The Language of Graphic Advertising in The UK

2011 ◽  
Vol 162 ◽  
pp. 36-62
Author(s):  
Miguel Ángel García-Yeste
Keyword(s):  
Cultural Values ◽  
Intercultural Communication ◽  
Communication Strategies ◽  
Cross Cultural ◽  
Context Dependence ◽  
Research Projects ◽  
Dramatic Effect ◽  
Specific Behaviour ◽  
Spss Software ◽  
The Uk

Abstract The aim of this article is to explore the influence of cultural values on the design and communicative style of British graphic advertisements for food and beverages, particularly in relation to Hall’s context dependence and Hofstede’s individualism index. The motivation for this study comes from the increasing importance of international trade and cross-cultural and intercultural communication strategies. Additionally, previous research projects (ELISE, ELUCIDATE, ELAN) have emphasized the dramatic effect the lack of these skills has on business effectiveness. Therefore, Guillén-Nieto’s correlations model between culture-specific and language-specific behaviour (2009) was adopted, and 100 British advertisements were collected and analyzed. First, a qualitative examination of the sample using ATLAS.ti and SPSS software tried to identify any patterns present in the sample. Second, the realization of the aforementioned patterns was considered. The results of these analyses highlight the fact that the language-specific behaviour associated with context dependence is clearly visible in the sample, whereas the individualism index does not seem to be as influential in the design of press advertisements for food in the UK. Finally, some guidelines are provided in order to aid international companies in advertising their products more effectively in the UK.

scholarly journals New trends in cross-cultural research and publication activity of scientists: International scientific interdisciplinary conference “Functional aspects of intercultural communication. Translation and interpreting issues”, November 2020

2020 ◽  
Vol 2 (4) ◽  
pp. 109-112
Author(s):  
V. L. Malakhova
Keyword(s):  
Intercultural Communication ◽  
Cross Cultural ◽  
Publication Activity ◽  
Cultural Discourse ◽  
Cultural Research ◽  
Functional Aspects ◽  
Cross Cultural Research ◽  
The Usa ◽  
The Uk

This paper gives a brief summary of the work of the 7 th International Scientific Interdisciplinary Conference on Research and Methodology “Functional Aspects of Intercultural Communication. Translation and Interpreting Issues” held by RUDN University on November 20, 2020. Representatives of different countries took part in the conference: Russia, the UK, the USA, Germany, Belgium, Sweden, Spain, Paraguay, and Tunisia. The conference aims to reveal the diversity of functional aspects of intercultural communication within the process of world education integration, focusing on translation and interpreting issues in today’s society. The theoretical and applied problems raised at the conference are pressing and relevant to the study of modern professional cross-cultural discourse.

A Cross-cultural Analysis of Two China-US Game Cases and Tobacco Control Compliance

2021 ◽  
Vol 7 (6) ◽  
pp. 5087-5102
Author(s):  
Yuan Lingyu ◽  
Dexin Tian
Keyword(s):  
Game Theory ◽  
Tobacco Control ◽  
Intercultural Communication ◽  
Communication Strategies ◽  
Cultural Analysis ◽  
Cross Cultural ◽  
Diplomatic Relations ◽  
Cultural Roots ◽  
The Us ◽  
Tit For Tat

Objectives: This paper aims at exploring the China-US relations by analyzing the communication strategies and game intentions in two case studies and the cultural roots herein. Guided by the water and game theory for intercultural communication (WGICC) and cultural analyses, this study has found that in Case 1, China and the US have established initial win-win ties because of a mutually-beneficial trade system, the US intention to gain international recognition, and the romantic expectations of each other. In Case 2, both countries have suffered great losses due to the US pursuit of reinforced national identity and revitalized conservatism which set the stage for an endless line of plots to contain China. In return, China has been practicing a tit-for-tat strategy backed up with its grand ambition to forge a community with a shared future for mankind and ready to fight against containment and suppression from both the US and its allies. This study suggests an interactive pattern of win-win cooperation based on common needs and similar interests, and loss-loss confrontation based on real and imaginary fear while manifesting that the greatest Dao is expressed in the simplest terms. The findings can shed lighton appreciating China’s efforts in such domestic campaigns as tobacco control compliance and Covid-19 prevention and its diplomatic relations with other nations.

