scholarly journals GAMBARAN SIKAP KEWIRAUSAHAAN DAN NIAT BERWIRAUSAHA PADA MAHASISWI ANGKATAN 2014 DI UPI BANDUNG

2018 ◽  
Vol 3 (1) ◽  
pp. 63-72
Author(s):  
Widiana Rahayu ◽  
Hari Mulyadi ◽  
Dian Herdiana Utama

Purpose - The purpose of this study is to see the description of entrepreneurial attitude and entrepreneurship intention.Design/Methodology/Approach - The design of this study is cross sectional by using descriptive approach with explanatory survey method and total of 145 respondents. A questionnaire was used as a research instrument to collect data from respondents. Analytical technique used is descriptive technique by using frequency distribution.Findings - Based on the results of the research using descriptive analysis, the results obtained that the entrepreneurial attitude is in the medium category with a score of representative 63,5% and entrepreneurship intention is in the medium category with a score of representative 65,3%.Originality/Values - The difference of this study with previous research is on the object studied at female students 2014 in UPI Bandung who have pass studied Entrepreneurship studied, the measurement of entrepreneurship attitude through the dimension of Theory Planning Behavior (TPB) Icek Azjen in 1991 about autonomy authority, opportunity economy, self-realization, and perceived self-confidence.

2018 ◽  
Vol 3 (1) ◽  
pp. 11-20
Author(s):  
Meida Aditya Rahayu ◽  
Syamsul Hadi Senen ◽  
Girang Razati

Purpose - The purpose of this study is to see the description of work environment, job satsfaction, and employee loyalty. Design/methodology/approachh - The design of this study was cross sectional method. This research uses descriptive approach with explanatory survey method. A total of 110 respondents were selected using probability sampling. A questionnaire was used as a research instrument to collect data from respondents. Analytical technique used is descriptive technique by using frequency distribution.Findings - Based on the results of the research using descriptive analysis, the results obtained that the work environment is in the quite good category with a score 68,83, job satisfaction and employee loyalty are in the quite high category with a score of respectively 70,57% and 71,68%.Originality/value -  This study provides a basis for understanding issues of work environment, job satisfaction, and employee loyalty. The difference of this study with the previous research is located on the object which is the company in the service industry that is El Royale Hotel Bandung, with the variables studied namely work environment, job satisfaction, and employee loyalty, and using different theory or reference from previous researcher.


2018 ◽  
Vol 3 (1) ◽  
pp. 52-62
Author(s):  
Marisa Nurfitrianti ◽  
Sumiyati Sumiyati ◽  
Bambang Widjajanta

Purpose - The purpose of this study is to knowing the description of working communiacation, job satisfaction and employee performance. Design/methodology/approachh - The design of this study was cross sectional. This research uses descriptive approach with explanatory survey method. A total of 57 respondents were selected using probability sampling. A questionnaire was used as a research instrument to collect data from respondents. Analytical technique used is descriptive technique by using frequency distribution.Findings - Based on the results of the research using descriptive analysis, the results indicate that the description of working communication is in effective category according to score of representative 81,3%, job satisfaction is in high category according to score of representative 79,3 %  , and employee performance is in high category according to score of representative 77,8%. Originality/value -  This study provides a basis for understanding issues of working  communication, job satisfaction, and employee performance. The difference of this study with the previous research is located on the object which is the company in the retail industry that is Toserba Yogya Cabang Sunda Bandung, with the variables studied namely working communication, job satisfaction, and employee performances, and using different theory or reference from previous researcher.


2018 ◽  
Vol 3 (2) ◽  
pp. 78-90
Author(s):  
Dwi Ervita Sari ◽  
Syamsul Hadi Senen ◽  
Girang Razati

Purpose - The purpose of this study is to see the description of promotion program, reward  and job satsfaction. Design/methodology/approachh - The design of this study was cross sectional method. This research uses descriptive approach with explanatory survey method. A total of 90 respondents were selected using probability sampling. A questionnaire was used as a research instrument to collect data from respondents. Analytical technique used is descriptive technique by using frequency distribution.Findings - Based on the results of the research using descriptive analysis, the results obtained result that promotion of good enough position with score 7396 acquisition equal to 73,37%, amount in category enough according to score 12118, obtained percentage equal to 73,98%. and job satisfaction in high enough category with score 12769 Earnings equal to 75,06%.Originality/value -  This study provides a basis for understanding issues of promotion program, reward  and job satsfaction. The difference of this study with the previous research is located on the object which is the company in the contuction industry that is PT. Gunanusa Utama Fabricators Serang, with the variables studied namely promotion program, reward  and job satsfaction, and using different theory or reference from previous researcher.


2018 ◽  
Vol 3 (1) ◽  
pp. 129-137
Author(s):  
Benito Dani Triatmojo

Purpose - The purpose of this study is to see the description of marketing communication and customer loyalty.Design / methodology / approach - The design of this study is cross sectional. This research uses descriptive approach with survey explanatory method as much as 83 respondents. A questionnaire was used as a research instrument to collect data from respondents. Analytical technique used is descriptive technique by using frequency table.Findings - Based on the results of the research using descriptive analysis, the result of the experience brand is in the high enough category with a score of representative 75.23% and the customer loyalty is in high category with a score of representative 76.40%.Originality / value - This research provides is condusted on telecommunication industry with the object of research is a sim card from famous brand. The dimensions and indicators used to measure of variable are the theories marketing mix.


