scholarly journals THE MALAYSIAN-CHINESE CONSUMERS PURCHASING INTENTION BEHAVIOR: THE CASE OF SEAFOOD AS A GIFT

2019 ◽  
Vol 7 (2) ◽  
pp. 459-470
Author(s):  
Gholamreza Zandi ◽  
Shaheen Mansori ◽  
Lim Fung Ting
Keyword(s):  
Marketing Strategy ◽  
Mathematical Expression ◽  
Purchasing Behavior ◽  
Gift Giving ◽  
Chinese Consumers ◽  
Chi Square ◽  
Empirical Observation ◽  
Purchasing Intention ◽  
The Relationship ◽  
Malaysian Chinese

Purpose of Study: This research aims to explore consumer purchasing behavior and examines the factors that affect the consumer purchasing intention behavior on seafood as a gift in Malaysian Chinese. Methodology: There are many researches on the consumer purchasing behavior and gift-giving behavior. However, prior research in this particular topic of the combination of seafood and gift is limited. The Theory of Planned Behavior (TPB) serves as the backbone of the study which gives inspiration to the development of the theoretical framework of 4A’s marketing tools namely acceptability, awareness, accessibility and affordability to measure consumer purchasing intention behavior on seafood as a gift-giving item. The research conducted using the quantitative approach which focuses on the questionnaires with 234 respondents that provide fundamental connection to measure the relationship between empirical observation and quantitative mathematical expression. The data collected will be analyzed using IBM SPSS Statistics software and Cronbach’s Alpha is performed to test the reliability analysis while chi-square to test the independence variables. Results: The findings are yet available since this report serves as the preliminary stage of the conduct of the research and the survey is conducted. The Malaysian seafood sector and food marketers may find this study useful in promoting the growth of the domestic seafood market in general and the adoption of marketing strategy in selection which may be the most effective to the consumers in Malaysia.

Does social media usage affect online purchasing intention for wine? The moderating role of subjective and objective knowledge

2019 ◽  
Vol 121 (2) ◽  
pp. 275-288 ◽  
Author(s):  
Tommaso Pucci ◽  
Elena Casprini ◽  
Costanza Nosi ◽  
Lorenzo Zanni
Keyword(s):  
Social Media ◽  
Product Knowledge ◽  
Purchasing Behavior ◽  
Content Type ◽  
Multinomial Logistic Model ◽  
Subjective Knowledge ◽  
Media Usage ◽  
Online Purchases ◽  
Purchasing Intention ◽  
The Relationship

PurposeThe purpose of this paper is to investigate the influence that social media usage has on the online purchases of wine and to examine whether objective and subjective knowledge moderates this relationship.Design/methodology/approachA structured questionnaire was completed by a sample of 2,597 Italian wine consumers. A multinomial logistic model was used to assess how the investigated variables influenced online purchasing behavior.FindingsSocial media usage was found to be positively related to online wine buying, and consumer’s objective and subjective knowledge moderates the relationship between social media usage and online wine purchasing.Research limitations/implicationsWineries should acknowledge the relevance of social media in favoring online wine buying and adopt integrated multi-channel marketing strategies. Given that knowledge moderates the relationship between social media usage and online wine buying, in order to optimize the channel management, wineries should segment customers and prospects based on subjective and objective product knowledge.Originality/valueThe study represents one of the first attempts to investigate social media use and online wine purchasing behavior in Italy. In addition, it sheds light on previous research on the influence that objective and subjective knowledge has on consumer behavior.

