"A Study on Consumers’ Perceived Uncertainty Types and Uncertainty Reduction Behaviors in Purchase Decision Process"

2018 ◽  
Vol 29 (4) ◽  
pp. 1-33
Author(s):  
Ae Ri Yu ◽  
Sang Hee Kim
Keyword(s):  
Decision Process ◽  
Uncertainty Reduction ◽  
Purchase Decision

Digital and Social Media In the Purchase Decision Process

2012 ◽  
Vol 52 (4) ◽  
pp. 479-489 ◽  
Author(s):  
Todd Powers ◽  
Dorothy Advincula ◽  
Manila S. Austin ◽  
Stacy Graiko ◽  
Jasper Snyder
Keyword(s):  
Social Media ◽  
Decision Process ◽  
Purchase Decision

scholarly journals EXPLORING BRAND PREFERENCES OF SLOVAK CONSUMERS ACROSS DEMOGRAPHIC FEATURES

2013 ◽  
Vol 8 (3) ◽  
Author(s):  
Lucia Vilčeková ◽  
Miroslav Sabo
Keyword(s):  
Young People ◽  
Decision Process ◽  
Country Of Origin ◽  
Purchase Decision ◽  
Buying Behavior ◽  
Older Consumers ◽  
Foreign Brands ◽  
Domestic Products ◽  
Demographic Features ◽  
Brand Preferences

The paper describes brand buying behavior of Slovak consumers across different demographic features with emphasis on domestic versus foreign brands. First, the introduction to brands and branding is provided, followed by description of purchase decision process and finally, research results are presented. The representative research was conducted in year 2013 on a sample of 1067 Slovak consumers older than 16 years of age. A relationship between age and attitudes toward brands was determined. Young people prefer foreign brands and country of origin is more important for them as for older consumers. The size of a city where people live does not have any influence on their brand preferences. Differences within gender were found, men prefer domestic products and women think foreign brands are more available. Women buy Slovak products because they want to support the economy.

Tourist Social Media Engagement

2022 ◽  
pp. 192-212
Author(s):  
Rayane Ruas ◽  
Belem Barbosa
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Decision Process ◽  
Secondary Data ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Four Dimensions ◽  
Tourist Destinations ◽  
Search For Information ◽  
Method Approach

Social media are transforming relationships with customers for all sectors, including tourism. Since the search for information is a critical aspect of tourist purchase decision process, the importance of social media for tourism is evident. However, the presence of tourism brands in social media is not enough to have an impact on tourist purchase decisions: it is necessary to generate engagement. This chapter aims to conceptualize tourist engagement on social media and identify tourist engagement indicators. Tourist engagement was conceptualized through a literature review that identified four dimensions of engagement: popularity, commitment, virality, and post engagement. A set of indicators is proposed to measure tourist engagement in each of these dimensions. The proposed TSM engagement framework was validated through a mixed-method approach, using secondary data and interviews carried out with Brazilian tourist destinations.

scholarly journals Determiners in the Consumer’s Purchase Decision Process in Ecotourism Contexts: A Portuguese Case Study

Geosciences ◽  
2020 ◽  
Vol 10 (6) ◽  
pp. 224 ◽  
Author(s):  
Paulo Roseta ◽  
Bruno Barbosa Sousa ◽  
Lara Roseta
Keyword(s):  
Decision Process ◽  
Marketing Strategies ◽  
Destination Image ◽  
Purchase Decision ◽  
Operational Environment ◽  
Tourism Sector ◽  
Local Traditions ◽  
Post Purchase ◽  
The Relationship

