scholarly journals DETERMINANTS OF THE SUCCESS OF GLOBAL AND LOCAL BRANDS IN LATIN AMERICA

2015 ◽  
Vol 55 (5) ◽  
pp. 539-550 ◽  
Author(s):  
Pablo Farías
Keyword(s):  
Latin America ◽  
Latin American ◽  
Global Citizenship ◽  
Product Category ◽  
High Tech ◽  
Independent Variables ◽  
Product Categories ◽  
The Caribbean ◽  
Using Data ◽  
Global And Local

ABSTRACTThe purpose of this paper is to address the issue of the implementation of global and local brands in Latin America by drawing on contingency theory to develop and test hypotheses relating to how product category characteristics affect the success of global and local brands in the region. Hypotheses are tested using data obtained from top brands rankings reported in five Latin American markets (Argentina, Brazil, the Caribbean and Central America, Chile and Mexico). The study design considers estimating a logistic regression on a binomial dependent variable measuring whether 475 top brands are global or local brands, with product category characteristics as independent variables. Results reveal that product categories related to subscriptions, local tastes, high-tech, and global citizenship do have an impact on the success of global and local brands in Latin America.

The role of market and product category characteristics in local versus foreign language branding in Latin America

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Pablo Farías ◽  
Luis Torres
Keyword(s):  
Latin America ◽  
Foreign Language ◽  
Latin American ◽  
Product Category ◽  
Cultural Dimensions ◽  
Brand Names ◽  
High Tech ◽  
Content Type ◽  
Local Language ◽  
Product Categories

PurposeThis paper explores which market and product category characteristics could influence the use of foreign language brand names (i.e. whether a brand uses a foreign language versus local language brand name) in some of the largest Latin American countries.Design/methodology/approachHypotheses are tested using 880 brands from 39 product categories and nine Latin American markets using a hierarchical logistic regression.FindingsResults revealed that foreign language brand names are more likely to be used in product categories related to local infrastructure, high-tech and global community. In contrast, local language brand names are more likely to be used in product categories associated to subscriptions. Findings also suggest that Hofstede's national cultural dimensions are significant factors. Finally, the results revealed that foreign language brand names are more likely to be used in markets with a low level of foreign language proficiency.Originality/valueThis paper shows the importance of considering market and product category characteristics and their potential influence on local versus foreign language branding in Latin America – an ignored issue in previous research.

scholarly journals Interest in COVID-19 in Latin America and the Caribbean: an infodemiological study using Google Trends

2021 ◽  
Vol 37 (10) ◽  
Author(s):  
Carlos Jesús Aragón-Ayala ◽  
Julissa Copa-Uscamayta ◽  
Luis Herrera ◽  
Frank Zela-Coila ◽  
Cender Udai Quispe-Juli
Keyword(s):  
Latin America ◽  
Response Time ◽  
Latin American ◽  
Google Trends ◽  
Public Attention ◽  
Search Data ◽  
The Caribbean ◽  
Global And Local ◽  
Google Search ◽  
Latin American And Caribbean

Infodemiology has been widely used to assess epidemics. In light of the recent pandemic, we use Google Search data to explore online interest about COVID-19 and related topics in 20 countries of Latin America and the Caribbean. Data from Google Trends from December 12, 2019, to April 25, 2020, regarding COVID-19 and other related topics were retrieved and correlated with official data on COVID-19 cases and with national epidemiological indicators. The Latin American and Caribbean countries with the most interest for COVID-19 were Peru (100%) and Panama (98.39%). No correlation was found between this interest and national epidemiological indicators. The global and local response time were 20.2 ± 1.2 days and 16.7 ± 15 days, respectively. The duration of public attention was 64.8 ± 12.5 days. The most popular topics related to COVID-19 were: the country’s situation (100 ± 0) and coronavirus symptoms (36.82 ± 16.16). Most countries showed a strong or moderated (r = 0.72) significant correlation between searches related to COVID-19 and daily new cases. In addition, the highest significant lag correlation was found on day 13.35 ± 5.76 (r = 0.79). Interest shown by Latin American and Caribbean countries for COVID-19 was high. The degree of online interest in a country does not clearly reflect the magnitude of their epidemiological indicators. The response time and the lag correlation were greater than in European and Asian countries. Less interest was found for preventive measures. Strong correlation between searches for COVID-19 and daily new cases suggests a predictive utility.

scholarly journals Infodemiological study of COVID-19 in Latin America and The Caribbean