Gucci: Facing Growing Challenges in China

2017 ◽  
Vol 21 (02) ◽  
pp. 281-310
Author(s):  
Ivy S. N. Chen ◽  
Sherriff T. K. Luk
Keyword(s):  
Economic Growth ◽  
Middle Class ◽  
Marketing Strategy ◽  
Environmental Changes ◽  
Emerging Market ◽  
Luxury Brands ◽  
Gift Giving ◽  
Chinese Consumers ◽  
Luxury Goods ◽  
The Future

High economic growth, increasing disposable incomes and an emerging middle class that was optimistic about the future had created a booming market for luxury goods in China. Growing wealth was accompanied by greater willingness to spend and travel. Many Chinese now had the opportunity to travel for business and leisure and this had increased their exposure to luxury brands and lifestyles overseas. The culture of gift giving for business as well as social reasons was also fuelling this demand. Luxury goods were also a symbol of success in this emerging market. Gucci had seen tremendous growth in China but of late, this growth had stagnated due to the slowing economy and the government’s crackdown on corruption. The preferences of Chinese consumers were also changing. The case illustrates some problems luxury brands faced in China as the market matured and how environmental changes affect the marketing strategy of luxury brands. The case provides students the opportunity to suggest ways on how Gucci should move forward.

Chinese Market Research on VR’s Loyalty to Cross-Border E-Commerce Consumers

2021 ◽  
Vol 2 (4) ◽  
Author(s):  
Li-Wei Lin ◽  
Shih-Yung Wei
Keyword(s):  
Virtual Reality ◽  
Market Research ◽  
Shopping Behavior ◽  
Survey Method ◽  
Innovative Technology ◽  
Purchasing Behavior ◽  
Chinese Market ◽  
Chinese Consumers ◽  
Cross Border ◽  
Purchasing Intention

The main purpose of this study is to investigate its innovative technology VR (virtual reality) and its application in consumer shopping on e-commerce platform. We investigated their consumers’ shopping behavior in e-commerce platform through the survey method, and whether the introduction of VR will further enhance their consumers’ shopping and application on the platform. The application of VR is mainly to help consumers simulate the effect in the process of shopping. Our research mainly understands consumers’ perception, purchasing behavior and purchasing intention, which are the main targets of this research. Our research focuses on the survey of Chinese consumers in 2020. The reliability of the questionnaire was investigated mainly through questionnaire survey.

scholarly journals Television Viewing and Consumer Behavior: The Effect of Personality Traits and Demographic Variables on Children’s Consumer Socialization.

2013 ◽  
Vol 4 (2) ◽  
pp. 20
Author(s):  
Zeenat Ismail ◽  
Jehangir Kaleem
Keyword(s):  
Consumer Behavior ◽  
Personality Traits ◽  
Television Viewing ◽  
Family Income ◽  
Demographic Variables ◽  
P Value ◽  
Purchasing Behavior ◽  
Consumer Socialization ◽  
Chi Square ◽  
The Relationship

<h1><span lang="EN-GB">The central purpose of this study was to find out the relationship between television viewing habits of children and their consumer behavior, however this study also focuses on possible factors influencing television viewing. A total of 50 questionnaires were distributed to school going children between the ages of 10-12, personality measurements were taken through a semantic test.</span><span lang="EN-GB"> The aspects of children’s consumer socialization included in this study are how much television children watch, what they watch and their purchasing behavior. The children’s gender and family income are considered as influences on their television viewing and consumer socialization. Results of the study indicated that family income and personality traits had a significant effect on the Childs consumer socialization; it also identified relationship between other demographic factors and consumer socialization. Shown by a p value in the chi-square table as p&lt;0.1.</span><span lang="EN-GB">This research was originally conducted in Malaysia and it will be interesting to see its results in Pakistan, secondly with the growing influence of television viewing in our everyday lives and also the identification of children as a vital part of the consumer population this study carries importance both in the field of psychology and marketing. </span></h1><h1> </h1>

IDENTIFIKASI SERTA HUBUNGAN KONSTRUKSI SUMUR GALI TERHADAP KANDUNGAN COLIFORM PADA AIR SUMUR GALI DI DUSUN JIKEN KABUPATEN LOMBOK TIMUR

2019 ◽  
Vol 7 (2) ◽  
pp. 115
Author(s):  
Dini Yuliansari
Keyword(s):  
Cross Sectional Study ◽  
Coliform Bacteria ◽  
Well Water ◽  
Chi Square ◽  
Cross Sectional ◽  
Content Variable ◽  
Chi Square Test ◽  
Dug Wells ◽  
Dug Well ◽  
The Relationship

