Communication Strategies and Effects of the Concept of a Community With a Shared Future for Mankind in the UK During the Pandemic

The global tool social network sites (SNSs) depend on local issues. The paper compares Latvia (LV), Hungary (HU), United Kingdom (UK) and Germany (GER) to identify similarities and differences in the kind of content which is forwarded to private SNSs. The research evaluates if the global tool SNSs depend on local issues e.g. the country of origin of the member. The influence of the cultural background on the intensity to exchange information is explored in the paper. The research has been done via a survey, survey data were analysed with indicators descriptive statistics, ANOVA to test the difference between the countries and correlation analysis to analyse correlation between factors of social capital and the kind of content published in SNSs. Further the paper uses WarpPLS as a method to estimate the influence of the use of SNSs on the exchange of content to investigate results in the analysed countries and SNSs deeper. The tested statement in the paper is that there exist differences in content of SNS and mutuality's between analysed countries. The result of the research is that there are differences in the use of SNS and content of SNS between the analysed countries. It is not possible to transfer communication strategies or marketing strategies which are successful in one country to another country because the differences between the countries are immense. Especially big differences on analysed aspects are between Germany, the UK and the new European Union (EU) member countries - Latvia and Hungary.

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Gender and image sharing on Facebook, Twitter, Instagram, Snapchat and WhatsApp in the UK

Aslib Journal of Information Management ◽

10.1108/ajim-04-2017-0098 ◽

2017 ◽

Vol 69 (6) ◽

pp. 702-720 ◽

Cited By ~ 15

Author(s):

Mike Thelwall ◽

Farida Vis

Keyword(s):

Technology Use ◽

Communication Strategies ◽

Social Web ◽

Content Type ◽

Image Sharing ◽

The Social ◽

Web Communication ◽

Males And Females ◽

The Uk ◽

Profile Pictures

Purpose Despite the on going shift from text-based to image-based communication in the social web, supported by the affordances of smartphones, little is known about the new image sharing practices. Both gender and platform type seem likely to be important, but it is unclear how. The paper aims to discuss these issues. Design/methodology/approach This paper surveys an age-balanced sample of UK Facebook, Twitter, Instagram, Snapchat and WhatsApp image sharers with a range of exploratory questions about platform use, privacy, interactions, technology use and profile pictures. Findings Females shared photos more often overall and shared images more frequently on Snapchat, but males shared more images on Twitter, particularly for hobbies. Females also tended to have more privacy-related concerns but were more willing, in principle, to share pictures of their children. Females also interacted more through others’ images by liking and commenting on them. Both genders used supporting apps but in different ways: females applied filters and posted to albums whereas males retouched photos and used photo organising apps. Finally, males were more likely to be alone in their profile pictures. Practical implications Those designing visual social web communication strategies to reach out to users should consider the different ways in which platforms are used by males and females to optimise their message for their target audience. Social implications There are clear gender and platform differences in visual communication strategies. Overall, males may tend to have more informational and females more relationship-based, skills or needs. Originality/value This is the first detailed survey of electronic image sharing practices and the first to systematically compare the current generation of platforms.

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The Language of Graphic Advertising in The UK

ITL - International Journal of Applied Linguistics ◽

10.1075/itl.162.03gar ◽

2011 ◽

Vol 162 ◽

pp. 36-62

Author(s):

Miguel Ángel García-Yeste

Keyword(s):

Cultural Values ◽

Intercultural Communication ◽

Communication Strategies ◽

Cross Cultural ◽

Context Dependence ◽

Research Projects ◽

Dramatic Effect ◽

Specific Behaviour ◽

Spss Software ◽

The Uk

Abstract The aim of this article is to explore the influence of cultural values on the design and communicative style of British graphic advertisements for food and beverages, particularly in relation to Hall’s context dependence and Hofstede’s individualism index. The motivation for this study comes from the increasing importance of international trade and cross-cultural and intercultural communication strategies. Additionally, previous research projects (ELISE, ELUCIDATE, ELAN) have emphasized the dramatic effect the lack of these skills has on business effectiveness. Therefore, Guillén-Nieto’s correlations model between culture-specific and language-specific behaviour (2009) was adopted, and 100 British advertisements were collected and analyzed. First, a qualitative examination of the sample using ATLAS.ti and SPSS software tried to identify any patterns present in the sample. Second, the realization of the aforementioned patterns was considered. The results of these analyses highlight the fact that the language-specific behaviour associated with context dependence is clearly visible in the sample, whereas the individualism index does not seem to be as influential in the design of press advertisements for food in the UK. Finally, some guidelines are provided in order to aid international companies in advertising their products more effectively in the UK.

