New Consumer Behavior Theories from Japan

2021 ◽  
Author(s):  
Akira Shimizu
Keyword(s):  
Consumer Behavior ◽  
Behavior Theories ◽  
New Consumer

Consumer Behavior Changes Post Pandemic Covid-19

2020 ◽  
Vol 2 (2) ◽  
pp. 84-89
Author(s):  
Tati Maryati
Keyword(s):  
Consumer Behavior ◽  
Eating Habits ◽  
Supply And Demand ◽  
Health Economy ◽  
Behavior Changes ◽  
The World ◽  
The Stability ◽  
The Many ◽  
New Consumer ◽  
At Home

The Corona virus or Covid-19 which is unexpected will come to us, has an impact on health, economy and also humanity throughout the world and is able to fundamentally change the world. Supplements are disrupted because production is stopped, retail stores close, causing consumers to change their behavior, which had previously gone offline shopping. Not just shopping, when a pandemic, the way of thinking becomes different. Consumers around the world are looking for products and brands through new ways and new habits are formed. Online transactions focus more on basic products to make ends meet. The fact that Covid-19's anti-virus has not been found raises concerns about disrupted health and the Government's regulation to work and stay at home also raises concerns about disrupted businesses. Differences from habits and interests or preferences that are different for each person, provide different responses to the problems faced and solutions for the future. The habit of shopping offline has a tendency to continue for complementary products while food products are more directed towards offline. The rest eating habits at home can be continued because it provides more hygiene guarantees. The new habit of holding online meetings with distant relatives or colleagues will be increasingly considered given the many more positive things that can be obtained. Likewise with work problems, working from home is more interesting to consider because it is more efficient and effective and the results can be more productive. This new consumer behavior is adjusted to provide satisfaction for many parties, with the assistance of institutions or governments that oversee the security of supply and demand and maintain the stability of both. 

New Consumer Behavior Section Editors

1982 ◽  
Vol 46 (2) ◽  
pp. 13-13
Author(s):  
William H. Cunningham
Keyword(s):  
Consumer Behavior ◽  
New Consumer

scholarly journals 'The Big Billion Days' Vs. 'Great Indian Festival' E-shopping: A Study on New Consumer Behavior Paradigm

2021 ◽  
Vol 8 (1) ◽  
pp. 116-133
Author(s):  
Soumendra Kumar Patra ◽  
Durga Madhab Mahapatra ◽  
Sukanta Kumar Baral
Keyword(s):  
Consumer Behavior ◽  
New Consumer

scholarly journals Digital Marketing Evolution

2020 ◽  
Vol 2020 (2) ◽  
pp. 263-269
Author(s):  
Vladislav Shadrin ◽  
Olga Kotova
Keyword(s):  
Consumer Behavior ◽  
Opinion Leaders ◽  
Digital Marketing ◽  
Marketing Communications ◽  
Business Practices ◽  
Consumer Experience ◽  
Internet Communities ◽  
Search For Information ◽  
New Consumer

Marketing complex acquires a new content as it tries to adjust itself to the changing business practices and consumer behavior. The research objective was to study the content of Marketing 4.0 and the changing relationship between the brand and the consumer. The authors conducted a comparative analysis of the changes in marketing concepts, which proved that consumers have become partners in marketing communications. Internet communities and opinion leaders proved to affect consumer behavior. Social networks and messengers shape attitude of whole communities. The research revealed an increasing role of customization and personalization in the promotion of brands and products in the era of digitalization. Consumer experience and pleasure derived from marketing interaction are becoming more and more important. Previously obtained materials made it possible to define the change in the marketing complex in the digital economy from 4P to 4C. New consumer communities search for information on the Internet, thus overlooking traditional methods of marketing communications.

scholarly journals Islamic Marketing and Muslim Consumers’ Behavior

2020 ◽  
Vol 5 (1) ◽  
pp. 10
Author(s):  
Samir Ahmad Abuznaid
Keyword(s):  
Consumer Behavior ◽  
Western Europe ◽  
Social Institutions ◽  
Value Systems ◽  
Individual Response ◽  
Muslim Countries ◽  
Behavior Issues ◽  
Behavior Theories ◽  
Halal Food ◽  
The Impact

Religion is a system of beliefs and practices that dictates individual response and interpretations regarding what is supernatural and sacred (Mukhtar, and Butt,2011). Religion is one of the most universal and influential social institutions that has strong influence on people’s belief, personal identity and value systems (Nooshin Ghodsimaab, 2016).The impact of religion on culture is exerted from the Quran and Sunnah (Abuznaid, 2006; Delener,1994).Religion has received little attention from consumer researchers mainly because they believe that the influence of religion on consumption processes are indirect and the topic of religion has no place in consumer behavior theories and literature.As a result of the widening gap and cultural conflict between the West and Muslim countries, many international companies have become negatively affected by the changes in the international environment, which is reflected in changes in consumer behavior (Al-Hayari et al., 2012).This research aims to discuss the impact of Islam on marketing practices and Muslim consumers’ behavior. A descriptive analytical approach using the interview method was used as a research tool for data collection.Conference papers in the field of Islamic marketing knowledge were consulted. Qur’anic quotes and Ahadiths (sayings and practices of Prophet Muhammad) are heavily used to best describe and explain Muslim consumers behavior. In addition, Muslim scholars and Imams (preachers) have been consulted on some issues for better definitions of Islamic terms and concepts.The findings of the study show that Islam has a major impact on Muslims’ buying behavior. Consumer behavior issues have become more heterogeneous because of cultural differences. This phenomenon makes it progressively important to understand factors impacting it (Abdellatif, Abu Auf, Meddour, Saoula, 2018).This paper will help marketers better address Muslim markets and Muslim consumer’s behavior taking into account that Halal food industry is growing in a number of markets in East Asia countries, North Africa , North America ,South America, Western Europe and the Middle East as the largest market.

