The Influence of Top Management Leadership and Organizational Culture on Market Orientation and Business Performance: Focusing on Moderating Effect of Market Dynamism in Credit Card Market

2012 ◽  
Vol 26 (2) ◽  
pp. 31-58 ◽  
Author(s):  
Myungsik Lee
Keyword(s):  
Organizational Culture ◽  
Market Orientation ◽  
Credit Card ◽  
Business Performance ◽  
Moderating Effect ◽  
Top Management ◽  
Management Leadership ◽  
Credit Card Market

scholarly journals PENGARUH BERANTAI BUDAYA ORGANISASI DAN HUMAN RESOURCE PRACTICES TERHADAP KREATIFITAS DAN KINERJA USAHA UMKM

2018 ◽  
Vol 7 (3) ◽  
pp. 61
Author(s):  
Sulhaini Sulhaini ◽  
Rusdan Rusdan ◽  
Rahman Dayani ◽  
Baiq Ismiwati
Keyword(s):  
Organizational Culture ◽  
Market Orientation ◽  
Human Resource ◽  
Direct Effect ◽  
Business Performance ◽  
Learning Orientation ◽  
Human Resource Practices ◽  
Purposive Sampling ◽  
Learning Orientations ◽  
And Performance

This research aimed at examining the chain of effects of organisational culture and human resource practices towards SMEs’ creativity and performance. The study contributes to the literature by giving explanations related to how human resource practices, market and learning orientations affect the creativity and performance of SMEs. Population in this research was all SMEs producing handicraft, food / beverage and others in Mataram-Indonesia. Sample firms were selected using purposive sampling. The results showed that organizational culture, namely market orientation and learning orientation affect creativity and business performance in different ways. Learning orientation does not have a strong effect on creativity but has a direct effect on business performance. Meanwhile market orientation and human resource practices have no direct effect on business performance but through their influence on creativity. Market orientation and human resource practices ensure high business performance through its influence on creativity improvement. Market orientation becomes a source of creative ideas as its dimensions provide opportunities for SMEs to find useful ideas. Furthermore, human resource practices maintain / motivate employees for continuous creative endeavors, faster and better than to competitors. This creates higher customer value, stronger competitive advantage and greater guarantees business success /business performance.Penelitian ini menguji pengaruh berantai dari budaya organisasi dan human resource practices terhadap kreatifitas dan kinerja usaha UMKM. Studi ini berkontribusi pada literature dengan memberikan penjelasan terkait bagaimana human resource practices, market dan learning orientations mempengaruhi kreatifitas dan kinerja usaha UMKM. Populasi dalam penelitian ini adalah semua UMKM dibidang usaha pengolahan baik kerajinan maupun makanan/minuman dan lainnya. Teknik sampling yang digunakan adalah purposive sampling dari teknik sampling Non-Probability Sampling. Hasil penelitian menunjukkan bahwa budaya organisasi, yaitu market orientation dan learning orientation mempengaruhi kreatifitas dan kinerja usaha dengan cara yang berbeda. Learning orientation tidak berpengaruh kuat terhadap kreatifitas tetapi berpengaruh langsung terhadap kinerja usaha. Sedangkan market orientation memiliki pengaruh yang sama dengan human resource practices, yaitu tidak berpengaruh langsung terhadap kinerja usaha tetapi melalui pengaruhnya terhadap kreatifitas. Market orientation dan human resource practices menjamin kinerja usaha yang tinggi melalui pengaruhnya terhadap peningkatan kreatifitas. Market orientation menjadi sumber inspirasi ide-ide kreatif karena adanya orientasi kepada konsumen dan pesaing memberikan peluang bagi UMKM untuk menemukan ide. Selanjutnya, human resource practices menguatkan motivasi karyawan untuk berkreasi secara berkelanjutan, lebih cepat dan lebih unggul dari pesaing. Hal ini menciptakan keunggulan bersaing yang lebih kuat dan menjadi jaminan kesuksesan usaha/kinerja usaha yang lebih tinggiKeywords :human resource practices, organizational culture, creativity

scholarly journals ANTESEDEN DAN KONSEKUENSI STRATEGI ORIENTASI PASAR PADA USAHA JASA CATERING DI SURABAYA

2017 ◽  
Vol 17 (1) ◽  
pp. 21
Author(s):  
Dwi Bhati Iriantini ◽  
Kristiningsih Kristiningsih
Keyword(s):  
Market Orientation ◽  
Structural Equation ◽  
Business Performance ◽  
Positive Influence ◽  
Top Management ◽  
Management Support ◽  
Business Services ◽  
Top Management Support ◽  
Marketing Performance ◽  
Market Strategies

This study aims to determine the factors antecedent of market orientation and its consequences on the performance of marketing in retail catering business services in Surabaya. The population of this study consisted of business owners or managers of catering services in Surabaya. We used non-probability sampling with purposively sampling method. The purpose of the study isdetermining the effect of antedent variable which includes top management support, the dynamics between departments and systems of the organization's strategic orientation also examine market strategies. This research also purposes to determine consequences of market orientation to business performance. Based on these objectives, the statistical test used is SEM (Structural Equation Modelling) with the help of AMOS program. The results of data processing using AMOS can be concluded that top management support positive influence on the strategy of market orientation, dynamics of inter-departmental positive influence on the strategy of market orientation, system of the organization is not a positive influence toMarket Orientation strategy, and we found that market orientation strategy influence significantly to the marketing performance on catering services in Surabaya.

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