2019 ◽  
Vol 4 (1) ◽  
pp. 13-24
Author(s):  
Nilam Larassita ◽  
Girang Razati ◽  
Sulastri Sulastri

The purpose of this study is to find out the perceived usefulness and continuance intention. The design of this study was a cross-sectional method. This study uses a descriptive approach with explanatory survey method. A total of 145 respondents were selected for using probability sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is descriptive technique using frequency distribution. Based on the results of the study using descriptive analysis, obtained perceived usefulness results in a good category, and good enough category for continuance intentions. The difference in this study lies in the object of the study, the time of the study, the measuring instrument, the literature used, the theory used and the results of the study.


2018 ◽  
Vol 3 (3) ◽  
pp. 1-13
Author(s):  
Wulan Dewani Putri ◽  
B LENA NURYANTI ◽  
Masharyono Masharyono

Purpose - The purpose of this study is to analyze empowerment training and job satisfaction.The design / methodology / approach - The design of this study was cross sectional. This research uses descriptive approach with explanatory survey method. The employee analysis unit is 50 people. Data collection using questionnaire. The analysis technique used is descriptive technique by using frequency distributionFindings – Based on the results of research using descriptive analysis, the results obtained that training in the good category, empowerment in the good category, and job satisfaction in the high category.Originality - This study provides a basis for understanding the issues of the training and empowerment on job satisfaction. The difference of this research with previous research is on the object in PT. Bank Rakyat Indonesia Kuningan branch office, training variable, empowerment and job satisfaction, and references used by researchers with previous researchers.


2018 ◽  
Vol 3 (3) ◽  
pp. 145-154
Author(s):  
Desita Anggra Dewi ◽  
Syamsul Hadi Senen ◽  
Masharyono Masharyono

Purpose - The purpose of this study is to see the description of ability, social work environment, and performance.The design / methodology / approach - The design of this study was cross sectional. This research uses descriptive approach with explanatory survey method. The employee analysis unit is 103 people. Data collection using questionnaire. The analysis technique used is descriptive technique by using frequency distributionFindings – Based on the results of research using descriptive analysis, the results obtained that ability in the very good category, social work environment in the very conducive category, and performance in the high category.Originality - This study provides a basis for understanding the issues of the ability and social work environment on performance. The difference of this research with previous research is on the object in PT. Indorama Synthetics Tbk. Polyester Division In Purwakarta, ability variable, social work environment and performance, and references used by researchers with previous researchers.


2018 ◽  
Vol 3 (1) ◽  
pp. 1-10
Author(s):  
Silvana Hanifah ◽  
Agus Rahayu ◽  
Puspo Dewi Dirgantari

Purpose - The purpose of this study is to see the description of brand experience and brand love.Design / methodology / approach - The design of this study is cross sectional. This research uses descriptive approach with survey explanatory method as much as 83 respondents. A questionnaire was used as a research instrument to collect data from respondents. Analytical technique used is descriptive technique by using frequency table.Findings - Based on the results of the research using descriptive analysis, the result of the experience brand is in the high category with with a score of representative 94.18% and the love brand is in high category with with a score of representative 64.60%.Originality / value - This research provides is condusted on telecommunication industry with the object of research is a product from famous brand. The dimensions and indicators used to measure of variablethe are theories consumer-brand relationship.


2018 ◽  
Vol 3 (1) ◽  
pp. 32-41
Author(s):  
Rizka Mayasari ◽  
Syamsul Hadi Senen ◽  
Eded Tarmedi

Purpose - The purpose of this study is to see the description of social work environment, financial reward and employee retentionDesign/methodology/approachh - The design of this study was cross sectional. This research uses descriptive approach with explanatory survey method. A total of 86 respondents were selected using probability sampling. A questionnaire was used as a research instrument to collect data from respondents. Analytical technique used is descriptive technique by using frequency tableFindings - Based on the results of the research using descriptive analysis, the results obtained that the social work environment is in the good category with a score of respectively 79%, financial reward is in the good category with a score of respectively 78%, employee retention is in the high category with a score of respectively 80%Originality/value -  This study provides a basis for understanding social work environment issues, financial reward, employee retention. The difference of this study with previous research is focused on the social work environment, financial rewards.


2018 ◽  
Vol 3 (2) ◽  
pp. 43-53
Author(s):  
Yoga Pranamulya ◽  
Hari Mulyadi ◽  
Ridwan Purnama

 Purpose - The purpose of this study is to know the description of discipline, job performance and promotion positions.Design/methodology/approachh - The design of this study was cross sectional. This research uses descriptive approach with explanatory survey method. An employee analysis unit of 96 respondents. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is descriptive technique by using frequency distribution.Findings - Based on the results of the research using descriptive analysis, the results showed that the work discipline is in the category quite appropriate with the score of 75.4%, job performance in high category with score 76.9% and job promotion in the high category with score 77.9%.Originality/value - This research provides a fundamental understanding for issues of work discipline, job performance and promotion. The difference of this research with the previous research is the object of research that is studied in service sector, theory and reference used are the latest theories. 


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