Gender role stereotyping and art interpretation

2015 ◽  
Author(s):  
Elizabeth A. Bloomfield
Keyword(s):  
Gender Role ◽  
Art Interpretation ◽  
Gender Role Stereotyping

scholarly journals How consumers' values influence responses to male and female gender role stereotyping in advertising

2017 ◽  
Vol 37 (6) ◽  
pp. 893-913 ◽  
Author(s):  
Sarah De Meulenaer ◽  
Nathalie Dens ◽  
Patrick De Pelsmacker ◽  
Martin Eisend
Keyword(s):  
Gender Role ◽  
Female Gender ◽  
Male And Female ◽  
Gender Role Stereotyping

scholarly journals Gender Role Stereotyping Of Women As Housewives In Conventional Pakistani Society

2017 ◽  
Vol 15 (1) ◽  
pp. 1-16
Author(s):  
Amna Saeed ◽  
Noreen Zainab
Keyword(s):  
Middle Class ◽  
Gender Role ◽  
Physical Abuse ◽  
Short Story ◽  
Vital Role ◽  
Multiple Roles ◽  
Close Reading ◽  
Social Expectations ◽  
Gender Role Stereotyping ◽  
Status Of Women

This study aims to analyze the short story, The Spell and the Ever Changing Moon (2014) by Rukhsana Ahmad, from the feminist perspective. A close reading of the text reveals that facing everyday challenges and juggling between multiple roles is a common practice for middleclass house wives in Pakistani society. The economic instabilities added with emotional, psychological as well as physical abuse plays a vital role in their oppression and humiliation on regular basis. These roles as assigned to them define their social standing and suffering becomes their destiny. Multiple roles of such women and social expectations outside and inside the house define their way of living. Each and every movement and thought becomes codependent on their social familial roles. Being selfless becomes an obligation and ‘sacrifice’ becomes convention for middle class women who spend their whole lives living under the thumb of their men folk. Moreover, the movement and status of women inside and outside the home is also a major concern addressed in this paper including the concept of home, and its significance in lives of Pakistani women.

Evolution of Gender Stereotypes in Spain: Traits and Roles

2008 ◽  
Vol 11 (2) ◽  
pp. 609-617 ◽  
Author(s):  
Mercedes López-Sáez ◽  
J. Francisco Morales ◽  
Ana Lisbona
Keyword(s):  
Gender Role ◽  
Gender Stereotypes ◽  
Gender Stereotyping ◽  
Family Role ◽  
Gender Role Stereotyping ◽  
Target Period ◽  
Marked Decline ◽  
The Stability ◽  
Gender Traits ◽  
Over Time

The aim of this study is twofold: to determine whether (and how) gender stereotypes have changed over time through a comparison of two different sets of data collected in 1993 (N = 1255) and 2001 (N = 1255) from a representative sample of the Spanish population, and to examine the relation between gender traits and roles and its stability over time. In addition, special attention is paid to the psychometric properties of the measures of gender traits and roles used in the study. The content of gender stereotypes was found to remain stable over the target period of time, confirming the classical typology (a higher assignment of expressive-communal traits to women and of instrumental-agentic traits to men). The structure of the gender-role questionnaire allows us to distinguish between family-role and work-role stereotyping. Gender-role stereotyping shows a marked decline between 1993 and 2001, a result that contrasts with the stability of trait-role stereotyping. The fact that a very low correlation is observed at the two time points between these two components of gender stereotyping strongly suggests their independence.

Gender Role Stereotyping in Advertisements on Three Radio Stations: Does Musical Genre Make a Difference?