A Wiki Platform for Language and Intercultural Communication

2013 ◽  
pp. 1-15
Author(s):  
Minjie Xing ◽  
Bin Zou ◽  
Dongshuo Wang
Keyword(s):  
Cultural Values ◽  
Intercultural Communication ◽  
Language Learners ◽  
Native Speakers ◽  
Communication Competence ◽  
Business English ◽  
Intercultural Communication Competence ◽  
The Uk ◽  
English Students ◽  
Language Output

This chapter studies a wiki project that electronically links English students learning Business Chinese in the UK and Chinese students learning Business English in China. The focus is placed upon enhancing English/Chinese language skills and intercultural communication competence. Students’ messages on the wiki illustrate that cultural values and cultural competence are important parts of business communication. The results of a questionnaire survey and a focus group interview indicate that the interaction between language learners and native speakers not only helped students improve each other’s language, but also allowed them to understand the business norms and behaviours in another culture. The chapter concludes with a proposal that wikis can be a platform for enhancing language output and intercultural communication competence, if well designed and monitored.

scholarly journals The need to transform Science Communication from being multi-cultural via cross-cultural to intercultural

2019 ◽  
Vol 46 ◽  
pp. 11-19
Author(s):  
Simon Schneider ◽  
Liv Heinecke
Keyword(s):  
Earth Sciences ◽  
Intercultural Communication ◽  
Science Communication ◽  
Local Community ◽  
Communication Strategies ◽  
Cross Cultural ◽  
Community Level ◽  
Communication Studies ◽  
Societal Relevance ◽  
The Individual

Abstract. When dealing with issues that are of high societal relevance, Earth sciences still face a lack of acceptance, which is partly rooted in insufficient communication strategies on the individual and local community level. To increase the efficiency of communication routines, science has to transform its outreach concepts to become more aware of individual needs and demands. The “encoding/decoding” concept as well as critical intercultural communication studies can offer pivotal approaches for this transformation.

Status or fun? A cross-cultural examination of young consumers’ responses to images of champagne and sparkling wine

2016 ◽  
Vol 118 (8) ◽  
pp. 1960-1975 ◽  
Author(s):  
Natalia Velikova ◽  
Steve Charters ◽  
Joanna Fountain ◽  
Caroline Ritchie ◽  
Nicola Fish ◽  
...  
Keyword(s):  
Cultural Values ◽  
Cultural Context ◽  
Product Category ◽  
Cross Cultural ◽  
Sparkling Wine ◽  
Cultural Variation ◽  
Content Type ◽  
The Usa ◽  
The Uk ◽  
The Impact

Purpose – The purpose of this paper is to test Luna and Gupta’s (2001) investigative framework on the interaction of cultural values and consumer behaviour by conducting a cross-cultural comparison of young wine consumers’ interpretation of images of champagne and sparkling wine. The research examined consumer responses to the images through the prism of the relationship between symbolism, ritual and myth, as well as other related values. Design/methodology/approach – In a series of focus groups with consumers from four anglophone countries (the USA, New Zealand, Australia and the UK), six images of champagne and sparkling wine were used as stimuli to encourage affective and cognitive perspectives on the topic. Findings – Overall, the UK market showed distinct differences from the other markets, due very much to its cultural context. The UK consumers valued traditional advertising; focused mainly on the product itself; and did not associate champagne with fun. Respondents from the New World focused on the general impression of the image and on enjoyment and fun associated with consumption of champagne and sparkling wine. Practical implications – The most crucial implication of this research is the cultural variation in consumer perceptions of champagne and sparkling wine and the impact that it has upon marketing strategies on how to market this product category to younger consumers in different markets. Originality/value – This research contributes to the study of cultural values and consumption behaviour, as well as image effectiveness in forming perceptions of the product category.

scholarly journals Cultural Identity reconstruction in the study abroad context: The case of Algerian Sojourners

2019 ◽  
Vol 9 (4) ◽  
pp. 226-237
Author(s):  
Fatima Zohra El-Ouali ◽  
Noureddine Mouhadjer
Keyword(s):  
Study Abroad ◽  
Cultural Identity ◽  
Cultural Values ◽  
Intercultural Communication ◽  
Cultural Adaptation ◽  
Research Work ◽  
Structured Interview ◽  
Cross Cultural ◽  
Cross Cultural Adaptation ◽  
The Impact