2020 ◽  
Author(s):  
Carlos Jesús Aragón-Ayala ◽  
Julissa Copa-Uscamayta ◽  
Luis Herrera ◽  
Frank Zela-Coila ◽  
Cender U Quispe-Juli
Keyword(s):  
Latin America ◽  
Response Time ◽  
Latin American ◽  
Public Attention ◽  
Search Data ◽  
The Caribbean ◽  
Global And Local ◽  
Google Search ◽  
Official Data ◽  
Latin American And Caribbean

Background: Infodemiology has been widely used to assess epidemics. In light of the recent pandemic, we use Google Search data to explore online interest about COVID-19 and related topics in 20 countries of Latin America and the Caribbean. Method: Data from Google Trends from 2019/12/30 to 2020/04/25 regarding COVID-19 and other related topics were retrieved and correlated with official data on COVID-19 cases and with national epidemiological indicators. Results: The Latin American and Caribbean countries with the most interest for COVID-19 were Peru (100%) and Panama (98.39%). No correlation was found between this interest and national epidemiological indicators. The global and local response time were 20.2±1.2 days and 16.7±15 days, respectively. The duration of public attention was 64.8±12.5 days. The most popular topics related to COVID-19 were: the country's situation (100±0) and coronavirus symptoms (36.82±16.16). Most countries showed a strong or moderated (r=0.72) significant correlation between searches related to COVID-19 and daily new cases. In addition, the highest significant lag correlation was found on day 13.35±5.76 (r=0.79). Conclusions: Interest shown by Latin American and Caribbean countries for COVID-19 was high. The degree of online interest in a country does not clearly reflect the magnitude of their epidemiological indicators. The response time and the lag correlation were greater than in European and Asian countries. Little interest was found for preventive measures. Strong correlation between searches for COVID-19 and daily new cases suggests a predictive utility that should be investigated by further studies.

scholarly journals Economic sanctions and human rights: an analysis of competing enforcement strategies in Latin America

2014 ◽  
Vol 57 (1) ◽  
pp. 197-215 ◽  
Author(s):  
Cristiane de Andrade Lucena Carneiro
Keyword(s):  
Human Rights ◽  
Latin America ◽  
Latin American ◽  
Economic Sanctions ◽  
Deterrent Effect ◽  
Rights Protection ◽  
Protection Of Human Rights ◽  
Political Terror ◽  
Using Data ◽  
The Relationship

This article addresses the consequences of economic sanctions for the protection of human rights in Latin America. The literature on sanctions and compliance informs three hypotheses, which investigate the relationship between sanctions and the level of rights protection in two groups of countries: those that were targeted by sanctions and those that were not. Using data from the Political Terror Scale (PTS) and from Freedom House, I find empirical evidence that sanctions do improve the level of protection in countries that were not targeted. This finding can be explained by the deterrent effect attributed to sanctions by the compliance literature, broadly interpreted. The presence of economic sanctions in a given year increases the probability of observing better human rights practices by almost 50%. These results hold for the 12 Latin American countries that were not subject to economic sanctions for the period 1976-2004.

scholarly journals Maritime Piracy in the Modern Era in Latin America

2020 ◽  
pp. 121-128
Author(s):  
Amarilla Kiss
Keyword(s):  
Latin America ◽  
International Law ◽  
Latin American ◽  
Legal Aspect ◽  
Maritime Piracy ◽  
American States ◽  
The Caribbean ◽  
Domestic Law ◽  
Modern Era ◽  
Latin American Countries

Maritime piracy is an activity that was considered defunct long ago and that Latin American countries experience it again in the 21st century. Since 2016 the number of attacks has increased dramatically involving armed robbery, kidnapping and massacre. Modern day piracy has nothing to do with the romantic illusion of the pirates of the Caribbean, this phenomenon is associated with the governmental, social or economic crisis of a state. When it appears, we can make further conclusions regarding the general conditions of the society in these states. But do these attacks really constitute piracy under international law? Does Latin American piracy have unique features that are different from piracy in the rest of the world? The study attempts to answer the questions why piracy matters in Latin America and how it relates to drug trafficking and terrorism. Apart from that, the study presents a legal aspect comparing the regulation of international law to domestic law, especially to the national law of Latin American states.

scholarly journals Influencia supranacional de la UNESCO en la educación superior Latinoamericana

2020 ◽  
pp. 63
Author(s):  
Ricardo Gaete Quezada
Keyword(s):  
Higher Education ◽  
Latin America ◽  
Social Responsibility ◽  
Latin American ◽  
Common Good ◽  
Tertiary Education ◽  
Comparative Method ◽  
International Institute ◽  
American Higher Education ◽  
The Caribbean

