In the highly competitive environment, the real-time and dynamic customer demand analysis technology is required by the enterprise information systems in order to respond to customer demand efficiently and automatically. Based on a customer value hierarchy model, this chapter proposes a customer demand analysis method and proposes ways to capture customer demand knowledge. Then, we present a novel product recommendation approach, which involves the customer value hierarchy model into traditional recommender systems. Through the above steps, the telecom operators can get their customer demand and respond to their demand automatically.
In the highly competitive environment, the real-time and dynamic customer demand analysis technology is required by the enterprise information systems in order to respond to customer demand efficiently and automatically. Based on a customer value hierarchy model, this chapter proposes a customer demand analysis method and proposes ways to capture customer demand knowledge. Then, we present a novel product recommendation approach, which involves the customer value hierarchy model into traditional recommender systems. Through the above steps, the telecom operators can get their customer demand and respond to their demand automatically.
The paper describes brand buying behavior of Slovak consumers across different demographic features with emphasis on domestic versus foreign brands. First, the introduction to brands and branding is provided, followed by description of purchase decision process and finally, research results are presented. The representative research was conducted in year 2013 on a sample of 1067 Slovak consumers older than 16 years of age. A relationship between age and attitudes toward brands was determined. Young people prefer foreign brands and country of origin is more important for them as for older consumers. The size of a city where people live does not have any influence on their brand preferences. Differences within gender were found, men prefer domestic products and women think foreign brands are more available. Women buy Slovak products because they want to support the economy.
THE PURCHASE DECISION PROCESS WITHIN ALGERIAN FAMILIES: SHADOWS AND QUALITATIVE ENLIGHTENING.