The way individuals define themselves is assumed to be tightly linked to social and cultural values of the environment they are raised in. Yet, identity is not static and forming a cultural identity requires adapting beliefs and practices of one or more cultural communities. Hence, this paper is an attempt to bring the issue of identity construction in question as a result of direct contact with people from different cultures and what it may engender as a change in social, cultural behaviour, and positions. The present study investigates the impact of study abroad experience on sojourners’ cultural identity. It tries to highlight the nature of the crossing borders experience, and how it strongly contributes to the creation of a new cultural identity. This research work relies on a case study that consists of 25 Algerian students who are actually enrolled in a long-term programme at different universities in the United Kingdom. The data were gathered through the use of both questionnaire and semi-structured interview administered to these sojourners. Then, data were analyzed both qualitatively and quantitatively. The findings first display the competencies developed by students while abroad. Second, the study explores how cultural identity is being reconstructed and negotiated during the intercultural communication. Third, the extracts of the study reveal that the sojourners are aware of the cross-cultural adaptation process and they try to cope with the challenges they face as well as avoiding communication breakdowns and misunderstandings. As a result, we contribute to the literature concerning constructing and negotiating identities in different socio-cultural contexts. Key-words: Cultural Identity; Cross-cultural Adaptation; Identity Negotiation; Intercultural Communication; Study Abroad.  

scholarly journals Belarusian Mentality in the Context of Intercultural Communication: Grounds or Pessimism and Optimism

2017 ◽  
Vol 11 (1) ◽  
pp. 34-53
Author(s):  
Iryna Piniuta
Keyword(s):  
Intercultural Communication ◽  
Cross Cultural ◽  
Cultural Barriers ◽  
Intercultural Training ◽  
Postgraduate Students ◽  
Distinctive Features ◽  
The Usa ◽  
English Speaking ◽  
The Uk

Summary The article is devoted to the consideration of the factors which influence intercultural communication of Belarusians with people who live in the countries bordering Belarus (Russia, Ukraine, Poland, Lithuania and Latvia) and some countries where English is used as the first official language (the UK, the USA, Canada, Australia and Ireland). The objectives of the research were: to compare cultures of people living in Belarus, in the bordering countries and in the English-speaking countries; to describe the characteristics of Belarusian mentality which presumably create cultural barriers; and to determine the factors that facilitate intercultural communication of Belarusians with people under consideration. The research was based on the dimensions of power distance, individualism, masculinity, uncertainty avoidance, long term orientation and indulgence (G. Hofstede). Using these criteria, the characteristics of Belarusian mentality were systematically presented; they include tolerance, collectivism, cautiousness, modesty, restraint, respect for traditions and pragmatism. The reflection of the distinctive features of the Belarusians’ outlook in proverbs and behaviour illustrates the differences which can presumably cause cross-cultural misunderstanding. Also, the factors which promote intercultural communication are highlighted. The results of the research may be used in intercultural training of postgraduate students and in-service specialists in education and business.

scholarly journals Translation as a Communication Strategy in Representing National Culture

2021 ◽  
Vol 9 (1) ◽  
pp. 5-13 ◽  
Author(s):  
Aizhan Akkaliyeva ◽  
Baktigul Abdykhanova ◽  
Lyazat Meirambekova ◽  
Zhanar Jambaeyva ◽  
Galiya Tussupbekova
Keyword(s):  
Cultural Values ◽  
Intercultural Communication ◽  
National Culture ◽  
Social Inclusion ◽  
International Communication ◽  
Cross Cultural ◽  
Communication Strategy ◽  
Literary Translation ◽  
Cultural Communication ◽  
Cross Cultural Communication

The linguistic trinity policy, which has been implemented in Kazakhstan since its independence in the 1990s, is aimed at integrating translation into global processes. Kazakh-Russian bilingualism, caused by the historical and geopolitical proximity of the two countries, is now turning into trilingualism, joining up with English as the dominant language for international communication. Literary translation as a part of cross-cultural communication is also involved in social inclusion processes, contributing to the exchange of cultural values and a better understanding of modern multilingual Kazakhstani society. This article focuses on the issue of presenting Kazakh literature in translation through a mediating language and the research involves an analysis of culture-related lexemes as representations of a nomadic lifestyle in the mirror of intercultural communication. The authors highlight cultural and linguistic aspects of Kazakh transmitted from the mediatory Russian into the target English. Based on a review of previous findings on indirect literary translation, this article discusses whether a mediating language affects the inclusion of Kazakh culture in the globalization process.

scholarly journals Kultūrinio supratimo, tautinio tapatumo ir tarpkultūrinės komunikacijos įgūdžių ugdymo priemonės

2008 ◽  
Vol 45 ◽  
pp. 85-89
Author(s):  
Alena Korshuk
Keyword(s):  
National Identity ◽  
Cultural Values ◽  
Intercultural Communication ◽  
Cultural Awareness ◽  
Critical Incidents ◽  
Cross Cultural ◽  
Self Awareness ◽  
Cultural Self