Latin American higher education in recent decades has experienced the main world trends, relative to the massification of student access, insufficient state funding, increase of private institutions in the tertiary education system, as well as a regional debate on its consideration as a good public guaranteed by the State, increasing the relevance of the university mission in solving global needs. Through the comparative method developed through a documentary analysis, the influence in Latin America of the Supranational Policy on social responsibility of UNESCO higher education institutions is analyzed. The results show this influence in the Region, through the Declarations of the UNESCO World Conferences on Higher Education, materialized in the actions developed by the International Institute for Higher Education in Latin America and the Caribbean (IESALC), such as the holding of the Regional Conferences on Higher Education or the creation of the Regional Observatory of Social Responsibility for Latin America and the Caribbean (ORSALC). In addition, there is an academic debate between the concept of university social responsibility, established in the Region since the beginning of the new Millennium, related to managing the impacts of university work on its stakeholders, evolving towards the recognition of higher education as a good public and a human right as an expression of a territorial social responsibility, effectively contributing to the achievement of the 2030 Sustainable Development Goals. It is concluded that the analyzed Supranational Policy must consolidate its influence in the Region in the long term, by implementing some actions key strategies, such as strengthening the Latin American Higher Education Area or research on the contributions that Latin American universities must make to effectively guarantee higher education as a common good in the Region. 

Development of National Broadband Plans in Latin America and the Caribbean

2021 ◽  
Author(s):  
Antonio Garcia-Zaballos ◽  
Paul Garnett ◽  
David Johnson ◽  
Hector Urrea Ayala ◽  
Pau Puig ◽  
...  
Keyword(s):  
Sustainable Development ◽  
Latin America ◽  
Latin American ◽  
Monitoring And Evaluation ◽  
High Quality ◽  
Digital Inequality ◽  
General Lack ◽  
The Caribbean ◽  
Evaluation Programs ◽  
Latin American And Caribbean

All governments in the Latin American and Caribbean (LAC) region should have a national broadband plan (NBP) as a key pillar for any digital agenda. Most countries have adopted them; however, most plans are outdated and, in general, lack clear, ambitious, and achievable policy-related commitments and quantifiable targets. Many also lack effective monitoring and evaluation programs. This publication details the benefits of and proposes a framework for NBPs in the region. As the Broadband Commission for Sustainable Development has pointed out, a well-formed national broadband plan is a countrys blueprint for addressing and reducing digital inequality. In addition, in its latest Affordability Report, the Alliance for Affordable Internet details the linkage between high-quality national broadband plans and progress toward affordability.

Thinking Regional on Peace Missions in Latin America

2017 ◽  
Vol 21 (3-4) ◽  
pp. 177-196
Author(s):  
Monica Hirst
Keyword(s):  
Latin America ◽  
Latin American ◽  
The United States ◽  
Post Cold War ◽  
Peace Processes ◽  
Post Conflict ◽  
Open Case ◽  
Response Capacity ◽  
Latin America And Caribbean ◽  
The Caribbean

As is the case with other regions, in Latin America and the Caribbean, multilateral peace missions are subordinated to norms and expectations of specific mandates. Yet, post-Cold War peace missions in Latin America and the Caribbean share circumstances that are unique to this region. This article seeks to offer a sequenced overview of three scenarios – Central America, Haiti and Colombia – to show how these circumstances interplay as shaping factors in regional peace missions. Three circumstances are highlighted: i) the strategic irrelevance of the region; ii) the preeminence of the United States in Latin America and the Caribbean; iii) the response capacity of Latin American governments. These three are addressed as the core cast of determinants in post-conflict contexts in Latin America and Caribbean. This article explores how these circumstances have adapted in time producing reiterative dynamics attuned to international and regional changing landscapes. Even though the Colombian experience should be considered “an open case”, its inclusion contributes to enrich this argument. Final reflections raise the question if these circumstances explain as well the failures and reversed expectations of regional peace processes.

Digital Accessibility Innovation in Latin America and the Caribbean

2021 ◽  
pp. 81-105
Author(s):  
Francesca Cesa Bianchi
Keyword(s):  
Latin America ◽  
Costa Rica ◽  
Case Studies ◽  
Latin American ◽  
Assistive Technologies ◽  
Internet Services ◽  
Persons With Disabilities ◽  
Internet Infrastructure ◽  
The Caribbean ◽  
Latin American And Caribbean

After an analysis of gaps in implementing digital accessibility policies in the region, this chapter reviews five country case studies (Brazil, Colombia, Costa Rica, Ecuador, and Guyana) of successful innovations leveraging their fast-expanding mobile and internet services ecosystems that could be easily replicated across the region. Those findings support the thesis that, with better policies and capacity to implement, Latin American and Caribbean countries are in a favorable position to leapfrog in promoting digital accessibility and assistive technologies and services for persons with disabilities by capitalizing on their mobile and internet infrastructure and common languages.

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