scholarly journals 'The Big Billion Days' Vs. 'Great Indian Festival' E-shopping: A Study on New Consumer Behavior Paradigm

2021 ◽  
Vol 8 (1) ◽  
pp. 116-133
Author(s):  
Soumendra Kumar Patra ◽  
Durga Madhab Mahapatra ◽  
Sukanta Kumar Baral
Keyword(s):  
Consumer Behavior ◽  
New Consumer

Consumer Behavior Changes Post Pandemic Covid-19

2020 ◽  
Vol 2 (2) ◽  
pp. 84-89
Author(s):  
Tati Maryati
Keyword(s):  
Consumer Behavior ◽  
Eating Habits ◽  
Supply And Demand ◽  
Health Economy ◽  
Behavior Changes ◽  
The World ◽  
The Stability ◽  
The Many ◽  
New Consumer ◽  
At Home

The Corona virus or Covid-19 which is unexpected will come to us, has an impact on health, economy and also humanity throughout the world and is able to fundamentally change the world. Supplements are disrupted because production is stopped, retail stores close, causing consumers to change their behavior, which had previously gone offline shopping. Not just shopping, when a pandemic, the way of thinking becomes different. Consumers around the world are looking for products and brands through new ways and new habits are formed. Online transactions focus more on basic products to make ends meet. The fact that Covid-19's anti-virus has not been found raises concerns about disrupted health and the Government's regulation to work and stay at home also raises concerns about disrupted businesses. Differences from habits and interests or preferences that are different for each person, provide different responses to the problems faced and solutions for the future. The habit of shopping offline has a tendency to continue for complementary products while food products are more directed towards offline. The rest eating habits at home can be continued because it provides more hygiene guarantees. The new habit of holding online meetings with distant relatives or colleagues will be increasingly considered given the many more positive things that can be obtained. Likewise with work problems, working from home is more interesting to consider because it is more efficient and effective and the results can be more productive. This new consumer behavior is adjusted to provide satisfaction for many parties, with the assistance of institutions or governments that oversee the security of supply and demand and maintain the stability of both. 

New Consumer Behavior Section Editors

1982 ◽  
Vol 46 (2) ◽  
pp. 13-13
Author(s):  
William H. Cunningham
Keyword(s):  
Consumer Behavior ◽  
New Consumer

scholarly journals Digital Marketing Evolution

2020 ◽  
Vol 2020 (2) ◽  
pp. 263-269
Author(s):  
Vladislav Shadrin ◽  
Olga Kotova
Keyword(s):  
Consumer Behavior ◽  
Opinion Leaders ◽  
Digital Marketing ◽  
Marketing Communications ◽  
Business Practices ◽  
Consumer Experience ◽  
Internet Communities ◽  
Search For Information ◽  
New Consumer

Marketing complex acquires a new content as it tries to adjust itself to the changing business practices and consumer behavior. The research objective was to study the content of Marketing 4.0 and the changing relationship between the brand and the consumer. The authors conducted a comparative analysis of the changes in marketing concepts, which proved that consumers have become partners in marketing communications. Internet communities and opinion leaders proved to affect consumer behavior. Social networks and messengers shape attitude of whole communities. The research revealed an increasing role of customization and personalization in the promotion of brands and products in the era of digitalization. Consumer experience and pleasure derived from marketing interaction are becoming more and more important. Previously obtained materials made it possible to define the change in the marketing complex in the digital economy from 4P to 4C. New consumer communities search for information on the Internet, thus overlooking traditional methods of marketing communications.

scholarly journals The Influence of Self Care on Mindful Consumption Behaviour

2019 ◽  
pp. 94-100
Keyword(s):  
Consumer Behavior ◽  
Online Survey ◽  
Pearson Correlation ◽  
Sustainable Consumption ◽  
Self Care ◽  
Empirical Finding ◽  
Positive Influence ◽  
Working People ◽  
Online Storage ◽  
New Consumer

The progress and the developmental changes in consumer behavior have been obvious for eras. The major transformation in the new consumer behavior because of the current economic and financial situation has become the major concern with sustainable consumption as its prime focus. This paper discusses the empirical finding from the preliminary study based on the research of Mindful Consumption (MC). The study is expected to explore the mindful consumption behavior (MCB) among working people. The role of mindful mindset, specifically self care in influencing MCB in Malaysia, will be the main subject of this study. The data was collected by using questionnaires that were converted into the Google Form prior the study. Forty-five responses were secured from an online survey which was conducted for a month and those responses were automatically being stored in Google Form platform. SPSS version 23 was used to retrieve the data from the online storage and to analyze relevant statistical measurement. The result of Pearson Correlation analysis has indicated the positive influence of self care on MCB.

scholarly journals Covid-19's Impact on Society, Fashion Trends and Consumption

2021 ◽  
Vol 14 (1) ◽  
pp. 92-101
Author(s):  
Isadora Santos ◽  
Silene Seibel ◽  
Icleia Silveira
Keyword(s):  
Consumer Behavior ◽  
Small Businesses ◽  
Two Dimensions ◽  
Digital Environment ◽  
Fashion Industry ◽  
External Threats ◽  
Luxury Market ◽  
New Consumer ◽  
The Impact ◽  
Emotional Level

This paper aims to reflect about opinions and reports about the Covid-19 impact on society and on the fashion industry from retail, luxury market professionals and consumer behavior researchers. The pandemic impacts are analyzed under the perspective of consumer behavior and the demand for connection and affection from the isolation caused by the pandemic. Within these two dimensions, four basic variables emerge to formulate reflections on the future and to visualize opportunities, external threats and the impact on the internal strengths and weaknesses of different luxury, mass and differentiation business. The analysis was formulated based on books, research on websites in the digital sphere that encompass different opinions involved in the fashion world, as well as recent trend studies. To meet new consumer demands, a brand needs to be present in the digital environment and connect to its consumers on an emotional level through its purpose, values and communication, by means of virtual and physical channels in a fluid, direct and transparent way. Small businesses may have a greater capacity to adapt to the new post-Covid-19 moment, due to the agility of responding to adversities.

scholarly journals Peranan Faktor Promosi Dalam Memasarkan Produk Terhadap Perilaku Pembelian Online Di Masa Pandemi Covid-19 (Studi Kota Tanjungpinang)

2020 ◽  
Vol 4 (1) ◽  
pp. 25-35
Author(s):  
Iranita Iranita
Keyword(s):  
Consumer Behavior ◽  
Financial Services ◽  
Online Marketing ◽  
Business Success ◽  
Purchasing Behavior ◽  
Online Purchases ◽  
New Business ◽  
The One ◽  
Digital Branding ◽  
New Consumer

The COVID-19 pandemic followed by the implementation of social distancing gave rise to new consumer behavior, but on the one hand it turned out to open opportunities for banking, financial, and financial services businesses to spur marketing. One of the results of the analysis is that the pandemic situation apparently gave rise to new consumer behavior. Businesses optimize online marketing and digital branding as a means of communication with their target customers. Supported by the rapid growth of information technology has created new business opportunities in pursuit of business success. The purpose of this study is to find out the role of promotional factors towards online purchasing behavior during COVID-19. This research is explanatory research using factor analysis. In this study, the number of variables set was 7 variables related to factors related to the behavior of online purchases during the COVID-19 pandemic. The results of this study are promotional factors, is the only strong factor in influencing the behavior of online purchases during COVID-19 in Tanjungpinang, where the growth of technology developments especially in the COVID-19 period has driven webonline sparking enthusiasm to develop responsive customer promotions

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