Straipsnyje diskutuojama, kokia yra kultūrinio studentų savęs supratimo patirtis, kaip ji atsiskleidžia studentų darbuose: esė, iš analizių, interviu, iš eksperimentų, klausimynų ir kt. Ypač dėmesys straipsnyje telkiamas į interaktyvios tarpkultūrinės priemonės, tokios kaip „Kultūrinis detektyvas“, taikymą. Įvairių kultūrų (švedų ir baltarusių) studentų reakcijos – analizės objektas. Autorė siūlo keletą galimų „Kultūrinio detektyvo“ ir kitų priemonių, kaip taikytinų, dėstant Tarpkultūrinės komunikacijos dalyką.Means of developing cultural awareness, national identity and intercultural communication skillsAlena Korshuk SummaryThe present paper will introduce the experience of raising the cultural self-awareness of Belarusian students through interactive cross-cultural games like Cultural Detective and other tools.Key words: culture, national identity, comparison, cultural values, critical incidents

İngiltere’den Türkiye’ye ‘Düzensiz’ Göçmen Dövizi Gönderme Davranışının Nedenleri Üzerine Nitel Bir İnceleme

2019 ◽  
Vol 6 (2) ◽  
pp. 173-190
Author(s):  
Fethiye Tilbe
Keyword(s):  
Cultural Values ◽  
Host Country ◽  
Regulatory Framework ◽  
Face To Face ◽  
Migrant Communities ◽  
The United Kingdom ◽  
Main Determinants ◽  
Money Transfers ◽  
The Uk ◽  
Migrant Groups

Bu makale, göçmen dövizi  akımlarında “düzensizlik” olarak ifade ettiğimiz, Türkiye’ye resmi kanallar dışında gönderilen enformel  göçmen dövizlerini, Birleşik Krallık’ta (özellikle Londra’da) yaşayan Türkiye kökenli göçmenler açısından incelemektedir. Her göçmen grubu, gerek ev sahibi ülkedeki düzenleyici çerçeve ve sosyo-ekonomik koşullar, gerek göçmen topluluğunun sosyo-kültürel değerleri tarafından belirlenen biçimde, farklı göçmen dövizi transfer biçimlerine eğilim sergilemektedir. Dolayısıyla farklı ülkelerdeki aynı kökenden göçmen toplulukları, ev sahibi ülkedeki dinamikler nedeniyle göçmen dövizlerinin formel ya da enformel (düzenli ya da düzensiz) gönderiminde farklılaşabilirken, aynı ülkedeki farklı ülke kökenli göçmen grupları da pek çok örüntünün etkisiyle farklı eğilim gösterebilmektedir. Nitel araştırma tasarımı kapsamında 27 göçmen ve 7 anahtar statüdeki katılımcıyla gerçekleştirilen yüz yüze görüşmelere dayalı olan bu çalışma, Birleşik Krallık’tan Türkiye’ye göçmen dövizi gönderimindeki düzensizlik olgusunu, her iki ülkenin sosyal, ekonomik ve kültürel dinamikleriyle ilişkilendirerek incelemeyi ve nedenlerini ortaya çıkarmayı amaç edinmektedir. Elde edilen sonuçlar, göçmenlik statüsü, gönderilen para miktar ve sıklığı ile geleneksel ilişki ağlarına olan güvenin yanında, Birleşik Krallık’taki sosyal yardım ve çalışma biçimine ilişkinin düzenleyici çerçevenin ve göçmenlerin sosyo-ekonomik durumlarının Türkiye’ye enformel göçmen dövizi gönderiminde temel belirleyici olduğunu ortaya koymaktadır.ABSTRACT IN ENGLISHA Qualitative Examination of Determinants of Remittances Sending Behaviour Among Immigrants from Turkey in the UKThis article examines the causes of irregularity in remittances flows from the United Kingdom (UK) to Turkey, from the perspective of migrants from Turkey living in the UK. Each group of migrants prefers different types of remittance sending methods, as determined by the regulatory framework and socio-economic conditions in the host country and the socio-cultural values of the migrant community. Therefore, migrant communities of the same origin in different countries may differ in using formal or informal sending methods of remittances due to the dynamics in the host country. Similarly, migrant groups of different nationalities in the same country may show different tendencies due to the influence of many patterns. Similarly, migrant groups of different nationalities in the same country may show different tendencies due to the influence of many patterns. This study aims to examine the phenomenon of irregularities in sending remittances by associating with the social, economic and cultural dynamics of both countries. For this purpose, face-to-face in-depth interviews were conducted with 27 immigrants and 7 key status participants by using qualitative research method. The obtained results reveal that the regulatory framework relating to social assistance and labour market in the UK, immigration status, the frequency and the amount of money sent and confidence in traditional relationship networks is the main determinants of informal money transfers to Turkey.

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