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The Telegenic Politician? Communication Strategies in the UK Election 2010 Party Leader Debates

Media Talk and Political Elections in Europe and America ◽

10.1057/9781137273321.0011 ◽

2013 ◽

Author(s):

Andrew Tolson

Keyword(s):

Communication Strategies ◽

Party Leader ◽

The Uk

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Video Consultations Between Patients and Clinicians in Diabetes, Cancer, and Heart Failure Services: Linguistic Ethnographic Study of Video-Mediated Interaction (Preprint)

10.2196/preprints.18378 ◽

2020 ◽

Author(s):

Sara E Shaw ◽

Lucas Martinus Seuren ◽

Joseph Wherton ◽

Deborah Cameron ◽

Christine A'Court ◽

...

Keyword(s):

Heart Failure ◽

Communication Strategies ◽

Ethnographic Study ◽

Face To Face ◽

Depth Analysis ◽

Video Consultation ◽

Before And After ◽

Video Link ◽

Uk National Health Service ◽

The Uk

BACKGROUND Video-mediated clinical consultations offer potential benefits over conventional face-to-face in terms of access, convenience, and sometimes cost. The improved technical quality and dependability of video-mediated consultations has opened up the possibility for more widespread use. However, questions remain regarding clinical quality and safety. Video-mediated consultations are sometimes criticized for being not as good as face-to-face, but there has been little previous in-depth research on their interactional dynamics, and no agreement on what a good video consultation looks like. OBJECTIVE Using conversation analysis, this study aimed to identify and analyze the communication strategies through which video-mediated consultations are accomplished and to produce recommendations for patients and clinicians to improve the communicative quality of such consultations. METHODS We conducted an in-depth analysis of the clinician-patient interaction in a sample of video-mediated consultations and a comparison sample of face-to-face consultations drawn from 4 clinical settings across 2 trusts (1 community and 1 acute care) in the UK National Health Service. The video dataset consisted of 37 recordings of video-mediated consultations (with diabetes, antenatal diabetes, cancer, and heart failure patients), 28 matched audio recordings of face-to-face consultations, and fieldnotes from before and after each consultation. We also conducted 37 interviews with staff and 26 interviews with patients. Using linguistic ethnography (combining analysis of communication with an appreciation of the context in which it takes place), we examined in detail how video interaction was mediated by 2 software platforms (Skype and FaceTime). RESULTS Patients had been selected by their clinician as <i>appropriate</i> for video-mediated consultation. Most consultations in our sample were technically and clinically unproblematic. However, we identified 3 interactional challenges: (1) opening the video consultation, (2) dealing with disruption to conversational flow (eg, technical issues with audio and/or video), and (3) conducting an examination. Operational and technological issues were the exception rather than the norm. In all but 1 case, both clinicians and patients (deliberately or intuitively) used established communication strategies to successfully negotiate these challenges. Remote physical examinations required the patient (and, in some cases, a relative) to simultaneously follow instructions and manipulate technology (eg, camera) to make it possible for the clinician to see and hear adequately. CONCLUSIONS A remote video link alters how patients and clinicians interact and may adversely affect the flow of conversation. However, our data suggest that when such problems occur, clinicians and patients can work collaboratively to find ways to overcome them. There is potential for a limited physical examination to be undertaken remotely with some patients and in some conditions, but this appears to need complex interactional work by the patient and/or their relatives. We offer preliminary guidance for patients and clinicians on what is and is not feasible when consulting via a video link. INTERNATIONAL REGISTERED REPORT RR2-10.2196/10913

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Value Communication Strategies for Immunotherapies in Nsclc: A Quick Evidence Assessment from The UK

Value in Health ◽

10.1016/j.jval.2017.08.252 ◽

2017 ◽

Vol 20 (9) ◽

pp. A442

Author(s):

S Kamra ◽

M Sehgal ◽

A Bamrara ◽

J Takyar ◽

S Takyar ◽

...

