The Relationship Between Perceived Ad Morality and Behavioral Intentions Exploring the Mediation Effect : Indian Women's Perspective Using Structural Equation Modeling

2018 ◽  
Vol 11 (3) ◽  
pp. 7
Author(s):  
Roshan Kazi ◽  
Archana Singh ◽  
Adya Sharma
2017 ◽  
Vol 43 (1) ◽  
pp. 120-140 ◽  
Author(s):  
Xiaolong Sun ◽  
Bishu Lin ◽  
Yonghong Chen ◽  
Shuyin Tseng ◽  
Jie Gao

The phenomenon of tourism commercialization in the context of China has transcended the research scope for Western commodification and has become a special topic for destination research, particularly in ethnic minority villages in China. Limited research has as yet drawn attention to the relationship between commercialization and experience quality. The main purpose of this research is to analyze the effect of tourism commercialization on tourists’ experience quality. Specifically, the study examines the interrelationships between five main constructs: tourism commercialization, perceived value, experience quality, satisfaction, and behavioral intentions. Using a sample drawn from the Xijiang Miao Village in China, a structural equation modeling approach is applied in the research model investigating 10 hypotheses. The results show that tourism commercialization has a positive influence on tourists’ experience quality and an indirect effect on others constructs, the implications are discussed with reference to the future development of tourism in the ethnic minority villages.


Author(s):  
Aruna Dhamija ◽  
Somesh Dhamija ◽  
Krishanveer Singh

Purpose: - The purpose of this research paper is to test the relationship with God and to know the strength among the variables of love - Intimacy, Passion and Commitment, through Triangular Love Scale (TLS). To study the direct and indirect relationship between variables of Love in context with God and to know the mediation effect of Passion between the two variables of love, namely, Intimacy and Commitment. Research Design: - In this study, data was collected through well structured questionnaire from 210 respondents who identified themselves as God-believers. The Partial Least Square (PLS) -Structural Equation Modeling (SEM) was used to measure the relationship among the variables and to conceptualize the model. Findings:- In context of the past studies, a conceptual model is developed to measure the direct relationship as well as indirect relationship among the three variables of love, namely, Intimacy, Passion and Commitment in relationship with God. Structural Equation Modeling analyses revealed that the association between Intimacy and Commitment is mediated by Passion. Limitations:- Other tools can also be used to analyse the same study to know relationship between variables of love with God. Different variables which are not explored can be used to test the relationship with God.Practical Implications:- This study makes significant contributions for religious leaders and researchers who associate themselves with spirituality in order to understand the strength of relationship with God by knowing the impact on variables of love-Intimacy, Passion and Commitment.Originality: - The current study aims to know the strength of relationship with God through the three variables of love, namely, Intimacy, Passion and Commitment. There are lots of studies on Triangular Love Scale in knowing the different perspectives. The results of this study will help to know in actuality as to how much the individual is close to God, attracted towards him and able to maintain his love towards him.


2020 ◽  
Vol 12 (17) ◽  
pp. 7087 ◽  
Author(s):  
Andrés Salas-Vallina

This paper examines how leaders and followers can interact positively under complex and bounded conditions. For this purpose, this paper conceptualizes and measures the concept of constructive dissensus. Constructive dissensus relates to a mutual understanding leading to a situation of coregulation. In addition, the relationship between constructive dissensus and happiness at work is examined on the basis of affective events theory. Furthermore, the mediating role of organizational virtuousness is assessed. Through structural equation modeling, a multilevel analysis was performed. Data from 130 bank branches and 606 employees were gathered. The results reveal a direct effect of constructive dissensus on employees’ happiness at work. Moreover, a partial mediation effect of organizational virtuousness was found in the relationship between constructive dissensus and happiness at work.


2019 ◽  
Vol 11 (15) ◽  
pp. 4171 ◽  
Author(s):  
Jin-Woo Park ◽  
Young Kyung Ryu

The purpose of this study is to analyze the effects of physical and social servicescapes on cognitive and affective satisfaction, as well as airport image, with gender as a moderating effect between variables. A total of 283 airport users were surveyed, and structural equation modeling was used to investigate the relationships between variables. The results showed that only physical servicescape had a significant effect on cognitive and affective satisfaction, and affective satisfaction had a significant effect on airport image. In addition, the gender differences indicated a significant effect between the physical servicescape and cognitive satisfaction. This study is distinct in that it is the first attempt to verify the relationship between airport physical servicescape, social servicescape, airport users’ cognitive and affective satisfaction, and airport image on gender differences.


2007 ◽  
Vol 4 (1) ◽  
pp. 97
Author(s):  
Salleh Mohd Radzi ◽  
Mohamed Amran ◽  
Abdul Razak Aziz ◽  
Azlan Supardi

The major purpose ofthis study was to examine the relationship of strategy and structure. Porter s(/980) strategic typology was utilized to classify hotel firms by strategic orientation; and, an analysis of variance was performed to determine the differences in their performance. Structural Equation Modeling was used to confirm the factors underlying the strategy and structure constructs.


2020 ◽  
Author(s):  
Murat Kayak

This study aims to investigate destination brand prestige, and to explore the mediating effects of destination brand worldness between destination brand prestige and intention to revisit. Research is designed to collect primary data from the Taiwanese tourists. Partial least squares structural equation modeling is used to test the effects. The research model is appropriately implemented in Smart PLS 3 and a full mediation has existed through the empirical findings. The study shows how destination brand worldness mediates the relationship between destination brand prestige and intention to revisit.


2017 ◽  
Vol 2 (1) ◽  
pp. 45-52
Author(s):  
Iha Haryani Hatta

The aim of this study was to determine the relationship of the features of the value, satisfaction, and customer loyalty; the effect on the value of customer satisfaction and loyalty; influence of satisfaction on customer loyalty. A total of 200 merchant PT. BANK XYZ as respondents was selected randomly. Analyses were performed using structural equation modeling (SEM). The analysis showed that the feature has a significant influence on customer value, but not for customer satisfaction and loyalty. The values has a significant influence on satisfaction, but not on customer loyalty. Satisfaction has a significant influence on customer loyalty. Discussion and conclusions described in the article. Keywords: features of the value, satisfaction, customer loyalty


2016 ◽  
Vol 44 (7) ◽  
pp. 1123-1132 ◽  
Author(s):  
Haishu Qiao ◽  
Yue Xia ◽  
Ying Li

Because bank employees have been found to be especially susceptible to burnout and depression, we explored the relationship between these variables, and examined the moderating effect of perceived employability on the burnout–depression relationship in a sample of Chinese bank employees. As we expected, burnout and perceived employability were, respectively, positively and negatively associated with depression. The results of hierarchical regression and structural equation modeling indicated that perceived employability moderated the relationship between burnout and depression; higher perceived employability was associated with a weaker relationship between burnout and depression. Interventions aimed at developing the perceived employability of Chinese bank employees may help to improve mental health in this group.


2020 ◽  
Vol 17 (06) ◽  
pp. 2050040
Author(s):  
Alejandro Coronado-Medina ◽  
Jose Arias-Pérez ◽  
Geovanny Perdomo-Charry

This paper analyzes the mediating effect of absorptive capacity (AC) on the relationship between digital transformation from e-business capabilities (EBC) perspective and product innovation (PI). Structural equation modeling (SEM) was carried out with the survey data from a sample of firms that belong mainly to highly digitalized sectors. The results indicate the existence of a full mediation, which means knowledge derived from the digital operation of the business can only result in PI if AC plays an intermediation role. Hence, this finding calls into question the idea that digitalization alone and automatically acts as a PI driver.


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