Effective Online Hotel Reputation Management Strategies of TripAdvisor

2021 ◽  
Vol 45 (8) ◽  
pp. 33-56
Author(s):  
Soo-Jung Hwang ◽  
Ju-Yeon Ham ◽  
Nam-Ho Chung
Keyword(s):  
Management Strategies ◽  
Reputation Management

Sustainable Communication as a Component of Corporate Reputation

2017 ◽  
pp. 38-55
Author(s):  
Zeynep Genel
Keyword(s):  
Corporate Reputation ◽  
Intangible Assets ◽  
Management Strategies ◽  
Reputation Management ◽  
New Perspective

Sustainability is central to both business and academics. The cooperation of business with its close stakeholders is possible only through communication. Intangible assets and facilities are important values of corporations. This chapter gives a new perspective to reputation management strategies in the aspect of sustainable communication. It shows the effectiveness of sustainable communication in terms of corporate reputation.

scholarly journals Reputation Management in Societal Security: A Comparative Study

2016 ◽  
Vol 48 (2) ◽  
pp. 119-132 ◽  
Author(s):  
Tom Christensen ◽  
Martin Lodge
Keyword(s):  
United Kingdom ◽  
Food Safety ◽  
Comparative Study ◽  
National Security ◽  
Management Strategies ◽  
European Countries ◽  
Reputation Management ◽  
The United Kingdom ◽  
Cross National ◽  
The Way

Societal security poses fundamental challenges for the doctrines of accountability and transparency in government. At least some of the national security state’s effectiveness requires a degree of non-transparency, raising questions about legitimacy. This article explores in cross-national and cross-sectoral perspective, how organizations seek to manage their reputation by accounting for their activities. This article contributes in three main ways. First, it highlights how distinct tasks facilitate and constrain certain reputation management strategies. Second, it suggests that these reputational considerations shape the way in which organizations can give account. Third, it considers three domains associated with societal security, namely intelligence, flood defense, and food safety, in five European countries with different state traditions—the United Kingdom, Germany, Denmark, Sweden, and Norway. By using a “web census,” this article investigates cross-sectoral and cross-national variation in the way organizations seek to account for their activities and manage their reputation. This article finds variation across tasks to be more dominant than national variation.

Managing Industry Reputation: The Dynamic Tension Between Collective And Competitive Reputation Management Strategies

2008 ◽  
Vol 11 (1) ◽  
pp. 35-55 ◽  
Author(s):  
Monika I Winn ◽  
Patricia MacDonald ◽  
Charlene Zietsma
Keyword(s):  
Management Strategies ◽  
Reputation Management ◽  
Dynamic Tension

scholarly journals Accounting-Based Brand Scandals and the Implications for Firm-Level Advertising Spending

2021 ◽  
Vol 16 (2) ◽  
pp. 230-239
Author(s):  
Stacey Sharpe
Keyword(s):  
Research Question ◽  
Management Strategies ◽  
Empirical Support ◽  
Securities And Exchange Commission ◽  
Reputation Management ◽  
Central Research ◽  
Department Of Justice ◽  
Firm Level ◽  
Firm Response ◽  
Advertising Spending

Abstract This study examines strategic firm-level advertising behavior around accounting-based brand scandal events. This analysis is guided by propositions presented in the brand scandal and marketing-finance literatures regarding firm response to brand scandal events. While, recent findings from the marketing-finance literature show that managers tend to reduce advertising when anticipating the release of negative information, this response is contrary to the established support and recommendation from the extant brand scandal literature. This inconsistency suggests that firms treat product-based brand scandal events different from accounting-based brand scandal events. A sample of firms accused of financial misreporting by the Securities and Exchange Commission (SEC) and US Department of Justice between 1977 and 2010 is used to examine the central research question and hypotheses regarding the relationship between accounting-based brand scandals and firm-level advertising spending. The results of this analysis provide empirical support for the relevance of advertising expenditures to firm’s approach to reputation management strategies in the wake of accounting-based brand scandals.

scholarly journals Halal Reputation Management: Combining Individual and Collective Reputation Management Strategies

ICR Journal ◽  
2017 ◽  
Vol 8 (1) ◽  
pp. 115-119
Author(s):  
Marco Tieman
Keyword(s):  
Management Strategies ◽  
Reputation Management ◽  
Consumer Loyalty ◽  
High Profile ◽  
Collective Reputation

A series of recent high-profile halal scandals involving top brands have shown that halal reputation and Muslim consumer loyalty can change very quickly. It seems that companies are under continuous scrutiny. Unfortunately, companies frequently only find out the actual value of their halal reputation when they manage a halal issue or crisis poorly. Even though halal reputation is hard to define and value, it is evidently critical to track its performance. Today, many companies do not have these new halal reputation risks on their radar.

Computer-assisted Webnography

2012 ◽  
Vol 18 (3) ◽  
pp. 229-238 ◽  
Author(s):  
Eric Horster ◽  
Carsten Gottschalk
Keyword(s):  
Market Research ◽  
Control Method ◽  
Management Strategies ◽  
Reputation Management ◽  
Computer Assisted ◽  
Natural Setting ◽  
Travel Agencies ◽  
Quantitative Analyses ◽  
Media Applications ◽  
Quantitative And Qualitative Methods

Through social media applications, consumers are increasingly participating in information processes. When booking a journey, consumer opinions exchanged via modern media shape the reputation of enterprises like travel agencies and thus have a major impact on the decision to book a journey. Online market research is regarded as a crucial tool to steer these online discourses, with the emphasis on quantitative analyses. However, looking at the Web as a social forum can provide additional insights. Taking user-generated data has the advantage that it is collected within a natural setting. Webnography is an attempt to capture this information in a systematic way. Therefore, in this article, Computer-Assisted Webnography is presented as an innovative control method. It is based on the practical modification of ethnographic methods. Computer-Assisted Webnography is meant to combine quantitative and qualitative methods and merges both the approaches on a virtual working platform, so that the semiotic codes of any given target group can be extracted efficiently and precisely. The results shall be used to create individual reputation management strategies.

Sprint’s Social Media Ninja Program: A Model for Teaching Consumer Relations

2017 ◽  
Vol 80 (4) ◽  
pp. 473-483
Author(s):  
Rebecca A. Gilliland
Keyword(s):  
Social Media ◽  
New Media ◽  
Change Management ◽  
Management Strategies ◽  
Change Agents ◽  
Training Model ◽  
Reputation Management ◽  
Innovative Approach ◽  
Product Launches ◽  
Active Change

This study reviews the application of a new training model, Sprint’s Social Media Ninja program, an innovative approach to using new media to initiate change. Sprint recognized change management must occur from employee ambassadors to relevant audiences including consumers and other employees. By teaching volunteer employees the strategic message savvy and tactical strengths needed to address social media comments about Sprint, “Social Media Ninjas” have become active change agents in Sprint’s reputation management strategies, product launches, and turnaround story. These unmasked company employees volunteer to address questions, concerns, and comments about the company, as well as to start original conversations.

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