  
Online Travel ◽  
The Impact

Reviewers' creditworthiness is an important edge clue in the elaboration likelihood model (ELM). This paper takes the online travel booked by consumers as an example and uses the questionnaire data of 417 outbound passengers from Guangzhou Baiyun International Airport. The paper examines the influence of reviewers' creditworthiness on consumer purchase intentions in the edge path through a mediated moderation model. Investigate the mediating role of conformity behavior can influence the reviewers' creditworthiness on purchase. Thus, it examines the moderating effect of consumer involvement. The results show that the degree of consumer involvement moderates the relationship between reviewers' creditworthiness, and the purchase intention is achieved through the mediation of conformity behavior. The higher the degree of consumer involvement, the less impact the reviewers' creditworthiness has on conformity behavior, and the weaker the positive effects of its purchase intention are found. Implications for the coronavirus disease 2019 (COVID-19) era are also discussed.

Hacking Stigma by Loving Yourself: a Mediated-Moderation Model of Self-Compassion and Stigma

Mindfulness ◽  
2018 ◽  
Vol 10 (3) ◽  
pp. 415-433 ◽  
Author(s):  
Celia Ching Yee Wong ◽  
C. Raymond Knee ◽  
Clayton Neighbors ◽  
Michael J. Zvolensky
Keyword(s):  
Mediated Moderation ◽  
Self Compassion ◽  
Moderation Model

Shrouded Prices and Firm Reputation: Evidence from the U.S. Hotel Industry

2020 ◽  
Author(s):  
Bennett Chiles
Keyword(s):  
Rating Scale ◽  
Causal Effect ◽  
Hotel Industry ◽  
Firm Characteristics ◽  
Firm Reputation ◽  
Using Data ◽  
Online Travel ◽  
The Impact ◽  
Shed Light ◽  
The U.S

Firms in many industries engage in price obfuscation—tactics that intentionally make prices more difficult for consumers to discern. Although existing research has focused on the short-term financial gains that motivate firms to obfuscate, reputational concerns may at least partially counteract these incentives if consumers punish deceptive firms via loss of loyalty in future transactions and/or publicly observable negative feedback. This paper addresses the latter possibility, exploring the impact of mandatory shrouded surcharges on firm reputation in the U.S. hotel industry. Using data collected from two major online travel sites, I exploit differences in surcharge disclosure across booking channels to identify the causal effect of hidden “resort fees” on traveler ratings. I find that hidden fees decrease ratings by roughly 0.15 points (on a rating scale ranging from 1 to 5). The magnitude of this effect varies based on firm characteristics, and this variation is consistent with observed heterogeneity in resort fee adoption patterns: when the expected punishment is more severe, firms are substantially less likely to adopt shrouded surcharges. Results shed light on the extent to which reputational mechanisms may act as a check against price obfuscation and other similar practices intended to exploit boundedly rational consumers. This paper was accepted by Eric Anderson, marketing.

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