Management Leadership Behavior and Market Orientation: The Relationship and Their Effects on Organization Effectiveness and Business Performance

2014 ◽  
pp. 276-281 ◽  
Author(s):  
Tung-Zong Chang ◽  
Su-Jane Chen ◽  
Jyh-Shen Chiou
Keyword(s):  
Market Orientation ◽  
Business Performance ◽  
Leadership Behavior ◽  
Organization Effectiveness ◽  
Management Leadership ◽  
The Relationship

scholarly journals The Role of Business Ethics in the Relationship between Market Orientation and Business performance

2015 ◽  
Vol 4 (1) ◽  
pp. 70-94
Author(s):  
Gusti Oka Widana ◽  
Sudarso K Wiryono ◽  
Mustika S Purwanegara ◽  
Mohamad Toha
Keyword(s):  
Business Ethics ◽  
Market Orientation ◽  
Business Performance ◽  
Islamic Banks ◽  
Managerial Implication ◽  
Strategic Actions ◽  
Islamic Business Ethics ◽  
The Relationship ◽  
A Company

The positive of impact of market orientation toward business performance of a company is a common wisdom in the marketing literatures. Hence the prior studies recommend that the connection will depend on other strategic actions. In this regards, this study tries to assess the construct of business ethics as the precedent of market orientation in the context of Indonesia Islamic banks. Upon assessing data using SmartPLS, this study finds that market orientation is the determinant of business performance and Islamic business ethics is the precedent of market orientation. However, market orientation is not effective as the mediator in the relationship between Islamic business ethics and business performance. The discussion of this finding is provided as well as the managerial implication at the end of this paper.

scholarly journals The relationship between a market orientation and financial performance in South African organisations

2000 ◽  
Vol 31 (2) ◽  
pp. 84-90 ◽  
Author(s):  
S. S. Loubser
Keyword(s):  
Market Orientation ◽  
South African ◽  
Business Performance ◽  
Core Competencies ◽  
Business Leaders ◽  
Business Culture ◽  
Business Excellence ◽  
Organisational Dynamics ◽  
The Relationship ◽  
Business Philosophy

Organisations are in constant flux and with powerful universal trends such as globalisation, technological discontinuity, deregulation and new competencies within a continuously changing environment, both business leaders and academics are searching for new insights into organisational dynamics. In recent years more and more academics have suggested that a market orientation should be considered as a business philosophy and/or business behaviour that will lead to better business performance. However, not much research has been done on this organisational phenomenon and it is not well understood. Market orientation has been defined in this study as the business culture that is focused on creating mutually rewarding relationships between customers and the organisation based on a foundation where (I) the interests of all stakeholders are actively pursued: (2) competitive advantage is based on the organisation's ability to learn from the market itself, and to mobilise core competencies in response: (3) a set of beliefs exists that puts the customer's interests first: and (4) processes exist that support this belief. This study differs from previous empirical research on market orientation in that it takes a systemic view of market orientation, rather than a cause-effect view. It considered 449 unlisted and 51 listed organisations, and found that a market orientation leads to better financial results. Also, market orientation is a necessary, but maybe not sufficient, condition for business excellence, and further research needs to be done in this regard.

Does Market Orientation Mediate between Knowledge Management Orientation and Business Performance?

2019 ◽  
Vol 18 (04) ◽  
pp. 1950039
Author(s):  
Rayees Farooq ◽  
Sandeep Vij
Keyword(s):  
Knowledge Management ◽  
Market Orientation ◽  
Business Performance ◽  
Service Sector ◽  
National Capital Region ◽  
Firm Level ◽  
Indian States ◽  
Jammu And Kashmir ◽  
Management Orientation ◽  
The Relationship

The objective of the study is to test the relationship between knowledge management orientation (KMO) and business performance (BP). KMO is a higher-order construct consisting of three second-order constructs: learning orientation (LO), knowledge sharing orientation (KSO), and information technology orientation (ITO). The paper explores the mediating role of market orientation (MO) in the relationship between KMO and BP. In this firm-level study, the personal survey was administered to key informants in 400 listed firms (from manufacturing and service sector) from North Indian States and Union Territories [including Punjab, Haryana, Himachal Pradesh, Jammu and Kashmir, Uttaranchal, Uttar Pradesh, Rajasthan, Chandigarh and National Capital Region (NCR)]. Two respondents each from these 400 firms were approached. The study found that KMO positively affects BP. MO does not mediate the relationship between KMO and BP. Rather, KMO fully mediates the relationship between MO and BP. The study provides evidence in support of KMO as a mediator between MO and BP. KMO of the firm provides a dynamic capability for realizing the benefits of a firm’s MO. The study contributes to the knowledge management literature by empirically validating the KMO, MO and BP constructs.