The well is one of the source water used for bathing, washing, and drinking by the citizens in Jiken Hamlet, Rarang Village, Terara Sub-District. Poor dug well construction conditions can affect the amount of coliform bacteria contained in the dug well water. The purpose of this study is to identify the construction of dug wells and the content of coliform bacteria in dug well water and determine the relationship between dug well construction and the content of coliform bacteria. This research is analytic with a cross sectional study design. The results were obtained from 11 samples of dug wells which were observed in construction and the coliform content was known that all samples did not requirements as good dug well construction. Coliform content test results showed that as many as 5 dug well water samples did not pass the clean water quality standards. The results of data analysis with the chi-square test variable construction of dug wells with coliform content variable  showed 0,172 > 0,05, then the concluded is the dug well not suitable to use by people in that area as a source of water for daily needs.

Hubungan antara Luas Lesi pada Foto Toraks Penderita TB Paru Dewasa yang Memiliki Riwayat Diabetes Melitus dengan Indeks Massa Tubuh di Rumah Sakit Hasan Sadikin Bandung

2016 ◽  
Vol 1 (3) ◽  
pp. 138-144
Author(s):  
Ina Edwina ◽  
Rista D Soetikno ◽  
Irma H Hikmat
Keyword(s):  
Chest Radiograph ◽  
Chi Square ◽  
Pulmonary Tb ◽  
X Ray ◽  
Consecutive Sampling ◽  
Close Relationship ◽  
Chi Square Test ◽  
Chest X Ray ◽  
The Relationship ◽  
Diabetes Melitus

Background: Tuberculosis (TB) and diabetes mellitus (DM) prevalence rates are increasing rapidly, especially in developing countries like Indonesia. There is a relationship between TB and DM that are very prominent, which is the prevalence of pulmonary TB with DM increased by 20 times compared with pulmonary TB without diabetes. Chest X-ray picture of TB patients with DM is atypical lesion. However, there are contradictories of pulmonary TB lesion on chest radiograph of DM patients. Nutritional status has a close relationship with the morbidity of DM, as well as TB.Objectives: The purpose of this study was to determine the relationship between the lesions of TB on the chest radiograph of patients who su?er from DM with their Body Mass Index (BMI) in Hasan Sadikin Hospital Bandung.Material and Methods: The study was conducted in Department of Radiology RSHS Bandung between October 2014 - February 2015. We did a consecutive sampling of chest radiograph and IMT of DM patients with clinical diagnosis of TB, then the data was analysed by Chi Square test to determine the relationship between degree of lesions on chest radiograph of pulmonary TB on patients who have DM with their BMI.Results: The results showed that adult patients with active pulmonary TB with DM mostly in the range of age 51-70 years old, equal to 62.22%, with the highest gender in men, equal to 60%. Chest radiograph of TB in patients with DM are mostly seen in people who are obese, which is 40% and the vast majority of lesions are minimal lesions that is equal to 40%.Conclusions: There is a signifcant association between pulmonary TB lesion degree with BMI, with p = 0.03

PERSEPSI PETERNAK PADA KEPEMIMPINAN PENDAMPING DAN HUBUNGANNYA DENGAN PRODUKTIVITAS USAHA TERNAK DI PAGUYUBAN AL-AWWALIYAH, PASIRWANGI, GARUT, JAWA BARAT

2019 ◽  
Vol 12 (1) ◽  
pp. 42-51
Author(s):  
Dwi Indah Sulistiani ◽  
Ujang Maman ◽  
Junaidi J
Keyword(s):  
Data Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Leadership Qualities ◽  
Chi Square ◽  
Education Experience ◽  
Spss Software ◽  
Chi Square Analysis ◽  
And Behavior ◽  
The Relationship