Purpose: This paper entails a reflection on sustainability and specific tourism contexts (i.e., ecotourism). It focusses mainly on local communities’ determiners in the consumer’s purchase decision process in ecotourism. This research aimed at understanding the determiners in the process of consumer decisions in ecotourism contexts, as well as verifying the growing importance of ecotourism. Methodology: A questionnaire was conducted (with ecotourism specific contexts), in Portugal. Portugal is a tourist destination that has gained notoriety and recognition in recent years. In total, 197 questionnaires were collected, aiming for a deeper understanding of the real social, economic, cultural and environmental impacts resulting from the uncontrolled development of tourism. This study aimed at testing the proposed conceptual model empirically (i.e., the relationship between destination image and post-purchase behaviour). Findings: Sustainability must be looked at as a vital need for society in general, as well as for the tourism sector. Ecotourism is the natural evolution of tourism employing care for the environment, culture and local traditions, while promoting environmental education. Research Limitations: The results obtained are limited, considering the availability of most accommodation units in the ecotourism segment in Portugal (e.g., hotels). As next steps, it is advisable that hotel units come to realise the pertinence of such research as they are the main beneficiaries of these initiatives, being then recommended that they collaborate with the process of completing surveys. Originality/Value: Managers and ecotourists can use the outcomes of this study to gain an in-depth understanding of customer experiences (i.e., sustainability experiences), to develop effective marketing strategies, and to create an operational environment that can maximise customers’ perceived experiential values. Destination image plays a fundamental part in terms of experience and the tourist’s own satisfaction, with a need to improve the degree of affectivity towards the hotel unit.

Consumer's Purchase Decision Process: Stochastic Models

1969 ◽  
Vol 6 (3) ◽  
pp. 321-329 ◽  
Author(s):  
Tanniru R. Rao
Keyword(s):  
Stochastic Models ◽  
Decision Process ◽  
Dynamic Environment ◽  
Purchase Behavior ◽  
Purchase Decision ◽  
Made In ◽  
Buying Decisions

Little progress has been made in building realistic models of consumer's purchase behavior as a function of the dynamic environment in which she makes her buying decisions. This article analyzes, probabilistically, relationships among selected elements of a consumer's purchase decision: brand purchased, store visited, and size of purchase.

An Analysis of Shopper Dissatisfaction for Major Household Appliances

1978 ◽  
Vol 15 (3) ◽  
pp. 456-466 ◽  
Author(s):  
Robert A. Westbrook ◽  
Joseph W. Newman
Keyword(s):  
Decision Process ◽  
Purchase Decision ◽  
Behavioral Characteristics ◽  
Decision Criteria ◽  
Household Appliances ◽  
Consumer Dissatisfaction

Little is known about consumer dissatisfaction in the purchase decision process, when shoppers are seeking information, formulating decision criteria, and choosing what to buy. A study was undertaken to determine whether the incidence of such dissatisfaction is related to demographic, psychological, and behavioral characteristics of shoppers.

The role of virtual try-on technology in online purchase decision from consumers’ aspect

2019 ◽  
Vol 29 (3) ◽  
pp. 529-551 ◽  
Author(s):  
Tingting Zhang ◽  
William Yu Chung Wang ◽  
Ling Cao ◽  
Yan Wang
Keyword(s):  
Decision Process ◽  
Purchase Intention ◽  
Partial Least Square ◽  
Perceived Usefulness ◽  
Purchase Decision ◽  
Content Type ◽  
Online Purchase ◽  
Online Retailers ◽  
Integrative View

Purpose Online shopping has continued to grow in popularity, and the advance of internet technology has enhanced customers’ experiences. One technology online retailers have been using to increase sales is virtual try-on (VTO). The purpose of this paper is to investigate how such technology affects online consumers’ purchase decision process towards purchase intention, especially from an integration of utilitarian, hedonic and risk perspectives, by using advanced partial least square (PLS) approaches. Design/methodology/approach This study applied a web-based survey approach for data collection from online apparel retailing websites. The survey instrument was developed by adapting previously validated measurement items. The valid data collected were analysed using PLS with multi-group analyses. Advanced PLS techniques such as examination of discriminant validity using heterotrait-monotrait ratio, tests of out-of-sample prediction performance, and measurement invariance of composite models were applied. Findings The results of examining the proposed model reveal that customers’ attitude towards VTO technology can affect their intention to purchase a garment online, which is affected by perceived usefulness, perceived enjoyment and perceived privacy risk. Perceived ease of use is found to affect perceived usefulness and perceived helpfulness. The results also show no significant differences among age groups and genders in terms of the role of VTO technology in the full decision process towards online purchase intention. Originality/value This study enhances the understanding of the roles that VTO technology plays in consumers’ online purchase intention by providing an integrative view of its utilitarian value, hedonic value and risk. This study demonstrates the feasibility of applying advanced PLS techniques to investigate online consumer behaviour, particularly in the field of VTO application in online retailing. Implications for online retailers and designers of VTO technology are also derived from the findings.

Sign in / Sign up

Export Citation Format

Share Document