scholarly journals The Impact of Market Orientation on Business Performance: Evidence from a Developing Country

2020 ◽  
Author(s):  
Sany Sanuri Mohd. Mokhtar ◽  
Rushami Zien Yusoff
Keyword(s):  
Market Orientation ◽  
Developing Country ◽  
Business Performance ◽  
Pearson Correlation ◽  
Simple Random Sampling ◽  
Sampling Procedure ◽  
Market Focus ◽  
Market Feedback ◽  
The Impact ◽  
The Relationship

The main aim of this paper is to investigate the relationship between market orientation and business performance. Hypothesis concerning the relationship between market orientation and business performance were posited and tested. Data were collected using a mail questionnaire survey approach. This study employed a simple random sampling procedure in selecting the organisations for inclusion in the sample. A total of 158 Malaysian manufacturing organisations participated in this study. Factor analysis, Pearson correlation, and multiple regression methods of data analysis were utilised for hypotheses testing. The results revealed that market focus, market action, market planning, market feedback, and market coordination jointly explained 32.6% of the variance of business performance. Market focus and market coordination were found to have statistically significant association with business performance. The outcome of this study provides vital information from a developing country perspective on the impact of market orientation practices on manufacturing organisations’ performance.  

scholarly journals Determinants Of, And Barriers To, Market Orientation And The Relationship With Business Performance Among SMES

2015 ◽  
Vol 31 (5) ◽  
pp. 1667 ◽  
Author(s):  
Job Dubihlela ◽  
Manilall Roy Dhurup
Keyword(s):  
Market Orientation ◽  
Business Performance ◽  
Survey Design ◽  
Small And Medium Enterprises ◽  
Negative Relationship ◽  
Target Population ◽  
Cross Sectional Study ◽  
Cross Sectional ◽  
Medium Enterprises ◽  
The Relationship

Expansion, diversification, greater choice, market share, profits and increased competition are the overarching forces that drive organisations to embrace marketing concepts such as market orientation. Various researchers assert that market orientation is a vital marketing concept for the performance of businesses and for small and medium enterprises (SMEs) there are no exceptions. The study examines the relationship of the determinants and barriers to market orientation and the influence of market orientation on business performance among SMEs in a developing country. This cross-sectional study made of a quantitative survey design. The target population comprised 273 owners/managers of SMEs in the Vaal Triangle, South Africa. The results revealed that the determinants of market orientation exhibited a strong influence in market orientation. Market orientation in turn showed strong positive relationship with business performance. Barriers to market orientation showed strong negative relationship with market orientation. The study identified the constructs that foster or discourage market orientation, and the contribution that market orientation can have on business performance for SMEs. SMEs owner/mangers are encouraged to consider the market orientation constructs that positively influences the performance of their businesses.

Entrepreneurial orientation, market orientation and opportunity exploitation in driving business performance: moderating effect of interfunctional coordination

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rose Boitumelo Mathafena ◽  
Jabulile Msimango-Galawe
Keyword(s):  
Market Orientation ◽  
South African ◽  
Entrepreneurial Orientation ◽  
Business Performance ◽  
The South ◽  
Content Type ◽  
Opportunity Exploitation ◽  
Corporate Context ◽  
The Impact ◽  
The Relationship

Purpose The study aims to investigate the extent to which interfunctional coordination (IFC) moderates the relationship between entrepreneurial orientation (EO), market orientation (MO) and organisational opportunity exploitation (OE) and business performance (BP); second, to examine the impact of EO, MO and organisational OE on the BP. Design/methodology/approach The study used a cross-sectional design approach, with the research framework tested on a sample of 203 cases of employees mostly at skilled, professional and management levels in Gauteng Province. Data was analysed through correlation, regression and moderation analysis. Findings The results indicated that EO, MO and OE account for BP. Furthermore, IFC significantly moderates only the relationship between MO and BP (financial) and OE and BP (non-financial). While the relationship between EO and BP is not significantly moderated. Practical implications The study highlights that IFC is not yet embedded in organisational practice and culture. Scaling interventions to promote IFC as a performance enabler, particularly in conjunction with the entrepreneurial, market-oriented and OE activities, is essential in the South African corporate entrepreneurial environment. Originality/value Although EO, MO and OE are widely recognised as performance enablers, very little is known about the potential moderating role of IFC towards these identified complementary strategic capabilities within the South African corporate context. The empirical research strengthens awareness about the need and criticality of IFC in improving organisational performance in emerging economies.

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