2007 ◽  
Vol 16 (2) ◽  
pp. 173-182 ◽  
Author(s):  
Elizabeth Monk-Turner ◽  
Tiffany Kouts ◽  
Kevin Parris ◽  
Cynthia Webb
Keyword(s):  
Gender Role ◽  
Radio Stations ◽  
Musical Genre ◽  
Gender Role Stereotyping

Pervasively Offside

2016 ◽  
Vol 5 (6) ◽  
pp. 669-688 ◽  
Author(s):  
Michael Mudrick ◽  
Laura Burton ◽  
Carolyn A. Lin
Keyword(s):  
Gender Role ◽  
Gender Stereotypes ◽  
Media Consumption ◽  
Male And Female ◽  
Sport Media ◽  
Perceived Credibility ◽  
Gender Role Stereotyping ◽  
Negative Effect ◽  
Quasi Experimental ◽  
Consumption Intentions

Women remain underrepresented in sport media despite increased opportunities in other facets of sport and journalism. Further, women who have held positions in sport media are often perceived as being less credible than men in the field. In an effort to understand why these perceptions exist, the present study examined the influence of gender-role stereotyping and sexism on perceived sportscaster credibility. Using a posttest-only quasi-experimental design, 544 participants watched a video of a basketball debate between a male and female sportscaster, in addition to assessing the credibility of these sportscasters. Participant attitudes toward the sportscaster, gender-role stereotyping, and sexism as well as media consumption intentions were also measured. Results indicated that participants’ endorsement of gender stereotypes and level of sexism had a negative effect on the perceived credibility of the female sportscaster. Credibility was also found to have a significant relationship with attitudes toward the sportscaster, which in turn was related to media consumption intentions.

Gender Role Stereotyping of Parents in Children?s Picture Books: The Invisible Father

Sex Roles ◽  
2005 ◽  
Vol 52 (3-4) ◽  
pp. 145-151 ◽  
Author(s):  
David A. Anderson ◽  
Mykol Hamilton
Keyword(s):  
Gender Role ◽  
Picture Books ◽  
Gender Role Stereotyping ◽  
The Invisible

Looking through Gendered Lenses: Female Stereotyping in Advertisements and Gender Role Expectations

1996 ◽  
Vol 73 (2) ◽  
pp. 379-388 ◽  
Author(s):  
Sue Lafky ◽  
Margaret Duffy ◽  
Mary Steinmaus ◽  
Dan Berkowitz
Keyword(s):  
High School ◽  
High School Students ◽  
Gender Role ◽  
Experimental Treatment ◽  
Role Expectations ◽  
School Students ◽  
Gender Role Expectations ◽  
Gender Role Stereotyping ◽  
Males And Females ◽  
And Gender

This study applied cognitive heuristics theory to the study of gender role stereotyping. Seventy-five high school students viewed magazine advertisements with stereotypical images of women, while fifty others viewed nonstereotypical images. Both groups then responded to statements concerning a woman in a “neutral” photograph. Differences in gender role expectations were found for six of the twelve questionnaire statements, although differences were not consistently related to either gender or experimental treatment. While the effects documented in this experiment were not dramatic, the results provide further evidence that even brief exposure to stereotypical advertisements plays a role in reinforcing stereotypes about gender roles and that what Sandra Bem has described as the lenses of gender lead to differences in the ways males and females cognitively process visual advertising images.

Demystification of the glass ceiling phenomenon

2018 ◽  
Vol 13 (1) ◽  
pp. 2-19 ◽  
Author(s):  
Konstantinos Vassakis ◽  
Georgia Sakka ◽  
Christos Lemonakis
Keyword(s):  
Gender Role ◽  
Glass Ceiling ◽  
Design Methodology ◽  
Intraclass Correlation ◽  
Personal Characteristics ◽  
Personality Characteristics ◽  
Test Analysis ◽  
Content Type ◽  
Greek Society ◽  
Gender Role Stereotyping

Purpose The purpose of this paper is to examine the gender role phenomenon and the stereotyping of requisite managers’ personal characteristics in the Greek society of today. Design/methodology/approach Data were collected quantitatively based on the informants’ perceptions on successful managers’ personality traits and according to the informants’ personality characteristics. Questionnaires were administered online to two separate convenience samples. Reliability analysis (Cronbach’s α) was employed for scale refinement, while intraclass correlation coefficient (r’) and t-test analysis examined the similarity of respondents’ responses across the items of the refined scale. Findings The results indicate that gender role stereotypes are challenged. It seems that the perceived managers’ personality is comprised of both agentic/masculine and communal/feminine characteristics and this perception is not perceived differently by men and women. This debates on whether the “glass ceiling” exists due to other determinants. Originality/value The study contributes to the literature on gender role stereotyping research and perceptions of managerial personality characteristics in Greece.

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