Objective of this research; 1) determine the perception of ranchers against the properties and behavior of the leadership of the companion in the Society of Al-Awwaliyah 2) analyze the relationship between productivity breeder with productivity of livestock in the Society of Al-Awwaliyah 3) identify the relationship perceptions of ranchers against the leadership companion with productivity of livestock in the Society of Al-Awwaliyah , The data used in this study are primary and secondary data. Primary data were obtained from questionnaires which stem from ranchers while secondary data sourced from literature in the form of books and articles. Data processing was performed using Chi-square analysis using SPSS software version 21. One of the factors relating to the productivity of ranchers is the perception of ranchers against the leadership of their companion. Leadership companion views of the nature and behavior of which is owned by a companion. Productivity ranchers indirectly related to the productivity of the cattle business. Characteristics breeder visits of age, years of education, experience ranchers, and businesses in addition to ranchers. The results of data analysis showed that there is a significant relationship between business other than ranchers with ranchers productivity. The relationship between the perception of the nature of the companion breeder with productivity ranchers produce Pearson Chi-Square value is 9.751 and Asymp. Sig. (2-sided) of 0.002. This is due to interest ranchers against leadership qualities possessed by a companion who produce prolific ranchers. Ranchers consider that a companion of his leadership qualities are ideal as a companion.

Fecundity and Gonado-somatic Index of Trichiurus lepturus (Linnaeus, 1758) Along the Zamboanga del Norte Coast

2018 ◽  
Vol 6 (7) ◽  
pp. 120
Author(s):  
Ma. Dulce C. Guillena
Keyword(s):  
Sex Ratio ◽  
Stock Assessment ◽  
Chi Square ◽  
Moon Phases ◽  
Ovary Weight ◽  
Moment Coefficient ◽  
Trichiurus Lepturus ◽  
Significant Difference ◽  
The Relationship ◽  
Somatic Index

Gonado-somatic index and fecundity are tools for measuring the sexual maturity and ability of animals to reproduce.  This study investigates the reproduction of Trichiurus lepturus. Specifically, this aimed to determine the sex ratio, the GSI, the relationship between fecundity and total length, fecundity and total weight, fecundity and ovary weight. The Descriptive Method of research was used.  Percentage and chi-square was utilized in determining the percentage of occurrence and sex ratio respectively.   Pearson r Product Moment Coefficient of Correlation was used to determine the relationships of the parameters. The study revealed that females outnumbered males and the sex ratio for different month showed significant difference.  Spawning season was observed to occur in November and December as revealed in its GSI values and it synchronized with the full and new moon phases.  Fecundity is positively correlated with body weight, body size, and ovary weight where ovary weight is observed to be the best index for fecundity.  The results of this study could be used further for formal stock assessment of cutlassfish fishery.

UPAYA PEDAGANG PELATARAN DI PASAR SETONO BETEK KEDIRI DALAM MENGAKSES MODAL UNTUK MENGEMBANGKAN USAHANYA

2018 ◽  
Vol 2 (1) ◽  
pp. 1
Author(s):  
Dhiyan Septa Wihara ◽  
Poniran Yudho Leksono
Keyword(s):  
Work Experience ◽  
Sampling Technique ◽  
Education Level ◽  
Family Burden ◽  
Chi Square ◽  
Street Vendors ◽  
Level Of Education ◽  
Key Words Age ◽  
Capital Access ◽  
The Relationship

<p>This study aims to 1) Describe the characteristics of the merchants of the market in the setono betek kediri which includes age, education level, family burden and work experience dependent on the access of capital to develop their business, 2) to analyze the relationship between the characteristics of the merchant of the market in the setono betek kediri towards their capital access to develop their business .The population in this study were vegetables and food street vendors, amounting to 120 traders. The number of samples used was 55 respondents with sampling technique using Slovin formula. The analysis used is Chi Square is to see the relationship between traders characteristics with access to their capital in developing their business. The results showed that the age of traders has a relationship to access capital, this is evidenced by the value of perason chi square 0.000 &lt;0.05. The level of education of traders is also associated with capital kases with pearson chi square value 0.001 &lt;0.05. The number of dependents of family burden is related to access to capital with pearson chi square value 0.001 &lt;0.05. The work experience of traders is related to their capital access in developing the business with pearson chi square value 0.005 &lt;0.05.</p><p><br />Key words : Age, education level, family burden, work experience, street vendors</p>

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