The Effects of Advertising on Brand Switching and Repeat Purchasing

1994 ◽  
Vol 31 (1) ◽  
pp. 28-43 ◽  
Author(s):  
John Deighton ◽  
Caroline M. Henderson ◽  
Scott A. Neslin
Keyword(s):  
Consumer Behavior ◽  
Choice Model ◽  
Single Source ◽  
Scanner Data ◽  
Product Categories ◽  
Brand Switching ◽  
Behavior Theories ◽  
Repeat Purchase ◽  
Repeat Purchasing

The authors examine switching and repeat purchase effects of advertising in mature, frequently purchased product categories. They draw on consumer behavior theories of framing and usage dominance to formulate a logit choice model for measuring these effects. They estimate the model using single-source scanner data. Their results suggest that advertising induces brand switching but does not affect the repeat purchase rates of consumers who have just purchased the brand, a result consistent with usage dominance rather than framing. They find the switching influence to be largely confined between the current and previous purchase occasions. They illustrate the magnitude of this effect and explore potential profitability.

scholarly journals The Influence of Self Care on Mindful Consumption Behaviour

2019 ◽  
pp. 94-100
Keyword(s):  
Consumer Behavior ◽  
Online Survey ◽  
Pearson Correlation ◽  
Sustainable Consumption ◽  
Self Care ◽  
Empirical Finding ◽  
Positive Influence ◽  
Working People ◽  
Online Storage ◽  
New Consumer

The progress and the developmental changes in consumer behavior have been obvious for eras. The major transformation in the new consumer behavior because of the current economic and financial situation has become the major concern with sustainable consumption as its prime focus. This paper discusses the empirical finding from the preliminary study based on the research of Mindful Consumption (MC). The study is expected to explore the mindful consumption behavior (MCB) among working people. The role of mindful mindset, specifically self care in influencing MCB in Malaysia, will be the main subject of this study. The data was collected by using questionnaires that were converted into the Google Form prior the study. Forty-five responses were secured from an online survey which was conducted for a month and those responses were automatically being stored in Google Form platform. SPSS version 23 was used to retrieve the data from the online storage and to analyze relevant statistical measurement. The result of Pearson Correlation analysis has indicated the positive influence of self care on MCB.

scholarly journals Covid-19's Impact on Society, Fashion Trends and Consumption

2021 ◽  
Vol 14 (1) ◽  
pp. 92-101
Author(s):  
Isadora Santos ◽  
Silene Seibel ◽  
Icleia Silveira
Keyword(s):  
Consumer Behavior ◽  
Small Businesses ◽  
Two Dimensions ◽  
Digital Environment ◽  
Fashion Industry ◽  
External Threats ◽  
Luxury Market ◽  
New Consumer ◽  
The Impact ◽  
Emotional Level

This paper aims to reflect about opinions and reports about the Covid-19 impact on society and on the fashion industry from retail, luxury market professionals and consumer behavior researchers. The pandemic impacts are analyzed under the perspective of consumer behavior and the demand for connection and affection from the isolation caused by the pandemic. Within these two dimensions, four basic variables emerge to formulate reflections on the future and to visualize opportunities, external threats and the impact on the internal strengths and weaknesses of different luxury, mass and differentiation business. The analysis was formulated based on books, research on websites in the digital sphere that encompass different opinions involved in the fashion world, as well as recent trend studies. To meet new consumer demands, a brand needs to be present in the digital environment and connect to its consumers on an emotional level through its purpose, values and communication, by means of virtual and physical channels in a fluid, direct and transparent way. Small businesses may have a greater capacity to adapt to the new post-Covid-19 moment, due to the agility of responding to adversities.

Nature-Based Tourism

2020 ◽  
pp. 112-130
Author(s):  
Sandra Filipe ◽  
Belem Barbosa ◽  
Claudia Amaral Santos
Keyword(s):  
Consumer Behavior ◽  
Thematic Analysis ◽  
Decision Process ◽  
Perceived Control ◽  
Empirical Support ◽  
Subjective Norms ◽  
Data Mining Technique ◽  
Attitudes And Behaviors ◽  
Behavior Theories ◽  
Relevant Factors

This chapter is based on consumer behavior theories and analyses consumers' perspectives about camping as a tourism alternative. It explores motivations and several relevant factors that influence the attitudes and behaviors of tourists regarding camping activities. The methodology was qualitative and used focus groups as a data collection tool. A content and thematic analysis was adopted as data mining technique. Results provide empirical support to the influence of subjective norms, relevant others' preference for camping, and sustainable consumer profile on attitudes toward camping which influence camping intention. Moreover, camping intention, motivations, relevant others' preference for camping, perceived control, and past experience affect camping behavior. Overall, this chapter shows that consumer behavior theories and models provide very interesting cues on campers' decision process, offering alternative and complementing views to the extant literature, namely to the studies using the popular push-pull approach.

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