Keyword(s):

Communication Strategies ◽

The Uk ◽

Value Communication

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Towards two-way flood risk communication: current practice in a community in the UK

Journal of Water and Climate Change ◽

10.2166/wcc.2016.015 ◽

2016 ◽

Vol 7 (4) ◽

pp. 651-664 ◽

Cited By ~ 5

Author(s):

Neoh Siew Ping ◽

Uta Wehn ◽

Chris Zevenbergen ◽

Pieter van der Zaag

Keyword(s):

Risk Communication ◽

Flood Risk ◽

Current Practice ◽

Local Community ◽

Communication Strategies ◽

Community Resilience ◽

Flood Risk Management ◽

Flood Risks ◽

Research Findings ◽

The Uk

Despite the considerable progress in engineering works, flooding continues and is now recognized as a major and increasing challenge. This realisation has resulted in a shift in flood risk management from leaning heavily on structural measures to the incorporation of non-structural initiatives, such as communication about flood risks that is considerate of the diversity existing within communities and that encompasses the entire disaster cycle. Communities that are more aware of flood risks and possess the knowledge to prepare for disasters appear to be better able to respond, mitigate and recover from their detrimental impacts. This paper examines the current practice of flood risk communication strategies of a local community in Doncaster, UK. The research findings are analysed with a view to identifying factors that positively and negatively influence the flood risk communication strategies and community resilience. Based on these insights, we provide recommendations for further improving the communication about flood risks, and ways in which it could be better targeted and used throughout the disaster cycle to help strengthen community resilience.

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Video Consultations Between Patients and Clinicians in Diabetes, Cancer, and Heart Failure Services: Linguistic Ethnographic Study of Video-Mediated Interaction

Journal of Medical Internet Research ◽

10.2196/18378 ◽

2020 ◽

Vol 22 (5) ◽

pp. e18378 ◽

Cited By ~ 17

Author(s):

Sara E Shaw ◽

Lucas Martinus Seuren ◽

Joseph Wherton ◽

Deborah Cameron ◽

Christine A'Court ◽

...

Keyword(s):

Heart Failure ◽

Communication Strategies ◽

Ethnographic Study ◽

Face To Face ◽

Depth Analysis ◽

Video Consultation ◽

Before And After ◽

Video Link ◽

Uk National Health Service ◽

The Uk

Background Video-mediated clinical consultations offer potential benefits over conventional face-to-face in terms of access, convenience, and sometimes cost. The improved technical quality and dependability of video-mediated consultations has opened up the possibility for more widespread use. However, questions remain regarding clinical quality and safety. Video-mediated consultations are sometimes criticized for being not as good as face-to-face, but there has been little previous in-depth research on their interactional dynamics, and no agreement on what a good video consultation looks like. Objective Using conversation analysis, this study aimed to identify and analyze the communication strategies through which video-mediated consultations are accomplished and to produce recommendations for patients and clinicians to improve the communicative quality of such consultations. Methods We conducted an in-depth analysis of the clinician-patient interaction in a sample of video-mediated consultations and a comparison sample of face-to-face consultations drawn from 4 clinical settings across 2 trusts (1 community and 1 acute care) in the UK National Health Service. The video dataset consisted of 37 recordings of video-mediated consultations (with diabetes, antenatal diabetes, cancer, and heart failure patients), 28 matched audio recordings of face-to-face consultations, and fieldnotes from before and after each consultation. We also conducted 37 interviews with staff and 26 interviews with patients. Using linguistic ethnography (combining analysis of communication with an appreciation of the context in which it takes place), we examined in detail how video interaction was mediated by 2 software platforms (Skype and FaceTime). Results Patients had been selected by their clinician as appropriate for video-mediated consultation. Most consultations in our sample were technically and clinically unproblematic. However, we identified 3 interactional challenges: (1) opening the video consultation, (2) dealing with disruption to conversational flow (eg, technical issues with audio and/or video), and (3) conducting an examination. Operational and technological issues were the exception rather than the norm. In all but 1 case, both clinicians and patients (deliberately or intuitively) used established communication strategies to successfully negotiate these challenges. Remote physical examinations required the patient (and, in some cases, a relative) to simultaneously follow instructions and manipulate technology (eg, camera) to make it possible for the clinician to see and hear adequately. Conclusions A remote video link alters how patients and clinicians interact and may adversely affect the flow of conversation. However, our data suggest that when such problems occur, clinicians and patients can work collaboratively to find ways to overcome them. There is potential for a limited physical examination to be undertaken remotely with some patients and in some conditions, but this appears to need complex interactional work by the patient and/or their relatives. We offer preliminary guidance for patients and clinicians on what is and is not feasible when consulting via a video link. International Registered Report Identifier (IRRID) RR2-10.2196/10913

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