The Effects of the Purchase Motive and Risk Perception on Purchasing Behavior and Purchase Satisfaction in Video Content-Based e-commerce : Focusing on Chinese Consumers

2021 ◽  
Vol 17 (4) ◽  
pp. 1-26
Author(s):  
Tian Geng ◽  
◽  
Sang-Hee Sohn
Keyword(s):  
Risk Perception ◽  
Video Content ◽  
Purchasing Behavior ◽  
Chinese Consumers ◽  
Purchase Satisfaction

scholarly journals THE MALAYSIAN-CHINESE CONSUMERS PURCHASING INTENTION BEHAVIOR: THE CASE OF SEAFOOD AS A GIFT

2019 ◽  
Vol 7 (2) ◽  
pp. 459-470
Author(s):  
Gholamreza Zandi ◽  
Shaheen Mansori ◽  
Lim Fung Ting
Keyword(s):  
Marketing Strategy ◽  
Mathematical Expression ◽  
Purchasing Behavior ◽  
Gift Giving ◽  
Chinese Consumers ◽  
Chi Square ◽  
Empirical Observation ◽  
Purchasing Intention ◽  
The Relationship ◽  
Malaysian Chinese

Purpose of Study: This research aims to explore consumer purchasing behavior and examines the factors that affect the consumer purchasing intention behavior on seafood as a gift in Malaysian Chinese. Methodology: There are many researches on the consumer purchasing behavior and gift-giving behavior. However, prior research in this particular topic of the combination of seafood and gift is limited. The Theory of Planned Behavior (TPB) serves as the backbone of the study which gives inspiration to the development of the theoretical framework of 4A’s marketing tools namely acceptability, awareness, accessibility and affordability to measure consumer purchasing intention behavior on seafood as a gift-giving item. The research conducted using the quantitative approach which focuses on the questionnaires with 234 respondents that provide fundamental connection to measure the relationship between empirical observation and quantitative mathematical expression. The data collected will be analyzed using IBM SPSS Statistics software and Cronbach’s Alpha is performed to test the reliability analysis while chi-square to test the independence variables. Results: The findings are yet available since this report serves as the preliminary stage of the conduct of the research and the survey is conducted. The Malaysian seafood sector and food marketers may find this study useful in promoting the growth of the domestic seafood market in general and the adoption of marketing strategy in selection which may be the most effective to the consumers in Malaysia.

scholarly journals The Factors Affecting the Affluent Consumers Luxury Purchasing Behavior in China

2017 ◽  
Vol 12 (10) ◽  
pp. 194 ◽  
Author(s):  
Xia Wang ◽  
Luqiong Tong
Keyword(s):  
Life Satisfaction ◽  
International Education ◽  
Demographic Characteristics ◽  
Logit Analysis ◽  
Purchasing Behavior ◽  
Chinese Consumers ◽  
Luxury Goods ◽  
Factors Affecting ◽  
Factors Influencing ◽  
Goods Market

China is fast becoming one of the most important luxury goods market. The purpose of this study is to investigate the determinants of luxury purchasing behavior in the Chinese affluent market. Based on the logit analysis of 618 affluent respondents, the results show that social-adjustive motivation and life satisfaction are significantly associated with the purchasing of luxuries. However, the value-expressive motivation, which has been verified that could drive the consumer buy luxury items, does not have significant effect on luxury purchasing behavior for the Chinese affluent consumers. In the meantime, the demographic characteristics of individual are significantly associated with his/her luxury purchasing behavior, and the younger affluent consumers with higher income and international education are more likely to buy more luxuries. It helps researchers and companies to understand the differences of the factors influencing luxury consumption between Chinese consumers and their global peers.

Purchasing behavior of consumers for foreign medical services

2014 ◽  
Vol 17 (3) ◽  
pp. 264-282 ◽  
Author(s):  
Loick Menvielle ◽  
William Menvielle ◽  
Nadine Tournois
Keyword(s):  
Risk Perception ◽  
Perceived Risk ◽  
Medical Tourism ◽  
Developed Countries ◽  
Qualitative Approach ◽  
Marketing Strategies ◽  
Medical Procedure ◽  
Purchasing Behavior ◽  
Content Type ◽  
Insight Into

Purpose – The present study aims to use the qualitative approach of soft laddering to gather insight into both risk perception and subsequent marketing strategies of medical tourism. Medical tourism has recently started to spark interest of marketing researchers and has been a frequently discussed topic by both journalists and physicians. Nevertheless, there are only few marketing studies offering in-depth research on the phenomenon of medical tourism. In the present article, we will concentrate on the central notion of risk inherent to any medical procedure and a fortiori to surgery in the so-called Third World countries. Because medical tourism is a product to be sold to costumers, the perceived risk needs to be dealt with on the marketing level. Design/methodology/approach – In the present study, the qualitative approach of soft laddering was used with 23 participants from France and 22 participants from Quebec to gather insight into both risk perception and subsequent marketing strategies of medical tourism. Findings – The results show significant differences in consumer behavior between the two nationalities involved. We will see how these differences are related to underlying values as well as different reasons and constraints to purchase. Practical implications – The results could help developed countries’ government to implement health policy. Originality/value – Qualitative research does not often use soft laddering, which was used in this paper. Moreover, this qualitative approach has some advantages as the number of chains, as well as the frequencies of selection and the diversity of elements quoted by consumers (kinds of risks, values and consequences of the choices made).

A Comparative Analysis of Chinese Consumers’ Increased vs. Decreased Online Purchases

2013 ◽  
pp. 40-57 ◽  
Author(s):  
Tao Zhou ◽  
Yaobin Lu ◽  
Bin Wang
Keyword(s):  
Comparative Analysis ◽  
Service Quality ◽  
Online Shopping ◽  
Separate Group ◽  
Purchasing Behavior ◽  
Chinese Consumers ◽  
Website Quality ◽  
Factors Affecting ◽  
Online Purchases ◽  
Online Consumer

Previous research on online consumer purchases has focused on increased purchases and neglected decreased purchases. However, factors impacting these purchases are different. Drawing on the two-factor theory, in this paper, the authors compare factors affecting increase and decrease in Chinese consumers’ online purchases. The authors conducted separate group analyses with PLS. The results show that consumers’ perception of service quality significantly affects increases in their online purchasing behavior, whereas their perception of website quality significantly affects decreases in online purchasing. These results show that e-tailers must not only focus on factors that promote online shopping but also those that deter consumers from making online purchases.

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